Are you even aware of all the ways that you're living your life by default? There's this thing called the "default effect" that shows us that we're more likely to choose options that are given to us as the default choices. And it makes sense, right?! Decision fatigue is real and we make around 35,000 decisions each day. Who can blame us for wanting to not think about a decision and go with the default option every now and then? But here's where default living becomes a problem... the decisions t...
Sep 10, 2024•32 min•Ep. 102
I recently sat down with Amy Traugh from the Motivated CEO Podcast to talk about how to scale a service-based business. So many service providers get stuck in the 'trading time for money' trap, but it doesn't have to stay that way! In this episode, I break down the four stages to scaling a business and what it takes to remove yourself as the bottleneck in your service business. If you're ready to uncap your earning potential and create a thriving business on a part-time schedule, this episode is...
Sep 03, 2024•32 min•Ep. 101
This week, I'm celebrating my 100th podcast episode, and let me tell you, it's been a wild ride! In this episode, I'm sharing 10 things I've learned from publishing my first 100 podcast episodes - the good, the bad, and the ugly. These are things I wish I would have known from day one. Whether you're just launching your podcast or if you've been creating content for a while, I hope these tips, tricks, and resources encourage you on your podcasting journey. If you've enjoyed listening to this pod...
Aug 27, 2024•48 min•Ep. 100
As business owners, it's easy to fall into the endless learning cycle, where we're depending on someone else to give us the answer. But what if you could look internally to find the answers you're endlessly searching for? What if the solution to leveling up your business was to lean into your natural giftings, leverage the way that you were uniquely designed, and finally start listening to that little voice inside yourself that knows exactly what to do? In this episode, my good friend Rhannon Ja...
Aug 20, 2024•50 min•Ep. 99
This week, I'm bringing you a special conversation with my friend Haley Thomas from the Passion Pursuit Podcast . You may remember Haley from episode 021 , where she brought her expertise on building out a retreat offer to the podcast. Recently, I sat down with Haley to talk about ways that you can find clarity when you're spinning in indecision. If you find yourself overthinking things, spending too much time analyzing your choices, or just feeling stuck, this episode is for you. As a recoverin...
Aug 13, 2024•45 min•Ep. 98
What comes to mind when you think of a 'weekly planning routine'? Do you envision someone sitting down in a quiet space for an hour, thoughtfully detailing a minute by minute plan for their entire week? Don't get me wrong, I love a good extended planning session, but week to week, that's just not realistic for most women. And the good news is you can become a really effective planner, even if you only have 5 minutes in between meetings, naps, or errands. When you enter your week with a clear pla...
Aug 06, 2024•31 min•Ep. 97
If you're struggling to make consistent progress on your business goals, you may be overdue for a CEO Day. A CEO Day is a monthly day set aside for you to reflect on what’s happening in your business and make intentional, strategic decisions about how to move forward. I almost think of this like a self-care practice for business owners, because when you're able to set aside time to plan out each month intentionally, you can enter each week knowing exactly what to focus on to grow your business. ...
Jul 30, 2024•20 min•Ep. 96
Brooke Happe is a mom of three who stepped away from her career as a Doctor of Physical Therapy to follow her heart to stay home with her kids. She taught herself to crochet to keep her hands strong, fully expecting to return to therapy once the kids grew older. Other moms asked where to buy her beanie from and her business, b.e.happe , was born. In 2019, the Happe family sold everything to travel the U.S. After 5 years of full time travel and running the business from the road, they purchased a...
Jul 23, 2024•40 min•Ep. 95
If you've ever delegated a task to your partner, kids, or an employee, you'll know how magical it feels when work gets done without you having to show up or lift a finger. It can be addicting! Automating tasks in your business can give you that same magical feeling - almost like you've found a cheat code for life. And there are so many tasks that you can (and should) automate in your business. The less time you spend on busy work, the more time you have to invest in the projects and tasks that a...
Jul 16, 2024•25 min•Ep. 94
The insidious thing about procrastination is that it's a cycle. Does this sound familiar... You look at your to-do list and see a hard project that feels overwhelming, so you check email and cross off the easiest items on your list first... Then you finish the day feeling like you didn't accomplish anything and are even more overwhelmed by the daunting notion of tackling that big project tomorrow. And the cycle continues. In today's episode, Time Management and Productivity Coach, Chelsey Newmye...
Jul 09, 2024•39 min•Ep. 93
So many women in business spend their days and weeks wondering, “What should I be focussed on?” or finding themselves torn between life and business and clients and marketing and taking care of themselves and taking care of kids and, and, and… This is such an overwhelming way to live, and I would even argue that it’s not the way we are meant to live. We are meant to LIVE our lives not simply MANAGE our lives. But it’s really hard to find time to actually live your life if you don’t have a system...
Jul 02, 2024•27 min•Ep. 92
Kate Ahl is a Pinterest marketing agency owner, mom, wife, and lover of all things Pinterest. Her goal is to help people understand and implement Pinterest marketing tactics that help their business grow. Through her agency, Simple Pin Media , Kate helps her clients take the guesswork and overwhelm out of Pinterest marketing. She also hosts the Simple Pin Podcast with over 3 million downloads where she shares the latest updates, trends, and tips for Pinterest marketing. In this episode, we dive ...
Jun 25, 2024•41 min•Ep. 91
So much of running a business is showing up for mundane tasks that aren't exciting. Results don't come instantly they come with consistency. And it's easy to get work done when we're motivated to do it, but we can't always rely on that motivation to be there. We're going to have off days, low energy days, and distracted days. So how can we, as business owners who need to show up and get things done in order to grow our business, consistently show up for our business and get things done without f...
Jun 18, 2024•24 min•Ep. 90
Amanda felt called to be a full-time mom and a business owner, which ultimately led her down the path of building an associate photographer team. In this episode, Amanda is sharing all the tips, strategies, and advice that she wish she would have had when she first started building her team! Amanda is a photographer, travel blogger, momprenuer, and business coach. She’s passionate about helping people design and operate businesses that fit their life, not the other way around. When she’s not kee...
Jun 11, 2024•26 min•Ep. 89
Have you ever had a season in your business when you've felt like you were doing all the "right" things for your marketing, but somehow it just wasn't working? Creating content is one of the most overwhelming and frustrating parts about running a small business as a solopreneur. Most business owners, especially creatives and service providers, are much more passionate about their craft than the business side of their business. But if you're a one woman show balancing serving your clients with ma...
Jun 04, 2024•35 min•Ep. 88
It's no secret that I'm a huge fan of marketing strategies that allow you to work smarter, not harder, and today's guest is sharing the low down on one of the most strategic strategies out there: SEO (search engine optimization). Just mentioning the term 'SEO' sparks fear and overwhelm for so many entrepreneurs, but it doesn't have to be complicated! In this episode, Abbey Oslin from the Duo Collective is simplifying SEO for online business owners and sharing how you can grow your brand organica...
May 28, 2024•55 min•Ep. 87
Recently, I was reading a book about how to create a business that runs itself, and the author challenged his readers to create a business that would let them take a 12 week sabbatical. In my mind, a "12 week sabbatical" is basically man speak for "maternity leave"! As a service provider, it can be so hard to imagine being able to take 12 weeks off while returning to a business that isn't burning to the ground, but I want you to know that it's entirely possible with some planning and preparation...
May 21, 2024•36 min•Ep. 86
I met today's guest about two years ago when I was speaking at a local women's entrepreneurship event. She was on a panel discussion at the event and I immediately knew that we had so much in common when it came to how we think about business, strategy, systems, and more! I'm so excited to finally bring her to the podcast today to talk about the profit-first system. Val Duvick is a wedding photographer-turned business coach and certified Profit First Professional for female creatives with some h...
May 14, 2024•46 min•Ep. 85
Most business owners want to slow down and take time off during the summer, but few will actually take the steps they need to take (ahead of time) to make that possible! This summer, I'm completely unplugging from business for 8 weeks, and taking an additional 6 weeks semi-off. But let me warn you: slow summers don't just happen! It takes a lot of intention and planning to take extended time off without sacrificing your paycheck. In this episode, I'm sharing tangible tips for making your dream s...
May 07, 2024•26 min•Ep. 84
If you're struggling with inconsistent sales, the pressures of live launching, or feeling completely stuck in a business you hate, you need to listen to this conversation with Nicki Krawczyk! As the visionary CEO and Founder of Nicki K Media, Nicki loves to challenge the conventional norms of live launching and traditional evergreen strategies. Her proven methodologies provide course creators with a predictable path to success, freeing them from the stress and limitations of outdated approaches....
Apr 30, 2024•1 hr 3 min•Ep. 83
When's the last time you've said to yourself, "I don't have time for that"? If you're an average human being without time travel capabilities, I'd imagine it wasn't that long ago! But have you ever stopped to ask yourself, "Why don't I have time for that"? It's easy to jump to the obvious answers like "my schedule is packed" or "life is just crazy right now", but are those really reasons or just excuses? Here's the not-so-sexy truth about reaching your business goals... It takes time! And until ...
Apr 23, 2024•25 min•Ep. 82
"Am I ready to scale my business?" This is a question I get a lot because there are so many misconceptions about what it takes to scale a business. I mean, you don't want to dive into something you're not ready for and risk falling flat on your face, right? But you also don't want to disqualify yourself from taking bold steps in your business even if you're not 100% ready! You can think about scaling your business like having kids. There's no perfect time to do it, and you'll never be 100% ready...
Apr 16, 2024•21 min•Ep. 81
Are you into spring cleaning? I'm not really into cleaning, and typically couldn't care less if the floors are scrubbed (as long as the clutter has been put away)! However, in the spring, I always get the urge to do a deep clean and declutter of my entire house. I wish I could say that I get that urge as a business owner only once a year too, but in reality, it comes about every 90 days! If you're creative and ambitious, you might get that urge to reset and refresh your business routines every o...
Apr 09, 2024•32 min•Ep. 80
Have you ever struggled with knowing how to balance maintaining a sense of privacy and building your personal brand as a service provider? Showing up as yourself while also curating an intentional, business-building personal brand can be a difficult path to navigate. Today, I'm excited to share this conversation with my past client, Randi Beranek, a pharmacist turned brand photographer who helps businesses and brands stand out online. Randi is one of those people who exudes confidence. In any si...
Apr 02, 2024•47 min•Ep. 79
Everyone is talking about "building community" but few business owners have figured out how to bring people together in a meaningful way. I met today's guest when I was invited to guest present to her membership in early 2023, and I was immediately blown away by the type of community she'd built. Not only that, I was intrigued by the structure of her membership, how many people she was serving, and how many ways the membership was benefiting her business overall. Sabrina Gebhardt is a lifestyle ...
Mar 26, 2024•44 min•Ep. 78
I grew up on a farm in the midwest, so I'm very familiar with the "pull yourself up by your bootstraps" mentality, and I don't shy away from doing work that's hard. HOWEVER, and this is a big however, we do not live in the time economy anymore. In the time economy, the more hours you put in, the more money you make. This was the height of the industrial revolution and where we got the lovely 40 hour work week . But now, we live in a knowledge economy, where it doesn't matter how many hours you w...
Mar 19, 2024•22 min•Ep. 77
I recently read that as many as one in three entrepreneurs struggle with depression and burnout and 95% of entrepreneurs are unsure of how to achieve a healthy work-life balance . Here's why this is so important: when we don't manage and address stress in our life, it will inevitably lead to burnout. You can't sweep your stress under the rug and hope it goes away. You have to learn how to manage your stress levels if you want to build a sustainable business. In a recent podcast episode, 4 Busine...
Mar 12, 2024•28 min•Ep. 76
One of the reasons why I think so many business owners struggle to hit their annual goals is because they don't take the time to break them down into bite-sized chunks. At the beginning of the year, they get excited and motivated and create the big pretty map, but then they shove it in a drawer and don't take it out because actually taking action on those goals feels overwhelming. This is why I'm so passionate about quarterly planning. Focussing one one quarter at a time can help you break down ...
Mar 05, 2024•20 min•Ep. 75
I hired Sarah as my trademark attorney after going through a nightmare experience with my previous attorney - a story that I share in more detail during this episode! I've learned so much about trademark applications from working with Sarah, and I'm thrilled to bring her to the podcast today to simplify the ins and outs of protecting your brand for you too. Sarah Waldbuesser is an attorney for coaches and online business owners. After several years at a law firm and a few career jumps, she ended...
Feb 27, 2024•44 min•Ep. 74
One of my top five strengths is "Learner", and I love learning about business and marketing. Recently the YouTube algorithm served up a video about building your sales funnel, and I clicked to watch. This video was riddled with tech jargon, affiliate advertisements for paid software platforms, and really complex paid advertising recommendations. For most business owners, this kind of advice on building a sales funnel isn't helpful. It's just overwhelming and demotivating. But I want you to know ...
Feb 20, 2024•23 min•Ep. 73
