F*ck Your Pride

Why would a smart business owner, CEO or board of directors not ask for help when the likely alternative is their business ceases to exist? Why would an entrepreneur choose to put their savings, home and family at financial risk when simply calling someone with the right expertise could change such an important outcome? Having worked with dozens of businesses in the past decade (and made the tough call for help for my own business before that) there is one word that keeps coming up.
Pride.

Your pride is stopping you from building a business that makes you proud.  

I am going to tell you what you can do with your pride.