419: How You are Using Categorizations Wrongly and Why It's Causing You to Lose Clients

What if I told you were making assumptions about your clients that was causing you to lose money? By placing people in groups based on assumptions unrelated to your goals, you're missing out on potential opportunities.

For instance, you may have categorized your target audience under the assumption that they won't be able to pay.

But who says your criteria for grouping them equates to their ability to pay?

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