The Business & Pleasure of Flowers - podcast cover

The Business & Pleasure of Flowers

Vonda LaFever & Lori Wilsonwww.flowerclique.com

Join Vonda LaFever and Lori Wilson as they share expert advice, insider tips, and a whole lot of fun on all things floral. While everyone loves flowers, running a floral business can come with its fair share of challenges that might make you lose sight of the joy it brings. In this engaging and informative podcast, Vonda’s wealth of floral expertise pairs perfectly with Lori’s background in teaching, sales training, and life coaching to deliver valuable insights you can use right away.

From industry trends and the flower shop of the future to overcoming obstacles like boosting sales and building a stellar customer service team, they’ve got you covered. Discover how small shifts in your mindset and approach can create big transformations in your business and life.

Hit subscribe to put the pleasure back into your life, go back to loving flowers, find fresh inspiration, and bring the joy back to your business!

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Episodes

Quotes, Bugs & Big Truths: What’s Crawling Across Your Mind (and Legs)

Episode 290: Lori and Vonda kick off with a hilarious (and slightly traumatic) story that every light sleeper will understand—then dive into a list of powerful quotes that spark real conversation on growth, mindset, leadership, and control (or lack thereof). Whether you’re a flower shop owner, team leader, or just trying to make sense of your own journey, this episode reminds us we’re always changing, always learning, and definitely not alone. Get ready to laugh, reflect, and maybe even raise yo...

Jul 15, 202528 min

Make a Statement or Stay in the House: Marlin Hargrove’s Journey to Freelance Floral Designer, one of Laughter, Redemption, and Floral Passion

Episode 289: Recorded on Lori's birthday, Lori and Vonda are joined by the one and only Marlin Hargrove—freelance designer, industry educator, and master storyteller. What begins with bus-ride memories from a trip to Holland quickly unfolds into a deeply moving and wildly entertaining conversation. Marlin opens up about his 44-year journey through every corner of the floral industry—from shop floors and wholesale warehouses to addiction, recovery, and finding his place again through laughter, co...

Jul 08, 202558 minEp. 289

Behind the Click: The Reality of Our Photo Shoots

Episode 288: In this honest and behind-the-scenes episode, Vonda, Lori, and Ellie unpack the highs, lows, and lessons from Flower Clique’s most ambitious photo shoot to date—capturing Fall, Christmas, and Valentine’s Day collections in one marathon session. From binder chaos and perceived value challenges to hats and 13-hour shoot days, they share what made this shoot different—and harder—than ever before. You’ll hear how the team balanced creativity with profitability, dealt with design tweaks ...

Jul 01, 202534 minEp. 288

Behind the Scenes at SAF: A Conversation with Amanda Jedlinsky

Episode 287: Lori and Vonda sit down with Amanda Jedlinsky, Senior Director of Content and Communications at the Society of American Florists (SAF), for a fun and insightful conversation about team building, the power of in-person events, and what attendees can expect from this year’s SAF Convention. They also dive into the value of industry networking, staying inspired, and why now is the time to invest in education—not pull back. A must-listen for anyone passionate about growing in the floral ...

Jun 24, 202535 minEp. 287

Inside AIFD Symposium: What to Expect, Why It Matters & How It Inspires

Episode 286: Lori and Vonda sit down with floral industry leaders and AIFD past presidents Lori Novak and Frank Feysa to talk all things AIFD Symposium. From personal stories of their first experiences to the evolution of the event into a must-attend educational powerhouse, this episode is filled with passion, insight, and behind-the-scenes glimpses of what makes AIFD so impactful. Whether you’re a first-time attendee or a long-time member, you’ll walk away inspired to grow, connect, and be part...

Jun 17, 202534 minEp. 286

Aloha & Business Wisdom: Monty Pereira of Watanabe Floral Shares Lessons in Leadership & Legacy

Episode 285: In this inspiring conversation, Lori and Vonda welcome Monty Pereira, General Manager of Watanabe Floral, Inc. in Honolulu, Hawaii. Monty shares his journey from CPA to floral industry leader and offers a behind-the-scenes look at how Watanabe Floral has grown into one of Hawaii’s most respected operations. They discuss the impact of Hawaiian culture on the business, the importance of staying true to core values, creating a customer-first mindset, managing a multi-generational team,...

Jun 10, 202539 minEp. 285

You've Got RAS! (Reticular Activating System), Summer Mindset, and TX State Floral Expo with Marissa Guerrero

Episode 284: Summer has officially begun, and we’re diving into everything from backyard baseball memories to how summer traffic and summer hours impact our daily lives. But beyond the nostalgia, we’re focusing on what’s truly important for your flower shop: summer goals, mindset, and staying ahead! Join Lori and Vonda as they explore how the Reticular Activating System (RAS) in our brains shapes what we see, what we notice, and how it impacts our daily interactions... yes, even in the flower sh...

Jun 03, 202537 minEp. 284

Flower Clique's Summer of Petals, Plans & Productivity

Episode 283: Join Lori and Vonda as they dive into the highs and lows of this year’s Mother’s Day sales, share their thoughts on how technology is making us all a bit lazier (and maybe dumber!), and discuss their busy summer ahead. They also reflect on how GPS and AI tools like ChatGPT might be impacting our critical thinking, this candid episode covers it all. They also chat with special guest Ralph Giordano about the upcoming Florida State Florist Association Convention —think tropical vibes, ...

May 27, 202527 minEp. 283

Too Many Words, Too Little Time: Reading, Retention & Real-Life Learning

Episode 282: In this episode, Vonda admits her struggle with staying focused (and awake) while reading—and Lori steps in with practical, real-life strategies and successes for actually remembering what you read. From turning chapters into movies in your mind to handwritten notes and the power of audiobooks, they cover it all—plus, how these techniques apply not just to personal growth, but to leadership, training, and even flower shop handbooks. Whether you’re a highlighter hero or a “just give ...

May 20, 202525 minEp. 282

Chimneys, Choices & Customer Care: Why Actions Speak Louder Than Smoke

Episode 281: What do the Pope, memory care planters, and your favorite steakhouse have in common? More than you think. In this episode, Lori and Vonda take a thoughtful (and often funny) dive into recent global events—the passing of Pope Francis and the election of Pope Leo XIV —and what it reminded them about unity, leadership, and the power of actions over words . From emotional crowd scenes to boutique service lessons, and even Bob “watering” the garden box, this one’s packed with reflection,...

May 13, 202529 minEp. 281

Back to Just Us: Confessions, Laughter & A Fishing “Rodeo"

Episode 280: It’s just us this time—back to a catch up with Vonda and Lori. We’re catching up on everything from awkward customer service stories to deep confessions (like sitting at the kids’ table… on purpose). Plus, Lori shares the latest with Lenny and his big fishing tournament that wasn’t quite what it seemed. It’s funny, heartfelt, and exactly the breather we all need post-Mother’s Day. Sponsored by: Flower Clique Flower Clique Prep School Real Life Retail Florist...

May 06, 202536 minEp. 280

Laughter, Lilacs, and Lifelong Memories: Our Dutch Flower Adventure

Episode 279: Get ready for a heartwarming ride! Vonda is joined by flower friends Tim Farrell AIFD and Julie Poeltler AIFD as they share stories (and lots of laughs) from their unforgettable trip to Holland. From wandering endless tulip fields to creating floral art and making new lifelong memories, this episode is a celebration of friendship, flowers, and the simple joy of adventure. Come for the blooms, stay for the love and laughter! Listener Takeaways: How seeing flower fields in person tran...

Apr 29, 202542 minEp. 279

Mentors, Micro-Mentors & Miss Piggy: A Chat with Mike Black of Jet Fresh

Episode 278: Today’s guest is the one and only Mike Black, “Head Coach” of Jet Fresh—and if you know Mike, you know he’s way more than just a title. Lori and Vonda sit down with him to talk about mentorship in the floral industry and generational leadership. Mike shares stories from his early days in the flower biz, his take on today’s younger generation (spoiler: he’s a fan), and the exciting projects brewing at Jet Fresh. Oh, and there’s also Miss Piggy, golden tickets, and a few strong feelin...

Apr 22, 202543 minEp. 278

"You Could Do That..." Ian Prosser & Zoë Gallina Talk Wedding Trends and Family Biz

Episode 277: This week, Lori and Ellie sit down with floral royalty — the dynamic father-daughter duo of Botanica Design Studio , Ian Prosser AIFD and Zoe Gallina. From Scottish flower shops to high-end luxury weddings, these two share the behind-the-scenes of growing a family business over nearly four decades. They talk trends (goodbye blush, hello meadows), share hilarious client stories (yes, there’s a floral phallic centerpiece request), and get real about what it takes to work with family (...

Apr 15, 202553 min

Tariff Talk (BONUS EPISODE)

In this special impromptu episode, Lori sits down with Ellie and Abby Chick, retail florist & advisor from Blakemore Flowers, to unpack the “T-word” that’s on everyone’s lips: tariffs. With pricing pressures mounting and Mother’s Day around the corner, this candid conversation explores what florists can actually control in the face of supply chain unpredictability. From wholesaler confusion to confident pricing strategies, Abby shares how she’s navigating rising costs, team communication, an...

Apr 10, 202546 min

Florist Wellness: How to Survive (and Thrive) During the Busy Season

Episode 276: Lori, Vonda, and Ellie get real about the not-so-glamorous side of floral life—aching feet, long days, and the absolute need to take care of YOU (and your team). From surprising celeb sightings at Round Top to stocking the perfect florist fuel station, we dive into practical (and fun!) wellness tips to keep you healthy, happy, and productive through Mother’s Day and beyond. You’ll laugh, you’ll stretch, and you might even be inspired to put your feet in the grass. 🌿 Bonus: Download...

Apr 08, 202534 minEp. 276

Meet Your Flower Buddies: Tech, Tools & Gummy Bears with Paul & Tony Guerrie

Episode 275: In this fun and info-packed episode, Vonda and Lori sit down with Paul and Tony Guerrie, the brilliant (and delightfully humble) co-founders of FlowerBuddy, Inc. If you’ve ever wished for a smarter, simpler way to manage the business side of your flower shop—this one’s for you, Cliquers! The Guerrie brothers talk about how FlowerBuddy was born from real-life floral frustrations (thanks to Tony’s florist wife 👏), their passion for intuitive tech (no spreadsheets, please), and why ev...

Apr 01, 202541 minEp. 275

Floral Journey & Industry Wisdom with Beth O’Reilly

Episode 274: Join hosts Vonda and Lori as they chat with Beth O’Reilly, an internationally recognized floral artist and educator. Beth takes us on a journey through her dynamic career—covering everything from retail floristry to product development in China to mass market floral design. They reminisce about industry mentors, the power of showing up, and how opportunities often bloom from unexpected moments. Beth also shares her insights on floral trends, the behind-the-scenes world of flower bre...

Mar 25, 202532 minEp. 274

Spring Forward: Mother’s Day Strategies from the Directors

Episode 273: Vonda and Lori are joined by Flower Clique's other two directors, Kami Martin and Ellie LaFever, in this episode packed with tangible takeaways to help your flower shop thrive this spring. From prepping for Mother’s Day and prom season to tackling pricing concerns and marketing strategies, the team shares expert tips to set you up for success. They dive into everything from how to name products to ensuring high-quality product photography. Plus, they discuss the importance of traini...

Mar 18, 202539 minEp. 273

Think Before You Type: Navigating Social Media & Workplace Conversations

Episode 272: Ever scrolled through social media and cringed at the comments? Vonda and Lori dive into the all-too-common issue of online negativity and how it translates into real-world interactions—especially in the workplace. From handling tough conversations with employees to setting social media boundaries, they share practical steps for engaging with empathy, checking emotions, and fostering productive discussions. Plus, they reveal how a simple shift in phrasing can turn confrontation into...

Mar 11, 202532 minEp. 272

Tips for Handling Tough Workplace Conversations & Strategies for Effective Communication

Episode 271: It’s never easy to have that much-needed conversation with an employee who’s disrupting your company culture. Avoiding the issue may seem easier, but it can do more harm in the long run. Lori and Vonda share practical tips to make tough conversations—and letting go—less difficult. Sponsored by: Flower Clique Flower Clique Prep School Real Life Retail Florist...

Mar 04, 202534 minEp. 271

Floral Trends & The Power of Permanent Botanicals with Sarah Botchick

Episode 270: In this episode, Vonda and Lori continue their conversation with Sarah Botchick, General Marketing and Purchasing Manager at Pioneer Imports & Wholesale. They dive into the world of floral trend forecasting—how trends are identified, what’s driving consumer preferences, and the evolving role of permanent botanicals in weddings, events, and everyday design. Sarah shares expert insights on mixing faux and fresh florals, common mistakes florists make when purchasing silk flowers, a...

Feb 25, 202527 minEp. 270

From High School HTML to Modern-Day Magic: Why Your Website Matters with Sarah Botchick

Episode 269: Grab a cup of coffee and join hosts Vonda and Lori as they sit down with Sarah Botchick, Marketing & Purchasing Manager at Pioneer Imports & Wholesale. Sarah takes us back to the ‘90s when she built the company’s very first website as a high school student—yes, dial-up internet and all! You’ll hear how that humble start evolved into a dynamic online presence that keeps Pioneer Imports competitive today. This laid-back conversation covers the must-dos for maintaining a releva...

Feb 18, 202535 minEp. 269

Get the Giggles: Unforgettable Valentine’s Day Card Messages from Florists

Episode 268: Flowers are known to speak the unspoken sentiments of love, care gratitude and sincerity, but sometimes the accompanying notes have a whole lot more to say – especially at Valentine's Day! In this episode, Lori and Vonda asked Flower Clique members to share the most unusual (and occasionally jaw-dropping) Valentine’s Day card messages they’ve ever received from a customer. Tune in to discover the sweet, the silly, and the truly unexpected ways people say “I love you”—and beyond. Spo...

Feb 11, 202524 minEp. 268

Blooming Hearts: A Valentine's Day Special

Description: Lori has fun interviewing Vonda and Ellie before Valentine's Day to learn a bit about their personal preferences in terms of design styles and favorite flowers to recounting their most memorable Valentine's Day stories. Vonda and Ellie also share tips and guidance for new employees navigating their first Valentine's Day in a flower shop, which is also a really good reminder for seasoned staff. Discover where they find their inspiration and how they continue to nurture their creativi...

Feb 04, 202529 minEp. 267

Customer Service Lessons Learned from Lenny

Episode 266: In today's episode Lori candidly shares a heartfelt update on her father, Lenny, with Vonda and listeners. Lori takes us through the emotional journey she faced while simply trying to accomplish a task over the phone, reflecting on the conflicting roles of being both a customer and an expert in customer experience and sales. Through her personal experience, Lori emphasizes the importance of effective communication in shaping the customer's journey. Drawing from her expertise in cust...

Jan 28, 202527 minEp. 266

Valentine's Day Countdown! Steps to Success

Episode 265: Lori and Vonda guide you through personalize and essential steps to a successful Valentine's Day in your flower shop. They emphasize the importance of having a properly educated and trained team to ensure everything runs smoothly. From preparing flowers to optimizing your website layout and effectively communicating shop policies, they provide valuable insights to help you make the most out of this romantic holiday. Sponsored by: Flower Clique Flower Clique Prep School Real Life Ret...

Jan 21, 202534 minEp. 265

What's on Your Bingo Card? Try This Goal-Setting Method for 2025

Episode 264: In this episode, Lori kicks things off with an inspiring lesson from Lenny, setting the tone for a creative and productive conversation. Then, she and Vonda dive into a unique and exciting way to tackle goal-setting for 2025. Instead of the traditional vision board, they’re introducing a fresh, fun approach: a Bingo card for your goals! Why Bingo? It’s simple, engaging, and far less daunting than creating a vision board. Each square is a goal, and as you achieve them, you’re on your...

Jan 14, 202532 minEp. 264

Start the Year with a Word and Join Flower Clique's Fifth Anniversary Celebration

Episode 263: In this special episode, Ellie and Kami join hosts, and team members, Vonda and Lori as they look back on the past year and share personal highlights including wins, challenges overcome, surprises, and insights gained. Listen in as the team reveals unexpected answers and discusses the significance of choosing a word to guide them both personally and professionally throughout the coming year. Do you have a word that supports and inspires you on your journey? Sponsored by: Flower Cliq...

Jan 07, 202536 min

What is the difference between Observing and Absorbing and Why it Matters!

Episode 262: In this episode, Vonda and Lori delve into the concept of observing your surroundings without allowing them to deeply affect you. Do you find yourself getting overwhelmed by the news or situations around you? Join us as we explore why some individuals are able to simply observe and let go, while others tend to absorb information and let it deeply bother them. Sponsored by: Flower Clique Flower Clique Prep School Real Life Retail Florist...

Dec 31, 202433 minEp. 262
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