The Building and Branding Podcast - podcast cover

The Building and Branding Podcast

Amanda Stichter, Virtual Vision
Welcome to the Building & Branding podcast hosted by Amanda Stichter, produced by Virtual Vision. On this show, we sit down with experts in the restoration & home services industry to hear their stories of how they built their businesses to succeed and stand out. Our conversations will uncover the challenges they've faced, the strategies they've employed, and the pivotal moments that defined their paths. We'll also dive into the critical importance of branding and marketing in this field, sharing insights on how to create a compelling brand that resonates with customers and stands out in a competitive market. Join us as we blend practical advice with inspiring real-life stories, providing you the tools and motivation to craft precision and build a last brand.
Last refreshed:
Follow this podcast in the Metacast mobile app to refresh it and see new episodes.
Download Metacast podcast app
Podcasts are better in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more

Episodes

Season 3 Ep 2 of Building & Branding | The Behavior of Leadership with Chris Hill

In this episode of the Building and Branding podcast, Amanda Stichter interviews Chris Hill, a seasoned consultant and owner of JOC Analytics and JCMH Consulting. Chris shares his journey in the restoration industry, emphasizing the importance of behavior in leadership and the need for health and balance. He discusses the essence of servant leadership, the challenges of empowering others, and the significance of building trust and accountability within teams. Chris also provides insights on lead...

Jun 10, 202555 minSeason 3Ep. 2

Season 3 Ep 1 of Building & Branding | Navigating Tech Fatigue with Paul Silliman of Clean Claims

In this episode of the Building and Branding podcast, Amanda Stichter welcomes Paul Silliman from Clean Claims to discuss the challenges and solutions in the restoration industry, particularly focusing on technology implementation and the importance of documentation. They explore the unique complexities of the industry, the fatigue associated with tech adoption, and the need for empowering field technicians to enhance efficiency and customer service. The conversation emphasizes finding the right...

May 27, 202540 minSeason 3Ep. 1

Ep 22 - Making the Hero with Todd Sangid of DocuSketch

In this episode of the Building and Branding podcast, Amanda Stichter interviews Todd Sangid from DocuSketch. Todd shares his journey into the restoration industry, emphasizing the importance of having a servant heart and understanding the complexities of the claims process. He discusses how DocuSketch serves as a bridge between contractors, insurance companies, and policyholders, making the restoration process smoother. Todd also offers valuable advice for newcomers to the industry, highlightin...

Nov 12, 202441 minSeason 2Ep. 22

Ep 21 - Creating Extraordinary Experiences with Chris Nordyke, Floodlight Consulting Group

Summary: In this episode of the Building and Branding Podcast, Amanda Stichter speaks with Chris Nordyke of Floodlight Consulting Group about his journey from the insurance industry to restoration. They discuss the importance of self-leadership, balancing family and work, and the critical role of customer service in the restoration industry. Chris emphasizes the need for a customer-centric approach and the potential for innovation within the industry. He shares insights on creating extraordinary...

Oct 29, 20241 hr 15 minSeason 2Ep. 21

Ep 20 - Building Your Circle Through Authenticity with Kenny Brewer & Mandy Rewis

In this episode of the Building and Branding podcast, host Amanda Stichter engages with Kenny Brewer and Mandy Ruiz from JOC Analytics. They discuss their personal journeys, the unique culture of the restoration industry, and the importance of data analytics in business. The conversation highlights the significance of authenticity in the workplace, the power of personal branding, and the culture of servanthood that defines the restoration industry. They also provide valuable advice for newcomers...

Oct 15, 202450 minSeason 2Ep. 20

Ep 19 - Paying Attention to Your Canary with Klark Brown

In this episode of the Building and Branding podcast, Amanda Stichter interviews Klark Brown, owner of Restoration Advisers. Klark shares his journey from being a contractor to becoming a coach and mentor in the restoration industry. He emphasizes the importance of vision and dreams in business, the challenges faced in the industry, and the significance of marketing and customer engagement. The conversation also touches on the value of community, the lessons learned from farming, and the necessi...

Oct 01, 202459 minSeason 2Ep. 19

Ep 18 - Unlocking the Secrets to Effective Marketing Strategies w/ Darlene Balzano

In this episode of the Building and Branding podcast, host Amanda Stichter interviews Darlene Balzano, the group publisher of Restoration Remediation (R&R). They discuss the niche industry of restoration and remediation, the importance of building connections within the industry, and the role of marketing in helping businesses grow. Darlene emphasizes the need for businesses to listen to their customers and understand their goals in order to provide effective marketing strategies. She also e...

Sep 17, 202436 minSeason 2Ep. 18

Ep 17 - Growing the Largest Family-Owned Restoration Company with Jeff Moore

In this episode of the Building and Branding Podcast, host Amanda Stichter interviews Jeff Moore, the president and chief acquisition officer of ATI, the largest family-owned and operated restoration company in the world. Jeff shares the history of ATI and how it has grown from a small environmental abatement business to a multi-million dollar company with 70 locations. He emphasizes the importance of communication and empathy in the restoration industry and how it can differentiate a company fr...

Sep 03, 202449 minSeason 2Ep. 17

Ep 16 - Prospect Before You Propose with Ricelli Mordecai

In this episode of the Building and Branding podcast, Amanda Stichter interviews Richelle Mordecai, an empowerment coach and author. Richelle shares her journey from being a salesperson at a young age to becoming a trainer and consultant in the restoration industry. She emphasizes the importance of sales in any business and the need for effective communication and prospecting. Richelle also discusses the concept of work-life integration and the importance of understanding one's why in order to a...

Aug 20, 202440 minSeason 2Ep. 16

Ep 15 - An Outside Perspective On Your Business with Phillip Rosebrook

In this conversation, Amanda Stichter interviews Phillip Rosebrook about the benefits of hiring a business consultant. They discuss the importance of gaining an outside perspective, understanding best practices, and identifying areas for improvement. They also explore the challenges of change and the role of personal and professional development in the consulting process. Phillip emphasizes the need for celebration and recognition in business growth and highlights the benefits of working at one'...

Aug 06, 202450 minSeason 2Ep. 15

Ep 14 - When the Brand Chooses You w/Cora Alexander, The Drying Diva

In this episode of the Building and Branding podcast, Amanda Stichter interviews Cora Alexander, known as the Drying Diva, about her journey in the restoration and home services industry. They discuss personal branding, the challenges and advantages of being a woman in a male-dominated industry, and the importance of mentorship. Cora shares her experience working with pioneers in the industry and the impact they had on her career. They also touch on the excitement and readiness of industry profe...

Jul 23, 202446 minSeason 2Ep. 14

Ep 13 - It's Time for a Refresh with Amanda Stichter

The Building and Branding podcast is a rebrand of the Digital Dialogues podcast, with a focus on discussing the importance of branding in the home services and restoration industry. The host, Amanda Stichter, shares her passion for branding and how it goes beyond just logos and color palettes. The podcast aims to explore the stories and experiences of industry experts who have successfully built and branded their businesses. The conversations will cover topics such as mission statements, brand p...

Jul 16, 202413 minSeason 2Ep. 13

Ep 12 - Beyond the Rubber Chicken w/ Greg Marthaler SFY

Summary Greg Marthaler Jr shares his entrepreneurial journey, starting from cutting grass to building and selling a roofing company, and then venturing into the restoration industry with SFY. He discusses the origin of the 'rubber chicken' tradition and the importance of valuing people as assets in business growth and scaling. The conversation also delves into coaching, mentoring, and holding individuals accountable in an organization. In this conversation, Greg Marthaler Jr shares insights on l...

Jun 24, 202438 minSeason 1Ep. 12

Ep 11 - Building a Scalable Business: Going Beyond Hustle w/ Alex Duta

Alex Duta, founder of a restoration company and software company Albi, shares his journey and insights in the restoration industry. He discusses his background growing up in Romania and the entrepreneurial spirit instilled in him by his parents. Alex talks about the inspiration behind his book, Restoration Millionaire, and the importance of building a scalable business instead of relying solely on hustle. He emphasizes the need to delegate tasks and build systems to free up time for higher-value...

May 13, 202449 minSeason 1Ep. 11

Ep 10 - Unlocking Marketing Success with Pivot My Biz

In this episode of the Digital Dialogue Podcast, Amanda Stichter interviews John Kowalski and Anthony Nelson from Pivot My Biz. They discuss the importance of marketing in the restoration industry and how Pivot My Biz helps companies develop effective marketing systems. They emphasize the need for companies to differentiate themselves in a commodity service business and provide a structured program to help companies evolve and handle growth. They also highlight the challenges of working on the b...

May 02, 202441 minSeason 1Ep. 10

Ep 9 - Digital Marketing Trends with Kim Mikul, Virtual Vision

In this episode, Amanda and Kim discuss the latest trends and updates in digital marketing, specifically in the restoration industry. They highlight the importance of transparency and personalization in marketing, as well as the need for a strong user experience. They also discuss the recent changes in Google AdWords, including the shift from pay-per-click to pay-per-lead. Kim emphasizes the value of casting a wide net in marketing and utilizing both organic and paid strategies. She also shares ...

Apr 04, 202423 minSeason 1Ep. 9

Ep 8 - Breaking The Glass Ceiling with Arianny Damian of Thompson Restoration Services

In this episode, Amanda is joined by Arianny, the Director of Business Development at Thompson Restoration. They discuss Arianny's background in business development and the importance of relationships in the restoration industry. Arianny shares her experience starting the Just Between Us Girls podcast, which aims to break down the glass ceiling and create an inclusive space for conversation. They also discuss disappointing experiences at a trade show and the need for equal treatment of women in...

Mar 28, 202452 minSeason 1Ep. 8

Ep 7 - Restoration Industry Association (RIA) with Kristy Cohen

In this episode of the Digital Dialogues Podcast, Amanda Stichter interviews Kristy Cohen, the CEO of the Restoration Industry Association (RIA). They discuss the role of the RIA in the restoration industry and its three pillars: education, advocacy, and elevation. Kristi highlights the importance of the RIA Convention for networking and professional development. She also shares success stories and achievements of the RIA, as well as advice for those starting out in the restoration field. The ep...

Jan 29, 202444 minSeason 1Ep. 7

Ep 6 - Turning Data into Actionable Insights with Earthvisionz

In this episode of the Digital Dialogue Podcast, Amanda Stichter interviews the team from EarthVisionz, a company specializing in geospatial technology for risk management and disaster tracking. The conversation covers topics such as the mission and elevator pitch of EarthVisionz, the day-to-day operations and benefits of their live platform, the overlaying of real-time satellite imagery, future developments and trends in geospatial technology, and case studies showcasing the impact of their tec...

Jan 15, 202448 minSeason 1Ep. 6

Ep 5 - The Experience & R&R Magazine with Michael Balzano

In this episode of the Digital Dialogues podcast, Amanda Stichter interviews Michael Balzano, publisher at R&R (Restoration & Remediation) Magazine, about the experience events in the restoration industry. They discuss the acquisition of the experience events by BNP Media and the connection between BNP Media and the restoration industry. They also talk about the unique value of the experience events, including the focus on hands-on training and the sense of family and community in the re...

Jan 03, 202429 minSeason 1Ep. 5

Ep 4 - Your KPIs Say You Suck. Now What? with Anthony Nelson with Pivot My Biz

In this episode, Amanda Stichter interviews Anthony Nelson, a partner at Pivot My Business, about the importance of Key Performance Indicators (KPIs) and business systems in the restoration industry. Anthony shares his background in the industry and his passion for making a difference. He explains what KPIs are and why they are crucial for restoration businesses. He also discusses common KPIs that restoration businesses track and how they can indicate areas for improvement. Anthony emphasizes th...

Dec 14, 202343 minSeason 1Ep. 4

Ep 3 - 2023 State of the Industry with C&R Magazine and KnowHow

Welcome to 'Digital Dialogues,' where casual conversations meet industry insights. Join us as we chat with experts, explore the power of digital presence, and uncover emerging trends. Tune in for a relaxed yet enlightening journey through the world of technology, business, and innovation. Let's dive into the heart of what makes the digital landscape tick, one engaging dialogue at a time. IN THIS EPISODE, I'm chatting with Michelle Blevins, CEO at C&R Magazine, and Leighton Healey, CEO of Kno...

Nov 14, 202357 minSeason 1Ep. 3

Ep 2 - Remote Estimating with Epic Estimates

Welcome to 'Digital Dialogues,' where casual conversations meet industry insights. Join us as we chat with experts, explore the power of digital presence, and uncover emerging trends. Tune in for a relaxed yet enlightening journey through the world of technology, business, and innovation. Let's dive into the heart of what makes the digital landscape tick, one engaging dialogue at a time. IN THIS EPISODE, I'm chatting with Bobby Paine, founder and owner of Epic Estimates. Epic Estimates specializ...

Nov 03, 202357 minSeason 1Ep. 2

Ep 1 - Customer Service Interactions with KnowHow

Amanda, COO at Virtual Vision, and Paul, Account Exec at KnowHow discuss the crucial role of the person answering the phone in a restoration business. The first phone call sets the tone for the company's values, visions, and culture, and it is often the homeowner's first contact with a restoration company. The video emphasizes the need for empathy and compassion in this initial interaction, and how it can help establish trust and reassure homeowners in times of panic or shock. The importance of ...

Sep 12, 202316 minSeason 1Ep. 1
Hosted on Transistor
For the best experience, listen in Metacast app for iOS or Android