Building Community (and Clients) through Content

This week’s episode of The Build Show Podcast features a dynamic conversation between Matt and marketing expert David Meerman Scott, whose influence shaped Matt's career. Matt recalls learning invaluable marketing tips from David early on, which he implemented and launched what eventually became The Build Show. They discuss the importance of aligning marketing with consumer behavior, emphasizing the power of content creation.

David dives into the connection between neuroscience and fandom, highlighting how humans crave the safety and comfort of like-minded tribes; he illustrates the sense of community that comes with shared interests.

The conversation further explores the neuroscience behind building connections through video content, discussing concepts like tribalism, proximity, and mirror neurons. David explains how these factors deepen human bonds and make viewers feel immersed in what they watch.

Tune in for Matt and David’s advice for building a strong online presence and creating engaging content.

Resources:

• New Marketing Mastery Courses
  • Use code buildshow for 25% off through the end of June 2024
• Fanocracy by David Meerman Scott & Reiko Scott
• The New Rules of Marketing & PR by David Meerman Scott

Find David on the Web:

• Instagram: @dmscott
• X (formerly known as Twitter): @dmscott
• LInkedIN: https://www.linkedin.com/in/davidmeermanscott/
• Website: https://www.davidmeermanscott.com/
• Blog: https://www.davidmeermanscott.com/blog

Find Matt and The Build Show on the web:

• Build Show Videos: https://buildshownetwork.com/go/mattrisinger
• Instagram: @risingerbuild and @thebuildshow
• TikTok: @thebuildshow
• YouTube channel: https://www.youtube.com/@buildshow
• Website: https://risingerbuild.com/ and https://buildshownetwork.com/

Join us at Build Show LIVE this November 7-9 in Austin, TX. Click here to stay in the know.

Save the Date for Build Show LIVE 2025 in Dallas, TX: October 16-18, 2025!

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