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Hey, everybody, welcome to the Buck Sexton Show. We have with us the one and only Chris Rufo for this one. He's got a new book out, America's Cultural Revolution, which we're going to talk about here today on the program. Mister Rufo, always good to see you. Thanks for being here.
It's great to be with you.
So talk to me, my friend. The book, what do you dive into? What do we need to know?
So? America's Culture Revolution is the story of the radical lefts fifty year long march of the institutions. I look at the key thinkers, the key ideologies, the key social movements, and trace their slow institutional capture over the course of the late twentieth century and then finally exploding into public consciousness with the summer of twenty twenty, the Summer of
George Floyd. And the book seeks to answer a simple question, how did our institutions suddenly seem to have been deranged by critical race theory and other ideologies so completely and so quickly? And I try to give a very comprehensive answer to that question in the pages of this book.
Well, tell me this, where was the right during all of this?
Like?
How are we so asleep that somehow we managed to allow Is it because we believed in the the always tough to find but fun to talk about for some people, neutral space? Like what happened here? How'd we find ourselves handing over the institutions to the commis all over the place?
Yeah? I didn't really a two part problem, And you identify the first part exactly right. The radical left was able to hijack and exploit some of the vulnerabilities in the small l liberal system, and the right had this notion that institutions could be neutral, that all voices could proliferate. But we know now in hindsight that institutions can not be neutral, and that the radical left has no interest in pluralism or tolerance or inclusivity in the real sense
of the word. They wanted to use the institutions and force their ideology on others. But the second element, and this is something I think you'll be particularly interested in, is that the right essentially fell asleep after the end of the Cold War. Many of our leading intellectuals and political figures decided that, you know, we had defeated the communists and that ideology would never rise again. It had been totally invalidated by the process of history. We had
reached the end of history in a sense. But the left wing radicals did not stop at the fall of the Soviet Union. It didn't deter them, it didn't force them to abandon their ideology. They just changed it and adapted it and kept working, and unfortunately the right kind of seeded responsibility and really stopped standing guard on the institutions until it was too late, until they discovered that they had lost control of those institutions altogether.
Did it really start with the universities in terms of the infiltration. Was that the first place that it really took hold or was it you know, different components of journalism, the think tanks. Where did the radical left in a post World War II America establish its first footholds?
Yeah, you're spot on, And it really did begin in the universities in the late nineteen sixties. And they write about this explicitly and auto the material that I cover in the book. You know, they said that the proletariat working class revolution was not going to happen. It was impossible in the West, and particularly impossible in the United States, where most working people were actually quite happy with their standard of living and the country that they were living in.
So they said, the one place where we think that we have the base of power, what they called the initial revolutionary institution, was the university campus, and so they decided to start there and then slowly worked their way out into media, K through twelve schools, government bureaucracies HR program, and then you know so called racial sensitivity training, which became DEI training. And this was really a remarkably effective strategy.
They started very small, with a very small group of people, but they were able to spread their influence throughout the institutions in a really sophisticated way that was largely undetected by the right for far too long.
Now, when you talk about cultural revolution, obviously people think of the Maoist cultural revolution in China. Do you see some connective ideological tissue between the two in a way that manifested itself in you know, the actual processes of taking over I mean, you know, what kind of comparisons The title obviously evokes the comparison, So what kind of comparisons do you actually make in the book?
Yeah, I mean, you know, I make my own compari prisons, of course, but really you don't even have to have to trust my judgment. The leading left wing intellectuals of the time made the comparison explicitly. They elaborated a theory of cultural revolution, and they said, we have to learn from what's happening in China, what's happening in the African colonial liberation movement, what's happening in all of these other places. We have to have a cultural revolution of the same
kind in the West. And then also the key concept, really the heart of the story of the book is their so called long March through the institutions. And this is what they called it way back in the early nineteen seventies, and it was a direct illusion to then.
It wasn't a chairman then, but he was a general in the Chinese Communist Army, and they had this long march through China, actually a long strategic retreat, and then they were able to establish dominance once they had become secure and start the communist revolution, the rule of imunist revolution in China. And so they adapted not only the language, not only the philosophy, not only the basic Marxist Leninist revolutionary theory, but they but they really adapted a lot
of the strategies and tactics, sometimes explicitly, sometimes implicitly. But if you look at the ferment that was happening around the world, it was also happening in our country.
Speaking to Chris Rufo here, Chris, hold the book up again, so I can tell everybody, if you, for those who are watching America's cultural revolution, how the radical left conquered everything. And if you're not watching because you're not subscribed to the YouTube channel yet, go to YouTube dot com slash buck Sexton and obviously you can go get Chris's book
wherever fine books are sold. I want to ask you, Chris in a second, about how the counter revolution is going, because I'm sure that's a big part of what you're writing about as well. You've got, you know, the bud Light boycott, the success of the Sound of Freedom. Recently, some of the professional sports leagues and teams feeling like they can't get away with quite the same amount of left wing stuff. So we'll get to that in a second. But just a word from our sponsor here, Taunt the Towers.
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at T two T dot org. That's t the number two T dot org. Chris, how are we dealing with the counter revolution against the left wing lunatics who have taken over all of our institutions? Or at least most of them.
Well, there's good news and bad news, and I always like to start with the bad news. The bad news is that they've had a fifty year head start, they're in a position of entrenched institutional power. But the good news is that over the last really two years, two and a half years now, the right has started to
awaken to successful strategies of counter revolution. And so I think it began with the fight against CRT in late twenty twenty, It continued in the fight for control of local school boards in twenty twenty one, it moved to gender ideology in twenty twenty two, and now we find ourselves pioneering successful strategies to fight that woke capital or kind of left wing culture war from America's largest companies. And so this is a period of of learning, of study,
of experimentation, of creating prototypes and new strategies. And I think, you know, I've been involved in many of these campaigns. I've learned a lot, and I'm very optimistic at heart because the story that we have to tell, the tactics that we have at our disposal, the political opportunities that are on the horizon are really only limited by our
own creativity and our own willingness to fight. And as we become more creative, as we have more appetite for actually going out and fighting these fights, I think we're going to see success after success. And you know, the last chapter in the book is devoted to figuring out exactly how to do that, outlining some laying out rather some strategies for the right to achieve this counter revolution to come.
Are you ever surprised? I mean, people who are in the movement on the right are familiar with a lot of your work that involves showing the public the extent and the extreme nature of some of the left wing and doctrination that's happening in institutions, whether it's local government bureaucracies or in Disney or wherever. Are you ever at this point those surprised at how insistent they are at
defending the most extreme stuff. And one thing that has been I think a surprise to a lot of folks who are just paying attention to what's going on in the news is that they're not willing to take it seems a tactical retreat on say, drag Queen Story Hour for kids. Instead, they either say it's not happening, or they say it is happening and it's a good thing, and that just feels.
Like you're transphobic for for even mentioning it.
Yeah, yeah, yeah, So I mean, did do you ever get surprised when you just see how basically how wacko the left has actually gotten.
Yeah, although I think I would, I would, I don't think that that is kind of a unitary or universal narrative. And actually there's a big difference right now and a kind of a lag Maybe it's just a lagging indicator. But look, I mean, we won the fight on critical race theory. We defined it, we attacked it, we changed public opinion about it. The left really stopped defending it, and we've won concrete political victories, legislative victories, school board victories.
And I think that you find even the kind of Robin DiAngelo's and Ibram Kendy's and BLM leaders having lost all credibility, having really been exposed for pushing a false ideology. And I think that the left in some sense through in the towel in some ways on these issues on gender and sexuality. That hasn't happened yet, and I'm still trying to really piece together why. But what I do know is just kind of a basic you know, what's the status quo right now is that they have doubled down,
tripled down, quadrupled down on these things. Drag Queen's Story hour, you know, porn, pornography in schools, all of these various expressions of you know, queer theory and ideology, and then also the kind of performance of these ideologies. I think, for whatever reason, they're they're more committed to this than on CRT, for example, they're more dogged in the defense, and then they are willing to double down to a
greater degree. And I don't know if it's because this campaign to expose this started a year later than CRT, but but something is happening there that I think we'll start to understand better in the coming months and years.
Yeah, I mean, I appreciate that you put it, you added a context to it, because on those other issues, you're right, there have been retreats that have been made right. And that's I think that's why the gender issue sticks out so much in my mind, because even on CRT, on some of the more extreme stuff, they would say, oh well that's not I mean, you were right on the forefront of this. That's not CRT, they would say, think you know, they were playing games around the debate
without engaging. But you will come across people on the gender debate who say, no, for a fifty year old man to be dressed as a woman wearing a thong and in fishnet tights, you know, jiggling his like butt in front of families with children is somehow one of the blessings of liberty. I mean, this is something that we see, you know that they stick with this, and I think that it's interesting because it's it's definitely a political live it should be a political liability for them.
I want to ask you more though, about what you think is going to happen to DEI and just the CRT critical race theory, DEI diversity, equity inclusion, the racial entitlement state in the aftermath of the Supreme Court decision that we just saw on college admission specifically. So let's get into that in a second here. But first of everybody, look, the my Pillow team is celebrating twenty years in business.
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amazing specials. All right, Chris, what do you think happens to the diversity, equity and inclusion bureaucracy now that there's the very real threat, certainly for college campuses. You know, universities of legal action if they discriminated on the basis of gender and race. But some of these programs in the corporate world seem like they're perhaps in jeopardy or are they just going to continue on? How do you see that playing out?
Yeah? Well, this has actually been my big political project for this year. I started by putting out model legislation with Manhattan Institute providing for state legislators to abolish the DEI bureaucracy and all of their public universities. I then did an investigative reporting campaign in Florida and Texas exposing some of these really ideological and abusive DEI programs and
state universities. And then I worked with Governor DeSantis and legislators in Texas to help advocate for legislation that passed in both states to actually just abolish all of these programs altogether. And so I'm happy to say that in Florida and Texas those DEI programs are have been abolished legislatively. Are they still going to try to kind of hide them and sneak them and do them around the edges, change the names. Yeah, of course, and we have to
be vigilant. But what we've done is set the precedent that these programs are not only unnecessary, but they're actually counterproductive to the mission of universities, schools, corporations, all of
the various domains where they've taken hold. And we've seen even in the corporate setting, as the economy has tightened, as the kind of hysteria following the death of George Floyd has receded, companies are quietly shedding many of their DEI jobs, including very lefty companies in Silicon Valley and other places in California have been quietly firing reams of their DEI employees because they're finding out that these people
only create problems. They don't offer any solutions. They're kind of a waste of head count.
The productivity of the night. I mean, that's there's no value in this. It just is ideological and rain on company resources.
That's yeah, exactly. They offer actually negative value. Right every dollar you pay for DEI, you know, you losed two dollars, so it's a it's not a good deal. And and so I think we're seeing a really big shift, and I'd like to accelerate that shift. And I'd like to see especially policymakers starting to just say, you know what,
we want to have strict color blind equality. We're going to treat everyone equally as an individual, and we're going to have no left wing, highly ideological DEI departments in any of our state institutions. It's not necessary, it's not good, and it's not something that we're going to do. And you know, two years ago, three years ago, five years ago, was that feasible. I don't think so. But we've built the case over over a few years, starting with CRT,
and we're going after it relentlessly. We've now abolished it in two of the largest red states, and I think that when legislatures are back in session in other states, we're going to see a remarkable domino effect to start to wipe out some of these DEI departments for good.
Now, places like Disney, some of these big companies. We saw what happened to bud Light right trying to I don't even think it was trying to appeal to a subset of its customer base, which I don't know how popular bud Light is or was with the with the transgender community, but to virtue signal to the left that we're a company that cares about this issue. Whatever, Disney, I know you you were involved. I believe in showing.
I've talked about this this video many times. Was it was it your work that got the video out there of the woman who said that she had a Yeah, yeah, I had tip to you. That was amazing that the head of creative content at Disney said that she had a pan sexual and a non binary like pant sexual child and a non binary child.
Do these people what are the odds?
What are the odds? Do these people believe this or do they think they have to say this stuff because they're afraid of the woke Marxist in the HR department in your experience, Oh.
No, no, they absolutely believe it. And that person in particular is a is a diehard, you know, true believer, you know, and it's just you know, kind of eye popping, uh and almost unimaginable. But what these identities have become, uh is luxury objects. There was a time in America's you know kind of uh you know, Wall Street eighties heyday where you you might want to drive a Lamborghini and have a you know, a product suit. I don't know, I'm not not not in that world. But you know,
those are the status symbols. But now like having children with unique sexualities is the thing that you want to show the world and shows how tolerant and open and cultured and advanced and free thinking you are. And so she she's bragging through her things. I have a one pan sexual child and one transgender child, and and and and so therefore I I'm kind of the moral authority, but I think it comes from a place of of
of kind of a sense of moral of fear. You know, these are this is you know, a middle aged white woman, she's got to stand out in the corporate environment. Well, what better way than to have a kind of a kind of small cornucopia of sexual identities among your offspring. I mean, it's it seems bizarre when you actually see the video from the public point of view, but if you're actually inside these places and institutions, this is just like the normal conversation. This is the day to day
banter and chitter chatter that happens. And so my job is to take this stuff and expose it to the public and to actually have some real feedback for these folks. And I think that with Disney, we certainly did that that was quite a big quite a big story.
Yeah, and we've talked about it many times and credited your work on it because it's pretty amazing. I want to come back in a second. I'm gonna ask you a question, but I want you to hold don't answer quite yet, but I want to. I want to ask you this and then it will work from our sponsor. But it's what is the what is for you? Just the most outrageous like the craziest DEI training material stuff you've come across from any institution, Like where was it? And what was it?
All? Right?
Can I can I get back to that in a second. Well, we'll deal with this one. You know, Chris has written a book which I'm sure is about to be. If it's not already a bestseller, it's just out so the numbers are going up, folks. But you know what if you're writing a book, if you're just working on a project, you've got something going on at home. What happens if your computer fails you? Look it can happen. Happened to me the other day a computer wouldn't turn on. I
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craziest DEI stuff you've come across so far. If you had to give an award for the DEI craziest, it would be.
Yeah, well, that's a great idea. I should. I should create an annual award for the best one. But I think that the best one was one of actually my early stories. I'm at the Sandia National Nuclear Laboratories. These are the engineers and technicians that are responsible for actually building America's nuclear arsenal, so creating the nuclear weapons that
are a cornerstone of our defense. And laboratory decided to send their white male employees to a three day white male re education camp in which they had to learn about their privilege. They had to learn about how they had internalized oppressions. They had to actually write fictitious letters to women and minorities apologizing for their whiteness. And I had all the documents, you know, from this session, and it was just like the most humiliating, degrading, just sad
and pathetic thing I've ever seen. And then, okay, whatever, something's degrading and said and humilating, you know, such as life. But then you think, wait a minute, these are people that build our nuclear weapons. It's not just a make work job in the bureaucracy. It's actually pretty important to have guys that are competent and good at their jobs. So I would say that is of all the stories, probably the one that sticks out in my mind the.
Most great answer. Everyone should got a copy of America's Cultural Revolution from a friend, Chris Ruffo. Chris, always appreciate your work. I'm going to get a copy of the book. I look forward to reading it and thanks so much for being with us.
Thank you
