The Broad Experience 50: Starting a business

Female entrepreneurship is rising fast. In the US, a third of businesses are now owned by women. But look a bit deeper and you find nearly all these businesses are 'solopreneurships' - they don't have any employees and they don't bring in much money. This is sometimes by design, but not always: many women are unprepared for the inequities that still exist in entrepreneurship. In this show we meet two ambitious entrepreneurs who want to grow their companies: Julia Pimsleur and Denise Barreto. They have advice about how to survive in the male-dominated world of fundraising, why hiring other people is a must even when you can barely afford it, and how passion for your work isn't all it's cracked up to be.

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