Election ads: from Google to Grindr
Episode description
More than half of anyone born after 1997 uses social media as their main source of news. Google, Twitter, gaming and even Grindr, are being targetted by politicians and wanna-be politicians in the federal election campaign.
Daniel Angus, a Professor of Digital Communication at the Queensland University of Technology, joins us to talk about hundreds of thousands of dollars being tipped into what’s known as ‘micro-targeting’ swing seats. It’s a new phenomenon and it’s relatively unregulated.
On today’s Briefing, how and why you’re being targetted by political campaigns via social media
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