As Instagram battles TikTok, BeReal attacks from the other side

The Briefing

Aug 28, 2022•22 min•Season 3Ep. 201

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Episode description

Could BeReal overtake Instagram and Facebook?

Data from Google trends, which ranks a search term’s popularity out of 100, shows social media platform BeReal shot from 38 to 92 points the same week “Make Instagram Instagram Again” started trending. We’re joined by Claire Reilly - an Aussie tech journo living in San Fran working for tech news site CNet to find out what Be Real is all about, and if it will eventually threaten the big guns, Facebook and Instagram.

So how big a deal is BeReal, and could it be the next major social media platform?

Today's Headlines:

- Unions move to strike bargaining deal with small business
- Big news for nurses and midwives in Victoria
- Bali bomb mastermind says his involvement was a ‘mistake’
- Push to reduce Covid isolation rules

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