95. A conversation with Leticia Rita, co-founder of HolaBrief.com.

Henry Gomez and I welcome Leticia Rita, co-founder of an online creative brief platform called HolaBrief.com. Her site offers free customizable briefing templates designed for freelancers, small to medium-sized agencies, design firms and start-ups. Leticia, a former creative, comes to us from Spain. She felt a similar pang of frustration as I did before I wrote my book, during a creative briefing that prompted her to start HolaBrief with a colleague. Today, her team is ten strong. She tells us about HolaBrief, how she got it off the ground and why it’s so important to the creative process. Leticia brings an infectious passion to her work. Don’t miss this episode.