83. Reviewing a creative brief by Crispin Porter Bogusky.

This week, Henry Gomez and I try something new and different: we share with you a real creative brief by a real ad agency. So we review both the brief itself and one TV spot that came from the brief. The agency is Crispin Porter Bogusky, a powerhouse creative shop whose work for Burger King, among other brands, shook up the industry in the mid-2000s when this brief was written. The brief is for BBQ Tender Chicken Sandwich and it dates to the mid-2000s. You can read the brief and we show you the brief in the episode. This is a rare treat. The product, the brand and the brief will whet your appetite for what makes a great brief. And you’ll be ready for something to eat.