76. One team or multiple teams—who gets briefed in?

A recent guest on TBB, Mark Jenson, lecturer at the Hubbard School of Journalism and Mass Communications at the U of Minnesota, recommended a book called "Rethink the Business of Creativity." Henry Gomez and Howard Ibach discuss a chapter from a book about how many creative teams at an advertising agency should be briefed on a project: one or many or all the teams? The question provokes a pretty big difference of opinion between the Brief Bros. Who's right? Tune in and let us know.