214: Eight hours to write a brief?

You're given only eight hours to write a creative brief. What now? According to our guest, Dan Carlton, it's not a common event, but it's not rare either.

Dan is the CEO and founding partner of The Paragraph Project, a company that develops "human-centered strategies" for marketers and agencies alike. And he's created an online training for strategists in a pinch for a quick-turn brief. It's an hour-by-hour structured training to move from blank page to a finished brief.

He's even offering Brief Bros. viewers a 50% coupon to try his "8 Hour Creative Brief."

Use this link and the code BRIEFBROS: planneru.gumroad.com/l/eighthourcreativebrief