130: George Tannenbaum inspires an episode.
Aug 09, 2023•15 min
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Episode description
Our friend George Tannenbaum wrote an essay on his Ad Aged blog recently that sparked our interest. It was called I'll Be Brief and it's a great read about, what else, the creative brief. And it got Henry Gomez and me thinking. And talking. Are our expectations of a brief overblown? George makes this claim, and Henry and I respond. We invite you to tune in.
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