127: Reverse engineering a brief from a classic Snickers Super Bowl spot.
Jul 19, 2023•19 min
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Episode description
You all remember this spot from the 2010 Super Bowl: Betty White stars in a Snickers spot that kicked off a brilliant campaign to reposition the popular candy bar. Henry Gomez and I dig in and write a brief simply by watching the spot. We call it a reverse engineering exercise, something all brief writers should practice. Join us in the fun.
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