120: A brief for Delta Airlines.
May 31, 2023•18 min
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Episode description
Henry and I discuss another brief written by Henry for a pitch he and his agency did not win. But the brief itself, for Delta Airlines, is instructive and we take you through it step by step. Since finding complete briefs is a challenge, this brief presents us with a wonderful opportunity to share our thinking. Watch and learn...and share your thoughts if you wish!
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