113: Let’s dissect a creative brief for Cleveland Clinic Florida.
Apr 12, 2023•34 min
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Episode description
My partner and co-host Henry Gomez offers up a brief he wrote for the Cleveland Clinic Florida when he was a relative newbie as a strategist, and shares some of the creative it produced. This is an excellent exercise we should all do from time to time with a brief from our past. I tip my hat to Henry for sharing his thinking.
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