The Brick Media Podcast - podcast cover

The Brick Media Podcast

This is the official podcast of Brick Media, an award-winning social media agency in Tampa, FL. We interview professionals in the marketing industry about current trends, different career paths in marketing, social media strategies and much more. Brick Media Website: www.brickmediagroup.com Follow us on Instagram: @brick_media Email: jake@brickmediagroup.com
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Episodes

Ep. 53- Alyssa Babcock | Hey Students, This Episode is For You!

In another team member spotlight episode, we sit down with Alyssa Babcock one of our awesome Social Media Managers! Alyssa started her journey with Brick as an intern, and worked her way up to be the full-time social media pro she is today! In this episode, we discuss what helped us as students pursuing a job in the marketing industry and what advice and tips helped us along the way. If you’re a current student or young professional, you won’t want to miss this one! Listen now to learn more! Abo...

Sep 18, 202338 min

Ep. 52- Alexis Rose Quintal | The New Norm: Personal Branding & PR

In this episode, we got to sit down with Alexis Rose Quintal, a local marketing maven and the Owner of Rosarium PR & Marketing! Alexis has made an incredible name for herself in the Tampa Bay market, working with various businesses and leading local advertising organizations such as AAF Tampa Bay. Now leading her own business, Alexis provides business owners with her expert insight to help them create their personal brand and a public relations strategy that helps them get their name out in ...

Sep 11, 202340 min

Ep. 51- Joelle LaBelle | How to Build & Foster a Digital Community

In this episode, we had the pleasure of talking to Joelle LaBelle, the Digital Marketing Manager for SeaSucker, a family-owned and operated designer and manufacturer of kick-ass car racks, marine accessories, and mounts for small electronics. As an e-commerce-focused brand with loyal customers all over the globe, it’s been incredibly important for the SeaSucker team to build a community online for people to share and connect over the love of their products. Joelle walks us through her approach t...

Sep 05, 202337 min

Ep. 50- Faith Olmstead | There’s Nothing Like a Good Marketing Brainstorm

In this episode, we sat down with Faith Olmstead, one of the longest standing Social Media Managers on our team! Aside from being a talented content creator, Faith has been named the “Brainstorm Queen”—and with good reason. Faith is always collaborating with her peers to find inspiration and think outside of the box when it comes to creating social media content for our clients. In this episode, we break down what a good brainstorm looks like and how to keep yourself excited and engaged as a cre...

Aug 29, 202338 min

Ep. 49- Javier Rivera | When a Hobby Turns Into Your Career

In this episode, we sat down with our very own, Javier Rivera, the Account Coordinator on our team! As our latest hire, we had to sit down with Javier to get to know him and his background. Javier is a copywriter and marketer who found his way into the industry by following his interests. It wasn’t until one of his hobbies turned into a form of income, that his career started to unfold in front of him. Listen to hear about Javier’s journey in the marketing world and his experience working for Br...

Aug 21, 202337 min

Ep. 48- Client Spotlight | David Kahn and Bespoke & Co.

In this episode, we continue our Client Spotlight series and interview David Kahn, the Owner of Bespoke & Co., Tampa’s most trusted custom clothier. During our conversation, we dove into David’s experience, career path, and love for the fashion industry to highlight the unique expertise David brings to his clients throughout Tampa Bay. From styling professional athletes from Tampa’s major sports teams to educating his clients on the accessibility of custom clothing, David is elevating the lo...

Aug 14, 202347 min

Ep. 47- Regan Blessinger | Creating The Purrfect Marketing Campaign for Animal Lovers

The Humane Society of Tampa Bay is a giant pillar in our local community and as a team of animal lovers, we had to learn more about their marketing strategies! On this episode, we sat down with Regan Blessinger the Content and Marketing Manager for HSTB to learn about her role in marketing and animal welfare. Like any nonprofit, the HSTB relies heavily on public support to grow its mission and reach in Tampa Bay. Regan has worked her magic to incorporate public relations, heart-warming campaigns...

Aug 07, 202346 min

Ep. 46- Cassie Tucker | Copywriting and Telling Your Brand’s Story

If you’re a copywriter, content creator, or lover of Donald Miller’s Building a StoryBrand —this episode is for you! This week we sat down with Cassie Tucker, a Marketing Strategist, Copywriter, Podcaster, and the Founder of CAMM Media to talk about her journey in the marketing industry and her passion for building marketing strategies for small business owners. Cassie walks us through her approach to getting to know her clients and their story, to ultimately infuse the essence of who they are a...

Jul 31, 202351 min

Ep. 45- Jake Kurtz | Catching Up & Getting Down to Business

Can you believe we’ve recorded over 20 episodes since the last time our Founder, Jake Kurtz, was on the podcast?! We definitely felt like it was time for a check-in, so we invited Jake onto the show to get some of the latest Brick Media updates! We covered everything from Jake’s approach to the business and navigating his role as a boss and leader, our excitement about the four-day workweek, some exciting things in the works for our company, and more! If you’re currently a marketing professional...

Jul 24, 20231 hr 3 min

Ep. 44- Alex Hill | Breaking Down The Challenges of Working in Social Media

In this episode, we sit down with Alex Hill, one of our incredibly talented Account Managers at Brick Media! Alex and I were inspired to record this episode, after having a personal conversation about the negative effects people experience while using social media. As professionals in the industry, we feel like it’s our responsibility to understand the ethics and social responsibility behind representing our clients in the social media space. Listen to hear us talk about our personal social medi...

Jul 17, 202344 min

Ep. 43- Kiera Andrews | From Foodie to Founder—Getting a Taste of Social

In this episode, we got to sit down with Kiera Andrews, the founder of Taste of Social and the creator of ThisBabeEats, one of Tampa Bay’s first foodie accounts, which has grown to 56.6K followers! What started as a hobby and passion project has grown into an entire business, where Kiera now works with her very own restaurant and hospitality clients around town. We talk about all things content, staying true to a restaurant’s brand, and connecting with what you love to find what works. Tune in e...

Jul 10, 202335 min

Ep. 42- Client Spotlight | Clay Hollenkamp & Gasparilla Festival of the Arts

In this episode, we continue our new series where we interview and highlight our clients at Brick Media! We sat down with Clay Hollenkamp, the newly appointed Vice President of the Board of Directors to talk all things Gasparilla Festival of the Arts. You may recognize them for the annual festival they host at Julian B. Lane Riverfront Park, but the organization is committed year-round to being an advocate for artists locally and across the nation. They provide artists with resources and the opp...

Jul 03, 202342 min

Ep. 41- Bella Straub | Finding Your Confidence as a Social Media Manager

Working in social media can sometimes bring up a lot of feelings of comparison or imposter syndrome, especially when content and “what’s trending” moves so quickly. In this episode, we got to sit down with one of our very own Social Media Managers, Bella! Bella has created content across a variety of different industries and has learned a few tips to finding your own confidence along the way. Listen to hear us talk about finding support in the workplace, collaborating with your peers, and trusti...

Jun 26, 202329 min

Ep. 40- Andi Graham | The Impact of Purposeful Digital Marketing

If you’re curious about digital marketing that is grounded in purpose, this episode is for you. We sat down with Andi Graham, the CEO & Managing Partner of Big Sea, a Digital Marketing Agency based in St. Pete, FL and Asheville, North Carolina, to discuss their expertise in digital marketing in the B2B and nonprofit industries. Whether it’s building a positive company culture or creating successful content driven campaigns and stunning websites, Big Sea approaches everything they do with pur...

Jun 19, 202338 min

Ep. 39- Kat Stickler | Navigating a Career in Social Media & Staying True to Yourself

In this episode, we got the opportunity to sit down with one of TikTik’s most beloved stars and the best professional mom impersonator—Kat Stickler! With over 11 million followers across TikTok and Instagram, Kat’s social media career is just getting started. Whether it’s her authentic approach to content or her infectious and relatable comedy skits, Kat is one of a kind. Listen to learn about her approach to her content, working with brands, and navigating life online and offline. Tune in every...

Jun 12, 202331 min

Ep. 38- Matt Giardino | Activating Your Brand with Digital Advertising

In this episode, we interview Matt Giardino, the Director of Digital Activation at McKay Advertising + Activation, a Ybor City-based digital agency. Matt lives and breathes all things digital, and his wealth of knowledge in this episode is gold for anyone looking to start some digital ads for their own business. From landing his first internship at McKay while in college, Matt was able to learn with a hands-on approach and see the true power of digital ads when used effectively. Since then, Matt...

Jun 05, 202333 min

Ep. 37- Brooke Boyd | Getting Hype About Branding & A Four-Day Workweek

In this episode, we interview Brooke Boyd, the Founder of Hype Group, a St. Pete-based Branding Agency. Brooke breaks down the ins and outs of building a brand and Hype Group’s unique approach to their branding projects. Hype Group also implemented a four-day workweek, so we were stoked to check in with Brooke and see how the team’s been liking it so far! If you’re looking to refresh or create a brand for your business, or you’re just curious to learn more about how a four-day workweek really wo...

May 29, 202341 min

Ep. 36- Client Spotlight | Matt Becker & PrideStaff Tampa Bay

In this episode, we kick off a new series where we interview and highlight our clients at Brick Media! Our first guest is Matt Becker the franchise owner of PrideStaff Tampa Bay. PrideStaff is a national staffing firm, and Matt along with his wife, Amanda, own and operate two PrideStaff offices, one in Clearwater and the other in Tampa. Matt guides us through his career journey and his commitment to helping job-seekers and clients find their perfect match when it comes to seeking employment or e...

May 22, 202335 min

Ep. 35- Emily Anderson | Ignoring Imposter Syndrome & Creating Content That Counts

In this episode, we sit down with one of Brick Media’s Social Media Managers, Emily Anderson, to talk about her journey in social media and the importance of creating and posting consistent content. Emily’s career path is a unique one, as she is a self-taught social expert who’s learned the industry from the ground up and even got started in a large NYC-based global social media agency. Emily discusses the importance of “trusting your creative” and your experience even when imposter syndrome cre...

May 15, 202331 min

Ep. 34- Cat Lim | Building a Brand & Finding Your Company’s Uniqueness

In this episode, we interview Cat Lim, a freelance graphic designer and art director, who’s helped design a variety of different brands throughout her career. Cat guides us through the process of finding inspiration in our environment when designing a brand and teaches us that a brand is more than just a logo. Listen to learn how to find your uniqueness and what your individual brand should look and feel like. Tune in every week for new episodes where we help marketers and business owners stay i...

May 08, 202345 min

Ep. 33- Zach Gresham | The Power of Video & Creating Value-Driven Content

In this episode, we interview Zach Gresham, the founder of The Gresham Group, a boutique marketing agency focused on video production, lead generation, and creative ideation. Zach walks us through his inspiring career journey, from starting his first agency as a college student at the University of Tampa to leading Sparxoo Studios, to creating his very own marketing agency that could blend result-driven marketing solutions and value-driven video content. Listen to hear us break down everything f...

May 01, 202344 min

Ep. 32- Michelle Waite | Marketing for Startups & Learning to Find Solutions for Your Brand

In this episode, we sit down with Michelle Waite, the founder of GrowthMVP, where she brings Silicon Valley-level growth strategies and execution to the U.S. emerging tech markets. Michelle’s career has taken her on an incredible journey, working with startups and finding new solutions and perspectives for brands all over the country. In this episode, we break down how to look at things differently and tune into your entrepreneurial, forward-thinking spirit. Tune in every week for new episodes w...

Apr 24, 202344 min

Ep. 31- Alex Ferraro | Staying True to You & Discovering Your Personal Brand

If you’re someone who’s juggling a variety of different passion projects, jobs, or just life in general—this episode is for you. In this episode, we had the pleasure of talking to Alex Ferraro, a Yoga Instructor, Holistic Health Coach, and the Director of Marketing at Bolt Data. With her entrepreneurial spirit, Alex has been working to build her personal brand for the past couple of years and lean into things that truly bring her joy and fulfillment. Listen to learn about finding balance in your...

Apr 17, 202348 min

Ep. 30- Andrea Echeverry | If You’re a Student Listen to This Episode 👀

In this episode, we switch things up and focus on students! We sit down with Andrea Echeverry, an Account Manager at Brick Media and a Freelance Social Media Manager to chat through her personal experience post-grad, finding a career she truly loves, and the importance of keeping an open mind! If you’re a current student pursuing marketing or a job in social media or a current professional looking to make a career switch, this episode is a good listen for you! Tune in every week for new episodes...

Apr 10, 202334 min

Ep. 29- Jay Taylor | Purpose-Driven Brands & Marketing Strategies

In this episode, we chat with Jay Taylor the CEO of Leverage, a boutique marketing agency in Tampa, Florida that specilizes in digital. Jay has a wealth of knowledge and expertise that he shares with our listeners by walking them through the changing marketing landscape and how to develop marketing strategies that actually work for your brand. We had a blast talking about the importance of purpose-driven brands, and the responsibility of marketers and business owners to give back to society and ...

Apr 03, 202347 min

Ep. 28- Dev McDowell | Leading with an Abundant Mindset & a Strong Brand

In this episode, we sit down with Dev McDowell, the Marketing Director at SkyBridge Healthcare! Dev walks us through her journey of building the SkyBridge Healthcare brand and embracing how marketing can evolve over time. Dev is a true self-starter and worked her way up from Marketing Intern to leading the brand as Marketing Director in only a few years. We discuss everything from the TikTok Ban and Chat GPT to how to embrace an abundant mindset and take in all of the tools the marketing industr...

Mar 27, 202348 min

Ep. 27- Harrison Kirschbaum | How the Tampa Bay Bucs Score Big in Marketing

In this episode, we sit down with Harrison Kirschbaum, the Senior Marketing and Brand Manager at the Tampa Bay Buccaneers! Harrison guides us through his career in marketing in the sports industry and breaks down the behind-the-scenes of creating a marketing strategy for an NFL team. We discuss everything from how the team engages with fans and refreshes traditional branding elements, to how they connect with the community and build brand awareness on and off the field. If you’re a Tampa Bay Buc...

Mar 20, 202346 min

Ep. 26- Kathy Greif | Seeking Purpose in your Work and Understanding Marketing Data

In this episode, we host Kathy Greif, the COO of The Dali Museum. Kathy’s career path is extremely unique and will inspire all up-and-coming marketers to trust their gut and follow the opportunities that excite them. Kathy arrived at The Dali, in search of a purpose-led position, and found it in the museum’s mission to educate and connect people through Dali’s life and artwork. The episode breaks down all things from understanding marketing data, getting to know your audience and an exciting ins...

Mar 13, 202353 min

Ep. 25 - Daniel Cura | Finding New Ways to Connect With Your Audience on Social Media

In this episode, we sit down with Daniel Cura, the Founder and President of Tidal Marketing, a local digital marketing agency. Daniel is also the co-founder of PhotosFLA Photography + Videography. Over the years, Daniel has carved his own path in the Tampa Bay marketing industry working with local brands to owning his very own agency. It is Daniel’s dedication to story-telling and thinking outside of the box, that has allowed him to provide his clients with a unique ability to connect and engage...

Mar 06, 202356 min

Ep. 24 - Ashley Iaccarino | PR Tips for Your Brand + Taking Chances on Social

In this episode, we chat with Ashley Iaccarino, Director at PRESS PR + Marketing and the genius who took the Tampa International Airport’s Social Media to the next level. In this episode, we cover Ashley’s career path and how her experience landed her the opportunity to lead one of Tampa’s most popular social media accounts. We also dive into Ashley’s expertise in Public Relations and how brands can equip PR practices in their strategy. Tune in every week for new episodes where we help marketers...

Feb 27, 202338 min
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