RIP D’Angelo + Netflix is getting into the podcast game

the conversations that shake the room. Now getting started this episode, I just want to before we hop into any you know, topics or just anything, I do want to take the time to say rest in peace to Dangelo neo soul legend.

I saw some people referring to him as an R and B singer, but you know, I think I was talking to one of the breakfast club producers, Nick who you know, he plays guitar and like all these different things, and we were talking about the Soul Aquarians, which it was like a like a creative collective that D'Angelo was a part of. And I recently watched an interview with rikabay Do. She was on Please Explain, and I love Please Explain because it's a it's complex, so it's pop culture,

but it's very artsy fashion conversations. And I love the host I love the way that she curates conversations with the black artists and creators that come on and and it's always like a history lesson in educational but it's very like trendy on topic stuff and you learn things, but you also like getting new news, like in the same episode, we found out that er Kabadu was going to redo the bag Lady video with tel Far, which

is a black owned handbag brand. The host Aria Hughes, So I love watching her conversations, but Ericabadu was on there. I watched this last week actually, and she was talking about this aquarians, which a lot of people don't talk about then when they speak to these artists. So you had and I'm not going to name all of them because I don't know everybody off top. I know er Kabay do DiAngelo, which is how we got hair and conversation because you know this is I just want to

send the recipes to d Angelo. But in talking about him and just you know, seeing so many people like recap a lot of his work, his music, his impact culturally, musically, just everything. It made me think a lot about the people that are around you as you were making different decisions to express yourself and how you express yourself and just how you touch the world and what your impact

is there. And I just was thinking, I'm like, damn, Like, so she's describing these GM sessions between y'asinbe talib Qualiti common Questlove D'Angelo, Like, imagine that group of people in the studio, and I believe it was an electric lady that they were talking about that they would like shoot at, you know, or shoot at that they would you know, just just be at and run into each other to each other at all the time. But it was a collective of great minds and great thought seekerts.

watch his work from afar all of the things. And his career began at eighteen, he was in a group and they won an R and B composition at Showtime Showtime of the Apollo Fast Forward drops brown Sugar, which is like his debut that debuted his debut album that debut number six on the Billboard chart and went platinum back in nineteen ninety six. And on that album, you Had, Lady, You had Brown Sugar, You had Cruising brown Sugar actually earned him a Grammy nomination for R and B Album

of the Year. I mean that song. Even as I'm talking about that song, you just hear it. Like I think the music of a certain time really illustrates your life, no matter what your age is. Like the old heads, like the OG's always like y'all wasn't outside y'all don't even understand the feeling. But I think, you know, we might not have been around when the songs were charting, and like the artists were really you know, running around and it was new and they were breaking and they

were getting the world to love it. But good music has lasted, and good art last generations the generation, and that's what that's what made me think about the story that I heard Erica, but BA do tell about working within that collective and just wanting to, you know, throw your art not even at the wall and see if it's stuck, but within a group of your peers that you respected, and all of those people have created things and brands and conversations that have impacted, touch and influenced

people for generations to come. Because I gotta I get a feeling when I hear Brown Sugar, and I have been also to the Brown Sugar movie is my favorite movie. But yeah, I just you know it. It's always one of those things that you think about as a person that is creating something that you're putting into the world. Conversation is my art at this point SI music not a music artist, but I always think about how is

what I'm doing impacting people? And when you see and it's sad though that you really had this conversation about a lot of people once they're not here anymore. But

I won't go down that rabbit hole. I just yesterday when I was seeing a lot of the you know, outpouring of artists that we're talking about how what Dangelo did in his career just by waking up and being himself and deciding to explore instruments and show the world that and explore you know, his sex appeal, his his neo, so all the things like how it has impacted so many people. So, you know, making sure we send a rest in peace to him, some love to the family,

to his family. Yeah, the only right way to start off an episode on a day like today is to do that, is to take that time. Now. In other news, as we shift gears, there's been a new announcement Netflix is getting into the podcasting business. Now you're probably like, what, Like I hear so many people say please defund the podcast mics. Too many people have podcast mics. And then you get this story about Netflix getting into the podcast of business because they just in ink to deal with Spotify.

It doesn't mean that they're gonna run around giving everybody more podcasts. Spotify is already doing that black effect. Does it better shout out to you know, ganggang. But what is gonna happen is major podcasts with viewership with the video. Netflix is going to come in and say, come on over here, we got a home for y'all, and how's the video podcast? And this is interesting to me because you guys know, and I've talked about this and you know,

several different conversations here on the podcast. When I went to Memphis to the podcast fest, the pot Box Podcast Festival in Memphis, one of the things I talked about was and when I got in the you know, got into all of this podcasting because of the latest with Lon La Rosa, I didn't really understand the like, what was the big deal about the audio? For me, I'm a visual person. I like to see things. I like to see people's reactions. I like to see the laugh,

the upset, the cries. Like I just attached to things I can see. I like to see the coloring, the you know all of that podcasts that are only audio, I can't really think of too many of them. Besides, I will say The Read, The Read, and not necessarily recently, but I remember The Read being one of the first podcasts years ago that I was actually listening to religiously. And I don't even know what the people look like

because I could only listen to it. And even right now, as I'm talking about The Read, I don't think about what the hosts look like. I think about what their art of their podcast is, you know, the two head figures that like pinkish salmon color, like it's branded around just the art of the podcast because they never had video. They still don't have video. Crystal who now has stepped off and she's doing her own podcast that will be video,

but they've never had video. And it's very successful podcast. But I didn't really understand, you know, what the business was behind the audio. So I feel like I'm learning that as I'm going and I really begin to understand that with us and our success here at the Latest with Lona Rosa. But I always thought video was like the utmost and foremost important and then I kind of took a step back from that. Y'all know, we're back.

We do have a video component. But when I saw this Netflix deal with Spotify, I'm like, yeah, there it is. That's why, because I mean, you're it's always been a thing that you can do deals for the video side of your podcast with networks and like all the people. But for a big platform like Netflix, it be like, come here, we need to be in business with y'all.

That means that there is growth happening on the video side of podcasts, and it's possibly growing to not just be a marketing tool, but an actual force in podcasting because audio is a force. Like I can't even describe to you guys how much audio from the radio to podcasting has changed my whole life in three sixty five, but it really has. And now I'm reading this article and I'm hearing from you know, the execs at Netflix and Ted Sarandos, who is the co CEO of Netflix.

He gave Deadline a quote when they made this announcement. He says, as a popularity of video podcasts grow, I suspect you'll see some of them find their way to Netflix and then they have some information here in the article that says last year, Spotify founder and CEO Daniel Ck said that the number of creators publishing video on Spotify had grown by more than fifty percent year on year. So with this deal, we will now see Spotify produce series from its Spotify studios and the Ringer launch on

another platform. One of these shows that will be coming on over to Netflix is the Bill Simmons Podcast. Anytime you see something like this where a major platform is reevaluating their business structure and bringing something in because it's growing, that means that there's about to be such a centered focus around just that. And don't get me wrong, podcasts or that they everybody's got one. Everybody. There's a lot of people who only do video podcasts, right, they don't

even they're not focused on the audio. For a long time, you know, that has been the that's been a big no no to not be focused on audio. And I still think with Netflix getting in the game, that'll still be a thing. Like I think the way that podcasts, uh, the way that podcasts. The way that podcasts have been set up and positioned, audio is literally become like a daily part of people's lives. It's not live like radio.

And I've learned that radio is that it's a daily part of people's lives, but it's live, like you can turn you on and hear me while you're headed to your job. Right. Podcasting is that, but it's a bit

more like schedule. You maybe get them once a week, you know, maybe twice a month the latest to Lana Roads that we are every day and I try to keep up with It's like I don't like doing anything that is going to date itself that may seem old, because I want to get as close to in the now as I can because of what I've experienced with growth, like just from being on the radio and being in

that space. I say all that to say, I don't think the way that people connect with audio, and they're very intimate and personal moments, whether you're in the car with your children or you know, you got something in your ears while you're cleaning up. I don't think that there's anything that can trump that, to be honest with you, not podcasts that have been here and that have built

really strong listener foundations. However, I do think with the right platform aka Netflix behind it, the right brands that will come because not only do these podcasts that are coming over already have their own numbers, but Netflix is going to bring a whole other level of advertising podcast video. In my opinion, on a major streamer like a Netflix,

it's good. It can potentially if done right, it could potentially take over talk shows in the TV space, which I will say there's always been reports about how well talk shows in the TV space are doing, whether it's daytime talk show or nighttime talk shows. Right, but imagine if your favorite streamer, your favorite your favorite streaming platform aired a daily talk show that kept you up to date with whatever it is you love to know about the same way your favorite local CBS or ABC or

you know, Fox channel did. That's where I always when I thought about, you know, a podcast and a show, That's what I always thought. I wasn't audio focused first until I got in it and realized the impact of it.

But coming into this, I was always like, if we build out the video, we can end up on a streaming platform because that's where people are and people used to like even when people ask me, like, what's your goal, and I'm like, one of my goals and storytelling is to have a TV show and to be on TV not just as a talk show host, but as an

actress and all these things. When I'm thinking about it, I'm like, it's not TV, though not in a general and like traditional way that we think of a TV show or if I'm acting in a TV series, It's like it's streaming. But think about how many daily talk shows you have on streaming platforms. This is going to unlock a new character. Netflix is onto something here, I

do think, and I'm interested to see. I was reading some of the shows that they have and that they will be leaning to in this you know, first round of this partnership. I do think it's going to be interesting to see what show served best from Spotify and or YouTube and you know audio and just doing video as like their marketing piece and a visual piece now coming over to Netflix. But I'm also interested to see who's the first platform that's going to do it in

a way where we can watch it live. Like imagine if you take like a Wendy Williams stole show, a Ladies with Laura l Roza and you put that show daily on a streaming platform, but you do it live with a live audience, so you're able to watch me on your favorite streaming or your Netflix, Amazon Prime. And then whenever you miss the live episodes, it's just like on demand essentially, but it's meeting people where they already are,

which is streaming. Whenever you miss my live episode, you go back and you binge via Netflix or via Amazon Prime to be wherever. So we look, who knows I'm over here trying to speak things into existence. But more so, what do you guys think? Where does this new partnership with Netflix and Spotify? Where does this end us in a year we'll talk shows and TV shows be as relevant or will everybody be going to streaming for those two I want to know. Get out there in the

streets and the tweets. Let me know how y'all feeling. It's Laurna l Roza outside, We outside every other page. This is the latest with Lona Rosa. And at the end of the day, y'all could be anywhere with anybody listening to all these things, talking about all these things, But lowriders, y'all choose to be right here with me, and I appreciate y'all for that. I will see you in my next episode.