196: AI, Integrity, and Your Business: A BS Free Conversation with Maggie Patterson

The Brassy Broadcast with Jen Edds

Apr 13, 2025•39 min•Ep. 196

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Episode description

What if using AI in your business isn’t just a tech decision—but a values decision? That’s the question I’ve been wrestling with as I try to figure out how to incorporate AI into my business in a way that supports my creativity and integrity.

This is the first episode in a new series in which I’m exploring how solo and small professional services providers can use AI in our processes, workflows, and content creation without losing our voice or compromising our values. I’m bringing my questions and curiosity and talking with folks who’ve been deep in it.

Maggie Patterson, founder of BS Free Business and host of The Staying Solo podcast joins me for the first episode in this AI series. Maggie’s been digging into AI’s impact on solopreneurs—ethically, practically, and creatively. This conversation gets into the nuance, the costs (including some you may not have considered), and what it really looks like to experiment with AI while still showing up with creativity, honesty, and transparency.

Chapters

(00:00) Why I'm doing a series on AI

(03:05) How Maggie describes her current relationship with AI

(04:54) How big is your technology footprint?

(08:02) How AI has been baked into tools we have been using for years

(10:45) Where are we messing up with AI in our businesses

(14:48) How Maggie uses AI to help with podcast scripting

(22:25) Which AI tools has Maggie invested in for her business

(25:45) Ethics, Integrity, and Disclosure around using AI in your business

(30:30) How to avoid letting AI become a distraction

CONNECT WITH MAGGIE

Maggie's AI episode that was referenced in the episode: https://bsfreebusiness.com/boost-efficiency-with-ai/