08: Solveig Whittle - On Music, Marketing, and Technology

Hold on to your hats! We cover a lot of ground in this one as we dish on music, marketing, and disruptive technology.   In this episode, I'm joined by Solveig Whittle. She's a musician, blogger, music business analyst and consultant and social media teacher. She regularly contributes articles on the music industry and music marketing to Hypebot, the ASCAP Daily Brief, and other online music industry blogs. As both a technologist and life-long learner, Solveig holds an engineering degree, an MBA and a K-8 Teaching Certificate. In addition to writing, performing and licensing her music, she also works as an independent marketing consultant for tech companies and musicians, teaches seminars on music marketing at the Art Institute of Seattle, and is a social media instructor at the University of Washington in their Professional and Continuing Education certificate program. Solveig and her musical partner, Stevie Adamek, just released their second studio album in September 2014 called Fire and Other Playthings. They also write and record music for events, for other musicians, and for television and film licensing.   The Deep Dish:

• How Solveig has translated "Day Job" career skills as a Product Manager and Marketing Communications Manager to helping DIY musicians
• Finding your Super Fan. You have to know who you are targeting before you can successfully market to them.
• The impact of technology and being disruptive
• The better musicians understand "How the money works" with music tech business models, the better musicians will be paid.
• How some music consumers are like "foodies"
• Social media metrics and a Facebook experiment

Website and blog: http://shadesofsolveig.com

Twitter: http://twitter.com/shadesofsolveig

Music website: http://solveigandstevie.com

The Atlantic article on how numbers on Facebook change behavior

The What Do Metrics Want article mentioned in the episode

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