009: Language is a force for good, with Ashanti Bentil-Dhue

Are you distracted by marketing that keeps you busy, but doesn't lead you to the money?

Ashanti Bentil-Dhue isn’t. Instead, she’s building a legacy of lasting change with Good Soil Leaders, a business she built on her skills and unique delivery of diversity, equity and inclusion work.

Her methodology and language focus on bringing people closer instead of pushing them apart, and put clarity and competency at the center of everything. 

Find out how she and her team grew to be a global force for good, without wasting time on social media or going down marketing rabbit holes. Spoiler: you can do the same.

And learn how taking an unpopular position in her industry has meant Ashanti’s clients feel confident working with her, because her approach keeps emotion and advocacy out of the picture. 

.

.

.

Ashanti Bentil-Dhue is the founder of Good Soil Leaders® which is an inclusive work culture training and coaching company specialising in helping diversity, equity and inclusion teams and professionals globally. 

She works with senior leaders to create lasting cultural change that makes workplaces safe and positive for everyone who works there. She’s a rebel in disguise, choosing effective, consistent and non-trendy relationship-based marketing to grow her successful business.

Find out more about Ashanti’s work here and connect with her on LinkedIN here.

If you’d like to talk to me about how to make marketing easier for your neurodivergent brain, drop me an email on anne@annedferguson.com or connect with me on Instagram https://www.instagram.com/iamannedferguson/ or on LinkedIN https://www.linkedin.com/in/annedferguson/

I’m always open to talking about your brand, and how we can take what’s in your brain and share it, so your business can grow. 

The BrandUp Podcast is produced by Decibelle Creative