In this episode, Incrementum Digital’s Liran Hirschkorn sits down with Craig Ballantyne — widely known as the World’s Most Disciplined Man . Craig is the author of The Dark Side of Discipline and The Perfect Day Formula , the creator of the Turbulence Training fitness system, and the founder of EarlyToRise.com. Together, they explore why success doesn’t have to come through suffering, the myth of willpower, how to prevent self-sabotage, and much more. Tune in for powerful mindset shifts and prac...
Mar 26, 2025•35 min
Reviewing the biggest updates of the year, including the shocking update to reimbursements just announced! With Yoni Mazor of Getida Scale on Amazon and Retail Media: Incrementumdigital.com Follow Liran on Linkedin https://www.linkedin.com/in/liranhirschkorn/
Dec 24, 2024•33 min
Links: Scale on Amazon and Retail Media: Incrementumdigital.com Follow Liran on Linkedin https://www.linkedin.com/in/liranhirschkorn/
Nov 19, 2024•58 min
Links: Scale on Amazon and Retail Media: Incrementumdigital.com Follow Liran on Linkedin https://www.linkedin.com/in/liranhirschkorn/
Oct 31, 2024•10 min
A recap of the Amazon Accelerate 2024 conference, highlighting key announcements and developments for sellers. The event focused on the integration of artificial intelligence (AI) into the seller experience, with new tools to generate video content, refine product listings, and improve customer return analysis. Another significant theme was the expansion of Amazon Prime’s reach, with new features for Buy with Prime allowing merchants to use Prime benefits on their own websites and platforms like...
Sep 24, 2024•12 min
In this episode, Liran Hirschkorn and Kate Bray from Incrementum Digital dive into the biggest updates from Amazon Accelerate 2024. They explore how Amazon’s new logistics initiatives will streamline seller operations, the opportunities arising from the TikTok Shop partnership, and what sellers can expect in the coming year. Whether you're an established brand or just starting on Amazon, this episode is packed with insights to help you stay ahead of the curve. Don’t miss out on these crucial upd...
Sep 23, 2024•14 min
In this episode, Incrementum Digital's Kate Bray chats with Jennifer Peters from OLLY about the journey of scaling an e-commerce brand to 9-figures. They dive into the critical role of choosing the right tech stack for your brand’s success, navigating data privacy challenges, and the impact of AI on e-commerce growth. Jennifer shares firsthand insights and strategies that have fueled OLLY's impressive rise, offering valuable takeaways for brands aiming to reach new heights. Whether you’re an eme...
Sep 01, 2024•45 min
In this episode, Incrementum Digital's Liran Hirschkorn and Kate Bray are joined by Vivek Rastogi to explore the power of Amazon Marketing Cloud (AMC) and how it can transform your ad strategies across a vast portfolio of brands. They discuss the practical benefits and use cases of AMC, reveal why embracing digital is crucial for modern brands, and uncover the biggest mistakes companies make in their marketing efforts. Packed with actionable insights, this conversation will equip you with the kn...
Sep 01, 2024•42 min
In this episode, Incrementum Digital's Kate Bray sits down with Andrew Freeman from CP Skin Health Group to discuss the critical elements of strategic planning and the common pitfalls companies should avoid. They explore what truly makes a great company culture, the importance of building strong career relationships, and the strategic decisions behind choosing D2C versus Amazon as a sales channel. Plus, they delve into the role of AI in business strategy and more. Packed with valuable insights f...
Aug 31, 2024•32 min
Join Incrementum Digital's Kate Bray and Amazon's Derek Majewski as they explore the game-changing potential of Buy With Prime. In this episode, they break down who should be using Buy With Prime and how it can supercharge your e-commerce strategy. Plus, they dive into the future of AI in shaping the customer journey, discuss the impact of Amazon Marketing Cloud (AMC), and more. Whether you're an Amazon seller or a brand looking to elevate your online presence, this episode is packed with insigh...
Aug 26, 2024•26 min
In the first episode of the Shoptalk mini-series, Incrementum Digital's Kate Bray sits down with Alex Genov, Head of Customer Research at Zappos, to dive deep into the world of customer-centricity. Discover how Zappos revolutionized its hiring process to prioritize customer experience, learn the secrets behind crafting a winning segmentation strategy, and explore the principles that have made Zappos a leader in customer satisfaction. Whether you're an Amazon seller or a business owner, these exp...
Aug 23, 2024•37 min
Urgent alert for Amazon sellers: Major changes are about to hit, and you could be losing thousands if you don’t act immediately. In this critical episode, Liran Hirschkorn is joined by Yoni Mazor from Getida, the industry expert in recovering lost money on Amazon. Together, they break down the new policies impacting reimbursements and reveal exactly what you need to do to secure your lost profits before time runs out. Don’t miss this essential update that could save your business Get $400 in fre...
Aug 16, 2024•23 min
In today's episode, we have a fascinating conversation with Brian Welfel, CEO of the The Beard Club . Brian shares insights into the evolution of his brand, from its beginnings as the Dollar Beard Club to becoming a leading name in men's grooming. We learn about the brand's focus on serving diverse facial hair needs and its strategic approach to product development. Brian also discusses the importance of market positioning, strategic investments, and the impact of celebrity partnerships in bui...
Apr 17, 2024•33 min•Season 2Ep. 4
In this episode of The Brand Podcast we delve into the world of creative entrepreneurship with Milan Martin, CEO of The Free Spirits Company . We explore the challenges and triumphs of optimizing supply chain and production, the significance of building trust as a CEO, and the critical impact of hiring for company culture. From discussing distribution strategies to the concept of creativity in problem-solving, Milan takes us on a journey through the growth of Free Spirits and the lessons learned...
Mar 22, 2024•33 min•Season 2Ep. 3
Season 2 Episode 1 Jordan Tepper built 3 brands in the alcohol beverage niche. Learn how Jordan uses retail, ecommerce and B2B to grow the business. Follow Jordan at https://www.exploreapologue.com/ Want to see the podcast on video? Head to the Incrementum Digital YouTube Channel and subscribe - https://www.youtube.com/@incrementumdigital Links: Scale on Amazon and Retail Media: Incrementumdigital.com Follow Liran on Linkedin https://www.linkedin.com/in/liranhirschkorn/...
Mar 13, 2024•37 min•Season 2Ep. 1
A video podcast reviewing the year in ecommerce. Based on the year end article from Marketplace.com/
Jan 02, 2024•20 min•Season 2Ep. 1
Testing and listening to customers is key to minimize mistakes and put yourself in the best position to win the hearts and minds of consumers. Justin Chen of PickFu joins me to talk about how brands are using testing and polling consumers to scale their business. Check out Pickfu and use code MINDSET to save 50% off your first poll. Here are some of the sample polls Crowdsourced listing audit Competitive main image test (here's another ) Hypothetical mockups using our mockup tool This episode is...
Nov 17, 2023•36 min•Season 1Ep. 145
In light of what is happening in the world, I wanted to share this talk with David Ghiyam, founder of Mary Ruth Organics and Kabbalah Teacher. Check out https://go.kabbalah.com/
Oct 13, 2023•32 min•Season 1Ep. 144
In this episode we discuss brand protection with Megan Harmon , Managing Partner at ThornCrest . This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com . Get a free Amazon account audit. Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup / on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA Subscribe L...
Sep 22, 2023•42 min•Season 1Ep. 143
Amazon Accelerate 2023 Announcements This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com . Get a free Amazon account audit. Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup / on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA Subscribe Linkedin Newsletter: https://www.linkedin.com/newsletters/inc...
Sep 18, 2023•46 min•Season 1Ep. 142
A special panel discussing how to scale to 8 and 9 figures. You do not want to miss these insights! This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com . Get a free Amazon account audit. Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup / on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA Subscrib...
Sep 12, 2023•55 min•Season 1Ep. 140
[00:01:09] Buy box suppression, lower price, competing listings, search volume importance. [00:06:07] High search volume, no conversions, competitive keyword. [00:08:47] Vine reviews [00:12:52] Negate irrelevant search terms, manage bids. [00:18:36] Brand analytics helps understand search result clicks. Incrementum Digital offers a comprehensive Amazon advertising course. Free audit for $10,000+ ad spend. Relevant bidding is crucial for product visibility. [00:20:44] Ensure indexing, fixed biddi...
Jul 27, 2023•53 min•Season 1Ep. 140
Moving from ROAS focus to customer journey focus with the Amazon Marketing Cloud. This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com . Get a free Amazon account audit. Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand. Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup / on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube...
Jul 11, 2023•24 min•Season 1Ep. 139
Incrementum Digital's Liran Hirschkorn & South Col's Yoni Kozminski discuss how to successfully exit your Amazon business, how to get funding from South Col, Yoni's biggest lessons as an entrepreneur, personal growth, and more! This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com . Get a free Amazon account audit. Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand. Join the E-commerce Mindset Group https://www.fa...
Jun 12, 2023•44 min•Season 1Ep. 138
In this episode, we answer the following questions: 1. How important is it to run campaigns for all variations of a product? 2. In what situations would it be best to combine variations in one campaign? 3. When should you advertise a higher-priced product over a lower-priced one? 4. How do you determine which variation of a product to advertise if there are multiple options available? 5. How important is customer perception and quality in choosing which variation of a product to advertise? 6. Wh...
Jun 07, 2023•11 min•Season 1Ep. 137
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com . Get a free Amazon account audit. Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand. Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup / on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA Subscribe Linkedin News...
May 25, 2023•2 min•Season 1Ep. 136
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com . Get a free Amazon account audit. Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand. Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup / on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA Subscribe Linkedin News...
May 25, 2023•12 min•Season 1Ep. 135
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com . Get a free Amazon account audit. Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand. Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup / on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA Subscribe Linkedin News...
May 24, 2023•3 min•Season 1Ep. 134
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com . Get a free Amazon account audit. Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand. Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup / on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA Subscribe Linkedin News...
May 24, 2023•57 min•Season 1Ep. 133
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com . Get a free Amazon account audit. Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand. Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup / on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA Subscribe Linkedin News...
May 19, 2023•24 min•Season 1Ep. 132
