096: The Brand ED Bullet, Issue 31

Win number one, something to try. Monday meetings, Tuesday meetings, Wednesday meetings. Meetings litter, your calendar, one meeting zooms by and the next one comes knocking. I get it. Tsums by zoom, anyone Bueller. We'll meet Hugo Hugo hooks into your calendar to create a little universe where your calendar meeting notes, tasks, and favorite apps connect. You go does four things well for you, number one, it bundles.

Well, it bundles your meeting notes, your meeting, agendas, your task, and to do's all together. It does collaboration. Well, it allows you to share and collab with others in the meeting. It does search. Well, it will find what you need fast with a Google like search function. Integration. You go integrates things after the meeting, it pushes things to slack. It can push to Trello, to zoom and lots more. One more thing. There's a free forever plan for teams under 10 people.

That's perfect for your personal brand business. So stop scrambling between Google docs, calendar notes to do list in zoom recordings, trying to find your stuff from that one important meeting. And the other one and the next meeting. Do Hugo instead. What's your biggest challenge, keeping track of your meeting, agendas and notes, and two dues email me and let me know. If there's a resource I can point you to. I certainly will.

Win number two, something a client recently asked. A client recently asked for help generating more leads for his personal brand consulting business. We worked through some marketing moves he could make, but then I asked, what about your existing clients who already love you? It's common to chase after new leads, or like I say, it's coming to chase after new folks and neglect the existing fans.

So we walked through an exercise to create a new revenue generating opportunities for existing clients. So one question from this exercise we use is this. What could you offer to increase the speed of a result? Your existing clients want. So I'll ask you the same thing. What's one thing you could offer your existing consulting or coaching. Our training clients to speed up a result that they want. Email me back. So you don't get tempted to procrastinate. Let me know.

And maybe I can help you hold your feet to the fire. Plus your feedback always makes me better.

Win number three, something to think about Find your uniqueness. That's a popular mantra that gets bounced around in the personal branding space. There's just one problem. Just because it's unique. Does it make it valuable? Ouch. Just because something is unique, does not inherently make that thing valuable. Like much in the personal brand space, it appeals to your narcissism. It quickly turns personal branding into kind of a selfie.

But if you're wanting to grow a personal brand business, you'll want to flip that camera around, get it from selfie to customer. What do you think? Is there a distinction between being unique for the benefit of me? And being unique for the benefit of others. I'd love to hear your thoughts, email me back and let me know.

Win number four, something personal. I was on one of my walks recently and it heard an insightful question, especially for personal brands. Here's the question. What pain have you walked through? I immediately went to my previous job loss or job losses. Did you know that I've lost my job? Not once, not twice, but three different times. The first two job losses came at startup companies. In fact, the first was circumstantial it's when nine 11 essentially wiped out our whole industry and market.

The second was a profit play. Some investors in the company got the product to a certain valuation. Then they fired everybody and sold it off and made money. The last one, however, hurt the most. Everything got caught in the wake. Me, my wife, my three kids. Tears, anger fights, loneliness, fear loss. It brought me a rather drug me to an important crossroads though. Who am I without this role? Title or occupation? What's left. When what you've worn for more than a decade gets stripped away.

Fast forward to today. I have a personal brand where I help coaches, consultants and trainers start a personal brand business worth giving their life to. It's about reproducing leaders who are life giving. Because when you strip it all away, whatever my job, title or occupation, that's what I want to give my life to. Reproducing life-giving leaders. What pain have you walked through and how does that show up in your personal brand business?

I would love to hear your response, email me back and let me know.

Thanks for joining me on this episode of the brand Brand ed bullet. Good news. You don't have to scroll through the show notes to find the links to any of the apps. apps or other wins. mentioned in this episode. Instead, just hop on my email list and you can get these four wins right in your inbox. Just go to Robbyf.com/friday. That's R O B B Y F.com/friday. I'd also love your help getting this into the hands of more people. So go and leave a review on apple podcast and then share.

Share this episode with somebody you love. Feel free to DM. On me on instagram and share which when was your favorite from this episode. Have a great weekend and go and build a life-giving brand.