089: The Brand ED Bullet, Issue 28

Win number one, something to try. Organizing your work life can be a mess. You have notes here. Bookmarks there. Receipts everywhere. Anyone else ever bought a course and then forgotten how to get back to it? Well, I've got four go-to apps for keeping things tidy. I wanna share real quick. There'll be a link for each one of these in the show notes. So make sure you check that out. Number one, work flowy. I use this app all day. Every day for all kinds of notes. Number two raindrop.

That's where I put all of my bookmarks. Number three. Notion. That's where I keep notes for projects and bigger collections of things like screenshots or sample files. And number four, Evernote. But before long your organization, app of choice. Can get unorganized and most people attempt to solve this with tags. And don't look now before long your tags also get unorganized. Because you've tagged different things. Five different ways. I'm gonna share my handy tagging system. I use this system.

For all four apps that I just listed. To keep things simple. Use the characters you get while holding down the shift key beginning and the upper left hand. Of your keyboard on your computer. So think top row of your keyboard. The Tilda sign the number 1, 2, 3, 4. You're gonna use each character as a standard. Prefix for the categories of tags. For me, it always looks like this. I click the shift key and the Tilda character. That's the far left key, just to the left of the number one.

I use this to put everything in one of two categories. Or personal. The second key I hit is shift and then the exclamation point, which is right next to the till to sign. That's for whatever year. The note is 20 21, 20 22, et cetera. The next tag I use is shift in the, at symbol. That's the number two on the keyboard. That's for any name associated with a person that's associated with this note. That way.

If I remember who shared the note or the tip that I'm looking for, I can just search up for the name, starting with the at symbol. The next character I hit is shift. And then the pound sign over the. Three on the keyboard for that that's my general tax or any topic or any subject. And then the last one I have is the shift key. And then the dollar sign that's over the number four. I use that. Reserve that only for any note that I would consider a favorite.

The great thing is when you start typing the lead character. Till day, the exclamation point, the at sign, the pound sign or the dollar sign. Your app will pop up existing tags that begin with that same character. Don't even have to. All these weird characters you just start typing by holding the shift key down and hitting the first key in the upper left hand corner. And then you're reminded oh yeah this is my one for general category. This is my one for what year the note is this.

I won for any name associated with this. Et Cetera it keeps it super simple and you don't have to remember anything once you get it set up.

Win number two, something a client recently asked. A consulting client of mine recently asked my opinion on his personal brand logo. Was his kind of homemade version. Good enough, or should he pay big bucks to go hire a professional? We did a fun exercise together. And I asked him to draw three logos from memory. Number one, the logo for target. Number two, burger king and number three Starbucks. I then had him rate his results on a simple three part scale. One is I drew that from memory.

Perfect. To so-so. I think I got in the ballpark or rated a three, which is poor. I don't think I'm anywhere close. Then I showed him three color palettes and asked him to identify which of those three brands. The color palette went to a green and white pallet. A blue, gold and red pallet. And then a red and white pallet. Again, I asked him to rate his responses. One perfect to so-so three poor. Not surprisingly ratings for his logos drawn from memory target.

Number one, super simple to draw from memory. Burger king got a little rough. And then Starbucks was the worst. But his color palette ratings were all number ones. In other words, Perfect. He nailed it. What's the point in this exercise? Being insanely consistent. With the color palette around your personal brand business, because research. Shows colors stick. Color stick far more than even. Expensive logos in the personal branding space. Having a color logo is. Almost always overkill.

Win number three, something to think about Success can be a terrible destination, but. Satisfaction is an ideal location. Don't put satisfaction on layaway. I've been thinking about that. Am I the only one who can get caught up. Pursuit of personal brand success, hoping for satisfaction. But pushing it off to someday after I at. Success please tell me i'm not the only one.

Win number four, something personal. Speaking of success and. Satisfaction on Thursday of this past week. Right in the middle of a very ordinary day of running my own business. I took a moment on purpose. To smile and just realize, you know what? I am satisfied with the personal brand business. I'm giving myself to. Have I arrived? No, but I'm not putting. Satisfaction on layaway. I am. Satisfied. I'm not stationary. I'm not static. But I'm definitely learning to be satisfied.

What's your best advice for enjoying the journey of building a business? I would love to know. DM me on Instagram or email me back.

Thanks for joining me on this episode of the brand Brand ed bullet. Good news. You don't have to scroll through the show notes to find the links to any of the apps. apps or other wins. mentioned in this episode. Instead, just hop on my email. List and you can get these four wins right in your inbox. Just go to Robbyf.com/friday. That's R O B B Y F.com/friday. I'd also love your help getting this into the hands of more people. So go and leave a review on apple podcast and then share.

Share this episode with somebody you love. Feel free to DM. On me on instagram and share which when was your favorite from this episode. Have a great weekend and go and build a life-giving brand.