You're listening to the Brand ED Bullet from the Brand ED Podcast. Four freaky fast Friday wins to get you going for your weekend. Let's go. Win number one, something to try. Ever wish you had another email address when you're testing out your stuff online, like you're testing out online forms on your website, you're checking an email automation that you've created in convert kit or MailChimp, or you're trying out your funnel workflow for a webinar signup. Here is a killer hack.
Many email hosts like Google or Gmail, let you create unlimited variations of your email. So if your email address was john@gmail.com, here's how this works. You take your email, john@gmail.com. You add a plus sign after your name, John. And just before the, at symbol at Gmail. So that would be something like John plus test01@gmail.com. And you can do that as many times as you want. John plus test02@gmail.com. You can keep switching those up. As you try out your form.
Your automation or your funnel when I'm testing my setup for almost anything, I'll use this trick and include an increasing number in my tests like John plus sign up. Oh, one sign of bow to sign up. oh3@gmail.com. That way. I always know which one worked. Bonus hack. This also works when signing up for freebies online like giveaways or newsletters or lead magnets. I usually sign up as Robbie plus newsletter. At Robbie f.com.
It makes finding all of my newsletter sign-ups easy when I look at my inbox. To see if it works with your email, just try sending yourself a test to name plus test@yourdomain.com. If it works, let me know by replying to Robbie plus. It worked@robbief.com. Win number two, something a client recently asked. I recently turned the tables on my mastermind group. I gave them a fictitious friend who was starting a new business for custom made fly fishing rods.
They're fake friend, then ask them a very real question. Their friend said, Hey, I'm struggling to compete against bigger fly fishing rod brands. So how do I grow my business? Now, none of us in the mastermind group know anything really about fly fishing, but that didn't stop me from asking them. So what would you tell your friend?
We fumbled around for about 10 plus minutes until I brought them back to some simple, fundamental training that we've walked through dozens of times in the mastermind group. Hint it's based around my radical empathy brand framework that i've talked about on this podcast. This process helps them discover what they do and don't know about building a business. So, what would you say to your friend? I'd love to know. Win number three, something to think about.
I find myself believing this too often. Quote, "when something you do is successful, it's tempting to think the outcome was the plan from the beginning. End quote. The more accurate truth is plans are very, very messy. The outcome is often unpredictable or sometimes even unexpected. But boy is attempting to step off the podium, hit the press conference and craft a narrative and hindsight where we say, well, this was my plan all along. The lesson for me is twofold.
Number one, avoid a tidy narrative that makes it come across like this was my plan all along. i knew this would help me win first place. And number two, make success trying things in the first place. Not winning. What's the one thing you need to try next week even if success is unclear Win number four, something personal. I spend most Friday and Saturday mornings with a good friend who happens to be an amazing therapist. And on Fridays we often have coffee for about an hour on Saturday.
We'll go take a walk several miles together. At a local park. Now it's after he runs an insane distance at an insane pace. I just joined him for the walk after he's done the hard part. It's not any sort of formal therapy, but it's very therapeutic for both of us. We don't share the same business space and he's not a personal brand and I'm not a professional therapist. And that's part of what makes the relationship and the dynamic therapeutic. It's the differences.
It's the different perspective and it's the friendship. Thanks for joining me on this episode of the brand ed bullet. Good news. You don't have to scroll through the show notes to find links to any of the apps or other wins mentioned in this episode. Instead, just hop on my email list and you can get these four wins right in your inbox. Just go to robbyf.com/friday. I'd also love your help getting this into the hands of more people.
So go and leave a review on apple podcast and then share this episode with somebody that you love. Feel free to dm me on instagram and share which when was your favorite from this episode. Have a great weekend and go and build a life giving- brand.