If you’re serious about building a hotel brand that guests remember, rave about, and return to, it starts with an honest look at your current positioning. 👉 Click here to complete a short questionnaire and see if you qualify for a Deep Dive Call: https://hotels.theykmd.com/work-with-me-4289 Your next loyal family hasn’t even heard of you yet—and they don’t read travel brochures. If your hotel has been around for decades, you’ve earned something rare: history, trust, and reputation. But those th...
Jan 27, 2026•7 min•Season 1Ep. 17
If you’re serious about building a hotel brand that guests remember, rave about, and return to, it starts with an honest look at your current positioning. 👉 Click here to complete a short questionnaire and see if you qualify for a Deep Dive Call: https://hotels.theykmd.com/work-with-me-4289 Every click costs money. So why are guests landing on your website… and leaving without booking? In this episode, Yanique breaks down The 7-Point Direct Booking Fix — a practical checklist that helps boutiqu...
Jan 20, 2026•7 min•Season 1Ep. 21
f you’re serious about building a hotel brand that guests remember, rave about, and return to, it starts with an honest look at your current positioning. 👉 Click here to complete a short questionnaire and see if you qualify for a Deep Dive Call: https://hotels.theykmd.com/work-with-me-4289 Most boutique hotel owners and short-term rental operators think collecting guest emails from Airbnb means they own the relationship. But here’s the truth: Airbnb still owns your guests. In this episode, Yani...
Jan 13, 2026•8 min•Season 1Ep. 20
If you’re serious about building a hotel brand that guests remember, rave about, and return to, it starts with an honest look at your current positioning. 👉 Click here to complete a short questionnaire and see if you qualify for a Deep Dive Call: https://hotels.theykmd.com/work-with-me-4289 Someone told you it takes 15 years to escape the OTAs. They lied. In this episode, I’m breaking down The 90-Day OTA Detox System — the simple 3-step process boutique hotels use to win back direct bookings, k...
Jan 06, 2026•6 min
If you’re serious about building a hotel brand that guests remember, rave about, and return to, it starts with an honest look at your current positioning. 👉 Click here to complete a short questionnaire and see if you qualify for a Deep Dive Call: https://hotels.theykmd.com/work-with-me-4289 What if the brilliance that built your hotel’s reputation is the same thing holding it back from growing? In this episode, we unpack The Founder’s Dilemma —how experience becomes both your biggest asset and ...
Dec 30, 2025•5 min•Season 1Ep. 18
If you’re serious about building a hotel brand that guests remember, rave about, and return to, it starts with an honest look at your current positioning. Click here to complete a short questionnaire and see if you qualify for a Deep Dive Call: https://hotels.theykmd.com/work-with-me-4289 Most boutique hotels either try to automate everything or they avoid technology altogether. Both extremes quietly kill direct bookings, guest loyalty, and your hard earned reputation. In this episode of The Bou...
Dec 23, 2025•17 min•Season 1Ep. 17
🧭 Show Notes If you’re serious about building a hotel brand that guests remember, rave about, and return to, it starts with an honest look at your current positioning. 👉 Click here to complete a short questionnaire and see if you qualify for a Deep Dive Call: https://hotels.theykmd.com/work-with-me-4289 Ever signed off on a marketing project that started with excitement… and ended with exhaustion? You’re not alone. Most boutique hotels start branding or marketing projects without a dated roadm...
Dec 16, 2025•5 min•Season 1Ep. 16
If you’re serious about building a hotel brand that guests remember, rave about, and return to, it starts with an honest look at your current positioning. 👉 Click here to complete a short questionnaire and see if you qualify for a Deep Dive Call: https://hotels.theykmd.com/work-with-me-4289 Description: Most boutique hotels wait for high season to save them. But what if the secret to selling out later is fixing your systems now? In this episode, we break down the Pre-Season Tune-Up Plan — the s...
Dec 09, 2025•6 min
If you’re serious about building a hotel brand that guests remember, rave about, and return to, it starts with an honest look at your current positioning. Click here to complete a short questionnaire and see if you qualify for a Deep Dive Call: https://hotels.theykmd.com/work-with-me-4289 In this episode of The Boutique Hotel Playbook, I sit down with Nikola Milović, Head of Marketing and Communications at The Bristol Belgrade, a 1912 heritage hotel that went from two star reviews and digital du...
Dec 02, 2025•20 min•Season 1Ep. 14
If you’re serious about building a hotel brand that guests remember, rave about, and return to, it starts with an honest look at your current positioning. 👉 Click here to complete a short questionnaire and see if you qualify for a Deep Dive Call: https://hotels.theykmd.com/work-with-me-4289 Your rooms aren’t ready, the walls are bare, and the paint is still drying—but that doesn’t mean you can’t start selling. In this episode, Yanique breaks down the Pre-Opening Playbook that helps boutique hot...
Nov 25, 2025•8 min•Season 1Ep. 13
If you’re serious about building a hotel brand that guests remember, rave about, and return to, it starts with an honest look at your current positioning. 👉 Click here to complete a short questionnaire and see if you qualify for a Deep Dive Call: https://hotels.theykmd.com/work-with-me-4289 Your property might be charming, but if your website is confusing or outdated, it’s costing you bookings every single day. In this episode of The Boutique Hotel Playbook , Yanique DaCosta breaks down how sma...
Nov 18, 2025•7 min•Season 1Ep. 12
If you’re serious about building a hotel brand that guests remember, rave about, and return to, it starts with an honest look at your current positioning. 👉 Click here to complete a short questionnaire and see if you qualify for a Deep Dive Call: https://hotels.theykmd.com/work-with-me-4289 Pretty photos may win you likes, but they won’t win you loyalty. In this episode, we uncover why relying on Instagram-worthy shots is one of the biggest mistakes boutique hotels make — and what to do instead...
Nov 11, 2025•5 min
If you’re serious about building a hotel brand that guests remember, rave about, and return to, it starts with an honest look at your current positioning. 👉 Click here to complete a short questionnaire and see if you qualify for a Deep Dive Call: https://hotels.theykmd.com/work-with-me-4289 Why do some boutique hotels consistently land in travel magazines and online features while others remain invisible? In this episode, we break down the exact steps to turn your property into a press-worthy d...
Nov 04, 2025•9 min
If you’re serious about building a hotel brand that guests remember, rave about, and return to, it starts with an honest look at your current positioning. 👉 Click here to complete a short questionnaire and see if you qualify for a Deep Dive Call: https://hotels.theykmd.com/work-with-me-4289 What happens if Booking.com disappears tomorrow? Would guests still know how to find you —or would your hotel’s visibility vanish overnight? In this episode, we unpack: The silent mistakes boutique hotels ma...
Oct 28, 2025•9 min•Season 1Ep. 9
If you’re serious about building a hotel brand that guests remember, rave about, and return to, it starts with an honest look at your current positioning. 👉 Click here to complete a short questionnaire and see if you qualify for a Deep Dive Call: https://hotels.theykmd.com/work-with-me-4289 Waiting for the “perfect time” to market your boutique hotel? That delay is costing you empty rooms, lost revenue, and missed opportunities. In this episode of The Boutique Hotel Playbook , I break down: The...
Oct 21, 2025•6 min
If you’re serious about building a hotel brand that guests remember, rave about, and return to, it starts with an honest look at your current positioning. 👉 Click here to complete a short questionnaire and see if you qualify for a Deep Dive Call: https://hotels.theykmd.com/work-with-me-4289 Most boutique hotels unknowingly hand over their future to Airbnb and other OTAs. It feels safe because the rooms get booked—but here’s the catch: you don’t own the relationship, Airbnb does. In this episode...
Oct 14, 2025•9 min
If you’re serious about building a hotel brand that guests remember, rave about, and return to, it starts with an honest look at your current positioning. 👉 Click here to complete a short questionnaire and see if you qualify for a Deep Dive Call: https://hotels.theykmd.com/work-with-me-4289Renovations are stressful, messy, and expensive — but they’re also one of the best marketing opportunities boutique hotels overlook.In this episode, we talk about:Why going silent during renovations is the bi...
Oct 07, 2025•7 min
Most boutique hotels don’t mean to, but they’re practically handing guests over to OTAs. From clunky websites to invisible perks, the wrong moves online can make Expedia and Booking.com look like the smarter, safer choice—even when your property is exactly what the guest wants. In this episode of Booked Solid: Actionable Insights for Boutique Hotels That Want More Than Just Heads in Beds , you’ll discover: The website mistakes that make direct bookings harder than OTA bookings Why guests don’t s...
Sep 30, 2025•5 min
Most boutique hotels aren’t losing ground because of service. They’re losing ground because the market has shifted—and they’re still playing by old rules. In this episode of Booked Solid: Actionable Insights for Boutique Hotels That Want More Than Just Heads in Beds, I break down why now is the best time to rethink your boutique hotel strategy, and what happens if you don’t. You’ll discover: The economic shifts that make waiting a costly mistake How guest expectations have evolved (and why “good...
Sep 23, 2025•6 min•Season 1Ep. 4
Most boutique hotels live and die by high season. Rooms are full when tourists flood in, but when they leave? Empty halls, slashed prices, and a scramble to stay afloat. Here’s the secret: your most loyal guests aren’t always flying in from abroad. They’re right outside your door. In this episode of Booked Solid: Actionable Insights for Boutique Hotels That Want More Than Just Heads in Beds , you’ll discover: Why relying only on foreign tourists is the biggest loyalty mistake How locals can beco...
Sep 04, 2025•7 min•Season 1Ep. 4
Most boutique hotels don’t struggle to deliver a good stay. They struggle to create a stay worth talking about. Here’s the hard truth: satisfaction doesn’t equal referrals. And if your guests aren’t telling anyone about you, you’re leaving your most powerful growth channel untapped. In this episode of Booked Solid: Actionable Insights for Hotels That Want More Than Just Heads in Beds , you’ll discover: The three guest experience gaps that silently kill referrals Why “happy” guests don’t automati...
Sep 04, 2025•13 min•Season 1Ep. 3
Most boutique hotels don’t lose bookings because of service. They lose them because of reputation. When I worked with brands like Apple, Marriott, and Hilton , I discovered something most independents overlook: reputation isn’t built by accident — it’s engineered. In this episode of Booked Solid: Actionable Insights for Hotels That Want More Than Just Heads in Beds , you’ll discover: Why reputation is more than reviews (and why reviews alone won’t save you) The biggest mistakes boutique hotels m...
Sep 04, 2025•4 min•Season 1Ep. 1
