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The definitive business podcast from the BBC.

Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge.

They discuss a big issue, a big challenge, or a big question facing their industry.

From managing AI to managing millennials, from supermarkets to supercharging a new product.

And our guests will share their stories of success and failure along the way.

Podcasts are published every Thursday. And as well as being a podcast, we are also available every Thursday afternoon and Tuesday evening o

The Secrets of Fixing a Price

Episode description