The Bottom Line - podcast cover

The Bottom Line

BBC Radio 4www.bbc.co.uk

Evan Davis hosts the business conversation show with people at the top giving insight into what matters

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Episodes

Navigating the Say-Do Gap

It’s easy for people to say they want to buy a particular product, perhaps in the name of sustainability. But how often do individuals actually follow through with these well-meaning intentions? Academics regularly observe a difference between what consumers say they want to do and what they actually do. The gap can cause problems for businesses when they're trying to figure out how to serve their customers. Evan Davis is joined by a panel of business leaders to discuss how they bridge this divi...

Feb 15, 202441 min

Feedback

It's useful to know how you're doing at work, but feedback from managers and colleagues can often be unhelpful, upsetting, or even non-existent. So what's the best way to give and receive it? Evan Davis and guests discuss some top techniques, particularly in the tricky area of negative feedback, and the importance of training managers in how to have these conversations. But feedback isn't just about managers - we learn the best ways for employees to receive and act on it. Plus, how frequently sh...

Feb 08, 202435 min

Meat

UK consumers are eating less meat than at any point since records began 50 years ago, according to the latest government figures, so how are farmers, processors and retailers responding? The cost of living crisis is part of the reason for a recent drop-off in demand, but warnings about meat's impact on the planet and our health might also play a role, and plant-based alternatives have been eating into meat’s market share in recent years. So does the industry feel under attack, or are they adapti...

Feb 01, 202434 min

Many unhappy returns

Some major fashion brands have started charging for online returns, or even banning customers who routinely send products back. The companies say that growing levels of returns are hitting their profits, so just how costly is it to process an unwanted dress, and what really happens when we pop it back in the post? Evan Davis and guests take us behind the scenes into the hidden world of returns and the mini-industry that has sprung up to deal with the billions of pounds of items rejected by custo...

Jan 25, 202436 min

Bringing your 'whole self' to work

It’s become the mantra of many employers, and the expectation of some employees, but what does bringing your whole or authentic self to work actually mean, and should companies encourage it? Evan Davis and guests discuss the pros and cons of a workplace culture in which staff share their personal beliefs, politics and vulnerabilities with colleagues. What impact does it have on employee satisfaction and business productivity? And, at a time of great political and cultural polarisation, how do yo...

Jan 18, 202440 min

Meetings

On the agenda for the final programme of the current series is meetings. Virtual or in person, it's difficult to avoid a work meeting. So how do you ensure a good meeting? What should their purpose be, how many people should attend, who should speak and when? Evan Davis and guests discuss. GUESTS Dave Brittain, Business Development Director, Amazon Fashion Europe Phil Jones, MD Brother UK Dr. Sarah Woolley, Senior Research Fellow, Warwick Business School CLIPS Series 3 Episode 3 W1A Writer: John...

Nov 16, 202329 min

Blockbuster drugs

New medicines with sales in the billions of dollars each year are what every pharmaceutical company dreams of, but how do you create one and can they really justify their often high price tags? Evan Davis and guests discuss the changing origins of so-called 'blockbusters' and their importance to the global drug industry, including recent examples like the obesity and diabetes treatments Wegovy and Ozempic, which have made Novo Nordisk one of the richest companies in Europe. Plus, as outright cur...

Nov 09, 202335 min

The Age of the Train?

For most people, the aeroplane is the default mode of long distance transport Whilst the UK has only two overnight sleeper services, long distance train travel and sleeper services are experiencing a resurgence in Europe. One company OBB, the Austrian State Railway has just ordered thirty new trains, some of which will be in service from December. But are these services mainly for train aficionados, romantics and those scared of flying, or could they become a serious competitor to the plane? Eva...

Nov 02, 202329 min

In denial

Bad behaviour and big mistakes can destroy careers and even entire businesses if they're not addressed quickly, so why do some companies and their leaders try to downplay or even deny them? Evan Davis and guests discuss the culture of defensiveness and denial that exists in some organisations, from the private to the public and charity sectors. A former Oxfam worker describes how she was forced to blow the whistle on widespread sexual exploitation and abuse inside the charity, and the panel expl...

Oct 26, 202332 min

Rebranding

Elon Musk’s decision to rename Twitter ‘X’ has been met with confusion, and in some cases even anger, but where does it rank amongst the best and worst rebrands? Evan Davis and guests discuss the complexity of changing a company or product name, logo and message, the reasons for doing it, and how to make it a success. These overhauls can be risky, though, and failure expensive – the panel discusses one the UK’s textbook rebranding disasters. Evan is joined by: Lee Rolston, chief growth officer a...

Oct 19, 202333 min

Google DeepMind's Demis Hassabis

As the UK gets ready to host a major global summit on the safety of artificial intelligence, Evan Davis speaks to one of the technology's leading global figures. Demis Hassabis explains how he went from child chess champion to game developer to co-founder of AI research lab DeepMind, which was bought by Google in 2014. He discusses Google's answer to ChatGPT and AI's ability to create breakthroughs in science, but also its downsides, including the potential extinction of the human race. GUEST: D...

Oct 12, 202329 min

Tradespeople

From plumbers to electricians, plasterers to builders, most of us need to hire a trader at some point. But what's it like to work in the industry, and how has it been affected by changes such as Brexit, the pandemic and inflation? How should you go about finding a trader who is trustworthy and will deliver quality work? In recent decades, going into a 'trade' has not been as strongly encouraged as to going to university, but tradespeople of all kinds are in short supply, so what is being done to...

Oct 05, 202329 min

Back to the office

Many employers say they are desperate to get staff back into the office more often, but what's the best and fairest way to wean employees off remote working? As companies from tech to banking grapple with this issue, Evan Davis and guests discuss the productivity pros and cons, the impact on company culture and career progression, and the future of the office space itself. With many staff reluctant to give up the flexibility of remote working, is a hybrid model the answer to keeping them happy a...

Sep 28, 202329 min

Does Funny Sell?

Is humour the most effective way to get your product noticed? If so, why does it seem that the use of comedy in advertising is in decline? Recent research by Kantar found that 90% of consumers were more likely to remember and purchase a brand if the advert made them smile. So why the downturn? Are multi-national brands looking for a one size fits all approach, or are brands frightened of offending potential customers? Evan Davis and guests discuss. PRESENTER: Evan Davis GUESTS Rory Sutherland, V...

Jul 27, 202329 min

What next for water?

England’s water companies are under fire – there’s public anger over sewage spills and leaks, and now regulators and government ministers are worried some of them are drowning in too much debt. So what’s gone wrong, and who will pay the price of fixing the industry? On the face of it, running a water company seems like a licence to print money – there’s guaranteed revenue, and no competition – but there’s a lot of infrastructure to build and maintain, and strict targets that are getting even tou...

Jul 20, 202330 min

Business on 'the box'

From The Office and Succession to The Apprentice and Dragons' Den, does the portrayal of business on television inspire or is it a total turn off to budding entrepreneurs? And how challenging is it to create great drama from the world of business? Is 'greed, for lack of a better word, good' as Gordon Gekko from Wall Street would have us believe? Or post financial crash, is the world looking to find a more equitable and kind example of the business world on screen? PRESENTER: EVAN DAVIS GUESTS As...

Jul 13, 202329 min

Pre-loved

Demand for pre-loved goods has surged in the UK in recent years, with fashion, books and furniture especially popular. So what’s driving this boom in second-hand sales - the cost of living crisis or the increasingly eco-conscious shopper? And how are companies making money from it? Evan Davis and guests discuss the business of buying and selling pre-loved products, the growing number of online platforms specialising in them, and the bricks-and-mortar retailers looking to get in on the act. Plus,...

Jul 06, 202329 min

Dame Sharon White

John Lewis Partnership and Waitrose are possibly two of the most trusted brands in retail. This week, Evan Davis interviews Dame Sharon White, who took over as Chair of the Partnership, literally weeks before lockdown. Post lockdown like all retailers the Partnership faces a cost of living crisis and getting customers back to the High Street. How is she facing these challenges and what are her plans for the future of the partnership? GUEST: Dame Sharon White, Chair, John Lewis Partnership PRODUC...

Jun 29, 202329 min

Managing millennials (and Gen Z)

Younger workers want unlimited holiday, refuse to give up remote working, and are constantly looking for their next job, or so the cliché goes. Millennials and those even younger (Generation Z) do typically have different attitudes to work than their older colleagues, but what are they really, and how are they changing workplaces? Is it all about finishing early on Fridays, finding a company with a strong ethical stance, or looking for the quickest possible route to success? And to what extent h...

Jun 22, 202329 min

Flying Circus?

As Covid restrictions were eased last year, the demand to travel abroad by air overtook the readiness of the industry to cope, leading to thousands of flights being cancelled and enormous queues at several airport terminals because of a shortage of staff across the board from security to baggage handlers and flight attendants. What can passengers expect this year and has the industry been able to address the problems it experienced last year to provide a smooth passenger experience this year? Ev...

Jun 15, 202329 min

Are supermarkets profiteering?

Grocery stores are under pressure – with food inflation still near record highs, some have accused them of profiteering and the UK’s competition watchdog is investigating. So what’s the evidence, if any, that supermarkets and other smaller stores are taking advantage of consumers, and what is a reasonable profit margin in this industry anyway? Food suppliers, large and small, also have a role to play here – we look at how their margins impact prices. And, with government ministers vowing to curb...

Jun 08, 202330 min

Business Books

What makes a great business book and how do you make practical advice on a subject like accounting a riveting read? What makes you more likely to read a business book - a top business leader's journey to the top, like Sheryl Sandberg or Phil Knight of Nike, or one offering simple 'how to' advice. And what is the business model of business books themselves - do they sell loads of copies, or are they more about building up a public brand? Join Evan Davis and guests , in the final programme of the ...

Mar 09, 202340 min

How to Hire

What's the best way to recruit people who have the right skills for the job, but are also the right cultural fit for your business? And how do you do that without discrimination? Evan Davis and guests discuss the many different hiring options available, from the standard CV and interview to social media snooping, and the importance of getting it right. GUESTS Michael Barrington Hibbert, CEO, Barrington Hibbert Associates Sir John Timpson, chairman, Timpson Group Claire Hamilton, head of UK talen...

Mar 02, 202329 min

Powered by AI

Machines now have the ability to write novels, create works of art, or compose original songs thanks to artificial intelligence. In future the technology could be used to discover drugs, design entire buildings, or come up with new materials. So how should businesses respond to the evolution of AI, most embodied by the AI chatbot ChatGPT? Evan Davis and guests discuss its potential for creating new products and increasing efficiency, as well as the risks involved in handing machines even more po...

Feb 23, 202332 min

Running Rolls Royce

Warren East has run two of the UK's most successful companies, ARM and Rolls Royce Holdings. During his tenure at ARM he oversaw a rapid growth of this globally successful Cambridge semi conductor company. He went on to lead Rolls Royce during a time of turbulence, from aircraft engine trouble, to COVID and a massive restructure which led to several thousand redundancies. He shares his reflections on his business career, as well as his thoughts on Brexit, tax and economic growth. GUEST Warren Ea...

Feb 16, 202329 min

Podcasting

It seems these days everyone is making a podcast, from Michelle Obama and Kate Hudson to Alastair Campbell and Dua Lipa. Covering every subject from health and wellbeing to politics, food and even funerals, the last few years has seen a proliferation of new titles. Although only a third of us are currently listening to podcasts, that number is steadily growing. So who is making money from podcasts, and how? Evan Davis and guests discuss. PRESENTER: Evan Davis GUESTS Jack Davenport, managing dire...

Feb 09, 202336 min

The French correction?

The French work fewer hours, take longer holidays and retire earlier than UK employees, but they are also more productive and their economy is therefore roughly the same size as ours. How do they do it? As the UK looks for a way out of its sluggish economic growth, Evan Davis asks what we can learn from our neighbours. Why is it that for each hour worked a French employee produces almost 20 per cent more than a British one? GUESTS Olivier Morel, board member of the French Chamber of Great Britai...

Feb 02, 202329 min

Too much choice?

If you've ever felt bamboozled by the sheer range of biscuits at your local supermarket or in a quandary over which pair of headphones to buy from the plethora on offer, then you're not alone. Studies suggest that consumers can struggle to make decisions when there is too much choice. So how much choice should businesses offer their customers? And how can retailers help us navigate the dizzying array of products out there? Evan Davis brings together a perfectly chosen group of experts to discuss...

Jan 26, 202329 min

How Strikes Come to an End

Current strike action across the UK led to more than a million lost working days in 2022, the worst industrial strife the nation has experienced since the 'Winter of Discontent' in the 1970s. But with the benefit of hindsight, what can we learn from those who have dealt with labour relations in the past, and can their insights help to establish a better way of working out employee grievances? Evan Davis and guests discuss. GUESTS Alan Johnson, former MP, Secretary of State and former Head of the...

Jan 19, 202336 min

Opportunists and Optimists

As the UK struggles with recession, Evan Davis talks to four business people who are not afraid to be bulls in a bear market. Does a recession offer opportunities to serial entrepreneurs and start-ups that others might fear? Evan Davis and guests discuss. GUESTS Capucine Codron, Co-founder, Swizzle Arka Dhar, CEO and Co-founder SKOV Ltd Sir John Hegarty, Founder, The Garage Soho and BBH Advertising Agency and Sarah Willingham, Co Founder, Nightcap bar chain and former Dragon's Den panellist. PRO...

Nov 17, 202229 min
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