Jordan Bass from HOP WTR: Methodology and Approach to Influencer Marketing in a Retail Business
Episode description
In this episode, Cody and Taylor interview Jordan Bass, co-founder of HOP WTR. They discuss the challenges of launching a beverage brand during the COVID-19 pandemic and the importance of both direct-to-consumer (DTC) and retail channels. Jordan shares insights on utilizing influencers for both awareness and conversion, as well as the role of paid social media in driving retail activation. He also highlights the value of building a community and leveraging their input for product innovation. This episode is not one to miss, listen now!
01:14 Connecting and Building a Community
02:00 Overview of HOP WTR
03:32 Challenges of Launching During COVID
04:29 Utilizing Paid Social and Influencers
08:13 Percentage of Marketing Spent on Influencer
10:11 Marrying Influencer and Paid Social
12:29 Transition from DTC to Retail
16:45 Utilizing Whitelisting and Repurposing Content
20:29 Leveraging Influencers for Retail Majority Brands
24:50 Building a Micro Influencer Community
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Cody Twitter:
https://twitter.com/cody_wittick?s=21&t=xmCYESA6Z2k180u_q-V2Hw
Taylor Twitter:
https://twitter.com/taylorlagace?s=21&t=xmCYESA6Z2k180u_q-V2Hw