Entrepreneurs are so easily caught up in “shiny object syndrome”, and move to the next thing before giving the last thing a real chance. How long should you stay horizontal on one strategy, system, or tactic? Does work-life balance exist? How do you get over the shyness of being on camera? On this episode, Amy Porterfield talks all things entrepreneurship, motherhood and getting comfortable on camera. In your business, you are tweaking more than pivoting. -Amy Porterfield 3 Things We Learned Fro...
May 29, 2018•39 min
We often don’t leverage holidays and special days enough--but we should! Why are holidays such a great way to get your audience excited about your products? How are the special moments in our lives opportunities for us? On this episode, I talk about the power of infusing special days and holidays into your marketing and content. We have complete control over what we launch, and we can make informed decisions that we can market really well. -Dana Malstaff Things We Learned From This Episode Marke...
May 25, 2018•10 min
The rules of traditional direct response marketing require us to push on our prospects’ biggest fears and negative emotions. How is this messaging confusing to the consumer? How can we tap into the right kind of emotions? Why is it so valuable to know what’s keeping your ideal client up at night? On this episode, Michele PW talks about love-based emotions in marketing and why they are the best way to fuel your messaging. Once you get to what’s truly keeping them up at night, you’ll know the tran...
May 23, 2018•41 min
It’s common right now for people to publish social media content that isn’t really achieving anything for their brand. Why is it so important for us to publish with engagement and our core offering in mind? How do we adjust our strategies so that the social media algorithms benefit us? On this episode I talk about a different approach to social media strategy and why it can make such a huge impact on your brand. Your core service is your engine, and your social media is the fuel. You have to con...
May 17, 2018•7 min
Building a business from scratch is hard enough, but what happens when the absolute unexpected happens? How do you deal with the things you can’t control? And most importantly, how do you build a business that can continue making profit when you can’t be there? In this episode, Lacy Gadegaard shares her amazing story on how she started out as a hair extension specialist for celebrities, broke out and created her own wildly successful extension business, and how she found the courage to fight mul...
May 16, 2018•34 min
Mind maps are a great way to brainstorm, and they serve as a great starting point for getting ideas out of your head. Why are mind maps so freeing? Why is it so important to understand how your brain works and comes up with ideas? On this episode, I talk about why mind maps are my favorite way of planning to execute on an idea. 3 Things We Learned From This Episode Mind mapping is great way to brainstorm without worrying about structure. Sometimes structure holds us back, as our ideas don’t alwa...
May 14, 2018•13 min
We all feel pressured to “do the right thing” when it comes to our careers. This usually ends up causing us to make safe choices that might bring money but take away our time and suppress what we really want to be doing. How do you decide what field you should work in? Is your current career path the result of a safe choice? On this episode, Stefani Reinold shares her journey from being an unhappy student in medical school to building her own business online. I was hoping someone was going to gi...
May 11, 2018•50 min
A lot of business owners do too much too fast because they are terrified of losing momentum. Why is control more important than momentum? What do successful businesses do to grow steadily? Why is it so crucial for us to slow down? On this episode, I talk about a powerful lesson learned from a Pilates class. Strengthening your business core allows the rest of your business to work the way it should with less stress. - Dana Malstaff 3 Things We Learned From This Episode You don’t need grandiose mo...
May 04, 2018•11 min
Launching a new podcast requires a lot of dedication and discipline. How do you make sure your idea is good enough to get people interested? How do you balance between promoting your guests and making sure you’re getting unique stories? On this episode, blogger--and now podcaster-- NJ Rongner is back to talk about launching her very own podcast with as little stress as possible. We all have these really wonderful ideas that we think are going to change the world, but if we don’t have the people ...
May 02, 2018•28 min
Reading is a necessary part of self-development and growth. What can we learn about emotional intelligence, communication, creativity, and making decisions? How can books help us become better versions of ourselves and better business owners? On this episode, I talk about 5 books with a tremendous amount of value and how they can help you and your business. These books will change the way you think and how you engage with the world, as well as how to make decisions without questioning them. Busi...
Apr 26, 2018•20 min
We often make the mistake of thinking our prospects don’t want to hear our life stories, what we learned from our mistakes, or why we do the things we do. Stories do more than share your expertise—they create connections. What types of stories should you tell? What makes your story unique? On this episode, Dawn Gluskin shares how she uses stories to grow the businesses of her clients. Never lose your leadership when you share your story. Even if you look vulnerable, let them see the leader in yo...
Apr 24, 2018•39 min
Our emotions dictate how we interact with our environment and people around us, and we often do ourselves a huge disservice by shutting out negative emotions. Why is it important to give all your emotions room to come to the surface? What happens when we push aside feelings like anger, fear and disgust? On this episode, I talk about a very important lesson we can learn from the cartoon movie, Inside Out . Maturity involves recognizing that emotions are not black and white. -Dana Malstaff 3 Thing...
Apr 19, 2018•21 min
As a society, we are more focused on ourselves than we’ve ever been before. How can we interrupt this selfishness and help make the world better? How do you figure out your purpose and mission in life? How can you gauge whether you’re going in the right direction? On this episode, host of The Daily Helping podcast, Dr. Richard Shuster shares how he found his life’s purpose after a near-death experience and how he’s paying it forward. 3 Things We Learned From This Episode Your values and mission ...
Apr 17, 2018•33 min
Once you’ve created content that builds trust, the next step is promoting yourself-- but this can be challenging. Why is it so important to promote your business and your work? How do you get people to talk about and want to buy from you? What factors can you leverage? On this episode, I discuss why it is so critical to actually get out there and start talking about your awesome work. Every single day, do at least one thing that promotes you and your business. -Dana Malstaff 3 Things We Learned ...
Apr 12, 2018•21 min
In this information age, people get so excited about the possibilities of their ideas that they jump the gun and start in the wrong place. When you have an idea, what are the steps you need to think about? How do you avoid prematurely floundering? On this episode, idea strategist and inventor Lisa McCarthy gives insight on doing things in the right order when you have a new idea. Y o u need to retrain your brain to think in a positive way, even when you’re slamming through the slime. It’s about ...
Apr 10, 2018•30 min
If you’re a service-based business, you’re going to do a group program at some point. When do you know that you’re ready? How do know how many people you can handle in a coaching program? What is the most effective way to structure it? On this episode, I share how to get group coaching started! “If all you’re doing on your group calls is teaching them stuff, then you’re not really a group coaching program. You’re just a live course.” - Dana Malstaff 4 Things We Learned From This Episode Don’t st...
Apr 05, 2018•23 min
For a lot of women, the demands of our lives make us suppress the light inside of us. Why is it so important for the world that we embrace what makes us unique? How do we step out of society’s expectations and judgments? How can we shift our thinking and choose to live in a woman’s world? On this episode, photographer and speaker Jennifer Rozenbaum is here to talk about her mission to take back femininity. The more “you” that you can be without any shame, the more power we have as people, as wom...
Apr 03, 2018•40 min
Our use of content shouldn’t be about publishing for the sake of publishing-- it should always be strategic. Why is it so important to leverage your content to increase your authority? What are the aspects of authority that you have to earn with your audience? How does it benefit your business as a whole? On this episode, I talk about the power of making your content work for you. If you want to build authority through your content then you have to be strategic about the content you create . -Da...
Apr 02, 2018•23 min
Relationships are the lifeblood of people and business. How can you go about building more strategic partnerships that can be mutually beneficial? How do we decide where to put our energy when we’re developing relationships? What are some of the mistakes we make? On this episode, NJ Rongner shares on the importance of building and maintaining solid relationships for our businesses. It’s important to have relationships that feed your soul and your life, but also help feed your business. -NJ Rongn...
Mar 29, 2018•41 min
A lot of entrepreneurs feel lost in the forest of the online world of opt-ins, freebies, and content upgrades. Why is it so important to put your opt-in in the context of your larger business strategy? How do you make sure the opt-in actually converts? On this episode, I talk in-depth about 5 tactics that will help you create opt-ins that bring people through your sales funnel. It’s not just about the knowledge you have. It’s about someone wanting to be in your space. -Dana Malstaff 3 Things We ...
Mar 22, 2018•21 min
70% of Americans don’t like their day jobs. This statistic could apply to stay-at-home moms too, not just those who work outside the home. On this episode: speaker, author, and coach Christy Wright shares valuable insights on these topics. Why is it smart for women to create something that allows them to put their talents to good use? How important is it to step back from all the action in your business so you can actually formulate a plan? Why is it so easy to fall into the trap of all the spor...
Mar 20, 2018•48 min
One of the ways we can help our businesses grow is being visible. Getting featured in an article or on podcast is one of the best ways to do that. What are the things you need to do? How does collaboration help you get featured more? How do you come up with your movement story? On this episode I talk about the 5 things that will increase your chances of getting featured. The idea of being visible is being a very bright star, in the right place where the right people are looking. -Dana Malstaff 3...
Mar 15, 2018•19 min
We are all constantly faced with challenges in our lives, both big and small. We constantly talk about how to move past challenges, but rarely talk about how to build up the skills that allow us to be resilient in the first place. Why is resilience necessary, and how do we build it up? How can you bounce back from challenges? On this episode, speaker, author and resilience mentor, Sandra Younger joins us to talk about surviving a traumatic fire, how that built up her resilience, and how we can b...
Mar 13, 2018•42 min
Many entrepreneurs spend a lot of time building up content, but they miss out on building programs people can pay for. Why is it so mission critical to have these programs? How can you go about actually creating them? On this episode, I talk about the importance of turning what you offer into something that can help you make money. As you get better at what you do, what you know is going to be worth more . -Dana Malstaff 3 Things We Learned From This Episode If you have opt-ins and you don’t hav...
Mar 08, 2018•15 min
Our culture struggles to allow women to be simultaneously motherly and sensual. What do we get so wrong about our understanding of sexuality? What happens when your vibration rises? Why should we be willing to face pain? On this episode, I have a powerful conversation with coach Allana Pratt who shares the journey she’s taken to an open heart. The internal always creates the external. The masks don’t work, and our strength is in our vulnerability. -Allana Pratt 3 Things We Learned From This Epis...
Mar 07, 2018•36 min
On your website, a “thank you page” should be the first thing a person sees after they’ve said “Yes!” to you about something. If we fail to provide more ways to interact or connect with us, we’re missing out on huge opportunity. We want to guide people to the next step while they’re open, energetic, and excited about us. In this episode, I’ll explain how powerful your thank you page can be, how it can help you create die-hard fans, and share some tips on exactly how to build it! “It’s not ‘sales...
Mar 01, 2018•15 min
Trauma can be defined as something that has severe emotional consequences. Why is it sometimes so hard to identify the source of your trauma? How do techniques like EFT, NLP and hypnotherapy help people change limiting beliefs? What is the first step you can take towards mental freedom? On this episode Mindset Mentor, Jacqui Letran shares the answers to these questions and more. If there’s a desire that you have to change your belief system, you can make that change incredibly fast with the righ...
Feb 27, 2018•31 min
Sales funnels are a hot topic right now, and for good reason. They are a great way to generate awareness and excitement around what you have to offer, ultimately leading people from your free content to your paid service. In this episode, I’m going to explain the crucial (but simple!) pieces of an effective sales funnel that you can feel good about, and will ultimately bring your audience to an easy “yes”. 3 Things We Learned From This Episode A funnel provides a clear route for those who are a ...
Feb 22, 2018•11 min
Breaking through to new levels in your live and business require 3 elements: Discipline, Consistency and Persistency. Misfit Entrepreneur Dave Lukas joins us to share how to take control of your life, build daily routines that work for us , and why we should all stop trying to be a jack of all trades. Click HERE to access the show notes for this episode and don't forget to leave us a rating and review if you enjoyed the show today! Want to make sure you never miss an episode? Hit that "subscribe...
Feb 20, 2018•42 min
Feb 15, 2018•16 min
