The Bootstrapped Founder - podcast cover

The Bootstrapped Founder

Arvid Kahl talks about starting and bootstrapping businesses, how to build an audience, and how to build in public.

Episodes

368: Johannes Jäschke — From Hypnosis Innovation to Business Exit

Johannes Jäschke is a pioneer in the intersection of technology and mental health. From a college seminar to the forefront of digital well-being, Johannes developed Hypnu, a hypnosis app that gained significant traction during the pandemic. His innovative approach offered an alternative to traditional methods, addressing insomnia and anxiety without side effects. After successfully exiting Hypnu, Johannes continues to inspire with his journey through the competitive startup world, exploring how ...

Jan 08, 202537 min

367: The Biggest Opportunity of 2025

Now that we're starting a new year, let's look ahead at the opportunities and challenges facing the software business world in 2025. This episode is sponsored by Paddle.com — if you're looking for a payment platform that works for you so you can focus on what matters, check them out. The blog post: https://thebootstrappedfounder.com/the-biggest-opportunity-of-2025/ The podcast episode: https://tbf.fm/episodes/367-the-biggest-opportunity-of-2025 Check out Podscan to get alerts when you're mention...

Jan 03, 202514 min

366: Omar Zenhom — Crafting Success Without a Tech Background

Omar Zenhom (@TheOmarZenhom) is one of those few amazing founders who just can't stop giving back to their entrepreneurial peers, no matter how much success they might have. Recently having sold WebinarNinja, Omar still shows up every single day — on Twitter, on the $100 MBA podcast, or wherever builders and makers struggle to build and make. We talk about the exit, how to build a support network as a founder, and what Arnold Schwarzenegger has to do with the AI avalanche. Enjoy! This episode is...

Jan 01, 202556 min

365: Arvid's Year in Review: 2024

A new business. Raising money. Bootstrapping. Lifting. And then some. My 2024 was a year of progress, changes, and taking a few more risks than usual. Here's my 2024 year in review. This episode is sponsored by Paddle.com — if you're looking for a payment platform that works for you so you can focus on what matters, check them out. The blog post: https://thebootstrappedfounder.com/arvids-year-in-review-2024/ The podcast episode: https://tbf.fm/episodes/365-arvids-year-in-review-2024 Check out Po...

Dec 27, 202419 min

364: Breaking my Own Rules

Sometimes, you have to pivot. And that's harder than it seems: old assumptions are deeply ingrained, new frontiers look scary. But right now, Podscan needs this. And today, I'll share what happened, why I'm changing direction, and where this will go. This episode is sponsored by Paddle.com — if you're looking for a payment platform that works for you so you can focus on what matters, check them out. The blog post: https://thebootstrappedfounder.com/breaking-my-own-rules/ The podcast episode: htt...

Dec 20, 202413 min

363: Ben Rometsch — From Side Projects to Industry Giants

Ben Rometsch (@dabeeeenster.bsky.social) , the founder of Flagsmith, created a bootstrapped SaaS success story. Feature flags are transforming software deployment by decoupling releases and enhancing control. And Ben bootstrapped this deceptively simple-looking part of engineering into a significant software business. And then there's the open-source part of all that. The Open Feature project is setting new standards in software development, akin to OpenTelemetry. Ben shares insights into this c...

Dec 18, 202453 min

362: Startup Opportunities in Podcasting

The podcasting industry is full of business opportunities. I see them every day, either as a podcaster, a listener, or someone running a SaaS in this industry. So here are the most promising ideas and problem areas in podcasting — right now. This episode is sponsored by Paddle.com — if you're looking for a payment platform that works for you so you can focus on what matters, check them out. The blog post: https://thebootstrappedfounder.com/startup-opportunities-in-podcasting/ The podcast episode...

Dec 13, 202424 min

361: Pierre de Wulf — Bootstrapping ScrapingBee to Millions

Pierre de Wulf (@PierreDeWulf ), the founder of Scraping Bee, transformed himself from a frustrated developer into a SaaS success story. Here's what you'll learn from this episode: 1/ 🐝 Pierre's journey began with a subpar web scraping tool, sparking the idea for Scraping Bee. Discover how he bootstrapped his company in a crowded market, emphasizing lean operations and strategic growth. 2/ 🚀 Overcoming growth plateaus in SaaS can be challenging. Pierre shares insights on experimentation with n...

Dec 11, 202448 min

360: Product-Market Fit & Time-to-First-Value

Imagine standing at a crossroads, juggling countless possibilities yet needing to choose just one path. That's what most early-stage founders struggle with. And for me, that's picking the right course towards the ever-elusive Product-Market fit. Today, I'll share how I tackle this challenge and what I do to show my best customers the highest possible value of my product as early as possible. This episode is sponsored by Paddle.com — if you're looking for a payment platform that works for you so ...

Dec 06, 202418 min

359: Connor Turland: Pioneering the Future of Bookkeeping with Ceedar.ai

Connor Turland (@Entrecurious) is the prototypical software entrepreneur. He found a niche from a "prior life" and is now building an AI bookkeeping SaaS. Now, many founders struggle with bookkeeping, so this is your opportunity to learn more about the pitfalls and opportunities of that field from someone who speaks both "developer" and "bookkeeper." Here's Connor and how he is employing cutting-edge AI in an industry that is usually very resistant to change. Learn more about Connor at https://c...

Dec 04, 202447 min

358: Love Is For Those Who Love the Work

AI was supposed to do our chores while we write prose and compose symphonies. Why is it composing our music and writing our books now, while WE do the chores? As software founders, we have a special responsibility — after all, we're the ones crafting a new reality of AI empowerment. But here's the thing: an AI does not love its work. It can't. And that's a problem. Today, I'll dive into how we can solve this. Oh, and before you get into it: Podscan is running a 30%-off Black Friday Deal — use "B...

Nov 29, 202410 min

357: (Free) Trial & Error

Today, I’ll dive into the difference between a trial user and a trial abuser and what you can do to invite the former and prevent the latter. This episode is sponsored by Paddle.com — if you're looking for a payment platform that works for you so you can focus on what matters, check them out. The blog post: https://thebootstrappedfounder.com/free-trial-error/ The podcast episode: https://tbf.fm/episodes/357-free-trial-error Check out Podscan to get alerts when you're mentioned on podcasts: https...

Nov 22, 202416 min

356: James Phoenix — Mastering Code & AI for the Modern Developer

Coding with AI changes everything. It changes how we design, test, and improve our software projects. Today, I’m talking to generative AI expert James Phoenix. He’s written the book on prompt engineering and shares his hard-earned AI insights freely on the show — including a crash course in developing effectively with the Cursor IDE. Are developers just AI wranglers now? Technical managers? Will we ever code again? You’ll find out today. This episode is sponsored by Paddle.com — if you're lookin...

Nov 20, 202453 min

355: The Age of the Gatekeeper Is Over

YouTube is both the best and the worst source of information — because we can watch it all, but no one will tell us what's REALLY worth watching. Here's how the gatekeepers have vanished, and what has taken their place. This episode is sponsored by Paddle.com — if you're looking for a payment platform that works for you so you can focus on what matters, check them out. The blog post: https://thebootstrappedfounder.com/the-age-of-the-gatekeeper-is-over/ The podcast episode: https://tbf.fm/episode...

Nov 15, 202414 min

354: The Art of Productive Procrastination

The problem with having no boss is that there's no one to stop you from procrastinating. I'm challenged by this daily, and I have found a few ways to stay accountable. I'll share those with you today. This episode is sponsored by Paddle.com — if you're looking for a payment platform that works for you so you can focus on what matters, check them out. The blog post: https://thebootstrappedfounder.com/the-art-of-productive-procrastination/ The podcast episode: https://tbf.fm/episodes/354-the-art-o...

Nov 08, 202412 min

353: Podscan’s Dream Customer (Acquisition) Strategy

I want new prospects to receive the maximum possible value the moment they register for Podscan, so I treat them as customers before they even come to the page for the very first time. Here's the Podscan Dream Customer strategy — from idea to execution. This episode is sponsored by Paddle.com — if you're looking for a payment platform that works for you so you can focus on what matters, check them out. The blog post: https://thebootstrappedfounder.com/podscans-dream-customer-acquisition-strategy...

Nov 01, 202416 min

352: Running Lean at Scale

Yesterday, I shrunk the size of my production database from four terabytes to just under one terabyte. Something interesting happened last weekend that made me realize I needed to change how I think about scale. This episode is sponsored by Paddle.com — if you're looking for a payment platform that works for you so you can focus on what matters, check them out. The blog post: https://thebootstrappedfounder.com/running-lean-at-scale/ The podcast episode: https://tbf.fm/episodes/352-running-lean-a...

Oct 25, 202415 min

351: From Overload to Opportunity

When a Podscan user got a bit "too general" with their keywords, all of a sudden, my email provider stopped sending emails. Whoops. Let's talk user error and founder foresight. This episode is sponsored by Paddle.com — if you're looking for a payment platform that works for you so you can focus on what matters, check them out. The blog post: https://thebootstrappedfounder.com/from-overload-to-opportunity/ The podcast episode: https://tbf.fm/episodes/351-from-overload-to-opportunity Check out Pod...

Oct 18, 202426 min

350: Building Your Castle in Someone Else's Kingdom

SaaS founders are simultaneously tenants and landlords, renting the tools we need while offering our own services for subscription. It's a world where true ownership seems increasingly elusive, yet understanding its nature is crucial for building lasting value. This episode is sponsored by Paddle.com — if you're looking for a payment platform that works for you so you can focus on what matters, check them out. The blog post: https://thebootstrappedfounder.com/building-your-castle-in-someone-else...

Oct 11, 202414 min

349: Navigating Constraints as a Bootstrapper

Bootstrapping is all about dealing with constraints: no money, the day job, lack of experience, and having no distribution. If you want to know how I tackle the restricted resources I am building Podscan on, this one's for you. Today, we'll dive into what drives my priorities and how they find their way into a complex platform that juggles a lot of expensive operations. This episode is sponsored by Paddle.com — if you're looking for a payment platform that works for you so you can focus on what ...

Oct 04, 202424 min

348: Observability in Software Businesses

“I didn’t see it coming.” I had to admit that to myself a few times recently. Over the last couple of weeks, I've been experiencing several issues with Podscan that only came to pass because I didn't really have any observability on my system. At least that’s what I know now. Today, let me share my early-stage learnings about system observability in this distributed, data-centric SaaS of mine. Even if you don't have a software business or don't operate with millions of data feeds every single da...

Sep 27, 202427 min

347: The AI-Powered Solopreneur

AI is revolutionizing the way I work as a solopreneur. So why not share exactly how I use it? You'll hear how I use AI tools for everything from coding to marketing, and how they've become my secret weapon for punching above my weight. I also get into the nitty-gritty of the challenges and limitations of AI, and how I navigate them. If you're curious about how AI can supercharge your solo business, this episode's got you covered. And stick around for my thoughts on the future of AI in software d...

Sep 20, 202451 min

346: When Podcasts Attack: The Unexpected Challenges of External Data

It started with a minor refactoring. It ended with an avalanche that almost caused an infrastructure explosion. From code to collapse — and a few weeks of frantic restoration. That's what Podscan was for the last 2 weeks. Here's why dealing with external data and its scale can be very dangerous for indie founders. This episode is sponsored by Podscan.fm The blog post: https://thebootstrappedfounder.com/when-podcasts-attack-the-unexpected-challenges-of-external-data/ The podcast episode: https://...

Sep 13, 202426 min

345: Scrape or Be Scraped

Welcome to the weird world of web scraping in the AI age, where founders have to protect their data from hungry AI companies but also need to collect information from all kinds of (not so) public APIs. Today, I dive into a particularly confusing situation I am in with Podscan when it comes to scraping and keeping the web free and open. This episode is sponsored by Podscan.fm The blog post: https://thebootstrappedfounder.com/crawl-or-be-crawled/ The podcast episode: https://tbf.fm/episodes/345-sc...

Sep 06, 202420 min

344: Andrew Davies — The Power of a Merchant of Record

Andrew Davies (@andjdavies) runs marketing for Paddle, the payment provider that powers several of my businesses. They also recently ran an AI launchpad accelerator, which massively impacted the trajectory of my business, Podscan. It's about time we chat more about money on the pod. Today, I get to talk to Andrew about all things payment, why a Merchant of Record is something way too few bootstrappers leverage, and what the future holds for online payments. This episode is sponsored by Podscan.f...

Aug 28, 202443 min

344: Should Indie Hackers Go to Tech Conferences?

I gave up going to tech conferences. But that probably is an outdated opinion, particularly since as an entrepreneur, I benefit much more from hanging out with my peers. Here's what changed and why you should really consider going to these events if you're an indie founder. This episode is sponsored by Podscan.fm The blog post: https://thebootstrappedfounder.com/should-indie-hackers-go-to-tech-conferences/ The podcast episode: https://tbf.fm/episodes/344-should-indie-hackers-go-to-tech-conferenc...

Aug 23, 202414 min

342: The Evolution of Coding in the AI Era

This week, instead of writing code, I delegated it — to AI. I've been doing this a lot lately. But does that mean I am losing my ability to code? And what about people learning how to code? Is AI serving them, or does it block them from learning the real thing? Here's what's happening in software development, if it's even worth bothering with, and what new coders should know about AI. This episode is sponsored by Podscan.fm The blog post: https://thebootstrappedfounder.com/the-evolution-of-codin...

Aug 23, 202422 min

341: Striking a Balance

Feeling the weight of success can be just as challenging as the climb to get there. At any point during your journey, you're confronted with having to make choices where the outcome is uncertain. I'm right in that position. So let's dive into a balancing act between the grand vision and the minutiae of running a business. This episode is sponsored by Podscan.fm The blog post: https://thebootstrappedfounder.com/striking-a-balance/ The podcast episode: https://tbf.fm/episodes/341-striking-a-balanc...

Aug 16, 202416 min

340: kerollmops — From Hackathon to Success: The Meilisearch Story

@kerollmops , the technical brain behind the open-source search engine Meilisearch, joins me for a nerdy chat about all things search. I’ve been using this blazing fast tech for my own business, podscan, and kero has helped me through a few challenges over the last few weeks. I really want to dive into the economics of building a business on top of an open-source piece of software. Let's chat about self-hosted search engines today! This episode is sponsored by Podscan.fm The blog post: https://t...

Aug 14, 202441 min

339: Does Your SaaS Need a “User Tour?”

Is it a good idea to guide your users through your app when they sign up? Or does it show that your interface is too convoluted? The answer is: yes. Both. And it depends on what you're building, who it's for, and what they expect. This episode is sponsored by Podscan.fm The blog post: https://thebootstrappedfounder.com/does-your-saas-need-a-user-tour/ The podcast episode: https://tbf.fm/episodes/339-does-your-saas-need-a-user-tour Check out Podscan to get alerts when you're mentioned on podcasts...

Aug 09, 202417 min
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