#69 - Rosecrans Vic

does a show on No Jumper called Mad Lately. You know, he's a taste maker in La and the music scene in La kind of was early on a lot of the artists and just a real nice, genuine dude, so we invited him on the show. It only was like twenty five thirty minutes long, but he was late as fuck and someone was coming after. Who came after it? Paus? Was it China Mac? Yeah, we had we had to make some way of China Mac. But Rosecransvic. Go check him out on his socials and check out odd socksofficial

dot com. Make sure when you're on odd soxoficial dot com you check out all their masks, their socks, their underwear, their slippers, all kinds of ill shit going on over there. All the licenses you could want South Park, mister t, I won't. I don't think they got a rocky Maybe, I don't know. They got a lot of fucking licenses.

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the rosecransvic interview. All right, yo boutlet kV podcast. Rose Kranzvick is here, keVs Deal. Welcome man. For people who don't know who you are what you do, you are a fixture in the LA hip hop scene. Rosecrans Ave is the platform that you I think a few years ago is when I first kind of started checking out what you were doing, kind of give everyone a background and like what it is you do and and like you're kind of your background in the LA hip hop scene. Yeah.

So basically I started a blog like maybe like six going on seven years ago called rosecrans Av, And basically my whole thing was just I wanted to document like the underground LA artists that weren't getting played on radio or weren't getting any attention by like Complex or anything like that. Right, So I was like, you know what, I don't give a fuck about the big artists. You know, they're gonna get picked up by all these other blogs. I'm gonna just focus on finding like the new talent

and growing with them, you know what I mean. So that's what I try to do. I just taught myself how to write, you know, just really nobody like gave a fuck for like three years, which was cool because I got to like fuck up and like not have a large audience in front of me, you know what I mean. So like that was actually kind of cool when I look back, because I fucked up so much. You learn on the go, and not a lot of

people were looking exactly. So I did that and nobody really started to give a fuck until we booked oh three Greedo at a show at the Echo and it was like a Monday night and we brought like the whole city out, and then everybody was like, oh shit, like damn, like everybody's paying attention to Grito. Now he got picked up by like the Fader, right and all

these different places started paying attention to him. And then we did it again with Shoreline Mafia the next month, and then you know, we had our podcast on Dash Radio, Grose Frands Radio, and then people just started really paying attention to like what we were doing, just started giving a fuck in general. And so who like who were kind of like the core artists for you guys like as far as who you were kind of getting behind early on definitely Draco, Draco the Ruler, Grito, Shoreline, who

else there was like the Azy Cold. It was just like this, you know, really even blue Face. You know, we were on blue Face early. We just got behind every LA artist early, even like Roddy Rich like I wrote about him in like twenty seventeen, right right, you know what I mean, Kaylin, All these people I just kind of watched them grow and I thought they were dope. I didn't know they would grow up to be like mega stars, you know, necessarily like like Roddy or anything

like that. You know, I just saw them grow and I thought they were talented and I liked the music, you know. I mean, obviously, what I've noticed about the new generation of LA for the most part, you know, because obviously sometimes politics gets involved and people really can't work with each other. But like, for the most part, it seems like there's a whole wave of LA artists the last couple of years that have worked with each other,

embraced each other, kind of had some camaraderie. Yeah, And that was kind of always the hang up about LA, you know, because people would always be like Atlanta every once together, you know, like yeah, but I feel like there's been a movement where everyone is, you know, for the most part, moving in the same direction. You know. Obviously there's, like I said, there's there's there's some beef, there's some dumb shit. But is that something that you noticed as well, and like if, like, why do you

think that is? That was like really a goal of mine to create really create a community so that other artists can be aware of other artists. But I think it's like three things. I think it's the fact that not too many of the popping rappers are gangbanging, you know, what I mean, like a few of them are, but not too many of them are. Two. I feel like we had a lot to do with it as far as booking shows. We book everybody on the lineup. Everybody

comes and meets each other. Okay, that guy's cool, Okay, rights up, you know what I mean. It's just like a community gets built after a while. And then the other is just like the fact that everybody's winning, everybody's eating, Like you can't really be that mad when you have money in your pocket, you know what I mean. And like it's like, yeah, this dude is like selling Hello albums or whatever. He's like everyone signed a TK. Yeah, yeah,

that has something to do with it. Yeah, But it's like, you know, if everybody's really winning and it's not a bunch of like hungry people, like there's not much to fight about, you know what I'm saying. So I feel like it's like those three factors. Yeah, I think too. Like what I thought was really important and dope was when Grido and RJ did the show and nothing happened. Oh that was incredible. I like that fact that that was insane and I was like, I'm not going to

that show. Yeah, I remember me and headwards head was like, I'm not going to that. Fuck that ship. And then the next day it was like, yo, that ship was

a beautiful situation. That was like the first versus down there low key if you think about it, and the fact that like nothing happened like it almost kind of like to me, kind of showed everybody like, hey, look you cause you know with LA that the certain shit is just it seems as if it's impossible to change, right, and something like that to me showed everybody like, hey, look like there's another way to go about this. All

of the whole were there, nothing happened. It's you know, at the end of the day, it's just like they're getting money. So what again? Was there like there's not too much to be mad about. You know, who do you consider uh, out of the last five years in LA hip hop to be like the guy like the goat? Uh? I mean it's like I would think Draco, you know, but also like on a major, major scale, I would

say Roddy. Yeah. I mean, let's say, let's sake Riddy okay, because he's two years okay, so that I'll say Draco. Draco because he went to jail for three years, got his spot back and elevated if anything, like, oh yeah, he's going crazy, you know what I'm saying, Like that's what I was just talking to him about like last week.

I'm like, bro, like you were gone for three years, but really more almost like five because before he came out for like two months, he was locked up for like another like a year and a half like before then. So like for the majority of the past five years he's been locked up and his career is just still booming. You know. He got out and just got to it. Mm hmm. I think he had Like I felt like he recorded an album like it was already done. Like

a WEEKND was like him. I was like, bro, you're you got out of jailing with straight to the booths, straight to literally straight to it. And so you know, but everybody you know gives him that that respect though, you know what I mean, Like everybody, yeah, like shit, he's doing it well, can we say, you know, he's really like him? And then if he co signs an artist like that artist starts to blow and stuff like that. So with the Latin ship that's going on, I saw

you were just part of that. Photos a lot of the lat like Mexican guys who were in town, C and G and all those guys. But you know, there's a whole nother movement going on there that's fucking amazing

out of Lay just in general. But what what it like? Like, what do you think when it comes to like because I always said, like when I was growing up, like when I thought I'm from Phoenix, so MC magic was like god right, oh yeah, And I was like, you know, working at car shows and ship but like the Mexican rap that was really popular was the Chicano rap. And to me, I mean Little Rock got classics. MC Magic got classics. But I always felt like there was ad

you had to be. It was almost like made specifically for for for for the people who got that. Yeah, it wasn't very inclusive to random. I feel like like a lot of the new Latin MC's that are doing their thing, like they make dope shit and they happen to be Mexican. That's really the key, you know what I mean? Because a lot of like me growing up, like I had like a period of time where I

did like the Chicano wrap stuff. I was into them C Magics and and all that, But then I just kind of grew out of it because I wasn't like a gang banger. I didn't relate too much of the things. I liked the music, you know, but like it's almost like it's in such like a cult like fan base that you couldn't really get out of that box. And they could have a million views, like fucking High Power Records. High Power Records, shit, I bet records. They'd have them

booths that the fucking car shows. The ships would be booming, and then they have random albums with like Busy Bone and Ship. Yeah they were, they were doing it on the independence hid you could buy them at like warehouse, shoesell and Ship. Like, But yeah, I think that like that's something that like it's like now there's artists where it's like, yo, you could be a fan of this guy and be you know whoever. You don't have to be a Mexican to like, you know, like the music

is just good, you know. That's yeah, that's the whole goal. And that's what I see everybody doing. Like we had like that meeting yesterday and it was dope because yeah, like they're just dope artists who happened to be Mexican that some of them probably don't even speak Spanish, like they don't incorporate Spanish into their lyrics or anything like that. It's just like they grew up in La. They're Mexican.

They have you know, homies that are black, white, Chinese everything, you know, and they just they rap like you know, and they're good. What was give us the inside of the meeting yesterday because I saw a few people post it. Yeah, it was. It was pretty dope. Basically, we pulled up to uh Abner Mars, you know a fighter. Yeah, he has a spot in like Bell Gardens restaurant, and so we all just pulled up and basically like they're just planning.

I mean, like the cool thing is that everybody knows each other, but it's it was like still like a mixer because you're still meeting people face to face and feeling people's energy and stuff like that. But like they're planning on doing like a cipher fire, you know what I mean, like something like that to where everybody gets on a song and then possibly you know, go on like a tour. All LA artists, yeah, all LA. Well,

there's some like little weirdos from like San Diego. And then there's great name by the way, I know right yeah, in La it was like a little weird he's a great guy. It's funny. I'm like, what she can change the name that sounds like that. That sounds like he might have had a Caponi record back the day, like little Weirdo features sounds right, by the way, mister Caponi not Mexican, not Mexican at all. I think it's from Iran. He's Iranian. He's our Indian by the way. Doesn't take

away from like you know, he's he's man. But but I when I found out, I was like, really, it blew everybody's mind. When I was like, nah, that's a joke, like somebody's trolling or something, I was like, no, it's really real. And I met him and then like super nice guy. Yeah yeah, And then I'm just kind of

looking like yeah, it's probably yeah, yeah, he's Indian. So coming out it is there gonna be like a compilation project or is it just gonna just like almost like an open network where now we all know each other, now we can all work together that it's that. I don't think there's gonna be like a whole album. Possibly I mean that was probably only like the second meeting in the first one I attended. So I think the goal is just to like to get on a tour

and tour across the nation, you know what I mean? Like, Hey, what up man? How to interrupt the Bootleg cap podcast to tell you about our good friends at odd socks. All right, yo, shout out to them for sponsoring the podcast. But also we're being such a fire company and they just introduced their draws. That's right. Odd Socks now got your boxer briefs on deck, some top of teo joints, and then of course they got the best socks in the game. Look at these stone cold socks. Look at

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save twenty percent at checkout, Think me Later. So you also have put out like rosecrans av music, right, is that something that you're actively working on maybe a whole I want to do a new album, I really do, but it's just like takes up so much time. Like it was also dealing with dealing. I mean, look I put out I put it out a mixtape in twenty thirteen. Yeah, twenty one song. It was all original. It was a

fucking pain in o god. It was a lot because you like you're not the artist, so like you have to clear every single and you just I think I think singles is the way to go, man, yeah, because then you get all cool, we got one done, all right, let's drop it. You're trying to putting out a whole project. Yeah, I have a distribution label with me and Kelly, so we put out singles, like we just put out one with like Youngto and Big Swift and Jakarta Slim, so that was pretty dope. We put it out like a

month ago, So that's cool like that. But I do want to work on an album, but I know I'm gonna have to like book out, like blackout like two months of my schedule or something to like I'm gonna just get this shit done, to ignore damn near everything else. Who's somebody in La right now that we don't know that we're that you think has got all the tools to be the next star to La Remble Ramble You heard of Rambul? I have not. So he got a

Draco co sign. He almost sounds a little like Draco, but I feel like everyone sounds a little one yeah at this point. But he he's twenty years old and like he has probably like four songs out, but you can tell how smart he is, how like his wordplay and everything is like just next level. He did a song called like a Ted Talk and then the video is like him doing like a Ted Talk and then

he's like thank you all for listening. Like it's just he's on like the next level like creativity, especially for being that young. And he's like, you know, street dude, So he has that element to him. And yeah, like labels are already like on his head. Yeah. So I honestly, if I were like to put my money on anybody, yeah, And I have no affiliation. I've never spoken to him anything.

I just you don't even know. No, is it like, like have you noticed, Like because you've built yourself into a position where you're a lot of people look to you in the LA scene, Like is it like a gifting a curse? Yeah, sometimes, because you know, people will be mad if like I don't fuck with them or something,

you know what I mean, Like, isn't that crazy? Like you can tell someone like, hey, man, do your thing, I'm not a fan of the music, but like and they'll like hate, like they'll take that personal, like you want me to just like lie or like if I don't want to pull up to like studio sessions or like it's just like I don't want to listen to shitty music for like two hours, Like what do you want me to do? Someone just asked me about you. I think it was my boy Ace about Beans. Oh yeah, okay, Like,

hey you know this rosecrans dude. I was like, rosecrans Vig He's like I think so He's like, yeah, he's the worth happening to me. I was like, yeah, man, he's fucking living la man. I was like, Beans is crazy. She's fine. What give me your cause? I think obviously the odd most obvious next Superstar to Las Blast, you

know what I'm saying. Yeah, aside from that, that's like obvious, but like that's like the no brain, He's out of here, you know, Like you know, Head had put me on the Blast a long time ago because his Head tried to sign Blast and uh, yeah, the dude's out of here, you know what I'm saying, Like, like, were you like hip to Blast like before he was before he put out the like the tape with Beano or was that something because like, man, you know he does it all. Yeah, I wasn't as hip to him as I as I

would like to be. Like I had heard the name. I definitely had. I had heard a song called I Think like Fallen and this was like and then there's another one called Body, and I was just like, damn, these are dope, but I just listened to the singles. I didn't really like go the extra mount and like look him up on YouTube or all you know all that.

But then going back like after he put out the song with Bino and the tape and everything, then I like was like, oh I had heard of him before because he was in a group called King and Blast and it was like a duo but like to me, like and there, and they presented themselves as like ie artists and then that King dude like no shade, like he just wasn't very good. So like I think that was like it probably came across my radar, but it wasn't memorable because I heard like one whack dude and

was just like, yeah, I'm good. And you know, it's just stuff like that happens. Because there's like a song from probably like two years ago that I went back and looked up and I was like, dude, this song is the blast. Part of this song is incredible and then the other and it has like two thousand views to this day probably, So it's just and it's it's something like that. But I wish I would have been more hip on him, but he wasn't putting out solo

music for that long before he blew up. Really nah, for sure, you got the show on No Jumper Mad lately about to do thirty episodes or just we just hit thirty. We just hit thirty yep. So congrats on that. I appreciate that. Once a week, yeah, every Monday, So every Monday, it's you, Gabe. See I forget the young lady's name is Ginaviews. How did that come come to be? So? Adam?

I know, I've been knowing Adam for like three years now, no, probably four, Yeah, for since like twenty seventeen, like around the time where like Shoreline was blowing up, Greto, all them. We just kept running into each other and I had them on my podcast once and then after that, I would just like send them emails of like dope videos that I thought were dope, and then he'd be like, cool, I'm gonna put this on the No Jump or YouTube.

And I just kept like a constant line of communication with him for a while, and you know, like we'd run into each other certain places. I think he started to grow like more of a respect for me, because a lot of places he would be I would be you know what I'm saying, Like I wasn't rolling out of Miami. He wasn't rolling out of Miami. I wasn't rolling out of New York. He was there any concerts backstage like he see me. I was just hustling, you

know what I mean. So, like we just grew like a cool relationship, and then at the beginning of twenty twenty, he like said he wanted to meet went to his office and then he was like, yeah, I want you to do like a podcast or something. He's like, not rosecrans radio. I want you to do something different. And I was like all right, cool, and then like COVID happened and then so like everything just kind of pushed

back and all that stuff. And then he hit me again in like August, I want to say August or September and was like, hey, you know, did you want to do that podcast? Still? Like we're about to, you know, have some more podcasts on here. And I was like fuck yeah, And I said, give me like three four days to come up with like a concept and a

name and everything. And so came up with the name, recruited my co host, you know, I hit Gina, I hit Gabe, and then we did like a photo shoot and I shot everything to him in like three four days. He was like, oh shit. I was like ready to go. Yeah, He's like, you guys are ready to go. I'm like, yeah, we're fucking ready to go. What's some because you were doing the rosecrans radio. What is like the like something that you learned doing because it's kind of a different

type of thing. So like, yeah, you know, with any with anything, you get better as time goes. But what's something you had to kind of like learn from making the switch and doing Mad Lately streamed on youtubes or people commenting Yeah, I mean, yeah, it's just a way different platform, So I approach it differently. Like rosecrans radio was just like me interviewing artists or talking, you know, not too deeply. I wasn't really trying to like make

people laugh anything too much. Like it was just kind of like a I wanted to had like a more serious tone on there, I guess you could say. But then I'm like, okay, we're going to a jumper, like they have a certain audience. So yeah, you guys are definitely shooting the shit now, you know what I'm saying. So I'm like, we have to turn it up to a certain extent or people are gonna call us boring

or whatever. And the funny thing is that, like the way I am I'm Mad Lately, like that's really the real mes you Yeah, you know what I'm saying when I'm out with my homies and stuff like that. So I'm like, fuck it, I'm gonna just put myself on display and like it like ruins my life, but it like makes it way better at the same time because I'm a little too honest sometimes and it's dope, you know. Shout out to Gabe, who's somebody who's very underrated figure

and now, oh yeah, definitely. I always say he's kind of like Power one oh six is like sauce. Yeah, like a lot of that ship that gets played late at night. Hell yeah, put all them dudes on for I'd be tricking gave into liking some ships and we were trying to steal into Real ninety two three for a while. I heard about that. He was definitely trying. Yeah,

but yeah, no, shout out to him. What's next for obviously you want to put out more music, but what is next for your platform and for you just doing more shows? We have Don't Come to a La. We we filmed that, and to give a little backstory, you did like a south By thing called Don't Come to

l a t. Yeah. So that's so we did a concert series back in twenty eighteen where we booked everybody like that's popping in La besides Draco and greeted because they were locked up but we had like blue Face, Routchy Azy Chike, one Take Jay, everybody like Hella Early, So we had all them. We really created that community Jpriko all them. And we only did five shows, but

every single one of those shows was like incredible. We had like Scrillicks pull up Dot Kennedy J three oh five, Like the crowd was even more star studied sometimes than like the performers. Hey Texas dude back on my phone, ooh nice, Yeah, Freddie Gibbs pulled up to perform. Wow, you know what I'm saying, Like fred pull to perform with two eleven. Oh it makes sense. Yeah yeah yeah, so one BPS. Like we just had like a crazy amount of like special guests always and it was such

a dope vibe. So we made sure to like never dilute that brand, right, and we only did We only did it when we knew it could be dope, right. So we did five and then we did another one in south By. That's when we brought out Reason, We brought out Rouchie Kaalin, We just nardwar pulled up like it was crazy. It was incredible. Andrew Barber was there, like it was an incredible show. And we've been for the last two years, we've been trying to put it

together to do it again, but like conflicting schedules. Cyprus was on tour for like two years straight with Troline, Jeff and I were busy. So this past weekend we just recorded, like we're gonna do like a live stream type thing, yeah, but also we're gonna make it more like of a documentary like I guess you could say

like a almost like a fade to Black. I mean, that's like obviously the best case in course of course, but something like that, you know what I mean, to document document the old shows, put interviews in there, you know what I mean, all that stuff, so like really make it like a timeless piece that people can watch twenty years from now and be like, oh, Okay, this was this era, you know. So like we filmed the

performance aspects of it. Probably in about two weeks, we're going to perform, like we're gonna do the interviews right and just you know, have the editors put all the sauce on it and then hopefully release it like in June. Last thing, where do you see LA going music wise in the next five years? Like like because I always say, like there's been so many artists who I thought should have been bigger to come out of LA over the last ten years or so, like someone like Joe Moses,

you know what I mean. Like there's like guys who like man like RJ's a perfect example. But I don't know what the disconnect was that didn't escalate as big outside of LA as we had hoped. And I think that's with some of the newer generation. There's some potential there, you know what I'm saying. What do you like, where do you see things going? Man? I mean, if we can get by the way RJ and Joe Moses aren't done. Yeah, yeah,

not at all, you know what I mean. But I think if if LA continues to build like a strong community and have a lot of like key people behind the scenes making these moves that will actually cross brand to with artists in Atlanta, with an artist in like New York and you know, across the globe, then I think we have the talent to really like run shit like.

And I'm obviously super biased, but like you have Blast, you have Bino, you have Kalin, you have all these artists that don't only make West Coast music no matter where they're at That's what I'm saying. We have Roddy, you know. So it's like we have all different types of artists. We have Draco doing songs with Osuna and Drake and stuff like that, you know what I mean.

So I honestly like in the next five years, like everybody stays on their ship, doesn't get complacent, you know, and happy with just making like ten bands of show and stuff like that. It's like, I think we could really run shit there. It is rosecranz Vic Bouakead Podcast. Appreciate you, bro. Perfect