#304 - Eric Bellinger

when you get off tour? Like? Is it like? How's that first day? Are you relaxing your kids? Very first day? Yes, very first day. I came home. When I was unpacking the trailer and unloading all the suitcases, they came home from school. Daddy got that moment off and I didn't do anything for the rest of the day. I make sure I just dedicated that night to them. But better believe, I woke up the next day back to it, back

to it, multiple interviews, multiple sessions. So yesterday I went crazy, and today it's the second day off and we already back at it. At the second interview to day. You definitely you have a song you're pushing, you got an album, Yeah, so you get your your tours over. But the work, that's what I was saying, man, that's what you gotta do. You know, you got to sign up for both. And a lot of ourtists don't know that. They just like they just want to drop it and to go viral.

But you really really got to go crazy with the marketing once the songs out, to let the people know it's there. Man. Yeah, I was gonna say for you, like, how do you do the work life balance with the family. And because you're a hard working guy, you're always in sessions, you're always moving around, Like what's the key to that? So I think it's like, especially you can start off with like weekends, like trying to be like, yo, weekends, we're gonna have a day where we hang aside for

the kid. Yeah, set aside for the kids, wifey. Yo, We're gonna make sure we do a day night at least every two weeks or something, you know, every week is yeah, you would love that, but you gotta be real with yourself and not set too high expectations. And if you get that extra day, then you're good. But to be able to really push and not have the pressure while still having the support has been a blessing. Every two weeks. I like that minimum. I need to

push that to my wife. But to go eat, you know, even if you know, we gotta get a sitter, got to get the babysitter. Man, gotta do it because it's important. Man, just keep falling in love your new album. How many records is it? Fourteen fourteen? Obviously the core day record in Fabulous record is dope. I guess actually popping on the video shoot for that you shot at super Bowl, Yeah, super Bowl weekend in AZ Yeah, man, you were, you were.

I look at you like the pivotal moment for me even shooting a video, shooting the curious video, Bro, what do you mean Like JD told me that you had booked fab for the weekend. Oh yeah, yeah, yeah for the club, for your club, and I saw a window of being able to be in the same place at the same time. We had a show in a z as well around the same time. Yeah it was. It was the same week it was, yeah, yeah, So it was like, Yo, let's make it happen. Corder, can we

get him there? He was down. We flew him in town, but it was started because you and you guys. Shout out to y'all for putting my club in the video. I love that. Yes, we were like yo. The club scenes are definitely from eleven eleven in Scott Still. Yes, yes, it's good times man man for you, like how because when you're an album mode and you're because you're obviously

we talked about that. We did a radio interview in San Diego, but we got to kind of reflect on how many bodies of work you have at this point? How many is it now? It's like thirty eight, It's like closing of forty if you include like mixtapes and stuff like on the on the album is on just on iTunes. I have like twenty eight or something like that, but there's so many that I couldn't put on iTunes,

so like Spotifyune last twenty eight. Yeah, do you damn When did you first like really dive into the full time artist grime? Yeah? When I dropped Got twenty seventeen, twenty eighteen. It doesn't feel like very long ago. I feel like you've been on that way now because I've

been dropping. I would say like twenty ten twenty ten is when I put my very first mixtape out ten ten ten, and I think it just was a grind of me dropping projects just out of I create so many that I'm dropping, not knowing that they would eventually amount to streams that pay monthly royalty, you know what I mean. It was just like I'm dropping. You know, I'm an independent, Damn, I should be signed to a major.

I should be signed to a major. Little do I know that me owning my masters would give me a bigger piece of the pie at the end of the day. Yeah, because I can only assume when you have twenty eight projects out, it's like kind of like residual income. Just hitting that account every month. That's it. That's all it is. Once started piling, I was like, oh, why do they need it? Like what is that for? It's it's really if you need the really the label is if you

need the upfront nut at that time. Yeah, you know what it is like, so you don't you don't use your own money, you know, that's time. That's fine. And also, like some artists, like you know, I think a major label system probably better suit some artists like lazier guys, you know, yeah, yeah, yeah, guys who kind of lazier guys. You know, just like if you're going to be independent, it's the work is it's strenuous, it's a lot. You

gotta wear multiple hats for sure. You know, you gotta be willing to take a note and you know, flip it and be on for you Like, uh, talk to me about just like the day to day stuff that you handle being independent. Obviously you're with Empire, who's doing distribution, who helps the label services, but like what are you handling as eb Yeah? Man, so I'm tapping into the storyline of the album. So you got the writing creative

in the studio, then you got the mixing process. Then it's time to think of what the artwork is gonna be, the colors, the aesthetic. Now you got single artwork, every single attached and coinciding with the previous to remind people that this is all for one body of work. Now you got a photo shoot that is intentional to take people back to a time. So I'm bringing out the leather. I'm leather headed toe with the R and B energy.

Now we got to talk about music videos, and I'm on the line with the directors I'm planning, I'm picking, I'm casting, I'm looking for the for the ladies. I'm talking to emails, shout out the emails. Diddy always came through. We shot four videos with my guy and brought nothing but beautiful ladies to go crazy in the videos with us Man, the styling of the videos. Now you've got the marketing. You're putting your fingerprints on everything. Yeah, I'm not.

There's nothing that I don't know that's happening. That's amazing. Do you feel like I just heard Russ say this recently that he feels like music videos aren't as effective as they used to be at this point. It's like a branding thing in terms of in terms of just like the ROI on streams, Yeah, see that. Yeah, because we spend more on music videos then you'll get from the music video stream wise. You have to stream like or it has to have like certain amounts, so many commercials. Yeah,

before you can even get the return on investment. Yeah, because you can think like a good music video, like a good one, Yeah, spend at least five grand exactly. Okay, was just talking about that today. A good one, good one.

You can get a decent one for like twelve. Look if you got a homie with a camera and you got some fucking aspirations and you're willing to take some for sure, you nat Yeah, get that right, lighting You know it's gonna make a difference in the long run to just do it right the first time instead of just trying to go back and shoot another music video and now the streams are you know what I mean,

You gotta do it right the first time. Talk to me about your uh your just I feel like every Chris Brown album you somehow have your fingerprints on and some capacity. Yeah, how did you guys first link up and just talk about why he trusts you so much? Yeah, so he's also a great writer. He is, he is. That's why I you know, I definitely don't take it lightly, just that you know that trust. The first song we did was called Champion. It was for a London artist

named Chipmunk. Harmony called me in for the session. I wrote the hook and he just recut the hook and was like, Yo, whoever did that, whoever that was singing, I want them to work on my next album. So he brought the whole team with Harmony and myself and Courtney and we all went to the man straight in with Chris Brown. You know what I mean. I was. I was actually in London working and had to get a call to come back the next day. Literally like

I landed, had to go right back. I didn't do no work, and we got in with him and wrote all the songs on Fame, Oh My Love. Champion ended up going on there say It with Me and then that joint. One of his first Grammy was Fame, the first album after kind of the whole shin dig Yeah. Yeah, with the graffiti kind of art yep. So that was like kind of his comeback. That was the one and it got a Grammy. So it's like we was involved in such a pivotal moment. I felt like it was like,

let's keep doing it. Yeah, And then you did find Channa, right yeah, Find China record. Man, That's that's my favorite one. I say, when you write a song like find China, are you with him or do you send it to him? And if you send it to him, are you kind of hoping he doesn't want it so you keep it for yourself? Nah? I'm with him, Okay, Yeah, I'm with him. Any of the songs that are like the big ones like New Flame and Love More There. Yeah, but when I'm by my myself, a lot of them songs nobody,

I don't be playing him for nobody, you know. For one, it's like, I'm gonna keep this and I can do whatever I want with it, and it's gonna benefit me more low key to have ownership of the song, as opposed to if I go to a session and I'm with somebody else, that's their studio time, they pay for that, that's most likely they beat. So I'll never really be too connected. I'm always like pouring all my energy into the moment. Was Usher in the session for New Flynn?

Usher was not? Usher was not he's on that song? Yeah, he's on that song. Who else? Somebody else? Someone else's singing a song. Yeah, I feel like there's a rapper room. No, it wasn't Rick Cross. Somebody's on that song. It might just be him an Usher, it might be I feel like I'm missing a rapper. You're fucking no, you wouldn't. Baby bab my guy over there, big Yeat fan. Yeah, have you listened to Yeat? I've just seen his logo. He's popping this fuck just seeing it pop up on

the page. I don't get it. It's not for me to get the name. Hey, it's so many things that come out now. I'm like, Wow, it's so many different names of new people and artists, and it's just like I just respect it because I remember when it was like, who's this Ic Bellinger guy? Up? All? We gotta stop

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keV at kingpom dot com. Let's get back to the interview. Yeah, what do you feel like, because I do feel like there has been a dopeer surgence in like R and B getting respect again in terms of like, you know, traditional R and B coming back, like you know, guys like yourself, you got a girl like Lma, go on and on and on. There's so much dope R and B in the world right now, but you've been pushing

through the whole wave. Yeah, And I feel like your first project comes out in twenty ten, which I refer to as the Dark Era because that's when like ed M got introduced and there's all of these R and B artists doing that is when it happened. So there was like this was like the lady guy guy and I'm the only one still Yeah, And so like you're still putting out traditional R and B. I think around that time, August was starting to come out with his mixtape.

Adrian Marcel had a dope mixtape in Raphael first. But yeah, like for you, like you've been through so many eras of R and B, Like do you recall when it's like, what was it like to not be cool to be the R and B guy? Mm? Because you're thinking Neo's biggest songs are the yeah yeah, yeah, yeah, you know what I mean or on the floor joints. You know it was it was not only did the R and B not become as popular, but I was also I was also I was also singing at a time and

was married too, you know what I mean. So like that wasn't the cool, Like everybody wasn't bowed up. That wasn't like bagels, Like we were being married and making R and B music. Yeah I was not, you feel me? But I knew like yo. Also shout out to Miguel who was holding that flag too at that time. He was he was for sure, and I wasn't. I wasn't aiming to also married at the time. Ish, we've been going big time the jump, Sure this is the big boy.

When you really in there, yeah and you in there walk, Yeah, it's different. Different, So the commitment was like I was dedicated. We've ribe, we've we vibed it out, and she held me up. When you once you got that woman, that queen that make you feel like you got it, you're good.

So that sustained me and my fans really just let me know, like, yo, thank you for being the only one that we can listen to when it comes to positive influence and relationships when it thinks of just like R and B, like I want to love on my girl as opposed to everything being the opposite, you know, so me just giving people another option, it became the standard, and it became the new wave after people got tired

of disrespecting and being disrespected. Yeah, there was also, like like you're saying, there was the super toxic R and B ship where it was like, Jesus Christ, it was really crazy. Some of the ship that was girlfriend's girlfriend. Oh my god, it was going crazy. Trey song, Yeah talks R and B of all time, Jesus Christ. It's like where the love go. God damn it, it was gone. It's gone. I was just like, yo, I'm here, and I don't do it for applause. I do it for

a cause, you know what I'm saying I love that. Man. We talked about this a little bit, but okay, you did a whole album with hit Maker. He has had a friendly feud. We'll call it. It's I like it because I think it kind of you know, lets people talk about producers, you know, with hit Boy, they're two very different guys, so different. Hit Boy is obviously touching in the beat, he's secrecing the drums. He's you put an NPC in front of hip Boy, you know, Yeah,

you know what I mean. I look at hip Maker as more like like a like a nineties type producer, where like the way Diddy is a producer for the way like Quincy Jones. He knows how to get the people Rick Rubin, get the right people in the room, get the right writers in the room, kind of conduct a hit record. What are your thoughts on this whole thing? Yeah, hit Boy and hit Maker, Oh man, I think when you talk about that music, that's it, you know what

I'm saying. Like hit Maker is, you know, conducting the session and hit Boy is literally producing and musically engineering the session. But hit Maker's argument wasn't about the talent when it comes to musicianship. He was just like I'm on the radio, you know, that was all he's the argument was so to his argument, he won the argument, you know what I mean. But to hit Boy's argument, he's not even tripping on the radio, I don't eve think he's trying to be on the radio. He's not.

And also for the record, I mean, this guy's done. Yeah, that song is still you know, and hit Maker is only about your current right now, this is what we're talking about. But hit boys like Yo, I'm playing seeds, you know, for the generations to come to discover my music, not for sure. And he's like the the Nash is crazy to me. Yeah, yeah, yeah, he tapped in. That's

what I'm saying. Even yeah, the music album he's going, he's going crazy and and and different styles, you know, influencing a generation of making beats like that can't go undermine. Have you ever worked with hit Boy? Yeah, a couple of times. What was the difference kind of I guess studio. So with hit Boy it was a much slower process of like take our time, like let's listen, let's let's see what we got, let's see how we're feeling. And with hit Maker, he's speedy gon solid in the studio.

But we we got the next one. Okay, you got an idea going to book? Okay, next one, Okay, next one, and he's a next one, next one, next one. In three hours, you got five songs. He's worrying about it tomorrow, what we're doing tomorrow? And then a week later he has thirty songs to place artists through the studio. Hey, what you been working on? He has thirty options to play, you know what I'm saying. So it's like it's a factory that he's intentionally doing. As opposed to hit Boy.

He's selective who he's working with, you know what I mean. And you know it's more of like a like a it's almost like because I've been in the studio, I've been in the studio with him, make us for a sec But hip Boy is very like intentional. That's what said. If you're going to go over to Childie and work with him, like block out the night exactly exactly were chilling,

We're gonna have a loop on. We might fall in love with something and then he might be like, hold on, let me switch that idea, start something over, because you know the foundation is music, and you know I just think they they they they They stand for different things, but they both represent the same thing, a hit, and they're both very good at what they do. Yes, sir, at a high level, like when you get with hit Maker, because do you feel like you guys are like his

factory process. I feel like you're kind of a go to asset for him in terms of like when you're laying hooks down for him, do you know that they're just they might end up somewhere else? Yeah, for sure, for sure, because he's shopping them actively with your hook on it tell the artists immediate. He was like, Yo, I got a tie coming by this week. I got this beat. I need you on it. This one, it got your name all over it. Boom, I come through. Let's such a great song. By the way, that album

is super slept on. Yeah, my TI album was fucking raw. That's what made me be like, oh no, no, no, I'm going over there. Were about to work. What's up Chrishan, what's up? Hit Maker? What's up? Source? You know, and when you link up with them and you can add your own flavor, I think that's when you be able to differentiate it yourself and keep your uniqueness. I also think Jeremih is another one of the great songwriters of our time who don't get enough credit in that aspect.

I agree, I agree. I think he's another person that's not really tripping on like the fame, the bride lights, the music videos, like the tour like he's just like, man, I love I'm from Chicago, I love making music, and all the shit that I'm spending is real and the real niggas connect with it and that's it. And you know, I think that keeps his core and his solid foundation stable. Why did you never decide to sign with a major label.

I always felt like I had more that I could do on my own, you know, like I felt like I still can do this, or I haven't got all this off, or I haven't exhausted my resources, or I haven't you know, had the right timing of the right album. And I don't know. It was just never anyone that saw what I saw in myself. Was it because you never got the Because I would say that, like the deal terms got to be right. Yeah, the bread gotta be right. If you're smart, like you can just sign

it's put in front of you. You You know what I'm saying. Yeah, so, and it was like we always had enough success to make me feel like we were good, Like we're good, We're good. But I don't know. We live in a new day and age. Man. I definitely feel like, you know, with where I'm at, I'm not at the same place when I was trying to break myself to gain my own fan base. You know, now that I have a fan base, now, let's market on a heavy scale, on

a heavy you know scale. But before then, it's like, man, you got to build it, you know, And I was I was happy with just building the building it for the sake of leverage. You and AD did a whole album together in twenty eight nineteen. Yeah, yeah, yeah, yeah, that was like eighteen. It was definitely like pandemic times. It was before the pandemic. It had to be yah, yeah, I was. I met to you guys released part of it was it was before. It was the last one

before the pandemic. It was called nine. And I remember coming back from Mexico. We went to the session and I had all these different memorabilia from Mexico. I was wearing a poncho and h they hit you with that when you're in line waiting to get over the border. There's all those people just try selling everything. So I went to the studio, still in formed, talking Spanish, playing with them. He was like, Man, I'm calling you Pancho Belly. I'm calling Poncho Belly. And then we started like joking

around and bro. We did like nine songs in two days, and it was like, I was a project. What you like to see him kind of evolve into a media personality and do his podcasting. Dope, it's the evolution of nine. I feel like when we were dropping that, we were making videos and being community characters and yeah, but now to see him with community, it's like dog, that's who he He's a character, you know. So now for him to be able to be himself make everybody laugh even

in his music, I got the juice. When you hear that, you want to laugh. You know. It's a good guy. So happy for him. Who's on your mount? Rushmore of R and B music, R and B music. Let's say, let's let's say from nineteen ninety two to now. All right, you gotta go with man, that's a tough one because I want to go laugh a little bit, but you can't. You can't really avoid people like Cisco back in the day, love Cisco. Cisco big inspiration for you because you've done

the other hair things. Yea completes my ship. Drew's my favorite. All is my song that I sing that at all of the fucking nineties R and B groups. Drew Hill's my personal favorite. Nice enter the dwip. Okay you you you tapped in the red joint? Yes, and then you gotta you gotta go with Usher after that? Two more man Cisco Usher? Who else? I gotta also throw Joe.

I'm throwing love Joe joking blow. And I don't want to just be biased and put myself in there, you know what I mean, Like, I can't do that, don't do that. I'm trying to put like somebody who I feel like. You know, it's different from me to have the artists, but I want to also include somebody that writes their music too, you know what I mean? And I gotta say Kels, of course, say what you want. We're talking about R and B right now, we're talking

about art only. I've been talking about art from the start. I love R. Kelly's music and his talents. The boy is a bad one. When it comes to the studio and the songs and the and the and the concepts and the melodies and the endless amount of hits for himself and others. I don't think a lot of people talk enough about like he wrote for so many other artists. Yeah, Seline, Dion, Michael Jackson, Aliyah, like boy B two K, like he could go on, So you gotta give him his love

when it comes to the music. What's your favorite R Kelly album? TP two ah TP two dot com? That's the one I feel like was that dot com? And then was a chocolate factory after that? Oh, chocolate factory was a vibe. But you know where I gotta go after that. I love something Both worlds with jay Z. Really yo, that album is crazy, it is. It is a good album. I feel like because of the drama that's arounded that album, Like people don't really be like tapping in with it like that, but there was some

ship on there. Oh my god, that it was a I love the self titled album that you remind me? Yeah, obviously a White one twelve No, it was black he was. It was the White One's twelve play okay, the White One okay, and then the the white shirt. Then r was great. Yeah, it was a double disc. It had they had the rest of the brothers on there on a baby coos. No the record, what was the record with the brothers in the music video, that's not contagious. No,

he's fucking he's fucking the dude's girl behind his back. Yeah, ain't that you all containe? Oh oh oh oh oh, you know what I'm talking about. It's gonna bother me. Now he's fucking ron Eisley's girl in the video. He's like, Frank shot up. Can't you see too many that one? No, no, I'll tell you right now. No, that's still your contagious here it is. It is not half fun. Oh, when a woman's faed wait, women, when a woman's fed up? The video, Yeah, video is contagious, I'm telling you, is it?

Is it contagious? It's contagious when a woman's fed up? Started it? But the story can Yeah, I don't know. I'm just thinking of that music video, which was incredible. Ron Eisley playing a mafioso boss, fucking great. That's that's when I came up, you know, so you know I know my man is receiving flag. But hey, we gotta stop the interview. Shout to our our great sponsors at hard Dean Las Vegas. You see him gave me this amazing box to keep my things in. What kind of

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you're wearing right now. Be a damn shame. Anyway, let's get back to the interview. What do you feel like your ideal output is on a yearly basis for dropping music, because in an album of years or two hours a year is it? I say two is good. Yeah, you know I've done up to four and five at a time. But it's just so much that people miss it. You know, they're too busy. People are too busy to tap in

with you that much. And that's the reality. Is your biggest song Goat go and drive By yep which I don't want to which which is the record that we were talking about this in SD You were saying that you had a record that just kind of out of nowhere to started streaming because of TikTok or something. Oh that was because you were like you were like there was one that was like like you guys chose to

be a single by yeah drive By? We Yeah, we went with Goat and you know, put all the energy and all the funds and all the ideas both to your biggest song. Yeah, but damn what, you never know, maybe we needed it too. The R and B was able to carry yourself just from it being a great song, and the other one needed a little bit of push because it was a rhythmic song. So you would mentioned to me that you have sold some of your catalog, Yeah,

because everybody right now is selling catalog? Yeah, everybody, what did you decide to sell? And what did you So it's like some of the so all the writing that I've written for Chris Brown, and sure none of that has been sold, that's all. And you can just chilling. But I've I've released so many albums, like some of my older stuff. I was like, all right, cool, let's experiment because we're hearing all this stuff and it sounds crazy, it doesn't sound real, but let's give it a shot.

What am I willing to gamble with to see if that really happens? And I still got a new catalog and I'm still making new catalog. So he cashed out some of the old stuff. Yeah seven figures, Yeah, bought bought crabs like it brought me my lifestyle, you know, like the music. So to me, it's like I made music that has got me able to provide for my family for real. You know that's amazing. Man. We'll listen

to what is album comes out? Albums out albums out? Yeah, one hundred hit easy line to video, just drop Curious cord fab and that's that's it. Man. We finished the tour. So now it's really just about pushing the music promoting and you know, going from there. Any placement's coming up. Yeah, I got some got some heat coming with Big Sean. Yeah nice. He singles singles single with Big Sean coming. Yeah yeah. I don't know if it's the first one, but it's definitely one of them ones that when you

put on you just you feel good. So, you know, just happy with my aries brother. No, no, no, it's all it's all him him. I'm just we've just vibed in, you know what I mean. I like it. I got to be in the vibe and it was just as on areas. What was the session like with Sean ah Man also in love? Yeah, exactly someone who's in love,

I don't know, vibe. Great guy. First time I really was able to be in the studio with him, and he was warm, he was welcoming, he was open to new ideas, and I think that's what makes people great when they they know they're good enough to not have to be the only one coming up with the ideas, you know. So once we were able to piggyback and I got to see which ones he liked, like I did a couple to see like okay, which one is he gravitated towards the most. You know, I got to

really tap in and my boy Childish Major. We got in and man just cooked up something real special. Uh, thank you for coming back, because the last time you tried to come on the podcast, you came with hit Maker and the Nelk boys were in the studio and they tried to prank you guys, and things went it went left. To say, things went left. Berg did not appreciate it. I feel like you were kind of like because I let Nima know that it was happening, he knew and we didn't know. I was like, wait, what

haven't the dude came in? What was he was doing an interview? And the dude came in with a sand blaster? Yeah? Yeah, he can't even think it was a It's on YouTube. It's got millions of views on YouTube. But your guys' faces are blurred. I gotta see. I thought it was joking. No, that shit is online and it's it went viral. So in the comments, everyone's guessing who you got are because you guys faces were blurred. Yeah, please send me that link. Shout out to Bird, shout out of hit Maker. Yes,

sir go get the album. I appreciate you man, thank you. Looking forward to the rest of the year. That what you got in store for us? Broh yeah man, yes, sir, let's go fire.