#283 - G Perico

getting roasted from my you know, because it was too small. Yeah. Yeah, I usually I was getting roasted for uh, for my piece. You know. I was just keeping it modest on the grind. So let me just how much was this? It was? It was a nice It was a pretty manny north of fifty. Yeah. Wow. You know you you strike me as the kind of guy who doesn't do stupid things with your money outside of buy cars, because you do

have a car problem. Yeah, I definitely have a I was just talking to my business manager I wanted to get a made back the other day, and she like, you just bought the necklace. Old damn, this was already coming. Okay, okay, okay, yeah, how many cars you have now? Uh, I'm low right now, and then did a lot of flip totaling out and shit, jesus, are you license fucked up? Man? That's gonna say? Is it safe to see you're a bad driver who loves cars because I'm a bad driver. I just don't want cars. Yeah,

I'm not the best driver. It is exciting to ride with me, though, That's one thing I could say. Is it dangerous? Noah? Noa noa, noah No. I mean the worst thing that happened with me my lip, my tooth went through my lip, and ship that's not too bad. It's pretty bad. Yeah. Yeah. So are you currently allowed to drive technically? Nah? So I don't drive, right, you don't drive? Yeah? The homies d off? So who's that you don't? You can't even get car insurance if you wanted.

Huh I got insurance in your name? Yeah? Oh I got insurance. Well, they usually like how many points are on your license. I think I'm gonna point away from just being like fucked up for a while. But I've been good all year, so I'm actually getting everything situated this upcoming week, so we gotta I'm gonna be that good back Golden You've been dropping a lot. I wouldn't say that, man, I feel like I kind of like, no, I mean, I just feel like you've been applying like

NonStop pressure. Man. Like it's it's moderate, it's pretty hey, you know it's it's nice. It's moderate. We're gonna get heavy though, We're getting heavy after this. Well, that's what I keep hearing, right, I keep hearing that you have like this body of work that you're working on that's like the real album. Yeah, at the end of like some crazy singles, you got crazy features. But you've been just throwing out kind of like these projects. Yeah, you're independent.

You do what you want now, you know, right, right, So the end of the year, I'm working on like that project that's like that thing that's gonna be timeless, not for the time, you know what I mean. So I've been I've been working on that for a minute. I've heard the names that are supposed to be on that project. Yeah, it's a few, it's a few good Yeah, it's a few good men on there. I heard you get some get some big names in. There's big features.

It's a few good man's care to share. It's feeling good, Uh, when it's time. Well, because I okay, because I know when it's time, we'll drop the bomb for sure. How did the Gangster girls thing happen? Lake Chezy? So Lake Yeah, Lake Chezy twenty twenty one when I uh just like got made my mind up and got focused and start doing it, like just start connecting immediately on the underground, and Lake Cheesy have been and hollering at me and

I had it was a few like La Summers. Tool was supposed to be a Gangster Grills, but I just didn't feel like I wanted it to be a like I wanted to be a Gangster Grills when I make a Gangster Grills, so I wanted to feel like a mixtape but like an album at the same time. So that's what this hot shot is. But the conversation been going on for a year. And the crazy thing is,

you know Lake reached out to me. You know, usually it's people like man, I need a Gangster Grills, dying for it, and it's always been a goal of mine because when I was growing up, Gangster Grills was that ship. Of course, that's all you heard. So like, this is definitely something off the bucket list, and you know, Lake was hitting me, but I didn't really think nothing of it. I'm like, I'm just thinking he's saluting, Hey, we should do a project. And you know how to end well.

Lake ain't an industry, Nigga industry for sure, but you know how a lot of people just be like, Hey, let's work, let's do something. It never happens so and really, like, really just take it too serious. And then I was in I'm in fucking Vegas taking my daughter. I took my daughter shopping. I'm in the area and I'm running down to what's that javierss Mexican Spider. So I'm upstairs in the room, tired, just tore down for my daughter, and I'm like, I'm hungry. I ain't ate shit all day.

I rushed down the Javiers to see if the kitchen is still open. Somebody yanked my arm. I'm like, who the fuck is this? It's an LB cousin. I go to the back LB and them runts LB jokes up. Man. They got the whole back of the restaurant sold up right. So I sit there. I don't even have to order shit, it's food everywhere I'm eating. And I met this guy named Rob Liddy. He own a company called Liddy. He like, what you doing? Paid me to do a private party? Like and it was like, like, damn near more than

what I get paid for a lot of shows. I only did two verses. But Jeezi was also performing there and GZ camera guy I know him from going to uh to a drama in the studio and shit right, and he's like, man, what's up when that gangster grill's coming out? That's what he tell me. And I'm like, gangster grills? What you mean? And he like, yeah, Druma and Lake been talking about it. I said, oh, this shit is serious, right, So that's when I'm like, yeah, let's get this shit done. And did you have do

you don't have to pay drama for that? Uh? It's love, it's love. It was love. We definitely gave up a few dollars, but nothing nowhere to what it was. Just like the money I gave him was just a token of my appreciation. Yeah yeah, but it was like what he get like, it was like not even a fucking tenth for that shit? Right? So did Lake try to sign you the generation? Now? Nah? We never had a conversation like that, but you know, I got the full

support and all that. So but it is, you know, something possibility scheme for a while, you know, yeah, yeah, it's definitely a possibility. But I'm just man, I'm enjoying Empire and Perrico's enterprise, Like yep, I'm fucking like in

the best position I've ever been. Like, fame wise, it's whatever, but like, you know, financials and the shit that I could do and the type of different business calls I'm getting, especially with this thing where everybody's selling catalog and shit, yeah, I've been getting these like no boys, shit, no exaggeration,

I've been getting like multi million dollar offers for your catalog. Yeah, and it's like I feel like I ain't even hit that fucking peak or got to a place where we invested because I haven't spent no money on marketing or anything at all yet. Yeah. Because how okay, So since leeveen Rock Nation, how many projects have you dropped with Empire? Because it's been two and a half three years now, it's been two years exactly, well two years and a

month exactly in that time. How many projects do you I think we at like fifteen or something like that. Jesus So the multimillion dollar deal is for those fifteen Nah, it's just for uh or for your twenty twenty one. It was just for the twenty twenty one catalog. So all the shit I did in twenty twenty one, did you turn it down? Yeah? Yeah, respectfully, you know, and then you know, if it's the opportunity is still there,

we'll circle back around. But you like you could be like, yeah, fuck twenty twenty one, take that, take the bread, and then you know, just running up in twenty twenty two and twenty twenty three, and nah, for sure, for sure, it's a It was like a great feeling to know that that's there, and also like it got me looking at the board a little bit different and setting goals a little bit different because it's like, like I said, I haven't spent any money on marketing, right, so I

got money. Let me invest some money in marketing and some of this old shit because it's really not that old. People got songs, it's three years old. They're fuck around to go viral and catch for sure, it's happening all the time. Yeah, so let me put a Now it's like, let me put some effort into marketing this old shit while I'm still dropping some new shit because I feel like I haven't maxed out the situation. It's like, if I could get that, then you know, why not try

to get fucking fifteen to twenty million. Do you feel like you could ever do the major label thing because you've been so like I feel like you've been thriving on being under empire, being in a situation where you call your shots. You could drop it any time you want. Yeah, the major the major thing isn't for me, just how just the type of person that I am and how I grew up Like bro, I got like a serious problem with authority, you know what I mean. You put

yourself in a major situation. It worked for every It worked for different people, so everybody thing is different. But for me specifically, I hate having to go explain why my record is tight and why it might work and why it's necessary when it's clearly this is what I'm in the building for for what I do, you know what I mean? So I don't think the Major thing is my It's not my cup of tea at all. Because even before I signed, they was giving me one

hundred grand for a project. For each project, and I was just coming out you know what I mean. It's because I understand business in the hustle. So I had what I realized when I signed the Rock Nation already had everything that a label got besides radio, already had my own digital marketing team. I already had my own PR and then I got you know, I'm the strategic partner.

So it's like I pretty much got like the meat and bones of what a label did, because all I did was signed, and you know that's another story, but yeah, I never I never signed to a major ever, pretty much been just giving you an advance. At that point, It's like I'm signing for an advance and radio play that never happened, right, And I'm in it. I'm not in it for the fame, like I'm in it because I like to make music, but I love to hustle

and be able to do. I love to be active, and I love challenges and shit, so like, I don't want to put myself in another situation where the challenges me just getting music put out and then if the shit don't perform how it expected, then everybody moving on to the fucking other one hundred thousand artists that I

don't fuck that like I'm in it. Like I was gonna say, like, like, you're obviously famous, right, You're not like a superstar, but like you know, amongst the West Coast hip hop world, you are one of them ones, you know what I mean? Yeah, but pretty much any city y'all hit, somebody gonna notice men, Right. But I do feel like a lot of artists they get into this shit and they focus on the wrong shit, which is like being famous or oh man, the look academics

ain't post me or all that type of shit. And it's like, I feel like you're doing so much better than a lot of these guys because you kind of are approaching the game from a whole different perspective, Like you're putting your money in the right shit. You're like using the music as a vehicle to set up like long term wealth. You know what I'm saying exactly. I'm in it for the long game because that's where that's

where the money is at in the long game. And I think a lot of artists got like this Cinderella idealism in their head, which it also stemmed from the streets. Think about it in the streets. I'm broke one day, I fuck around and hit a lickt and then I'm up shining the next day, you know what I mean? Now, Like business, business don't work like that. You gotta put

in the footwork and really grind it out. So a lot of people do it to get that advance and to get shipped like this and this, and then be broke and then and then get to complaining about a situation that they took you signed. It's like, yo, you complaining, but you signed the paperwork, right, You know what I mean? For you? Man, Like I know you you in d Smoke, partnered up and bought Broadway Gym Smoke. I've heard you've been doing other stuff in the real estate game. Yeah, yeah, yeah,

I just got a house, new crib. Yeah are you doing anything? Are you just everything? Like all the ship for me to move in just got finished, So all the little work that I had to do and shit, so I'm feeling good about it. I was gonna say, you, like diving in pretty pretty tough on the real estate in terms of just like investing. Nah, I ain't gonna sit here in front like that. But if an opportunity present itself, and then at the time, if I got

the liquid to do it, then I do it. But I'm really just focused on on music, just getting my brand together and content. I want to get into these movies. Hey, for real, you think you act? I definitely could act. I did a few roles and shit, you know the movie shit, it's this term that got called hurry up and wait. So I didn't shot some shit like a year ago. Some two years ago they still not release yeah, like to b shit, Yeah yeah, yeah, yeah. Well one

of them is like an actual feature film. Oh fire. Yeah, you think you're they're gonna typecast you. I'm pretty type cast. But it's like some nineteen so I think I spoke on them before. On here. I'm like, it's in the seventies when hip hop first started. So I'm like a fucking like a gangster security. Do they have to cover your your tats up? Yeah? They make up me down? What's that like? Like? Seeing yourself without tattoos for like

a couple of days? That shit is dope? Like I want to I actually want to get some of this shit removed, But I just got something on my face, which the you know, the ideal behind that is I'm building this company up to sell it for one hundred million. So when I get that check, I'm getting this shit removed the blue T shirt. Which tattoo would you get removed? First? By the way that shit hurts, I don't know. I got it, like I got a lot of shit, Like I was like a scratch paper at one time, letting

my homies practice on me and shit. So your BG tattoo, How painful was that? Cause it's like all just dark ink. It actually wasn't that painful because the only thing that I remember that always stand out is when you start getting under the orange pit, I'm like, bro, don't worry about that. They ain't gonna see under my shit anyway. That shit hurt. It's kind of like the places you can see that usually hurt the most. Yeah, yeah, that's yeah. I have a few tattoos in like right here. That

shit hurt. Yeah, I want to get a few more. Like at first it was like, damn, I want to act, But now with this makeup shit and technology, I'm good. I wanted to. I actually wanted to get permanent gold teeth, right.

I've been wanting to do that since I was like fifteen, and it's like I wanted That's one thing that is definitely you still want to do that, Yeah, but it don't do that, bro, but it's gonna be difficult, you know, getting rolls because I would love to fucking do some shit like iced tea, play a fucking cop or just get the joint you pop in and you pop out. Yeah, yeah, yeah, get this the all right, listen. I don't know anybody who got permanence that are like that breath don't smell

like shit. All their breath stinks, and nobody actually feels like it was a good idea like two years later, right, you gotta brush your teeth like like like it's just so much. It's just a lot of maintenance. It's a lot of fucking maintenance. You could go to Mexico and get that shit though done for the low ski for sure, just go to t J. I don't want to come back with no big horse gold teeth though it look like AD, but we'll go AD. Got them chompers, I

got my teeth. My teeth blew out right. But it's like I felt like if I get like a perfect set of whites, it kind of steal from the characteristics of my shit, you know what I'm saying. Yeah, yeah, I like the crooked chip Tooth, Brown Tooth's mouth. Fuck it, I'm thugging. It is what I didn't live, the life that lets you know some shit didn't happen. I love it. So no features on the Gangster Girls. No, actually I got a hook from RJ. Okay, I got a hook

from RJ. But outside of that, like my you know, I love taking projects to the face man, because I record at the crib or at my office and it's just like, you know, super comfortable. I think that's why it just come out so much. It's like I'm not in the pressure like I'm in a twelve hour session. I gotta hurry up and do this. Like I get to ride around, listen to beats, rap, shit in my voice, memo, come home, record through my other work. So you know, yeah,

I enjoy doing that for you. Like I know, doing your tour like is a big deal because I feel like you're kind of doing something that a lot of LA artists have had trouble doing, and that's like doing like a national tour, you know. And I think like a lot of that is just the result of, like shit, the love of the fifteen projects straight of just you know,

building your monthly listeners. And I think like I've noticed like that for you because I think we always look at a lot of quote unquote LA rappers as having a certain ceiling. But I do feel like you've done a good job of like starting to break out of what that ceiling looks like, for sure. For sure. Like my goal, my goal in the culture and my contribution is to is to bring something new to LA And when I say new is you know, our culture and the way we operate out here is like to chill,

hang and bang shit. And it also spilled over into the hustle. So a lot of people do the minimum and expect the maximum. And you know, another one of my things with branding is perception and making it impossible possible and seeing you know, like where other people don't see. And you know, it is a market for us on a touring road, but you got to step out and

build that shit up. So my goal is to you know, just show motherfuckers that's coming up after me that yeah, you could make millions as a West Coast artist doing West Coast shit. We got to just go open up these markets that fuck with us. So you know, you may go do a show I didn't have shows that I did, Like when I did my very first tour, bro that shit was. It was humbling, first of all,

but it didn't make me want to quit. It's like when I first got my first dope sack, like I had a quarter piece and it took me forever to sell that shit, you know what I'm saying. But I kept going. So I didn't have shows where it's fucking twenty people there, you know what I mean, and a five and it cap wrong right, and I rocked it

like it was you know. Yeah, but that shit, that shit make a lot of people running hide from it because you're putting yourself out there and you know, you're creating this image of I'm already on and I got all this shit. So the steps that you gotta take, a lot of people put they mind to where this image is fake it till you make it. Already got it, so when it's time to do this shit, it's like it don't mess it. Don't mess with your brand, so

you can't really grow. But my whole thing is to just you know, let motherfuckers know it is money and touring. We do got a market, and like you could make ms like independent, and you don't need to fucking go to a label and how this whole fake shit going on? And hope that you hit the lot of right, because that's really what it is. You got to hit. If you're going to sign to a major, you kind of got to hit the lot of because you kind of

need a hit record to happen for sure. And even then maybe you don't recoup, and then at your fuck, you're never really gonna recoop because that's how I set up. Listen, do you want to win some money? Got to stop the interview, but listen, there's so many opportunities to gamble, to bet on your favorite sports, to make sports more interesting. NFL season is over, but it's all good because the opportunities to win are just getting started. Yeah. Look, there's

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Even niggas that say they got JVS, this shit be fucking fluff for a headline. So it's like on average, it's an eighty five fifteen type shit or twelve percent royalty. Right, But what they don't tell you is that when they spend a million on you and you recoop, you could make five million. But or let's just let's break it down even smaller. They spend one hundred thousand on you, and you make two hundred thousand, you really only recoup

thirty thousand dollars, right, because you're cooping. Yeah, it's it's pretty much for every dollar that So let's say you have a ten percent royalty deal, right, just that's an even number. So essentially every ten dollars that comes in out of one hundred goes towards paying your balance off. Right, the rest of it they just put it just got free. So it's like you not recoop, but we made a shitload of money. That's for you to really recoup off

that hundred. Your music needs to make a million. If you're on a ten percent rate exactly, then you how you recoop and then you start getting a royalty show how much is how much streams you really need to do to make a million dollars off of a record or an album? It's it's a serious amount exactly, And it's like that's why you know, people complain about these deals, and a deal don't get restructured. What they do is they don't hesitate to give you more money for them.

It's a great business, fucking yeah exactly. It's not like they didn't make no money. They actually you didn't. You just didn't recoop. But we made money. So, oh man, you got a problem. We love you. Here's another million dollars drop an album. Yeah, here goes because we made a shipload of money already. It should be happening with so many artists that I know. Well, they'll complain, but

then they'll they'll take the advance. Yeah, because it's like, all right, take the advance because what they complaining about they need money. Okay, cool, here's money. Here goes some money. All right, you better tour. Yeah, we put a band aid over some ship that needs stifles and stitches, and now you got more money to recoop. You've done. You've dug your whole deeper with the label. But that there is something that people I think have a uh so

if you aren't recouped, it's not so. I think normal people think that when they hear that that if you're not recouped, that you didn't make money, know that you are like in debt to the label like personal Like no, like if the label gives you a million dollars and your music only makes one hundred thousand dollars, now you might not be recouped through your deal, but it's not like you're moving around with a fucking nine hundred thousand

dollars debt over your head label. Yeah, because that going right if they let that, if they let you go, they're gonna write you off. Like with Nation tax right off. Yeah, with Rocknation, they let me go, and it's like, I think I fucking owe them like eight hundred thousand. Did you see what the Russell said that like Rocknation offered him like a really bad deal. Uh, yeah, y'all saw that interview? Yeah? Was that? How was your deal? I mean,

that's it. Nah, My situation wasn't nothing like that. But you know, at the end of the day, this is business. Like in business, people are gonna do and get over with what they can, you know what I'm saying, And it's up to you to catch up with it. Like even with lawyers and shit, like these lawyers are slick as a motherfucker, and a lot of times they all like like they kind of work together. Yeah, and like you got to kind of really find your own like

entertainment lawyer. That's kind of like maybe not living in LA for sure, like because or somebody that's fresh out of college. That's like somebody with you, right, because they will try to they will try to sneak shit in. Like I had a situation to where I worked out a deal and this motherfucker telling me, all right, everything is great. I don't like this. I don't like this. I'm gonna tell him this, but didn't tell me that he slipped in. I need five percent out of this

deal in the contract. You tell me everything else, but forget to And a lot of people get fucked like that. But I'll be on top of everything. So because it's not like I could just pay you your hourly fee paying a flat, right, but it's like a motherfucker they'll court you. Oh it's love, bro, I'm here for you, woo woo. Let you know everything and then still sneak in some shit under your nose, like all this shit go on, you know what I mean, But you can't get mad at it. It's the games I think that

I see. Well, I noticed that too, with a lot of managers on top of it, managers shitty managers will they backdo you. They'll force their artists into a shitty record deal because they don't got to recoup off the advance. They get their percentage Scott free, I need to play this rent so they're getting their bread. Meanwhile, you're locked into a shitty deal and you're not gonna recoup. And it's like, but the manager got paid, the lawyer got paid,

you know what I mean. I see that shit happening all the time, where like, like some of my homies are like their fucking management will like be pushing them to sign like shitty deals, and I'm like, bro because they when it's a red flag and managers like that. That's how a lot of managers think. I'm the coach. I outlive the artists. I'm gonna have thirty more of you, like motherfuckers. I nenver heard somebody say, I'm not gonna say who, but close to shit, an average artist lifestyle

lifespan is five years. But that's really not the case no more. Because rapping turned into rock and roll right too. Short them they're sixty and he's stealed the shit? Is he almost sixty? Yes? He like fifty five fifty six, hold a sugar free. Sugar Free is around the same thing fifty three fifty four. But it's like rapping turned

into rock and roll, so it's no age limit. But like people a bad management to tell you shit like that, and damn put this idea in your head that you got to rush into these fucked up situations because you only got a windough, you know what I mean. But if you're a brand, you're gonna be here forever. Rappers do got a fucking expiration day, but brands don't. Right. Are you pretty much self managed now or do you have management? Yeah? Because I feel like you could kind

of you. You know, you're one of the few artists I feel like, probably don't need a manager. You have good people around here. You got a great project Yeah yeah, yeah, fire like Gentry. Yeah, Gentry my project manager, you know what I'm saying. And he's like, he's definitely one of the best, like this doing some groundbreaking. I think Gentry gonna be one of the people that like change the game in the future. But you know, he assists me. But as far as management, man, you know I do that.

I'm a mastermind, like you know, not to too my own horn, but like I'm a hustler. So it's like I know that the game is like it's really only ten percent of the music. It's ninety percent of how you position yourself, how you set up your brand, and how you do all this. And I was just telling somebody the other day, like, man, I only need to do fucking fifteen percent of what a major artist gotta do, and I'm getting the same money or more, and I do what I want, and I feel like I could,

like I feel great, you know what I'm saying. I felt like I honestly felt like like music turned into a job when I signed, you know what I mean, And it just turned into pressure because the lights in it and the perception of this shit, oh you were Rocknation, and just like that shit fucked up a gang of relationships with me because motherfuckers is next to me but not paying attention to what's really going on, just like the look of shit, you know what I'm saying. So

like independent is where it's at. Man, Like people were signing for the wrong reasons, like you said, it's the look, it's the like now I'm on here, I get to go to the brunch or I get you know what. It's like that shit is great and like shout out to that, you know, but like I don't think I think that you're clicking. Life is way more important than that. Yeah, your peace of mind, your freedom, your flexibility, all these things.

That freedom is everything. Because I wanted to quit when I said I was retiring, I really felt like that, like fuck this, I know I'm a cold motherfucker. I could go make millions anywhere, right, a hustler. So it's like like music had me jaded for a minute, and it like just being independent. I talk man, I said, bro, like, bro, you get me freedom. Bro, Like I respect you and LOYU for that. You know what I'm saying, So like

you know you got me. How do you like? What are some of the because I feel like the apparel business. Obviously you got blue T shirt, but it's it seems like a very competitive, hard like thing to pop like because there's just so many clothing brands and it's like like what is like kind of some of the uphill battles you have to go through when it comes to the clothing business. I mean it's the same thing with music.

Like right now, my like I wouldn't even say struggle, but challenge right now is just like getting the whole infrastructure everything tight, because like, I got a product that's a fucking no brainer. When you walk up with this as a blue T shirt and that shit fly, anybody in the fucking planet is gonna have something to say about that. And I'm saying it's self explained to or it's not one of those things where I got some letters and I got to explain what each letter mean

and give you this long, drawing out shit. It's just like, oh that's tight. Yeah. The fucking the whole thing behind this is perception, and my perception, my specific perception, is you could make them possible possible. So if I say it's this, this is what it is, and this how I'm gonna make it happen, and I feel like a lot of people in the world or just just in

life period business need to understand that. Because if you got a dope idea, or if you got something dope or something cutting edge, what is like ninety percent a monthfucker is gonna tell you that's a bad idea, that's crazy. I always do that, always fucking get a job, do this. So that's pretty much what blue T Shirt represents, you know what I mean. But you know, without saying all that, just seeing it is fucking dope, you know what I mean.

I was like, the probably the best thing I created. Bro. I was gonna say, do you do you feel like because you know you'll see guys like burn or YG kind of scale the closing lines to a certain level. Are you starting to kind of like maybe hit some of these trade shows like there's Magic and there's Project and what's the other shit that's an agenda? Yeah? You

know all that kind of shit. Is that something that you're gonna Yeah, so the next run or all that shit, I'm gonna be there at present, you know what I mean. So the same way I been putting in work with the music hitting the streets, we got everything lined up and organized to do the exact same thing with blue T shirt while I could do it at the same time because just from experience, it was like, all right, I'm working on music right now, it's no time for blue.

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the world, crazy comfortable underwear. My goodness. If you ain't got odd socks on your feet and asked, what are you doing out in these streets? All right, go to odd socksofficial dot com. Promo code bootleg save twenty percent off. Let's get back to the interview. As DoD as a fucking great dude, great guy, and he's also good at karate. Yeah he'll whoop your ass for sure. Yeah, you told him I don't want no smoke. Would you ever try to get because I know you, you know you're in

a boxing gym. Would you ever try to get down with the jiu jitsu? Or I was thinking about taking jiu jitsu? It was just like just the timing of you know, everything, because when I get involved, I don't want to commit. I don't want to go to two classes and quit like I actually want to get some like belts and move up and think about jiu jitsu.

Is I just don't know how much time I want to spend rolling around with a dude on the ground, right and getting this shit kicked out and getting ring warm or like getting a fucking staff infection because the fucking mats are dirty. That should be happening staff. I ain't heard that. When I was in a pen. It was like the staff ship was big in the country at the time, and motherfuckers was catching that shit. Bro I was, man, I was so spooke. How long were

you locked up in total? I did about six years. What was your longest like sing like it total of my life? I did about six years, a little over six years. What was the longest single bid? Three years and like six months? Geez yeah, or four month three and four something like that. Yeah. For you, like, who's playing you in the movie? Man? You were in prison, you got so much crazy shit that's happened in your life.

If you had to pick somebody to play you in the movie, whould be Man, he probably ain't even hit the scene yet. It's yourself. Yeah, you just play yourself. I feel like i'd be maybe at certain parts, but I ain't really thought about it. But I think, like with the movie shit, my goal with that too is like I'll be studying motherfuckers like John Singleton and US Brothers where they was taking these super talented unknowns. Yeah,

so that's that's like my goal and the ship. I'm not looking for the big name like I know, so I've been trying to get in it, so I don't set with a lot of different producers and a lot of different writers, and a lot of these dudes think the same way. Some of these rappers think having a gang of names tied to some ship is gonna make it dope, Like it's gonna get you some eyeballs, but

is it gonna make great product? Well, think about who Uncle Jerome the actor was or who Franklin Saint the actor was before that show, and now they the ship. Now they're lit, right, So that's my goal with that Franklin Saints banging Lori Harvey right now, God bless them. I'm just saying, Okay, so how many more projects are you dropping this year? The big album's coming for sure

at the end of the year. Yeah, big album, fourth quarter, We're gonna do the probably just and it with a like Nova show or if I could do something bigger than that, that'd be awesome. I mean, it's about time to do the Novo or do Palladium. Yeah yeah, yeah, yeah I didn't. I mean having offers to do them. What rocks? The Roxy show is special. Yeah, and like the Roxy, like I could have did the Nova, you

could have been so gotta do the Roxy first. But it's like for like tradition's sake, I feel like it's like I love the Roxy and I wanted to just do like my one last show, the Rock, you know, I mean, so that could go down, But yeah, I think I'm pretty I got the Fonda coming up, you know what I mean. That's big. Yeah. So how many days are you and Richie doing? Twenty five? That's a lot, man.

How far east are you guys going? We're going all the way the Massachusetts Cambridge, Massachusetts, I think that's far and then Orlando, Florida, so northeast and southeast that's lit. Yeah. You think you like like I do, think like, you know, having fans because I remember living in Tampa and at the height of my crazy life, Ygi came and I was because you know, I'm a West Coast guy from Phoenix.

So when Ygi came to Tampa, this is like twenty fourteen, when he was on fire fire, and I no one cared because it was Florida, so it was like different like people were they loved like riche On m Kwan and Boozy like people who wouldn't have necessarily people would have cared about like that out here. But I do think it's like important, like like you said, like you got to go and build those markets up fan by

fans exactly. So I know a lot of these dates, I'm putting myself up to the challenge in building majority of the dates, over half of the dates is no burners.

They're gonna be sold out, right, But my goal is to build the torn So you know, I'm curious to see how Orlando, Florida go, you know what I mean, And however it go, I'm gonna just keep hitting the nail on the head until I build that market out because once it's built, then you know, that's that's that's extra dot to the net at the or the gross at the end of the year. So you know, that's

my goal. What has been the most random like place you've seen, like fans just really fucking with you outside of the fuck outside of the US, Japan, Australia, Well, Japan is not right, it's West Coast to coach motherfuckers in Japan, Australia, London. Like I get dms every fucking day from overseas. Have you been in Japan yet? Nah? Do you think you'd be allowed to go? Yeah? For sure, record for sure. I heard it. It's like it's like Canada. No, it's not as bad, but I heard It's like, nah,

I should be good. I've been out of fucking prison for I got released in January twenty fourteen, almost ten years, so I should be good. Man. I ain't got nothing but some you know, traffic violations. You gotta tap in djn and head. They got the fucking all the Japan there's like this like West Coast culture out there and they'd be bringing hell up like D Smoke went out there and got a bag. Yeah, yeah, we definitely hitting that. Who's your DJ Steals? Okay, my boy Steals my DJ

executive producer. I have my executive producer, So like me and Steals like got this synergy built, Like yeah, what's that? Yeah? You guys got such a chemistry man. Yeah, yeah, that's my boy, like because we like kind of like similar person like everything he wants and trying to do like each if you have regrettable tattoos for sure, for sure, for each of you're musically inclined. Yeah yeah, yeah, and

little seasons, you know, it's a little season. And it's just like we we both at the same point to where it's like now or never and then are now or never. Isn't like the fame necessarily, but it's like them digits we take now he's got I saw. I just saw him in a v or dropping an album soon. Yeah, so shout out to Steal, shout to av Steel's been putting in that work. Yeah. So we just we we both building in real estate and this shit and helping

each other. I was gonna say, like, when you drop that much music, is it kind of like is that the way you look at it? Like the more catalog

I have, is it like compounding interest almost? Yeah, for sure, and then you never know which one is gonna be which And then also you know the way I look at it, like a lot of artists that I fell in love with, like in the beginning of the twenty ten that era, like the YouTube era, a lot of the artists that I became serious fans of, like withiz Currency, fucking with Wayne, before that, Gezy French, all these different artists,

they had a shitload of content. So you know, when I discovered them, like, it's a lot of shit for me to fall in love with them. And then like around the time when I discovered Wiz and was like, damn, this nigga is crazy. Then Black and Yellow hit and then all the other shit go up. So you know, I'm trying to try and get mirror out of my own way everything else comes up. Yeah, I'm trying to mirror that in my own way. It's like, okay, with all the catalog that I get, let's say a song hit.

I'm not doing my career based on a hit song because I know I can make ms without a hit song. So but if it hits song do hit? Then guess what my catalog go from whatever a month to a million a month? You know what I mean? Yeah, and then when they talking about selling catalog, shit, give me eighty million dollars, right, You do you feel like because

I do feel like. I saw Russ recently comment on this, and Rust is somebody who kind of blew up through a lot of music videos, but he just said recently that music videos aren't as important as they used to be in terms of like the effect of I guess the ROI you would get. Definitely, do you feel like that's the case because I know you still shoot videos? A fact, Yeah, that's a fact because like let's say,

like my record keep Killing, for example, keep Killing. If you look on YouTube, it's gonna look like the record is. But that shit got like fucking thirty forty million streams total, you know what I'm saying. And it's not even close to a million on YouTube, you know what I'm saying.

So yeah, I feel what he's saying. I think in this era, like YouTube and like this the information era, right, so these podcasts and all this ship is the ship, and like I think YouTube is designed more for motherfuckers to get acquainted with your brand at this point and how you think and where you're almost is like a little extra, like you know, it's it's if you're an independent artist, like you're probably not going to spend the amount of money on music videos that you might have

three or four years ago. Yeah, for sure, but it's something that kind of just helps with the brand. Yeah, it definitely helped. It's a commercial you know what I mean, I think a song is a commercial for the brand, but uh yeah, it's like it's the information error. And that's like even with with PRESS, right because I had a PR since the jump and that that's what uh, that's what helped me get known before my music, Like I was more known than my music, you know what

I mean. And like with the way that the game is going, like the PR run is not really it's kind of becoming like dinosaur type shit, like going to blow and going to this different shake. I feel like paying a PR person if you have like decent relationships to waste the money now, Yeah, it's like if someone trying to sell you on blog placements, that's a fucking red flag. Yeah that's that's dinosaur shit. And it's like like it's the fucking podcasts are way more you know,

important and valuable. So yeah, bro, like PR, I think fucking podcasts and all this different shit is way more important than a PR run at this for sure? Would you would you ever do your own podcast? Nah? Not at this point. Maybe when I slow down with music because with a podcast, bro, like you got to offer too many different things of yourself unless you keep it, you know, on one specific thing, and it's like it kind of steal from the mystique of the music, right

you know what I mean? It's good money though, it's great money. Like if you I would definitely reckon man, if you're an artist and you can't figure out how to stream or how to get people on your shit, like do a fucking podcast, bro, Like that shit is that shit? I know a lot of people that make like a lot of artists that got podcast now and made more than they ever made. They got an AD all projects running it up exactly, so AD like ad killing it. I'm like super proud of a d right now.

Like that's like, that's dope because he a good dude. So you know, he found his way so sold out LRA with the podcast big deal exactly, big your era. Let's say twenty ten to twenty twenty, who's the mount Rushmore, La Rapp twenty ten to twenty twenty, what's the mount Rushmore? Five faces? Give me five? Sure it's four, but give me five. Uh. Kendrick nip yg fuck damn Kendrick nip yg Uh. And like as far as like LA where you know they from l a ship Geparika, I like it.

It's a solid five right after this Gangster Girls. You got another project ready to go? Yeah, I got another project coming. I got the click Tape coming. It's a it's another project by me, but it's it's just more focused on, you know, artists that I like out here, and because I don't do a lot of features. I mean, this is a fucking damn I lost my trend. You're saying that you're focused on Oh yeah, click tape, So click tape. Just artists that I like, and you know,

people that I would like to do music with. And then other artists that I'm introducing, you know, under the Enterprise umbrella, like Homie two MILLI, uh fucking rock g Fo mo Fago, Well mo Fego not really Enterprise click, but I fucked with even heavy Dope up out of Ohio, and you know, different people that I always wanted to

do music with. But you know, on my projects, it's like, my shit's so specific to the lifestyle and what I do, like I don't sometimes I just feel like people can't add value to that, even if they give me a hard ass verse, even if they're like super like if you turned down big features because you just didn't see like Yeah, I got a lot of big features that were supposed to go on projects, but it was like it's like, why what are you adding to the project? Yeah?

Now it like as far as like monetary game, like it definitely adds that. So you know, we're gonna just start adding that slash with these click tapes. You know, there it is, man, we'll look The New Gangster Girls drops Fridays Thursday Night, Gangster Grills, three tens, G Perikoh, DJ Drama AKA Number one. That's me baby. When's the tour start? March thirtieth. We start in Brooklyn. We started in Brooklyn, then we hit in Massachusetts, then Orlando and

uh back this way. Yeah, we're getting We're getting all over the place. After that, it's the tours like this. You excited, Hell, yeah, I'm excited. I'm super excited because I love when I get on stage and just bumping the motherfuckers. Like Bro, somebody hit me the other night and I felt him. He was like, Bro, I was about to commit suicide. And it's a real nigga, like a gangster nigga. Bro, I was thinking about committing suicide.

Dog and like I was listening to your music and then cause you know, I speak on a lot of shit that I go through and the troubles of the shit, like it's like therapy for me. But he like, Man, I listened to it, then looked at you, bro, and what was like, I didn't do it, you know what I'm saying. So, but then as other people walk up to me, Man, I got through college. I'm a fucking

like psychi or whatever the fuck? You know what I'm saying with your music, So just seeing different walks of life, school teachers, fucking other just gangst you, niggas and kids trying to build shit, so you know, being able to see them and touch them and feel that energy. Bro, ain't it's nothing like it? That's fire man. Well listen, Purco appreciate you pulling up new album on the way mixtape Gangst Grills Enterprise Click no more Jewelry, Man, you

got enough. It's giant. I got a few other pieces on the web. I bet you do. Jesus Christ, all right, you got to get a bigger Cuman for this motherfucker fool