#212 - Edgar Esteves

I mean, you did the box video. I mean, you've done so many videos, So like what are like the bigger like just kind of run down some of your Obviously you guys started with Russ. We'll get into that, but like give me some of your highlights of the last couple of years. Honestly. So that's a lot confusion. I'm a production company and I'm also a director. So

your company is Blank Square. Yeah, so Blank Square And so basically I have twelve directors on my company and then I'll including myself, So then I direct projects and they also do projects. I like to be involved in a little bit of everything, just kind of like just about the culture and just show up people how to get things and how to treat artists. But yeah, it comes into a situation where I think a lot of the people always like, damn, your videos are everywhere. It's like, no,

my company's everywhere, So what about your company? What are the bigger videos of the last few years that Blank Squares handled? Ah? Man, you know, we just did the Hansomer remix video with Tiffany Hattich. Cool. That one was dope. It was like a little mini movie. Yeah, one hundred percent. I was just trying to bring back that like that old Chris Robinson, that old you know, like Jesse Terrero

skits type of videos. But other videos though, what else? Yeah, there's just so many the videos that were about to come up. Is like, you know, we're shooting Nikki next week, so that's gonna be cool. I can't say the record yet, but well I think it's the one she's probably been teasing, right, the freaking Girl record. You know, just you know, surprise for everybody, you know what I'm saying. But but yeah, I'm excited about that. And yeah, man, just so many

videos at this point. Like I was just in Mexico shooting a big artist out there named Downa Paola, So and she has a huge following. I was out compared to kind of like, you know, she's like that new girl in Mexico on the and yeah, it's pretty cool, man, just to try to like just work with different artists and different levels of their career. Right, there was a video which video did you do that? Tiana Trump was in?

Oh the throw Baby remix. Yeah, yeah, I'll be forgetting all the videos that we'd be doing, honestly, but that was a crazy ass video. Yeah. A lot of people were talking about it, especially the baby scene where yeah, yeah, you know, it's funny because me and my friends were honestly, we're just like smoking weed and we're just like in

my living room and we're just talking about it. I play the record and we all honestly just came up with a scene and we were just like having fun with it and we're like, yo, how nasty can you get with it? But still like making it in a cool way. And yeah, one of my friends was like, yo, what if the baby was a you know, surfering down a tongue? And then someone else said like, yeah, like this, and then I was like, yeah, we'll put the goggles

on them. And then like We just started like collaborating on the idea and then we're like, you know what we wrote into the treatment and LVRN, who manages BRS Cash, was like, we love the idea. We want to be provocative and it worked. Worked. Yeah, what is like for you? Been the most creatively challenging video to pull off? Man? Definitely? I shot this video for RUSS. They misunderstood it was shot on motion control, so basically that camera moves like

this like a robot. And yeah, that was that was kind of a that was kind of a challenge. I had one day to do it. The budget wasn't like where it had to be for that type of video, but I really pushed it, gave up my rate and I was like, yo, I really want to make something different. And at the time, you know, a lot of like the media was talking about him in XXYZ, and I was like, I really want to highlight everything in a video, you know, and just do it in one take and seamlessly.

And I think I did a great job of it. Yeah, for people who don't know, give me because you came to America as an immigrant, right, Yeah, I came here when I was eleven months old. I was born in Valencia, Venezuela. And would you end up coming to Florida. No, Actually, I moved to Houston for a year. So me and my family just immigrant story. You know, we were in a garage, and about like ten months after we moved to Houston, we you know, we dipped out to Florida.

But what people don't know, and like this is probably the first time I'll say it on camera, is like, I actually came to America because I had like a you know, like a life threatening surgery in my brain. Because when I was a kid, I hit my head on a metal bed. So when I hit my medal, when I got hit in the head, I basically like no one knew because it was an internal wound. So I started having internal bleeding in my brain. So then my aunt comes home drunk at three in the morning

from a nightclub. Basically here's me crying in the middle of night, picks me up, and I'm purple. I go to the hospital and at the time, you know, Venezuela, the healthcare is not the greatest over there, so they're like, oh, he's having an allergic reaction. Just give him some antibiotics and he'll be fine. But then my mom's like, no, something's wrong, So it took me to a private clinic.

My dad before was going back and forth between the US and America, so he had an American Express credit card, so he put the whole operation on American Express and that was making it made him go bankrupt, and that's the reason why we came to this country. Shit. Yeah. So then we moved to Houston because my dad had a friend over there. We stayed in hit his garage for like a ten ti months eleven months, and then my dad was like, damn, this is this is us.

This is not our vibe. I tried to go to Florida. There's more spash people there. So that's why we went to Florida and I moved to Fort Lauderdale, and then like in my later years in high school, I kind of like started making my shift to Miami. Damn. Yeah. So it's almost like I was definitely mega here the biggest gifting curse situation. Yeah. Yeah, I had a crazy traumatic surgery. But if it wasn't for that, you probably

wouldn't be here, right, No. Yeah, And then it's nice because it's like it always gives me perspective of like Damn. They try to take me out early, you know, and I'm still here. So no, that's crazy. So like you end up kind of getting to Miami. I saw. I didn't know that you were interning for Lex. Shout to my guy, Lexum, I just saw it. I was just with him last week in Miami. Yeah he's a legend. No, he's the guy. Uh So yeah with Lex you can

still look up my tweets back from like twenty ten. Yeah, I graduated high school and if people don't know, like I came to the country and overstayed my my tourist visa. So I was on docuitt it for twenty seven years, right, And so that means when you're undocumented, you can't work, you can't drive, you can't you know, you can't do anything. Mostly like that. I'm Americans could So yeah, Lex, I tweeted him after high school because I wanted to go

to college. I had some scholarships, but I was gonna go to Virginia Tech for architecture and I couldn't go because I wasn't a citizen. So then I was like, all right, cool, what what else can I do? I used to walk around school with a little camera, just filming people like little block stuff, and I knew how to edit, so I'm like, oh, maybe I can get into like content or something like that. And I met Lex because I tweeted. I was just tweeting a bunch of places. I was like, yo, like I didn't even

know like how to submit my remisentry. I was just like Lex Promotions, I would love to entern for you, like da da da da. The tweet still up and yeah, he hit me back. He's like, all right, cool, come to our office. I came in his office the next day and then he was like all right, cool, what do you What do you want to do? And I was like, honestly anything. And I intern at five companies.

I intern at Hit Factory Mixed Studios, Lex Promotions Mixed Studios with Jason Jason imaging for all the radio stations.

Yeah yeah, the mixed show, that's what it was called. Yeah. No. And then and then uh, I interned at two Night dot Com and also for Poor Boy Music Group under Freezy for and uh, you know, as a graphic designer because I learned photoshop in high school, so so I took like the traits that I knew about editing and photoshop and like, you know, Lex mixed flyers, So I started making flyers for them, and then I just started just you know, how old are you at this point?

I was like fresh high school. Yeah, seventeen, That's when I graduated, So you were seventeen like helping out with flyers and yeah, doing nightclub flyers for like Club Dream and all those that Miami scene at the time. You know, damn were you at the I know, the dude from the mixed groups got these take one down to he's got these, He's got these iron man fucking statues? Did did? Were you there when he had those? Jason? Maybe? And maybe I don't know. Yeah, yeah, so how did obviously

you go from that? I know that like, uh, we're really kind of helped pop off you as a director was working is Russ right? Yeah? So Russ was based in Atlanta. Yeah, he was based in Atlanta. And the funny story about in Atlanta. Yeah he's still based but yeah, funny thing about Russ is like, prior to Russ, I was working with this kid named Jake Miller. He was a pop Jake Miller. I know Jake Miller. Yeah, he's a well my roommates and one of my really good friends.

And really he's an empire now I think, yeah, he has empire. Yeah and yeah. So then as Russ as I found Russ, I actually found him and Alicia Car at the same time. Wow, And I was like, I was on a and R report dot com and I saw both of those artists and I was like, I don't know if that site still exists, but I was like, like trying to find a new artist to work with. And yeah, Lisia Carr lived in Toronto, so I was like, oh, I couldn't travel. So then I was like, oh cool,

let me let me focus on Russ. So I DMed him and I said, let's shoot everything and hit me back, and he's like, bro of course. And at that time, I was already doing videos because you know, I came you know, under kind of calid earlier before that. So what were some of like your earlier videos before Russ? Oh man, you know I really started. I really want to give a shout out to Kik we be the best because he connected me with ace Hood, and the

ace Hood connected me with Khalid. Kalid connected me with like the golden Miami hip hop scene, which was like Lil Wayne, you know, Drake, Rickey Ross. Like I was around all of those guys because of DJ Khaled and before that, like you know, I was dping a lot for like you know, directors like Drake Films and John

Jay and Miami. So like I was doing like, you know, tat on my arms and you get me don't panic with Rick Ross and Miek Millan Yogatti and I was just kind of like there's I remember the Spiff TV and the Drake Yeah Films videos. Yeah, I was looking up to guys like that coming up in Miami, and I was just like, yo, these guys. I remember there's a Arts Nam Murph music down there, and I was just like yo, Like I remember one time I was watching this video. I was like, yo, Dre's like crazy

out here. He's killing it. And I was like, this is what I kind of want to do. And he took me under his wing and just kind of like let me, you know, because I knew a little bit more about the cinematography side, right, So he would direct and I would DP, which is like the director of photography. Yeah, what is so for people who don't know, because obviously

directing shooting, running, the camera DP. What is it? What is a DP in the grand scheme of like the process of a video getting done, I would explain it the best as a cinematographer. So the guy who you know does the lighting and you know, talks to the gene crew, which is the grip and electric to make sure you know, everything's kind of so set in tone. Yeah, me, and you're really you're really in charge of the look of the film or the video. Mmm. So back back

in the day, Yeah, different time. There's before you were using like dps and grips and all that. I'm assuming all the early Russ stuff was just done with just your camera. I think I had heard you tell a story about the one in the forest. What's that video? Oh? What they want? What they want? And just like how you guys just kind of like wing that video a bit? Yeah, do you feel like because because there's still obviously listen, there's still great videos that are being done for like

fucking twelve hundred dollars, fifteen hundred dollars. People who have you know a Sony A seven two with the right lens that could pull off a good enough video, right, that would make sense? That was a setup right there. Oh yeah, the A seven two. I had the A seven to one and then the ronin and you just

just pull up. Yeah. Yeah. At what point in time did things start to change for you where you were able to kind of cause like, obviously things really start to change when you don't have to handle every aspect of a video. Yeah, you know, because you've been in that position where you got to shoot it, you got to edit it, and you're like it's like damn. And now you once budgets started opening up, you could probably have a lot more, you know, because I know what

it's like, I have artists. It's like, dude, we've got to keep this shit under this amount of money. Yeah, so the idea has got to be not as grandy or well that's what like, you know, when I was working for ace Hood and Khalid, like I was shooting videos for them, but they're paying me like fifteen hundred two thousand, and they're just like, all right, let's just

get a little video. But what I was doing, I was shooting videos for other artists and locally, and then I would charge them like twenty five hundred three thousand, so I would take like half of my rate and then put it into Kalid's video or Aces video because I knew they had the eyes. You got me at the time World Star was out. You know, I did a lot of videos on world so you were kind of like reinvesting your your money into the ship that you knew people would see. Yeah, because I'm like, I

believe in like people, not the idea. So I was just like I knew Ace Hud at the time. He had hustled out and he was like big in my city. So I was a great guy too. Yeah. Yeah, and he just like gave me a chance. He's like, yo, let's go rock, Let's go shoot videos every week. And then kl would give him, you know, a few grand

or he'd pay for himself. I'm not sure who had the money, but and then we would take care of that, and I ended up leading me to a lot of features and you know, working with that, guys like Kevin Cossum who was a songwriter, yeah, who introduced me to other people and this and that. And I was around the studio the whole time, so I met like Fat Joe, Bustera Rohm's, j Cole, all these people early early days at the we the best studio, so shout out to them.

Would you say, Lincoln with a single specific artist like Russ, because I do feel like on the music side, yeah, that helps producers, right, if you're a producer. I always tell producers like, yo, if you're a producer, find it an artist that you can come up with, yeah, craft a sound with, yeah, and then build with that person. And would you say you kind of did something similar on the video side with Russ, Oh, one hundred percent. Yeah.

I said one time, like, you know, instead of trying to build with like jay Z and Kanye and you know, the little Wayes of the world, I was like, let me build with like, you know, the Russes, the little babies, you know, the roddy Riches of the world, so we can you know, grow together and take it to the next level. Because at one point, you know, everyone saw me as the cameraman and they were like, yo, you're just a behind the scene guy and you're really good

at that, and we're gonna keep you here. So like a lot of people were just like they did never saw me in the light, and they didn't know that I could do that. That's why I decided, Uh, when I left call it, I was like I'm gonna go find another artist, and it was Jake Miller. He was a kid who lived like fifteen minutes away, and Jake

Miller had a wave. Yeah, he was like it was like Justin Bieber, Austin Mahome, Jake Miller, Seawn Mendez and yeah when we were we started working with him, and uh yeah, things just started slowly, you know, growing, and then I started realizing that the music was you know, slowly connecting, but it was really the YouTube videos that really started blowing them up. And then I was like and I was, you know, think for my work ethic and his and his big as an entertainer, and then

we just kind of started working that way. We started dropping vlogs almost every day and they were about ten minutes, so I was just cranking them out and he started blowing up. He went on tour. I was like, yo, me and my friend John. He started the tour because I couldn't travel at the time, right, But then like I think like three weeks later, I got my first license at twenty four, and then I was able to travel.

And yeah, I ended up chilling with Jake and for about two three years just building up with him until you got signed to Warner Brothers and they gave me my first chance to direct a ten thousand dollars music video. So that was the first time I ever got a DP a producer and was able to do something. Finally, you know, that's fire. What's your turnaround time on a ten minute vlog for video editors that are watching this, honestly, because that's the biggest gripe if you hire someone to

edit video, it's the turnaround time. Well for me, you know, like like I couldn't work legally, right, so like you got to understand that. Like I was just like I wanted to make a good impression on everybody, and I didn't want to lose the job because they were paying me under the table, right, So it was just like and this is because of your immigration status. Yeah you were here. I would do a tenn and video Lily

every day, Like, how long would that take you? I'd probably it'd probably take me a lot that at the time, maybe like five six hours to edit it. Yeah, me, So I'll shoot all day and then at night I would edit it, and then we do that on tour. And then that's funny because the stuff that I did with Jake Miller actually started spilling off into Russ because I had that work ethic that I was basically when I when I came to Russ and I started doing his music videos for free. Then I was like, yo,

I want to go on tour with you. And he's like, bro, you want to come on tour with me? I'm like for sure, bro, like I'm here to help you. I want to see you blow because I think you're going to be a big artist, right, And he's like all right, cool. So we went to the did It My Way tour and you know, he started. I think Chicago was like

seventy five people. It was like very small shows, and I knew from the Jake experience that I was like, I could shoot these videos and make seventy five people look like two hundred in the video and make it look more amped through the editing. Yeah. Me. And then that's what happened. And then next you know, the show started getting bigger and bigger and bigger and bigger, and now he's you know, seventeen thousand at the Hollywood Bowl,

so it's craz sort out the Stable Center. Yeah yeah, And I came out on stage on both of them and he's like, and he's so dope that he lets you do that and lets you be a part of that moment. And that's why I was big up Russ. And you know, he taught me a lot about just you know, I knew I was manifesting, but I never knew what that word meant, and like he kind of gave it a definition for me, so like it really inspired me to like, you know, do the stuff that

I do now. And I always give my hats off to Russ because a loyal guy, trustworthy gives it as all and you know, very inspiring. I think Russ is like one of the more inspiring people for me personally, like the last I don't know, dude, because I'm just like, there's this dude makes no excuses and I appreciate the fact that like he's so like most people try to hold onto the game. Yeah, this guy just openly shares it with everybody and inspired me to do the same

thing with videos. Yes, it's like, dude, like if you're not listening to this guy as an artist and like applying what he's saying to like your own personal shit, you're fucking crazy. Yeah. It's like either you're a hater or you just like I don't understand because I'm like, yo, he's giving away all the game, the most labels, managers, they don't want you to have any of this shit, Like it's it's crazy. But you know, I think when you know, when and I have a very, like we

have a very. We always talk about this, how we have very similar trajectories, just in different paths for sure, and it's just like, you know, you get rejected so much and you're just like you have this chip on your shoulder, you know, people telling you, oh, you're just the camera man so many times, or I'm telling him, yo,

you're just a producer. You're not really a rapper, or you're not good enough for all those things and all those like you know, I guess attacks they have on you, like they build up and then it's like you start realizing once you get it, you're like, you know what, we don't need to you know, depend on anyone else, Yeah, depend on anyone else. And also when you find happiness, helping others find their happiness, yeah, me, And that's I

think more of our agenda now. And I can't speak for him, but I know that's kind of like his vibe. You know, he just wants to help and he wants that kid who reminds himself of us when he was twenty years old, like to be like, Yo, you can still do this, And that's why I post things like that too. Yeah for sure. You post a lot of motivational shit percent man, and you have like a lot of old footage, like you got a ton of That's the thing is, like I knew, like I knew, I

knew I was gonna be something one day. I just like I didn't know how I was gonna get there. But I'm like, let me document everything, because that's honestly what I do. So I was like, let me document everything and have this very like like I guess I would compare it to the Kanye West genius and I'm like yeah, yeah, yeah sure, And you got to document stuff like that just so you can look back on it and be like, look, I was talking that shit in twenty twelve. I was talking that shit in twenty

ten and twenty twenty two. Like you go back and check the receipt, you know, if you want to do the homework, you'll see that. Like I've always had this confidence and I've always been this type of person. So it's like, don't tell me who I am, because I know who I was. You get me. I was just ahead of where I was at the time. We got to stop the interview real quick to tell you about our folks at my Bookie, Ladies and gentlemen. Motherfucking NFL

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you get two thousand dollars a game. But with you put one hundred, you get two hundred. It's that fucking easy, my book you go run it up. Let's get back to the interview. Okay, Hypothetically speaking, there's somebody who wants to shoot music videos. Yeah, kind of follow your path. They got five grand in the bank, What camera, what lens? What are they getting to get the most bang for their buck to try to you know, maybe they're in Missoula,

Montana and they're want to start shooting music videos. Yeah, for their homie. What are they? What are they getting? Give me the breakdown of like the gear that you could get for about five grand. Honestly, if you're trying to get the music videos, always tell people like, you gotta believe in the artists you got me, Like you

gotta listen to the music. And like, I think equipment is definitely, you know, helpful, And I would definitely rock with that Ronan and that Sony seven s and you know, just put pop a memory card in there and just have fun. Any sort of lens the broken on, you know, a lens set, you know, yeah, low light, you can shoot at nighttime, you can shoot a day really really clean glass. But and you probably get that all under

like probably four grand. But I always say, like, it doesn't matter who you shoot videos for if like the song is not good, if the artist doesn't have that confidence that he's going to be the biggest artist. And I saw that a lot in myself, So then I started trying to find artists with that same energy you get me. So when I saw Russ, I was like, yo, I was listening to music and he's he's talking that shit.

If you listen, you get me. And even back in the day, like I was like twenty fourteen, twenty fifteen, he was you know, he was rapping about like how he's going to be the biggest one day, and like that's the type of confidence you want an artist, and that's that's kind of what I bet on. You get me. And I was like, and same thing with Jake Miller, Like, you know, he had really beautiful family and they were

also working. He had a manager that managed Jason Derillo, and he had a good team setup, and I'm like, oh, this guy's gonna win yet me. It's not just like the music, it's also like the structure and you know, their surroundings and they had that. So so you said the Sony A seven s, Yeah, the Sony seven s, the rown in the broken on lens set and you know, get some end filters, you know, and some secular polarizers, you know if you're shooting outside. And honestly a lot

of YouTube tatorials because that's how I learned. You know, would you say final cut or premiere. I'm gonna go premiere, But I started off final cut. Nowadays, final cut has its perks, so to premiere so it's just about you know, yeah, I know people some people use both, and then there are people who are just so married to like one or the other, like I I know Final Cut guys like him and with the man bun over there just

won't let go Final Cut. Well, you know, it's honestly really just depends on who you are and what you're trying to do. But I also like, I think there's a there's a there's a big thing. And also like what I started learning because I didn't learn this early, is you know a story. You know, what are you trying to say? What's a theme? You know, what's the universal theme that everyone's gonna connect to? You get me? Like when we shoot russ Is Exposed and we basically

pull up a bunch of archival concert footage. We shot that video Lily in two minutes. It was snowing and Spokane, Washington, and I really said, Yo, stand right there, we're gonna shoot one performance. I took that performance, I mixed it up archive ar Kibo footage of the tour, and then I just basically put up text you got me, same thing with what they want? You know. It was a forty minute video shot that's crazy, you know. I just went there and I was like, damn, and we're the

first video that was coloring on that shit was so fire. Yeah, And I learned it through a YouTube, Taturi, you got me. And I was there on YouTube like looking at how to do infrared and then going back to Da Vinci that's a coloring program, and then I was like boom, and I was just doing that back and forth. And that video is funny because we were shooting this video and he was dressed in all white. He had a glass of wine and we're like, yo, this is kind

of whack. And we're like shooting this for thirty minutes and we're like, they sayin't it. So as we're driving back through a botanical garden in Atlanta, I see this shed and I'm like, yo, let's stop there. And I remember I think, I think Travis Scott and t I had a video caught upper echelon that was shot in like a cabin and I was like, maybe I could do something here. And then I walked to the cabin. I was like, yeah, I could shoot this. How about this, Russ.

Let's do like a few takes and let's see what we get and we did that. He was performing, he was having fun, and then I took it home and then I'm like, damn, this video kind of sucked. And then I was like, how can I make it different? And then in the editing process, that's when I made the leaves infrared and then next you know, that's kind of like what set the video off. Yeah, no, for sure,

the coloring was crazy. I feel like, was that like, uh, that was that was before that record was technically that was before he had his his deal, right, Yeah, we shot the first video we ever show was losing control. Then it was what they want, then it was due it myself. Then I was to pull the Trigger, and I showed the first three videos for free, and then the fourth video was pull the Trigger, which Russ was you know, at that point had enough money to you know,

pay me like seven thousand dollars for the video. Shit. Yeah, that's great. Yeah, that's fucking dope. Man. Now that you're kind of like in the position that you're in, right, do you because I don't know how the video game works, Like obviously there's a lot of people who are doing what you're doing, but like, are you do you like pitch for videos, yeah, sometimes or are it's just people coming to you, Like for example, you said that you manifested the Nicki Minaj video coming up right, which is

a big deal. How did that one come up? Like is that somethinghere the label reaches out to you. Yeah, so it's also featuring someone else as well. That's why I didn't want to mention the name. And then so yeah, that person put me in contact and then next you know, we connected. And nowadays it's more relationships and I barely pitch only if it's like a really crazy opportunity, like someone that I really was like damn, Like I don't

have a relationship with that person. But for the newer generation of artists, like you know, most of them know me as in my videos. So same thing like with Wiz when I was shooting Wiz, he just you know, I reached out to him on a DM and he hit me back and we started, you know, chopping up as homies. First you did the eistin necklace and the

Badass Bitches right now, I didn't do style necklace. I just did that bad Okay, the Badest Bitches video is crazy, Yeah, thank you, and and yeah, so it's just like building the relationships with people you got me and really taking your time to really understand them. Pull up to the studio, listen to the music, you know, try to just connect with them first as people and then from there like be like all right, cool, when the right time and

it's organic, let's make it happen. And that's what happened with Wiz. You know, I think we kind of skipped over some of the accolades have though, can we kind of just do you know, off the top of your head, you have people full context. You go from being immigrant who lives in a garage with his parents in Houston for eleven months to have you know, give me if you had to give me the top five off the

top of your head. Probably just let's just saying views on YouTube videos that you have, just so we can kind of set the table your company. Yeah, ah shit, Well you know Russ's videos, you know, when Crazy Losing the Troll. I think is that like I don't know, three hundred four hundred million views Crazy Shots. That was the first video shots. So it's very important, you know for me to say that, Yeah, there's so many videos honestly, like there's just so many did you do the late

at night video later. No, I didn't know I was director acts Okay, yeah that was Roddy Rich And now we didn't do that one. You did the Box, which is the Yeah, yeah, we produced the Box. It was directed by king named Christian who was directed at our company. Yeah. So when you like, when you are in the producer role, when it's like your and then you have twelve directors. So you said to work for you, Yeah, as a producer, Like,

how much input do you have on everything? Well? I think what I do is like I just try to lead by experience. You get me, because a lot of directors have the talent. But sometimes, you know, I think, you know, filmmakers can get a little weird. You get me, and they're like they're not they're more worried about the real than the artist's career. And I try to worry about both. And I think that's what makes my videos

so special. And because you know, before I was even like doing any video stuff, like I actually like I

used to in high school. I used to like freestyle battle rap people like, and I was going to school to school raping and stuff, and I want it and I wanted to be a rapper, right, And then I was like and then I started like you kind of you know, you're growing up your Spanish kid, you know, like you know, you're like in a predominantly black neighborhood and you're like, damn, I can't really wrap, you know, like I don't have that confidence as a seventeen year old.

So I was like, you know what, let me pick up a camera. Maybe I could just shoot you got me? And then that's kind of what happened. And yeah, so like I think like I also am kind of in a way like some like some deep down part inside me. I have this music artist's ability in me that just wants to like understand who artists are and what they're trying to accomplish. You know. You also have a record label, yes, Do Everything Records. Yeah, with the homie Jordan from QC. Yes,

one hundred percent. So yeah, I forget the young ladies. Yeah, I have my record label Do Everything Records, and he has the Wasted Youth. And we emerged and we did a partnership with Warner to sign a girl named I

Be four. That's right. Yeah, Yeah, so what's that? I mean obviously that's that's a whole nother nag of that was something to prove to myself, just because like you know, I was working with so many artists and helping them develop, and I was like, you know what, I want something that I can like, you know, stamp my name on and be like yo, you know, I really started from the ground up and and like you know, without any confusion and just being like you know, sometimes you're like, oh,

was it me or was it dumb? Or was it us? And I think it's an US thing, but of course it should be in us. Yeah, and then unless you're Russ and then it's like really just you and him. Take was like managing himself. Yeah. But it was cool because with Ivy, Yeah, she liked my photo and you know, she saw Russ and then she saw who shot his videos and it's so funny how like one thing connects to the other, right. And then I was looking for a girl with box braids for a music video for

Atlantic Records and I saw her. I saw her face and I was like, oh, this would be a perfect model. I reached out to her and then I was like, yo, do you want to be in this video? And she's like, well, I live in New York, but yeah, I'm down. I was like, yeah, the videos tomorrow, So how soon can you get here? And she's like, oh, well, the flight's like eight hundred dollars and I was like music video budget at the time, I'm like, yeah, I don't got

the money. So she flew herself in still met with me, and then Yeah, pulled up at me like at two in the morning and like sang for me. And I was just like, yo, you know what, give me ninety days, give me three months, and I'll come back for you. And I just said that because I was busy doing some other videos at the time. And literally on the ninetieth day, I called her back and I said, yo, I partnered with Jordan, and I'm like, yo, let's do this together. We all hopped on the phone and we

did that. Within a week, we had a million dollar offer from Sylvia Rona Epic. Yeah, because in that week we made five songs and we shot five videos all in that same week. A guy nam Christopher Andacuonte saw Ivy and walked us into Epic and he was about to leave there because he was like the senior or whatever. A and R and I decided know what, I'm gonna turn it down and I'm gonna develop this girl. So

we took two and a half years. We also got a deal from QC at the time, Interscope and a few other places, and we turned down all the deals because I knew she wasn't ready. Also, like, I'm sure the leverage wasn't great, like you had a million dollar advance. Yeah, but you know, the tone probably weren't the greatest artists like that. Yeah, So what we did was we waited two years, two three years, and she was living in my house. Honestly, I had this really big closet and

she slept in there and made it a bedroom. I had roommates at the time. I was roommates with Jake and in this house in Sherman Oaks, And yeah, so she just, you know, she thugged it out and I said, look, if you listen to me, you know, you'll be in a much better position in the next few years. And

that's what happened. And then we ended up doing a JB partnership with our label and Warner and you know, benning for her, which she keeps you you know, keeps her tour rights and things like that, and it was very It was very important for us to do that, especially you know, you know, seeing Russ and his deals. Yeah, Like I saw him sign his first deal with Columbia. I was there and I filmed it. So it's like

I saw the contract and I knew that. I'm like, yo, this guy he beat the system, and I was like, this is I could do this too. And I think that's what rest is so inspiring because it's like he's really showing you guys how to get it. Yeah. I mean, but yeah, most artists will go for that that million dollars and then be stuck in the deals and then once they blow through it, they'll be on Instagram complaigning. Yeah.

It's sad because you know, once after taxes and after you pay your lawyers and after you pay you know, your manager if you have one at the time, and like which you probably will, do you have a manager? Yeah? I have a management. Yeah. So I'm managed by a company called Uncomments, which is a division of Macro and they did movies like Judice and The Black Messiah and like Fences and cool stuff too. But you can just try to get into producing movies. Oh that's already happening.

So Yeah. We got four projects in development right now, including a TV series about my life, So I'm excited about that. Yeah. So you're doing like the TV thing all that. Yeah, that'll be big man. Yeah, I'm just trying to bring that same manager I bring the music

videos into the film world. But it's also like, you know, I was like, I want people to know that I was a hood director, right, Like I was a guy who just pulled up to the hood and shooting identity theft scammers and in Miami just pulling up drug dealers, whatever I need. All this video is still on YouTube,

you know. Yeah, everyone in North Miami at the time, you know, from the the j Bucks to the DZ, the Rappers, the float Kids, the Young Fees to the Icebergs, you know, all the Lex Promotions gang who introduced me to so many local artists, Like I started shooting videos for all of them, and I always thank them because like those guys really like they didn't care if I didn't have documentation, they didn't care nothing. They paid me cash under the table and and it really kept me afloat. Yeah,

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into the movie in like a TV game? Oh No, it's a learning curve because you know, like I didn't grow up having like you know, like a mentor to kind of like you know, guide me in the film world or even in the directing world. So it was a lot of like first times for me, and it was a lot of trial and error. But I'm very grateful I had those experiences because they made me who

I am today. But yeah, the Hollywood system is just a totally different game, and it's really about, you know, learning It's not just about, oh, you can make a visually compelling music video. It's like, can you tell a story? Yeah? Yeah, I mean can you you know, keep an audience engaged?

And that's kind of what I'm learning now. So I've been reading a lot of books, you know, like there's a really good one called, you know, Making Movies by Sydney Lament that I just finished, and just trying to connect and you know, surround my circle with more people who do movies rather than just people who do music. You know, if you after your first movie, I think of this movie up here, Belly Hype Williams directed, and then he stopped directing movies. Well see, but that movie

visually was so fucking crazy. Yeah. Now the storyline was kind of shit. It's to me the best worst movie ever. But I just like wish you would have kept going. Yeah, But sometimes with the Hollywood system, and that's why it's like, it's so it's so important to always keep going and keep thriving because you know, the first movie, who knows, you might it might not do good, it might on paper look bad, but everyone knows, and especially in hip hop, that belly is a classic. It's a class You got me?

Like how many times in music videos you see the treatment reference to walking in of DMX and you Got Me, And it's just like, and I think that movie made more impact than Noise at the box office, No, for sure, And I think like it was definitely a DVD win. Yeah, but they sold so many fucking studios don't see that. You know they're gonna be like, all right, how much did you make opening week? Oh it's not We spent all this money and we didn't make that back or

we only made that back in a little bit. Now, this don't make no sense. You know, we rather shoot, We rather do I don't know a bee flying around the you knows area? Are you to the point now that Like if you're like, Okay, I want to do a TV show based on my life, I can just bankroll that myself and then shop it around to a distributor. Yeah.

And it's funny because I came in that in the music space, like being that way, like, oh, if I believe in Russ, I'm gonna put my owney up and shoot a video for him, Or if I believe in this artist, I'm gonna put my money up. Or if little Baby gives me ten K, I'm gonna put an extra five k to make it even better. You get me. And that's kind of how I flipped it. But in the movie world, you start realizing it's not just about

the money. It's also about the partnerships and the distribution of the people who you're partnering with, and so like I had a TV series and I was gonna shoot the pilot and I was like, Yo, I'm gonna spend my own money. But then you know, I had some you know, some people, some ogs be like, Yo, you

don't got to do that. We can find money, and we can find the right partners strategically, so when the movie comes out, we all bring assets to it, and it's just not you putting it out on Instagram and being like, buy my movie, you know, because it'll probably fail. That's I was gonna say, because I'm not super hip to that side of the entertainment business. But to me, it feels a little and I'm probably wrong, but it feels like a little similar to like if you're an

independent filmmaker, I guess kind of like a record deal. Like, if you have something that you believe in and you can produce it yourself, you can't wait. And that's why I decided to and when my company, and the reason is called Blaine Square because you know, you really started at a blank slate and I know that you got to fill it in yourself. And that's kind of why I call the company that. And yeah, so I decided to move my best friends to my production company. I

decided to own my own equipment. So I bought cameras, you know, Alexas, and lenses and tripods and monitors. I started my own post house you know that does editing and color correcting and vfects. And I open up all these companies simultaneously as my business and production company were growing. And that's why now I'm able to be self sufficient. So now if I want to shoot a short film, all right, maybe I just have to pay the actors and some crew. You know, I don't have to pay

the camera. I don't have to pay the house. And I kind of just took it off the tile paramodel. You know. Back in my twenty and fifteen I think I saw like an article where he's like he's developing something in crazy extravagant and I was like, I can do that too, but at a smaller scale. And I just started. Instead of taking the money that I made for music videos and put it in my pocket or spend out at the club, I was like, let me

buy a camera, let me buy this. And now I still rent my gear out and it's like a side hustle. You know, Hey, so not only are you shooting the ship, but if somebody needs cameras, you're a company will ran out gear honestly, Like and it's funny like a lot of directors, you know in the music video world, like we edit their videos and they don't even know it's my company. You got me, and it's just like, you know, it's just like I try to get a bag everywhere

you got I mean, it's all left to everybody. But it's just funny because you know, I think sometimes as music video directors, you know, you feel like there's only one spot, which that's not true. We can all win. And it's just like and that's kind of why, like, even I'm being on this platform, I want to say that because I think what we got to do a better job of is you know, developing the community because you know, music video directors it's like different than any

other art form. We get billions of views, but we don't get a percentage of videos yet me like, we don't get no part of the YouTube ad. We don't get none of thing like a photo or like a movie. So it's like we get a one time fee. And yeah, as much as it's nice that one time fee, especially if you're a bigger director, yeah that doesn't that's not

passive income. Thank god. I have other companies that do that, But this, like, you know, and I think that's what we have to come together and stick together to make a change because I feel like, you know, I think over like as a director, I think I have over like twenty billion views. That's great, amazing just to think about that. You know, you know who's a cut shout

out to Larrussell. Larrussell, Yeah him right now. So I'm gonna say, I know he's been doing a good job of when he puts music out, puts it out through distro kid. Yeah, and then he'll he'll give he'll split everybody in Like if it's a video director, I want to give a shot out of the Russell because he actually texted me and he was like, you know what, man, I'm going to give you a piece of the video. That's what I'm saying. And he's like and he's like, bro,

I want I want to see you win. And I'm like that selfless energy is something that really inspires me and like it always reminds me. Same thing with our directors at my company. I made sure they see the bid. If there's a few a few thousand dollars left over in the production, I'll like, yeah, we're gonna cut this evenly. You got me and showing them that. But I think a lot of production companies don't do that because it's

just like why would they do that. They could just pocket the money, and you know, guys like Russ and you know, thank god to my dad, who's a good guy just like taught me that character of being like very selfless and being very open when it comes to business, so nothing has to be weird later, you know, because I really really really like depend on my relationships. You got me, Hey, what year did you actually become a citizen?

Two twenty twenty, So, like did that make just life much easier for you in terms of just like being able to move around. Yeah, well think about it, like you know, when Russ went to Europe, I couldn't go. When Jake went in Europe, I couldn't go. When he went to Dubai. I couldn't go when he went to Saudi Arabia, I couldn't go. Like a lot of life experiences that could have maybe shaped me or molded me

to see different types of cultures. I missed out on. Yeah, same thing with you know Ace Hood when he was going to Europe. I remember, like my best friend, a kid I grew up with. His name's Ivan Barrio, so you might know him as a photographer to Jay Cally and you know, even't let me borrow his first camera.

It was a niecon D sixty at a time. And I shot my first music video for a guy he worked with at the at the at the shoe store with And then I started shooting videos and I started making money, and then I called Ivan, I'm like, yo, bro, I just made five hundred dollars off a music video. You make four ndred dollars in two weeks working at a shoe store. You want to you want to ride with me? And I didn't have a car at the time, so basically I'll pay Ivan half of the video just

to drive me. Wow. Yeah, that's fucking crazy. That shit is wild. Yeah. And all my childhood best friends, like uh Joe Andres Marquise, all the kids from my neighborhood, they actually work for my company. You get me, like they're the head of production, you know, Joe, So you just put you kind of help put everybody on. Well, I'm with you. Yeah. They Well, the thing is they

stuck with me, you know, they were at my lowest. Yeah, I mean there was times where like I literally like I used to walk, I used to take three buses to the Triwell just to get to Miami to get to LEX office, like shout out to Lex one hundred times, like it's eleven at night. And I used to literally miss the Triro live try to figure out how I'm going to get home. And I don't want to call my p for people who don't know, but forty minutes away,

thirty five, forty minutes away. Yeah, so and like I didn't want to call my parents because yeah, I mean, like you know, you're young, and you're like I don't want to bother my parents, and if they saw the places that I was going, they would have been like, not, what are you doing? They're not going out again. Yeah, man, I used to be. I used to be in the hoods, like you know, like shooting hood video with people with

guns in my face. You got me. So it's just like I show my parents that they're gonna be like, what are you doing? One time, my mom she was watching one of my videos and there's an artist named young Feet, and he was holding up a very big piece of weed and she didn't know, and she's like, is that is that chicken? I mean, like, like, you know, she didn't she like, she's a Spanish woman, so she

doesn't understand. Now I'm like, yeah, mom, and you know, because they hated weed, and they're very traditional parents because they come from Spanish countries. So it was just funny to see all that kind of come together. No, that's crazy. I mean yeah, I know, it's dope to see just kind of the start to yeah, you know what you're doing now and what you got coming? We gotta stop the interview. Tell you about our partners at Odds Socks. Well, first of all, let's check out the brand new collab

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All right, let's get back to the interview. What was the most nervous you've been to shoot a video? Oh? Man, nervous. Honestly, Damn. I don't want to be that guy and say I'm never nervous, but man, honestly, when I show Tiffany hatsh with Russ, I was like, Yo, this is Tiffany has It, superstar actress. She's a you know, she just dropped the movie with Nicholas Cage. Great movie. Yeah, And I was like, I was like, all right, so like like and I'm directing dialogue and I'm just like, this is like a

surreal moment for me. And I'm like, Edgar, it's time. Yeah, that's a real moment. I said, it's time to show up, you know. And the way we got Tiffany is funny because I got invited to this Macro event and they throw this big Preoscar parties with all these celebrities, and I was talking to Russ. I'm like, Yo, we need to put a superstar in this, like an actress or something. Someone's gonna give it like notoriety. And Russ wanted to kind of be a little bit more like funny, and

he's like, everyone takes me too serious. I want to, you know, loosen up a little bit and kind of like have some dialogue so I can show people that I'm actually just this is who I am. And Rat to spy Oscar's parties and I'm like, yo, Russ, there's Tiffany Hattish and we walk up to her and that's when we locked her in for the video. Shout out to Jerome, shout out to Stephanie for connecting us, but yeah, we saw her and we're like, yo, we want you

in the video. And she's like she I don't know if she knew who Russ was or maybe she heard of him, but she was like, I'm down, and then she honestly she was down to do it out of love too. But then Russ was like now I'm gonna pay you because I respect her time and your energy and your efforts. So that was really respectful for him.

I do feel like, man, you're kind of like a perfect example of what it takes to really make it, because I feel like when I meet young up and coming artists or whatever you're trying to get into, it feels like there's a lot of entitlement and a lot of yeah, just a lot of entitlement, and a lot of times people just aren't willing to like do the work, do the work, and also like see the bigger picture, Yeah, see the longer play as opposed to the short right

away game. Well, shout out to my family. My mom and dad always told me, like, help people, not because you want something from them, but just help them if they're in need. And I just seen artists that were super talented, and you know, and I just I don't know, I just believed, you know, when you have that intuition and that gut feeling like, yo, that person, I don't know,

they have something special. And that's what I saw in a guy's like Ace Hood, Jake Miller, you know, even Callid at the time and Russ and all these artists Little Baby Super early, you know, I show all his early videos as well south Side and all those ones in the hood, and it's like I was just like, yo, these artists are special. And I had like an A and R ear which ended up, you know, leading to my record label, and the actually were I think we're

about to sign another artist right now. But it was just it was just funny, like like your ears and like just understanding that, like, yo, I think I know dope shit. And then I kind of took that into not only like artists, went to products. So I've invested a lot in you know, you know, a heart Telter company,

an ice cream company, a non GMO flower company. So it's like and I'm like the I think these parts are gonna blow up, and things started going crazy and You're just like all right, cool, I'm ahead of the curve and I'm very grateful to have that kind of like eye and talent, you know. Percent do you think, well, first of all, there's a lot of fucking heart Seltz companies. Yeah, one hundred percent. Shout out to Lago Best Hot. I should have brought some. Yeah, how many carbs are in it?

I'm not honestly, I'm not even sure, you know, but I know it's organic and I know it. It tastes good and it's very light and refreshing. And the reason I got into it because shout out to Hanny, who hit me up about it. We shot this Smino video and he's like, Yo, Edgar, I think you'd be a perfect partner. And I was like, all right, cool, tell a CEO to pull up on me today I'm at the monitoring hotel and he did, and I'm like, that's the top of ceo I want to work with. I

don't care what the product is. Do you got me? You're hustling, you're here. And I made some concert for him that same day and we're like let's go, and like that's how I could move. You got me, and I know it'll get better throughout the product. That's kind of what happened with you with the artists. You said, Yeah, that's kind of what I do. I just kind of get into things and I just go for it. I don't wait, you know, And I think I'll tell everyone

on camera, like you can't wait on anything. You got to go get that shit. And like that's kind of why I keep implementing that energy on my social media is because a kid in might see and be like, you know what today, I just I'm decided to go get it. Yeah, he could change his life. Obviously, you got the production company, tons of side businesses. Any other videos coming that you can obviously just just yeah, obviously the NICKI one's a big one. Yeah, nick is good. Yeah,

yeah I could. I think I could say something potentially with mi A is coming. Yeah that's cool. Yeah. You know what I'm really looking forward right now is taking American artists and taking them outside of America to shoot their videos. Yeah. Me, because I feel like, you know, you go to La you go to the same pier space or gigster, and you see the same every peer.

You go to peerspace dot com and I'm just like, God, I've seen like thirty videos that fucking place that they shot the dark knight at with the lights on the ceiling. Yeah you know what I'm talking about. We've all show videos. Oh my god, damn, how many videos have it's shot here? And it's just about and commercials And I'm like, fuck, it's just about pushing right now, pushing how far we can do it? Like I just scouted a location and

it was literally I'm shooting out of college. You got me, And it's totally different than some anything I've ever seen. So I'm like, I want to shoot there, You got me?

And like, what is like key to like finding a good location, because that is something that, like you said, if you go I kind of feel like if you go about like the super proper way, if you're kind of like a young independent shooter and you you probably have a little bit more leeway and just like saying, hey, I think we can get this shot on like three

minutes without permit. So yeah, and that's the thing. It's about taking your time right and like you know, really like I used to shoot videos, like I shot this video for this band one time, and we traveled to Red Rocks, then we traveled to Vegas, then we traveled to Salt Lake City, and in between that there was

like snow somewhere, like a patch of snow. I shot there too, and I shot this worldly ass video that you would think that it took like it was like a national geographic video, but it was really just like a matter of two days and just traveling and just stopping and finding these open roads where nobody's at and putting in that effort. Same thing with Gashi, Like, you know, I shot a video with Gashi where you know, you know, we drove all the way to Vegas just to shoot it,

you know, just to get those those scenes. Yeah. I love Goshi. I saw his first video, Disrespectful that I'm getting. Yeah, that record was crazy. Yeah, I heard it. He was actually writing a song for Jake Miller and then the studios. He was writing songs for a lot of people too. Yeah to him, he wrote this. He was at the studio session and then yeah, Jake and him, they were having a hard time getting a song together. So Jake left early and then Goshi stayed and he just took

the studio time. And I was like, there's something special about this guy. And he was talking so abrasive, you know how Goshi took. She's just very like in your face. And I was like, I was like, Yo, this guy. I think I'm yo Jake, I'm gonna stay. And I stayed and he was like, Yo, let me play you my album and then he played the song like that. I ended up shooting five years later with Sting on it. Yeah. Hey, hey mama, yeah, and then you shot the sting video. Yeah.

And then but he played me that song five years prior to that moment. Yeah, me and he had that that's so crazy. And then I was like, Yo, that song right there is going to be a hit. And then he also he played disrespectful and I'm like, yo,

we got to shoot that next week. So I didn't have a card at the time, still on document in LA and I was living with Jake and shout out to Jake because if it wasn't for him, I couldn't sign at least or nothing, And like, I really appreciate it because I only had to pay a thousand dollars and shoot one music video for him a month, and

I was like it's fucking great. I was like I can do that, you know, and I could afford that, and yeah, man, it just came to a situation where I saw Goshi and I was like, yo, I believe in you. And at that time, I'm doing, you know, fifty seventy thousand dollars music videos. Yeah. His nineteen eighty five Yeah album was incredible. Yeah, and his new stuff

is crazy too. He's incredible. Yeah. He's one of those artists that like it's just a matter of like, I mean, I just somehow, but I'm not going to get into where he was at private. I feel like he's a superstar. That's what I meant. And the thing is, one thing about Gosha I'm gonna say and if anyone has a misconstrued on him and is like when you call him, he picks with the phone. You know, he facetimes you. He asks you how you are and not what you do.

So I really just appreciate that honestly, Like he's a really good guy, like sometimes maybe misunderstood, but it's that same misunderstood and the confidence that got him to where he is today. So one hundred percent. I always think back to that video him like in the meeting playing his records and just fucking that's how he is everywhere. Yeah No, and that's that's why. That's that's the type

of confidence people need to get. Like I had to go and be like in twenty ten, be like I'm gonna be the biggest music video director in the world. Watch you know, next year I'm gonna be directing a video for Nicki Minaj. And I always post those before and after. It's just so people can see like where it stems from, like and I don't like I think a lot of people see that with Draymond Green. They're like,

why do you so confident? It's like, yo, like to get to the NBA to win four championships, Like, bro, it's different. You get me. And it's just like especially not being the star and stuff like that, and being told you're not the star every every year. It's like, and still having that much impact on the team, like the real ones. Know you know there it is, man, Well listen, go follow this guy. He's posting hella inspirational content thing outside of just doing amazing work. What's your ig?

Let everybody know, Yeah, my IG is Edgar Estaviz E D G A R E S T E V E S. Follow the company blank Square Productions spelled the way it's on the hat keV. Just want to give your flowers too. I appreciate all everything you're doing. I watch every interview, a lot of these interviews, honestly, like and directors like you guys before writing a concept for a video, watch the Wiz interview. You get me. You know what I'm saying, Like, understand that he was in the studio having streams with him,

like listening the album eight times, you get me. A lot of people won't do their research on artists. And if you want to direct videos and hip hop, care about hip hop artists, you got me. Don't come from another genre and think you're just gonna come over here, use them as clout and then spit them back out. I mean, that's not what I do. That's why I still work with emerging artists, and that's why I build a company so my directors can build with them and

grow with them, because it's their time now. Yeah, And I just I just want to say that, And you know that's the message I you know, I wanted to come kind of come here and say so, I appreciate your brother. Go run it up, man, go watch all his ship and shout your artists one more time I before, and shout out to everyone who's just helped me along my journey, good or bad. I appreciate you. It's a great journey man. Yeah, there it is Bulllet keV Edgar who