#104 - Berner

It was good. You know, it was good. I actually really enjoyed it. I just you know, you guys use your time like as you know, best as you can. I don't know if that was well received. I'm glad you liked it. I'm to do it again. I love the Tommy Chong episode. Yeah, that was good. That was

a good one. It was good. Now. You know, it's funny because I just was watching an interview with Joe Rogan one of his episodes, and he was saying, like the guy on the show was trying to convince him to do NFTs, and Joe was like, I don't have time for this shit. Like all the time I have like has to be you know, allocateds wisely. You know

what I mean. Pick, you gotta pick your projects. I mean, people have been getting at me about NFTs every day, and it's like every every day a new homie figures out what the NFT is and calls me this master plan. It's kind of like the CBD joke, Like I got it. I got a great idea, let's start a CBD company, like everyone everyone has a CBD company. Yeah, you know, so I don't know about the NFT shit. I just don't understand it, and I don't want to do something

for my audience that doesn't make sense. If I can make it makes sense for me up here, then I'll do it. But I just don't understand it. Bro, Well, you know what, I think you do a great job of that I don't do a good job of. And that's like you have so much shit going on, so many companies. You got your music, but I always feel like you do a great job of balancing family and work. You got to how did you figure it? Like that's not an easy thing to figure out how to do? Like,

how did you? How do you do that? So? Well? Well, I just know that like at the end of the day, our kids only know what we teach him. And you know, like I just I really love my kids, I love the family, and I just try to That's like, actually the balance I need to keep going because as spread then as I am, bro, like, I'll burn out sooner

or later. So like it's good to like be able to just turn the phone off and just focus on family and people respect it now in my circle, when I'm with the kids and when I'm with the fam, they just know that it's the balance I need to

keep working like this. It's stuff to work like this, bro, super super draining, Nah dude, especially like however, you figured out how to keep everything going while it's also kind of being off the map during COVID because for people who don't know you were kind of you was duck ducked off up North. They're ghosted during COVID, But yet you were still making shit happen, Like there were still grand openings happening, and you know of cookie stores all

over the country, like we did new music. We you know, kept a clothing rocking. I think that at the end of the day, like COVID was a big test mentally for people to see like can you keep it cracking? You know what I mean? Can you keep your sanity? Can you? And it's tough, man, Like we took the precautions before we sat down, you know, And that's the way I move it now. Like I got eight tests in my backpack, you know, each test kit got too. If I see this one, they got to take a test.

I think it is the best most responsible thing to do. Whether it's accurate or not, it's a good peace of mind because we can't treat people like geranis man. It's just like it's getting weird. So for me, that's been the best. Like now that the tests are more available at Walgreens and whatnot, I've been able to move around a little more. But yeah, COVID was rough, bro, and I just bought a house and the cuts and just

chilled out for as long as I could. And I think that like it really like let people understand life is precious and you got to pick your circles, you know what I mean. Yeah, you've been extremely cautious with the COVID shit, a lot more cautious than some of your counterparts maybe in the hip hop game, right, Like

what what's the motivation? Behind that. I mean, my uncles died from two of them, and like you know, I look at my texts every other day to remind myself, you know, he was just fine like me and you were, and then was like I'm going to hospital and then from the hospitals like yo, they're gonna put me on this machine and die. And so it's like it happens like that, you know what I mean. And so I've seen a lot of people struggle for it, and I think that people that lost people to COVID, it hits

a little harder, hits home. My Grammar died man exactly, and so like you know, I've just been bro. I've always been paranoid though, but that's why, you know, I'm always worried. That's why I've never been you know, never been to jail. I never. I've always moved a certain way, and I think that's what got me where I'm at. Bro, just being cautious, but at the same time, like understanding, you still got to move, you know what I mean,

So just move right. Yeah, that's real. I think, Uh, it's been a weird like unfortunately, like COVID, I feel like also as originally I feel like it was politics that was dividing people, and that kind of leaked into COVID dividing people. I believe COVID is a way bigger agenda than what we see it as right now. It's it's a very big agenda too, in my opinion, and we won't dive into it too deep, but I feel like it's an attack on you know, US as as

a civilization, but also like US as America too. I think they're trying to cripple our fucking our economy and just us as people. You have to understand COVID is more of a mental thing than it is anything. It's really like, when you get COVID, you're by yourself. You have to isolate, you have to sociate. It's like just fucking with your head elo much. And the way I look at it now was like, all right, look, my kids are back in school. I'll take the risk for that.

I mean, let them go back to school, let them enjoy their life, let them chill with their friends, let them play sports. If I'm gonna get this shit, I'm gonna get it from the house, but I'll take the precautions when I'm out and about. For sure, got too let's go back burn like, you know, for people who don't know where did you start at when it comes to making music and getting into the weed game from the jump, Yeah, and I mean music. Always been a fan of music, and that's why I still make it.

I don't make music because it makes me better. I don't think I'm the best musician. I'm a fan of it. I love to put records together. So I start off musically by battle rapping and frisco at this coffee shop on Hate Street. Let's go there and battle wrap cats and had fun with it and used to battle rap out the people and just I mean, I don't even think a lot of people know that, but that's how I started fucking with it. And then from there I met some cool producers, and you know, I had an

a track at the time. I was making music on my garage in Arizona. I told the story before a couple of times, but I was in a continuation school in Arizona. A kid approached me and he was kind of like this where I first started before going to Frisco. He tried to convince me. He's like, yo, you look like a rapper. You'd probably be a dope rapper spit some I'm like, spit what, Like, how do you do it? He like, spit a little freestyle got me do it was whack. It's like, man, I think you should buy

my equipment. You should buy my little a track or it was a four track or whatever it was. It was like not even that actually was like a karaoke setup type thing. He's like, you can record music, you put the beat, you wrap on the mic, you can make your own shop. Like really, So I went asked my mom for the money. She was kind of against it, but gave it. He was like two hundred three hundred bucks or something. I bought it off him, and I remember watching him go brad to his friends that he

upgraded to a four track or a track. So I was like, ah, motherfucker kind of played me, but I started playing with it. So start out just fucking around the garage in Arizona, hundred and ten degree fucking garage, serious heat, and I told my mom. I was like, look, if I want to take this music shit seriously, I got to get back to debaby. She moved back to the Bay Area because where we were fum. That's why the independent music game is as JT was doing his thing,

go To was doing there, everyone was there. I just seen, like you know forty, I was like, I'm never gonna make music here in Arizona. I think my mom was supported. I was like, let's let's go move back to the Bay. Then. Fuck, So your mom actually made the decision to move back to the Bay based on you wanted to pursue music. Yeah, that's huge. That's that's a big gamble on her part

as as an adult because she changed everything. She changed like her work path, like everything she was doing, she just switched up for that, which is dope as fun. What year did your mom pass? Twenty ten? So she kind of got to see like the beginning of this starting to really work out. Yeah, she started like right like she saw up until like she saw weekend at Bernie. She saw like ship like that, and I think like

she didn't see the she didn't see Yoko the White album. Now, she didn't see Yoka and all that stuff now, but she at least she saw that there was like she saw that's dope, man. She used to teach workout classes to my ship. Wow, you know, water aerobics classes to my shit, and you know, my shit ain't nothing to teaching no fucking aerobics, right right, right, right, right, hilarious. Actually, that's that's funny. And then what about, like, you know,

the weed shit. Obviously, you know you talk about it in your wraps all the time, and but but when did you kind of start to become like serious when it came to just the weed shit, because obviously it all starts from a place where it's trapping and then it evolves down love of weed. And I was like, I gotta do this, you know, no matter what it is, from doing what I was doing when I was younger to getting into the dispensary stuff to you know, when I was just working at a dispensary, you were doing

security a dispensary something, right. I got hired as like a kind of like an intake person, like you know, people show up, I check their doctor letter and make sure it's official, call the doctor check, buzz them into the main area where they go buy the weed, and then move me into like we actually like sell the weed. I was a bud tender and then went from there to a buyer. And that's when I really fell with the shit talking to all the vendors and the growers

and seeing different strains and whatnot. Then to a manager running the shop. And it's funny because people would come in fans in the music and couldn't believe I just worked there. They thought I owned it, and so so people would be fucking with your music, come to the dispensary and then they see you and they'd be like, oh, this is Burner Spot, but you were was my shop.

I just was fucking working there because I loved it, And as my music career got bigger and bigger, I had to commit less and less time to working there and eventually just figured out how to do my own thing, you know. So yeah, because like with cookies, like I remember, like I remember, like the first time I me and you met was it was in two thousand and thirteen at south By, But before that, it might we might

have met before that in Phoenix. I don't know if that was before or after you and Chevy did that little tour run. Yeah, but I remember there was like a world Star video of you and some like Asian Chick where you were having to do interesting things with smoke. A lot of people, a lot of people don't know why I did that. I'm not proud of that shit. And I always joke about that she's gonna come back

and ham me shout out to Suki. And there was one before her too, But like, so we're the first ones ever put a hashpen in front of the world, Like, no one's ever seen what everyone uses now, the vapens. I was the first. We're the first crew to ever show that off. Like my my guys invented that shit, right, it was before anyone seen it. And I was trying to figure out way to get equity in the company. I'm like, Yo, this shits about to be a game. Shit,

this is fucking twenty ninetyes. Shit hit it fucking hash in a pen? What the fuck? Yeah, And so they didn't really understand the reach I had, and I knew the Internet and promotion or whatever. And it's a World Star era too. Yeah, so this is when World Stars cracking. And so they're like, look, if you can get this an amazing around amount of promotion, you know, we consider

bringing you as a partner. I'm like, all right, So I just thought the Stone Girl's gone wild and I just did it, and they hit like millions of views the same day. And I was like, is this good enough? And they were so fucking mad. They're like, dude, what the fuck would you do that for? But every one wanted to depend after that, so you know, they're like, well, you did that once, you can't pull it off again.

I'm like, shit, I already got an idea. And I met Suki in the strip club and I was like, yo, you want to be famous? And she was like how. I'm like, should probably be better if I just holler at you outside here, and I followed at her and I was like, look, you're gonna smoke this pen with your ass and she's like, you're fucking nuts. I was like, I bet you goes viral and I bet you shit goes crazy and she's like, we were I remember, never forget.

We're at lunch and she asked the wagers like, man, man, if I smoked this pen with my ass on camera, does that make me a horn? It's like a horror no, but it's pretty fucking weird. It's like where I could deal with. So you know, should shout out to Suki? That shit went platinum. Drake dm me because of that. Wow, Drake shot me a damn. I'm like Yo, you're a wild man, you know. Pull up to me at the model video. I'm in the bay. I'm like, damn that full seen that ship. So it is what it is, man,

that ship did what it did? You know? Yo? Like story behind Cookies because Cookies has become I mean weed aside. I feel like it's the best seller at Zoomies. It's got to be. I mean every time I go to Zoomies, I mean front of the window all over the country. The clothing line itself has just became its own monster man, like it's it's it's dope as fuck because I never thought it would last as long. You see clothing lines kind of like rise and yeah always we ain't dead, bro,

We're still going. And I think there's so much more growth. And I think the reason why it's popping is because clothes are dope. The accessories are dope. It's innovative, it's it's fly, looks clean, it's not too much like and like I did it the right way, Like I never, like I watched clothing companies back in the days just send huge boxes to people and I never did that, bro, I never I had too much pride as an artists, as well to big are the artists to promote my shit?

I just let that shit right off my fan base, and my fan base and my supporters start blowing that shit up. And I still don't know how that is. Yeah. It used to be like I'd go to the airport and if I saw someone with some cookie shit on, I'd be like, oh, do you know, like do you know burn or like you know like because it was a very small, like niche type of community. But now everyone has cookies on you know what side to me, cookies outgrow with me. People know who cookies what cookies

is and don't know me. And that's amazing because before it was the other way around. Yeah, before they'd be like, oh yeah Burning, But people see people with cookies on, like you know Burn, Like who? This is amazing? It works. What is like, like, give people like an idea of I've heard some I mean I heard some numbers a couple of years ago, like about how how how good y'all were doing on the clothing side, But like, give me an idea and how good this thing is doing

right now? Only because I love you. I always if you look at any interview, I always say I'm not talking numbers, but you know, at some point in time, like you know, I see all the rappers online flexing with their you know, their cash by their ear and shit, I don't do that shit. But I mean, I guess how flex say, I mean cookies on path, You're like probably like I think fifty to fifty five million this year. Clothing, just clothing, just clothing. Yeah, last year we did thirty

two million clothing. It feels great. Congrats man, And and the type thing is is like we just got started, bro, Like we haven't even opened up flagship stores everywhere. We haven't really went to other countries yet, Like we haven't really done what we're about to do. You know, there's the future forecast of cookies, clothing, just the clothing, not

the weed, just the clothing is pretty dope. Yeah, And I think too, like just some of the like collabse and like the licensing, like when you guys do like the Scarface line or the Good Fellows line that just came out sick, Like it's always on point. And some of the next ones we have coming are going to shock the fuck out of people. Like some of the ones that we've locked down is incredible. Like I can't

even believe we got it. Wow. Okay, and then on the cause you know, I do feel like you don't get it for whatever reason, you don't get enough respect on a lot of fronts. Yeah, I like it though. I like that shit. As a rapper. You're I think you're the hardest working rap. I mean, I don't know people who have an output like you. There's very few people, maybe the Griselda guys, who are putting out as much albums as you do every year. Forty plus albums out

right now. I feel like it's three for a year automatic and I own the catalog, so it's like, you know, shit, it's right there. That's a whole nother animal too, you know what I mean. Like the rat money is good too. I don't even be flexing that ship, but the rat money is good too. Yeah, Like everything goes away. If you just had your rat money, you'd be living nicely. Bro. I can honestly live and raise my family off the music. And that's the funny thing is Oh, he's just a

wee guy, or he's just just cook that school. You can say all you want, but shit, the rat money's cool too. I mean twenty joints is gold or platinum? Gold? Yeah, it's my only gold. Well that and uh, I think I'm on that's the only song I have that one go. I think Elchievo should be getting close, but that's gotta be close. Yeah. I never got a gold album though. That's my that's like my bucket is before I die,

I got to get a gold album. I mean, I feel like over time, one of your albums has got to get there eventually, Like, what is your biggest album as far as like numbers wise, Like I think I think the biggest album number wise is probably it got to be. Like I think packs did really well. Packs

are probably my favorite. Packs did really well. Dude. Back in the days when you could sell physical CDs, the below albums with MESSI, Marvel did Hello Good too, Shit went crazy bro, Like I was selling like fifteen thousand physicals, you know what I mean? And then whatever the streaming side was. So I don't know. I mean I think that like I like being an underground artist. So because you have to understand, like mainstream artists, they get a song on the radio and then as soon as they

come off the radio, they say they fell off. Right if you look at my music career. If you're looking at business, it's only gone like this every year. Now. I've never shot up. I've never had a straight home run, right, but I've elevated every year. So if I get a record that hits hits, I got forty two album catalog to back that up. So well, that's I was gonna ask you. You really don't have like a and I don't know if any things changed, but you don't really

have like a manager per se. Right now, I don't have a manager. I don't even have a booking agent. I actually shout out to Bobby d Uncle Snoop's army. He's been booking me. Yeah, but I'm really just I'm a sick fuck keV. I like to be hands on with everything. Bro, wasn't gon say? Because I feel like you've had records. I feel like you put a bag behind a record once. I think it was the Busy Body record or what was the record that you put

a back behind a record? Was it? The one with this was like three or four years ago and I got mad as it didn't work? Which one you got mad? And I told you, Bro, you hired the wrong guy. Yeah, I think it was a busy body record, bro. But I feel like you've had records that, like, especially after that, like records of a boogie records with G records. I mean,

you've had some crazy records that. I mean, there's the one with two chains Whizz Cameron and fucking someone else that should have been should have been out of here, like I just should have been gone, bro. But I mean all in a Day was all and day should have been gone too. All in the Day. I mean that's old, you know, but that's a lot older. You know. I think that Latino artists don't really get the props they desserve. Bro. It's weird. It's weird, like it's weird.

It's really weird. Like it's hard to break through, bro. But I don't even try to understand this shit no more. I prefer where I'm at, Like I see some of the mainstream artists and I look at some of the deals they're in and some of the things they have to deal with, and they don't own their music. Like

I'm happy where I'm at. I feel like you get to kind of do what makes you happy in the music industry without having to worry about all the shit that makes people hate this shit because you're just doing you. There's no pressure. There's no pressure. You built your own world. Yeah, I'm good. I mean we're down the street right now knocking down some shit, bro, and the music sounds. It's probably the best body of work that I've ever created,

and there's no pressure. Yeah. I mean, you know, you've always came through the clutch with some great collab projects. I think my favorite collab album you've ever done is probably the one with Mazi. Yeah. Man, I think that's front to back. That's probably top three project of years for me because you know what, like the energy in there was like it was like the best energy as far as like, like I was vibing off him, he was vibing off me. Made me set my game up.

But my beat selection is crazy, bro, Like I'm like an underground Cali. When he comes back, I was gonna say, you got that Rick ROSSI are low kid, Yeah, I got I got that good ear Low when he comes down beats and putting artists on beats, they usually on wrap two like, and that's why maybe I'm in the position i'm Matt because I'll get a big artist and put them on a sample beat instead of like trying to go big. But I don't want to fucking go big,

Like I don't want to be on the fucking radio. Bro. Yeah, what is uh like? And you know there's been this project with Wiz that we've gotten teased over for. Yeah, I think it was supposed to come out like two or three Christmases ago, like six years ago, yea with seven. I don't know, man, I know you guys probably got a ton of records in the cut no one's ever heard. Yeah, they're sitting there, you know. I just when the time is right, he'll let me know. And even if he

wants to drop it, I'm down. And I think that, you know, like there's a lot more records to make. And I mean me and Wiz make great music, dude, like I have. I have a really good year for beats when it comes to him too, Like I feel like I pick really good records like with him, you know what I mean? Like I love and then we bring like a certain kind of energy out of each other, Like when I pull up on him to the studio, like he'll bust out a different style that he ain't

really been using. When it comes to stuff that we do. So I feel like when the Me and Whiz album happens's gonna be powerful because we've been sitting on it for so long. So you know, when the time comes, I think people will be fired up. Who do you? Uh? Is there any talks of you doing any collab albums or anybody else? Right now? Seems like we get one a year or so. Yeah, you know, me and Rose are supposed to do one like a small EP like probably three to six songs. That's gonna be fire, you

know what I mean. Like I can't wait for that. I've been actually saving like a lot of mental space for that. Like if you notice this year, I drop less albums this year than I ever had because I've been waiting for the Rose album. And then me and Azuna are doing like a project. It's not a it's

not a Goop album. We'll probably have like two or three records together on there, powerful ones, but we're gonna use like our both of our reach to put together like sick ass projects just kind of based around the brand we're building. So you know, other artists from Latin America from here just create like a sick ass like almost like a compilation but more like a maybe this will be like an annual project like every other year

or something like that. You and Ross. Ross is somebody who I feel like has also kind of laid the blueprint on how to be a successful entrepreneur. One of the easiest best partners I've ever worked with. I mean, he's one of the hardest working, smartest, easiest partners I've

ever had, straight up. Yeah, because you've obviously collaborated with a lot of artists on the on that side of the game, right And I'm sure sometimes it's a little bit, you know, things haven't worked out sometimes, And I'm sure you know, some people are just scared to use their platform to promote the shit you're working on. Like Rose, he's getting on Instagram, He's pushing that shit. He's not playing. He's a businessman. And also he understands the long term play.

You know, my advice to a lot of people out there, a lot of people are looking for that money right now. They want their money right now. What can I get right now? There's power in building equity, you know what I mean, Like when I look at equity and cookies alone, Like the weed side, we talked about the clothing side. We look at the weed side we're getting. We're gonna get there for sure. Yeah, So I know what my equity is. I'm not I only take a small salary

from Cookies to weast side. I get like a salary that's almost laughable when the type of shit I do. But the equity is there if I ever want to pull. So he understands that long term play. And that's why me and Rose work so good together because he knows we're building something that's super long term. Especially when we open up Cookies Florida. His brand's gonna dominate out there because he's been such an easy guy to work with, and we take that in the back of rad right cool.

When we open up Florida, we're gonna have four hundred thousand square feet of indoor cultivation. I'm gonna put this shit in heavy rotation. We're probably gonna make it store dedicated to his brand, Collins ab fully decked out with his logos everywhere. Like, I just appreciate the hard work and the vision and the long term play because there is a big exit, you know. Yeah, let's let's get Let's let's kind of tap into the weed shit a bit.

Like I said, man, you are underappreciated, under respected in this game. I always tell everybody Burner is rich than all of the rappers, like you know, and I don't even I don't even try to think like that. No, but I listen. I'd be having arguments about fuckers for you when you ain't around, and I'd be like yo, like legit. And I'm not saying no names, but I don't know anybody in hip hop outside of maybe fucking

doctor Dre or some shit, maybe Diddy. You know, maybe you know the guys we think of, and these are

more executives at this point. But when we're talking like, I don't know anybody who's who's fucking with you when it comes to net worth, buddy, at this point, well, if you look at like cookies, clothing, cookies, cannabis, if you look at Vibes papers, Vibes is on a crazy, crazy run, crazy traction, Like I get anxious think about that, and you think about like equity and weed maps, and you look at stuff like Gepen and San Cruz Shredder, and you know things that people forgot I have my

hands in, Like there's a crazy ecosystem of very valuable companies and it's kind of spooky sometimes, man. I just you know, I heard listen to me, I heard a rumor that that cookies was offered, uh pretty much to get bought for like close to a billion dollars and you guys turn that down. Is that true? Yeah? No, we get crazy offers all the time. Someone was just sitting down with us recently trying to get us to go take our shit out on the Canadian Canadian stock

Market and whatnot. And the numbers there talking about there if we went out, like it's crazy, and I just like the way I look at is like that shit ain't real. I just keep my head down, keep trying to focus on you know, how do we keep this shit running? I don't even think, because if you focus on the numbers too much, you'll get caught up in that, you'll get comfortable. I'm never comfortable. You know. We had we had this ship set up at new and I was,

I text you, hell early, can we do earlier? Yeah? I mean, like course, because I always work bro I and I think I got that from my pops, you know what I mean, Like, I just never really focused on it. But to get to your point, yeah, the network is probably pretty pretty powerful right now, and I don't even know when or how that's going to happen. Knocking on a billion, yeah, probably, I think so, I

think so. I mean I don't really know. I mean, I know cookies is I know next time we raise money for cookies going to be in the multiple billions. So just look at that like that. Well, I mean it seems as if too, like anytime there's a new market that becomes legal, there's like three cookie stores that open in the state straight up. And then you got Lemonade too. Yeah, and Lemonade is another brand that your

sister brand. Yes, you don't want to overwater every you know, hell of cookie stores, you know, cookies like Nike town almost right, But we came with the sister brand, Lemonade, which is killing it too. And I mean, it's just it's crazy to think about how much more growth there is. I mean, there's Latin America, there's Europe, and you and Ozuna are doing something in Puerto Rico, right Puerto Rico. There's the East coast. We didn't even hit the East coast. Yo.

I was town man. We were just talking about New York, me and my boys, Like YO, when New York. When the Cookies hits New York, Oh my god, it's about to go crazy. And I think the best thing about our company is that we have such a good team of breeders and we're menu planning out for one hundred years, not right just right now. I got so much genetics in my hands right now, from all the breeders that we have in house and the ones that we collaborate with. I kind of treat it like beats. I'll sit down

with the breeder we do a breeding project. I'm gonna pick ABCDFG right, boom, I'll take these. I'll tell them just keep them at least a couple of year or whatever it is. But we have so much genets that we're planning out for one hundred years. So you know, we're doing really cool shit right now where we'll film it and be like, yo, it's twenty twenty one. I'm sitting here. It's like a Mexican chocolate I did with Body. Shout at Body, C's we're gonna take this. I wanna

drop this in twenty eighty. We're gonna put this in tissue culture. This is the flavor profile. And if you work at Cookies right now, and you want to know why we're dropping this. This is why I like it, and this is why I want to name it, and we're gonna drop in twenty eighty and we take that

footage and we put it away. So one day maybe it'll be a hologram or one day it'll be a video message, so maybe an NFT something, right, But point being is, I don't want to open up all these stores around the world and then have no purpose in a direction or a vision, right, Like I thought it'd be cool that we have hundreds of stores around the globe.

Right when I'm dead and gone in the future, they see video of like why we're releasing this train, why he liked it, why he named it what it is, and to give my my employees and my team and whoever is running them stores fucking vision, bro, Like how these people fired up, Like a picture of you know, Colonel Sanders popped up and was like, yo, hey guys, yeah, you know, like I think people at them drives who would take their shit a lot serious. You know, I'm

a lot more serious. So we're planning out and that's my main thing, is, like I don't get caught up in the numbers of what Cookie is doing. I'm getting caught up in how do I keep the shit sustainable for a long time. I want to be one hundred year brand. I don't want to be a brand that's right now. I want to be popping later. As you know, we had a couple of interactions with a weirdo out in Arizona, trying to make some stuff happen out there. Yeah, but I've realized that in the weed game there's a

lot of fucking weirdos involved. There's a lot of emotions involved, and a lot of ego, a lot of ego, a lot of emotions, a lot of a lot of hay. I mean, people will try and knock what I do, and I tell him like this, I work with hundreds of partners and operators. It's the hardest thing ever to do what we do. Yeah, because for people who don't know, like, not all cookie stores are the same, right, It's not like you have to partner with people. It's a very strategic,

unique model. I said, like this, look and going back to raising money, the reason why we turned down that that eight hundred mili back in the day is what was mostly stocked. There was a good upfront. Don't get me wrong. There was a lot of cash, but most of it was stocked. But I decided to raise small, right.

I raised twenty million bucks and I'm still working off that same twenty million dollars from that interview, and we stretched it and turned this shit into a fucking empire wocause we decided instead of going out and buying assets and building from the ground that would take too long, life short, take a lot of let's go identity and take a lot of money, which means a lot of dilution. That's why my network is high, because I kept my equity right. So what we did decided to do was

let's go around the world. Let's go around the country and find the operators that are killing it right now, right with their stores that they have going right now, or with their girls they have going right now. Let's do a partnership with them that's very rich in their favor for right now, right and keep the majority of

the money coming in right now. But we get a roll up option on their stores, We get a purchaser store in the future, right, we get a small rip on percentage, and we get to have creative control of their operations. So you empower a great grower in New Jersey, give them their exit plan, you give them, you give exactly provide with exit plan, but you empower their knowledge and their skills. I would rather work with a bunch of talented people than have to build everything for it

would take too long. Yeah, it takes It's a lot. So our business model was find incredible operators from here to wherever we're going, empower them, give them our genetics, give them our SLPs, make sure we have a great team on the ground to oversee the operation and build right. And it's worked fucking incredible. It's for people who don't know it's it's it's similar for people who aren't really

into into the weed game. Would you say it's similar to kind of like a franchise model, Nah, it's different. It's like, but you guys get to cure your rate. Who gets that carry pick like I'll go I'll go to Massachusetts for example. You're not going to just let anyone get the cookies brand. It would be over. It's

quality control involved. To go to a market and you find the best cultivator, the best operator, and you go look at all them and what they're doing before they even think about partnering with you, and you you cherry pick the best and you form a partnership with them. You pick who's going to do it. So it's it's almost like a franchise idea, but totally different, except for you guys get to pick because you're not gonna jeopardize the brand because when we think of cookies, we think

of the best weed in the world. Yeah, no, it's it's really cool. So it's kind of like a franchise, but way different because no one could just come to us and say, hey, we got one hundred grand, let's let us get not It doesn't work like anybody can open a Quiznos. You can't open the cookies. You guys

have to. It's got to be a mutual choice. Have you had a situation where you had a partner and it just didn't ended up working out, or maybe they ended up maybe fumbling, or what happens that happens to everything. I think that we've done a really good job when finding partners, just like picking, because I've been in this for a long time. But you identify me and you had a similar situation we talked about. You identify things right away, like Oh this ain't gonna work. Yep, it's

too trippy. We won't move forward with that. So I think that we have done a good job of like judging character kind of like finding the best you know in class that we can find. So we haven't had too much problems. But I think the biggest problem we have is like denying batches, you know what I mean, Like we have a very strong QC team right now,

and it took a while to learn that. Like I would lie, I didn't say there was learning curves to expand this fast, right, But what we've done is like in single markets will say, hey, we're not we're not approving any of this, Like you can go package under something else. It's not coming out, it's not coming in our bag. Yeah, So it's hard. That's the only struggle is like we end up denying sometimes more than we accept. That's to protect the brand. I mean, you can't just

put bullshit out. What would be some advice, you know, because I got to imagine from your perspective, right, you're you know, the one thing that I think makes you different than a lot of rappers who are trying to do the weed thing is like your genuine passion for the whole process and not for just you know, if we think of a lot of these rappers, they're just trying to be you low key. Everybody wants their own cookies. But like you said earlier about Ross, a lot of

guys just want money now. They want to put they want to say, hey, what's what's my money now? Looking like as opposed to trying to really build a brand. And I feel like so many rappers are just horing their name out now in the in the weed space. It's like kind of crazy. And even rappers that don't smoke, Like a lot of rappers who do not smoke weed. And I'm not even talking about like shout out to jay Z not a big smoker, but Jay is a fucking boss, So i'd expect you to get into the

cannubs came. But there's a lot of rappers who are participating in the weed culture right now that really have never been in the weed culture. Is that kind of frustrating for you to kind of I mean, it doesn't really matter at the end of the day, but is it not. I don't I don't even take it a certain type way the way I look at us like this Why do I do this still? Right, It's emotional and it's crazy a lot I'm take, probably taking years off my life from stress, but I do it because

I love it. I notice that weed really unites people. It brings people together from every different walks of lix, whether you're old, young, gay, straight, fucking you know whatever. I've seen weed unite people all around the world. That's why I do it. Right. Two, I love weed. I'm obsessed with I've been doing it for so long, so I guess I say to that to say I'm passionate about this shit. When you're passionate about something, you really live it, and you walk in and you understand why

you're doing it. I don't think you can even worry about no one else. So I welcome everyone getting in the game. Will open arms, but I think that they'll burn themselves out because they might not really be passionate about it. You go to my studio session right now, there's forty two jars later on the table, all different names on them. I got a notepad next to those jars.

I'm just smoking them, taking notes on what I like and why I like it, and slowly putting them aside and picking which ones I'm gonna keep, which ones I'm gonna give away? And it's a fucking process. I love this shit. I do this shit, will I live, eat, and breathe this shit. So you know, the people that are in the game that want to just get in to get in, I think they'll just burn themselves out.

What would be some advice you would give someone watching this who is trying to get I'm not even talking about rappers, just in general, trying to get it into the legal side of the weed games. Start from the ground up, like I did. Learn the business, Understand what you want to do and why you'll be impactful that in that space, and work your way up. That's what I did. I mean I tell people all the time, if you want to get in the week game, go

work at the dispensary. Understand the consumer. Understand the vendor. Understand the grower. Understand the buttender, the pos system. Understand the butt tender, Understand how to merchandise. Understand everything before you get in. Decide what you want to do. Do Do you want to be a designer, you want to be a grower, you want to be a store operator? Do you want to be do you want to build a brand, Like what do you want to do? I think building a brand is a lot more difficult than people think.

You can't just take a fucking T shirt, put your logo on it, put it back with your logo on it, and now you've got a brand. There's a lot deeper in that. Trust me, I'm aware and I think that, Like, if you go back to YouTube, I think the reason why Cookies residenting with peoples that documented every step of that process. So if you're going to build something, document it, because you can go see me pulling the strings to my hoodies, you know, fifteen years, ten years ago, nine

years on YouTube. On YouTube, you can see me making those hoodies, selling that shit. You can see me in the dispensary way long ago. Right, Like I've documented every process of it, so people resonate with it. They know it's real. It's crazy. You mentioned branding because like you have, I feel like you could write a book on how to brand. I want to because I'm trying to get a book deal right now. Yeah, Because like if you think about the Cookies brand, the color the Cookies blue,

just the logo, just everything is so two logos. You got the font which is on my hand. You got the circle see by if they ever say cookies can't be used because it's you know, attracting children. Whatever they might use, you got the colorway if all else fails, Like I just came with a straight identity, Bro, And I just I just learned it from watching, you know, watching the business I was in the dispenser. I know, no one really had a real brand. It's like when

you see that blue, you know what time it is? Yeah, what was the thought process behind that color? Because that color it sticks out, it's you know, it was the first hoodie I made, Bro for the Yoko video, Like, I just I was like, give me like a like a different blue, like with the blue strings. Like I just wanted to do something that would pop on camera when I seen them, Like that's my colorway right there.

How important was that record Yoko for you, man? Because that was you know that record also went to radio right, and I think you had a bad going for that record. You had big grit Chris Brown Whiz Was that the first record you and Wizard did? That was twenty ten, right, I think that that is the first Whiz Whiz song. Yeah, it was. It was a big record. For me, and I think that like there's a story behind that shit that no one even knows about. Not just like the

making of the video was wild. Like when I did that song, I ran into Chris Brown in the studio right he was there. I was smoking bud. His cousin smoked the bud. It was like, oh, shot, fuck, would you come eat? Brown got Brown in the video Back then. His manager was Tina David. She said all right, well he well we'll prove him doing the record. We cannot do any video, like video is not happening whatever. So I got the record done with Big Crit Chris Brown.

Big Krit made the Beag shit was tech. I was like, I gotta do a video for this. So I was getting that Brown's cousin he was like, look, if you want to get Chris to come out, you got to bring something dope, Like he got Hello cars. He likes to drive his cars. Like, think of a way you can have him go. Provide an area for you know, for him to spin out in his cars or something like, come with something and I'll pitch it to him. Like

all right, cool. So I was thinking, like maybe I can get a race car track, and so I called that NASCAR place in Irvine or or whatever the fuck this shit was. And I asked him how much it was, and I said, well, what do you want to do? I said tomorrow. He's like, no, like, it's not happening. I'm like, okay, well how much is it? He's like, well how much you got? Like I got fifteen hundred?

He laughed at me. He's like, man, like, we wouldn't even run out of the parking lot for less than fifteen g's and you want to use the fucking racetrack. I'm sorry, buddy, it's not happening. I'm like, what can I come see you in person? He's like, if you want to hear no to your face, come through. I'm like for sure. So I pulled up over there. I met this guy, square dude, square ass, motherfucker, old dude. I was like, Yo, come, you know I'm here, you know, so, yeah,

I don't really know what to tell you, kid. You know it's not happening. I told you, if you want to hear no to your face, no, okay, can you just do me one favor. It's like, what I might go to your computer. It's like, all right, I pull it whiskally on YouTube and look at his views. Look at his views. Like, all right, so I might go to Chris Brown, look at his views, pulls it up. He looks at the views. He's like, if this is

about like you think you're gonna give me promo? Look outside, I got Coca Cola, I got pepstake, all these places paying me money to be on my wile Like, it's not about that. Let me finish. Go type in Burner, look at my views, typed in Burner. I'm like, you see the difference. I'm like, bro, like this guy ain't gonna come do this video if I don't think of something. And I only have one day. So if you provide me this spot, you can change my life. Bro, straight up.

But I just had to hear a knowing person. Bro, so I appreciate you. And the dude was like, you know what, come here tomorrow, save your fifteen hundred, bring five for the ambulance, and you could use my racetrack. I appreciate you coming here. I appreciate you telling me why it was important to you, and I'll let you use the place. I'm like, cool, So I leave and we show up the next day. This guy's daughter was

the biggest fan of Chris Brown. Ever, I guess he went home and told her, this guy brought down the fucking race car drivers that did the video for Otis, for jay Z and Conne. What this guy brought out fucking semi fucking eighteen wheel trucks. Spin it out in the video right straight? One hundred and fifty thousand dollars production value at least right let me do my thing there, Brown pulled up. The energy was crazy. You see them carting around. Bro, I only spent five hundred dollars for

that shit. Bro on everything I love, on everything I love right like that shit was crazy as fuck. And then you see the scene where I'm driving the eighteen wheeler. Bro. I went to Atlanta and I went to every I went to every truck stop where all the truckers were resting, and knocked on fucking doors and had a thousand dollars and try to convince a driver let me drive his ship. They called the cops on me twice. I finally got some cuddy Nigerian dudes like whatever, you got a thousand bucks,

it's yours? Oh, you know how to drive? People don't even know this I don't even know how to drive. I'm driving fucking car. Oh you don't drive, No, I drive a boat. I don't drive no fucking car. So I was let alone a fucking semi. The guy was laying on the ground with his foot on the fucking gas holding the pedal. I'm sitting there riding on the fucking freeway, bro fucking riding this shit, rapping and the guy's sweating. Dude like, oh my god, sir, we're done.

We're done. I'm like, no, no, not when we're seen, when we're seeing. So that video was hella crazy to me. It's hell important to me. Now. Atlantic Records put the season assists on it for whatever reason, which makes no sense to me. So it's not available anymore. But it was big. I didn't that that. That's crazy. It's not on YouTube, No it is, but it's not the one I put up with all the millions of views. Someone like ripped it and put it on their own channel

or something. Yeah, that was, and that was prior to you being officially Tailor Gang. Well, it got it got pulled. It got pulled when I when I was with Taylor Gang because some dude, I'm gonna say his name. Some dude took the song to try to do some license and deal with someone in fucking Europe, and the Atlanta got pissed and fucking pulled it. But you know whatever, Yeah, I was gonna ask you, like, you know, the era of Berner and Taylor gang like was a hell of

a run. Like you know obviously you and Wizard always fan, you know what I'm saying, But like what, I guess what did having that code sign for do for you as a rapper? You know what I'm saying. Like, I just text Wiz this morning and thanked him, Bro. I woke up this morning. I was just like, Bro, I love you guys when I met you. When I met Wiz, my mom and just died from cancer. Right, so I

was in a dark place. I was trying to get away from the street ship because I was really like I was really fucking with that ship bro hard Like people don't even know and I don't really care. You talk about it a lot in your wraps. Yeah, so you know, just use your imagination when you hear that. But at that time, I was trying to figure out way because when my mom died, I was like, well, someone's got to be here from my daughter. If I go away, who is that going to be? My Mom's

gone now? So shit, it's me now. So I got to walk away from all that shit. And when I met Wiz, I was able to meet him and Taylor Gang and see the more the morale of the crew and see the tour of us. And they took me on tour. I got to see what it looked like to go state to stay and perform. It made me step up my performance. Gang. They brought me in and they embraced. You know, the side of my life that

I love most is music. So I just text Biziness mar like, I love you, bro, thank you because when I met you, you you gave me a spark I needed to keep making music, which is my passion, because other than that, I might have just went dark in the street. Shit, I might not be here right now. So yeah, I mean, without getting into too many details, like, was there ever a point in time where like the street ship almost ended up costing your freedom? Yeah, yeah, a big time.

I think that a lot of that ship will be told them in this series I'm doing right now, just announce the partnership with the creator of Snowfall. The writer, director from dnnd's and producer of Game of Thrones. We're doing we're doing a scripted crime series about all about pack shipping in Northern California's role in the week game, and so a lot of them stories will be It's based on true man, so a lot of them stories

will be in there. But yeah, definitely did bro. Yeah, it's crazy because if you think of like and obviously like you're you know, Northern California was kind of like the hub for everyone to go out there and get their plug and then send packs to the Midwest, to the South, to just every it comes to that Granddaddy purple on that og and that Bubba cushion, like just you know, even with the cookies and Gilado, I mean,

Nora cal really changed the game. Especially look at like what Humble County did before people knew it green Greenhouse or outdoor was I mean, there's big margins, my boy, especially on the outdoor shit. Yeah, it was almost like Cooke funny bro like, because if you think about, like, you know, if you have like some great light dep or some great green greenhouse that's on the East coast, it's loud at a certain point in time before people knew what greenhouse was. I was dog walking people. Bro

margin game insane bro like. It was a nice time and the game got changed. But yeah, it's different now, the margins. There was a period where people from the South didn't know the difference between indoor and outdoor, let alone indoor and greenhouse. They start figuring out out door because obviously it looks way different smells. Yeah, but the good depths and the good greenhouse would be so good sometimes.

Yeah that's still going on, Yeah, but not to the same I'm sure in your heyday it was man forty eight hundred for a pound of greenhouse. Boy, it was big Yo, it's crazy you mentioned Humble. I just watched this. Uh me and my wife watched this documentary on Hulu. No, it's it's it's it's on the big Foot, the Sasquatch. Yeah, yeah, I forget what it's finding Sasquatch. I think that ship is crazy up there. There's a lot of untel stories and that's when we will who go with that series

is to tell Northern California's you know story. Did you ever get like into that world up in Humble County? And absolutely, because that world is crazy man, Like, there's people who go up there and don't come back down. Yeah, you know, Humboldts humbles a beautiful place. There's great people up there. There's a dark side to everywhere you go, but Humbolts like almost there's it's almost like its own laws up there. Low key like, well, you get in the hills, it's a whole nother story, you know. I

can't wait. That's why I've been waiting though, because a lot of my stories are coming out in the series. There's been some crazy give me, give me one crazy story that that you could give us. Just just just give me one, bro give me one. Well, as a trailer for the series, well, one story was, uh, I was up there with the buyer and we went to uh to go by maybe like one hundred oh g's or something like that, and we drove up to like

a mountain. So there's a gate on the bottom of the hill and my dude came down grabbed it bread. It was like, I'll be right back cool sitting there with this buyer and he drives up this hill and we're chilling this kind of hot day and time just keeps going by. It's not coming back down. It's like, damn, looking at my watch. I'm like, damn, what's up? Go to my phone? Nervous. I'm like, fuck you lill nervous. And the dude's chained smoking cigarettes. I'm with the buyers

change smoking cigarettes. He's like, yo, go up there. I'm like, I'm not fucking going up there. Brock talking about He's like, go up there, Bro, you get my money, this dude, go up there. I'm like, man, I don't know what's up there. I don't know how far it is. He's like, you're gonna go up there, bro, He's like, it's been about forty five minutes to do. Say He'll be all right, back go up there. I'm like, I'm not going up there.

Dude pulls out a gun, cocks it back, say brine, I am trying to go there, bro, but you need to go up there. I'm like, fuck, dude, all right, hop over the little shady fence. Start walking. I walked for like ten minutes, bro, and I'm looking up this broad and it's just not stopping. I'm like stripping sweat. I come back down, like, bro, I don't even see an end to this trail. I'm not gonna go. I walked for ten minutes. Bro, I'm fucking sweating, like fuck,

it's hot as fuck. I don't know what to tell you. He's like, that motherfucker played us. That motherfucking drove up the hill with my money and drove down and left. He's like, he played it. You. You fucking robbed me. He's on his gun. I'm like, bro, I did not. Robbie starts honking his horn, honking his horn, starts ripping my bro just breathe. We're gonna figure it out. It's all good. He's like, it's all good. It's all good, Bro, it's all good. He's looking at me crazy, honking his

horn like this motherfucker's about to shoot me. For sure. I'm about to get shot. And then all of a sudden, my boy comes down that fucking hill. I'm looking at this dude. He's like, my bad bride to trim up a few more to make it the even hundred. I'm like, mo, the fucker, dude, I started walking up that hill trying to find you. He was like, oh, dude, it's like

a mile and a half fucking drive. You wouldn't have you wouldn't have made up the hill, like maybe maybe if you would walk forever, you know, And I was like, damn God, damn bro. And the crazy thing about that story was I took my little I took my little piece, you know what I mean. My boy took my little issue from the side when he went up to the hill. It gave me my bag. I gave it to a little pretty bitch to go ahead and dip off. I hopped him. I hopped in a separate car to leave.

I was smoking a joint and we're driving and the dude was so stressed out. Bro, Literally, I cannot make this ship. We're leaving Humble County. There's like a little area by it's called uh right when you get into Mendo. Well, we're pulling off and this jus pulled over. Bro, we passed him. I'm sitting there smoking and I thought to get paranoid for sec But I don't even have anything in the car but the weed that just took a couple.

The chick had all my little cut whatever I made, she was already long gone, but they had this pool pulled over. Dude. He had a bad day. He had a very bad and he had everything on him. He had a hundred pack on him and they pulled him over. Yeah, did they end up? He had a bad day. I never talked to him again, brother, I just ghosts. Well, what's crazy is like that's what people don't know, Like in the weed game, like a lot of like if Middleman and ship is a great it's a great little hustle.

It was good for me, you know back then. But he just came with it, came with a lot of stress. And you know, I think what happened to dude, man, Like he just he was from out of town. He was anxious. He just got profile leaving that place. And I don't even think cared about the hunding pack. I don't think they took him to jail. They was looking for money. The cops are there and want money sometimes, bro, just to shake you down because they know what they

know what you're doing. They probably took your ship, you know what I mean? So yeah, man, like the game is not pretty Bro. How much money did the guy go up the hill with hundred pack? I mean, fuck well, I don't remember what the prices were back then, Bro, A hundred pack O G. I gave him like a like forty like forty two hundred and forty forty five hundred each back then you know what I mean. It's a lot of bread. It's a lot of bread. Yeah, yeah,

that's that's that's us. Gonnahoot my ass, bro, I've seen his eyes. Yeah, he's gonna shoot me. And then the guy comes down the mountain. Motherfucker bro hippie, motherfucker bro Hella cool Helicom Collective. We're sitting there dripping sweat. It's hot up there, bro, it's hot day. Hey what up? Man? We gotta interrupt the interview real quick to tell you about our family at odd Socks. Now, when I be riding for odd Socks so hard, man, it's because I

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they got it all. So make sure you hit that website oddsocksoficial dot com save twenty percent off with the promo code bootleg keV. All right, go do that shout out to odd socks. Let's get back to the interview. As far as like you know, during that period, I feel like it's kind of like a golden era of like a certain moment in the Weed game, like any of your peers in that game also kind of level up with you at the same time, and and and and are also kind of doing their thing. Yeah, good

amount of people. I love to see people from the original market in you know, the new market right now, like actually in the legalization market. So shout there when that's like a lot of people think that I beef people or people I beef with me. I think it's like a it's a very small community. It's a big business, but a very small community. And I think that everyone that's killing it right now, I salute them. I congratulate them.

They made it past like a very weird, gray, dangerous area and now they're in like a new area but era. But I think this is like timeless and it's history, and being a part of history is type Do you ever find it like frustrating that you can't be you know, I've talked to certain artists, uh, some from your hometown that are kind of like nonchalantly feel like there's some

hate or some weirdo shit towards you. Is it hard to be burner and like not being like like you can't be everything to everybody, right, and especially when it comes to like that shit, like it is it like kind of like because you keep a small circle around you, my bubble is super small, it's super tight. It's super small. It's been that way for a long time. Like is

that on purpose because of that kind of shit? Because everybody wants access to you, bro, Yeah, you know, access is denied right now, bro, like limited access for sure, because energy is everything, time is everything, life is short. You gotta enjoy this shit. Why you can? You know what I mean? You never know what could happen, whether it be cancer, fucking COVID, or fucking give by car, So I keep my circle tight. Do people Are people mad about it? Maybe I just don't give a fuck.

Like there's only one opinion I care about. It's my daughter's, you know what I mean, and my wife's, and I really focus on my daughter's opinion. I really care what she thinks about me. Anyone else fuck them straight up. I ain't worried about it. Are you tapping with I know you got caps, which is like more of like a mushroom. Yeah, but but are you gonna eventually with the legalization of shrooms? Hell yeah, That's why we set it up already, Like we're doing what we can do legally.

But I mean a lot of my partners on the cannabis side are mushroom enthusiasts, and they know a lot about mushrooms and they're fired up on it, and so we're just trying to make sure we're in position for when it comes. We're gonna that's a whole other side of the business. Yeah, I feel like that's like the future low Key. I just saw money Man post some ship on Twitter about shrooms like he's like, Yo, Perks and Zan's are dead wrapping. If anyone's listening to this

man like pills coke O, it's just super dangerous. Man. Like, the fentanyl problem right now is real. I feel like there's a reason why there's a lot of fentanyl out here in the streets, and I think that people are purposely flooding America a fentanyl for people to harm themselves. Put the fucking Lean down. It's just disgusting. I can't believe people are still sitting Lean every Did you ever go through an ara with Lean? Fuck? No, look at my I'm mys are clear as broad day, Like right now,

I'm into the bag right now, you know. I mean I smoke button, that's it. But you know, Lean is all bad, bro. I'm seeing people fucking their whole lives are fucking roomed from this shit. I don't even understand, bro. Yeah, no, it's it's it's crazy because, like you said, the fentanyl ship, I feel like Fentanyl's like it's like low Key is big of an epidemic as COVID. Just people ain't talking about it like that because it's out there. You don't know what you're getting on, how pure it is, and

fentanyl's killing a lot of people. It was. I don't know if you saw like in Venice, there was like a house with like four comedians. They left the comedy show and three out of four died doing coke. But you can't push it in your body right now if you don't know where it's coming from. You know what I mean, alternative plant medicine. Man, stick with the weeds, stick with the shroom, stick with you know, just stick

with shit that's natural. Don't don't touch that ship. Yeah, and for people who don't know too like we like you know, because a lot of the issue with getting off that ship is withdraws and ship. But you fucking dab away those withdraws straight up, like straight up, man, put the drugs down. Uh, you're you have a lot of interest in the alien shit. We did some shit on Clubhouse. We had like a little alien room on

Clubhouse or in the pandemic. But like you also kind of have you know, you've got some conspiracies that you're tapped in with but what you know, I think that, like with the Obama admitting UFOs are real, I just feel like, because the world's so crazy right now because of Trump, because all COVID, because all this wild shit, they're like throwing shit out right now because they know it's not going to be the main story. They have to just cover the tracks. They're letting it come out

and just get you know, overwhelmed with other ship. Yeah, because I feel like I feel like they're they're getting everyone ready for some shit low key. I mean, if we think that our government hasn't been to another planet yet,

we're probably pretty crazy. If you ever go outside at night and just look up, look up there, and if you're in a clear area, like when I was in Montana, I would go on my boat at nighttime, midnight, one o'clock in the morning, float out to Middle Lake with no lights and just lay there and you see all these fucking stars and planets. You don't think there's some other ship up there, You're fucking lost. There's a hell other ship up there. And I think the I think

Earth has just been burnt out, it's overpopulated. There's a lot of weird shit going on. There's a lot of there's a lot of control issues, and people want to be in power, Other countries want to be in power. I definitely feel like there's other other plans out there that we've been to or that we can go to. And that's why you see Bezos. I was gonna say,

that's why I think you see these billionaires. They're gonna be the first people to leave, because I honestly feel like the government's suppressed how easy it really might be to get up there right Like they're just telling you it's not possible. You gotta get this big rock and do this, And then how the fuck do we know that you look at you look at ship, and they say, it's this far it takes. That might all might all be some bullshit. You might be able to get in

something and just get up. So I don't know, but I definitely know there's more people. There's more there's more species out there than just us. We're not we're not like the dominant species. We've been put here by something else. Our body is designed like a fucking computer. DNA's design like a fucking computer. It's not we didn't. We didn't just Germans didn't just fucking calculating design us like we were designed on purpose. So that's my thoughts. Do you

have you ever had a UFO experience where you seen something? Yeah, yeah, I had a in Vegas. I was in Vegas randomly at Molly Male's house. Yeah, legendary home. A lot of a lot of great stuff happened over there. But yeah, no, it's it's crazy because when I was growing up, my mom's uncle was like a og at NASA, og at NASA. So she went to Maryland to visit her her aunt and her aunt's husband who worked at NASA at the time.

His name was Doc, and my mom asked him if aliens are real, and he said it he couldn't tell her, But if people knew what was in the ocean, a lot of people don't want to kill themselves. Yeah no, dude, I mean that's just stuck with me. One of my friends when I was growing up, his grandpa was the super super decorated war veteran and like very straight edge,

very square like super like just legit. And when he was dying, he told my best friend man, just I had to keep this to my deathbed, Bud, there's definitely aliens out there. I've definitely seen things and you should know we're not alone and I just wanted to share it with you and that should just stuck with me too. But you guy, it's got to be realistic. Man, there's

no way we're the only people out here. And I've been even thinking, like I've been really reading on lately, like life after death, like maybe this is just one big audition for like what happens next, Like look at my dogs sometimes, like this motherfucker's been here before. He was he's been here before, And I start geeking out on that, and I really I'm really into like what happens when you die? Type shit? Right now? Are you like, would you consider yourself religious? Nah? Because I'm not at

all either. I'm borderline atheists. I'm borderline I don't know. I don't know. I get in trouble a lot when people ask me about religion. But I'll be straightforward. I believe that we were put here by something. If you look at religion, right, every single religion, whether it be whatever country, whatever religion it is, they all say that someone came from above, came down, taught them, and went back up. No fucking brainer. Yeah, I've always kind of been.

A lot of that shit is man made. They all got the same themes for the most part. Some are a little feel like they all experienced the same thing. Someone came from above, taught them and went back up. What does that mean? I mean even like the hieroglyphics, there's some wild hieroglyphics where it's like motherfuckers were bird,

humans and all kinds of shit. So I like to get high, bro, When my day ins I have like an eighteen hour, nineteen hour workday, whatever fuck it is, I get home for the last few hours of my day, I just get high and I google as much as I can. You just did you die? You dive down some YouTube rabbit holes big time, especially in the last two years. Yeah, because you've had time. I got time. I got time. But besides smoking and you know, being a you know, fucking entrepreneur, fucking boss. Uh, what do

you what are your you know, family life aside? What are you're like? You know, what's a good day for you hobby wise? Like if you had to wake up and just do whatever you wanted to do. You know, what are your hobbies? Man? Shit? Hobbies? Right now is just the film stuff which is still work. Like I did a comedy with a bass master shout to Homie D. We just freesed out that and we're about to put that out soon. I got a movie called Splash City,

all about the bibbing in the Bay Area. I really want to bring to life, like northern California crime stories and like just northern California is on tap. Like if you really look at a lot of crime films or movies in general based on LA especially on a commercial worldwide level. Yeah, there's nothing out the Bay and I feel like that's my job, right. So my hobby now is just developing content barrier base like and it's fucked up. It's not really a hobby. I guess it's like work,

but that's what I like to do. Yeah, So the show that you're developing with the Snowfall people, that's like a big deal. It's a really big deal. That's like that's not like some like independent like rap shit. Nah. But See, the thing is, like I also understand that that we're gonna raise like seventy to eighty million to do that project and it's gonna take time. So in between that, while developing that, I'm trying to not gout all of shit learned the game. Yeah, I'm trying to

do like an independent like the Splash City. It's like me and a group called Four Ways Entertainment. They just want to They want a Latin film festival for the movie called Slipping in the Darkness. I just I appreciate their hustle, their work ethic. I locked in with them, like, come to the bay, let me write this movie. Let me directed with you. You guys execute it well, edited together, and I'll put it out so that that way, while I'm deloving this series, people start getting a sense of

my style when it comes to film. Shit, everyone's got their own style. You gotta score Sazy you got you know, Spike Lee, you all the shit. Rob Zombie, he was an artist, He got his own style, got his own style. Yeah. My style is gritty, It's real gritty. I see a lot of these crime series on TV right now. Lot them are a little too pretty for me. Too pretty, they're too produced. Like let's bring some edgy shit back,

Like Men's Society was so sick, dude. Oh yeah, yeah, raw as fuck, Like we need that ship back, bro. Some of this shit's too pretty, bro. I think The last show that really did that for me was The Wire. The Wire was great. I think the last show that did it for me was Breaking Bad, and Breaking Bad was ross. Fuck. It was good. It was produced, but it was good. It felt real. That's real. Do you

watch better call Saul? Solid solid? But a perfect day for me would be wake up at six am, make my green juice or drinking green juice, work out, chill with the dogs, play on my phone till my shit starts bringing, get some work done, go to my daughter's volleyball game, watch her make some dinner for the kids, you know, watch a good couple of crime movies, and relax like that'd be my perfect day, not these hectic days where it's just back to about calls like until

I go to bed. Those days hurt, Like, yeah, the other day I had a day, bro, Like I started first call six thirty am. I got off at eleven pm, and I just felt like, what the fuck am I doing? Bro? You know my spread then there's too much going on. I just try to breathe and doting a chance to work out, doting a chance to chill with the fan. But the man is what it is. We're gonna have those kind of days. Man, you know, you're kind of you got like you're inside man, like you probably know

more than most people is. They're like, like, what do you think the realistic chances are of weed coming off of the federal federal drug list? I should I want to say that it's gonna happen, because it'd be a great day for me, But I don't see it happening anytime soon. You don't think it's gonna happen because you think it because at the end of the day, if New York is finally on, you think it's just gonna have to be a state by state thing. It's gonna

be gray for a long time. I think the Feds and the government wanted to figure out how to milk every single part of the business. And until they figure that out, they're not gonna do it. But Sleepy jo ain't gonna let that shit happen. Bro, That boy's tired of hell. You know, he's turning this trying to two point out right now. I'm not gonna lie. I voted for Joe Biden, Yeah, but man, I didn't vote this time. It was less than two evils for me. It was

damned if you do. Damned if you don't. Damn Sleepy Joe is fucking fucking ship up right now, the entire bastards on the war path. But you know, it is what it is. I don't see his administration legalizing weeding. And what's crazy is they promised it. They promised it. That's their whole market that they was talking about, that ship and they ain't doing nothing. Yeah, no, it's it's it's bad, man. I don't know, you know what, Like you said, damned if you do, Damned if you don't.

That boy a cup of coffee, man, Yeah, man, Yeah, have you guys ever liked done any like you know ship When we think of a cigarette companies do lobbyst ship? Have you guys ever done some lobby oft shiit? No, I don't trust that ship. Yeah, I'm gonna lobby myself. Is it weird though, because now all these corporate motherfuckers are like coming into the weed game, trying to buy out these companies, and and I feel like kind of fucking it up low key, Like I've talked to a

bunch of them. I'm not doing that. If I ever exit, bro, if I ever exit, if there's ever a liquidity event for me. They understand there's like major major, major, major major protection of the brain and involved, like no one's down to do that. My goal is to pass this shit to my daughter, To be honest with you, I tease her all the time, you're about to be a little CEO. You better learn the game. And she already has a clothing line. Yeah, that's why I did that.

She understands that's big. I never he knows. I don't really promote shit like that because I'm making her and make her figure out. You got to figure it out. How's it doing? It does cool? It could do a lot better, but and I'm sure if I post it every day and every drop, they probably do way better. But I want her to learn the struggles. I don't want to just give her everything. She's got to work

for it. But like me and her bond by like designs and like we can flip a jacket like this, or you can do like this, or you can And she's really proud of her shit, and she wears it to school and I couldn't be more proud of her. But I wanted to learn that shit hands on. You know how was settling down for you? Because you know you you had your days. I was a wild boy. He was a wild boy. I was a wild boy.

I was a wild boy. Settling down for me was good, Yeah, because I feel like, you know the you know, for me too, Like I was a wild boy. For sure. I was wild and I don't even know I was wild. But you know what though, like it feels so much better than not having to deal with that shit, like you know how it should be multiple girls and phones and hiding and this. I can't even think about doing

that right now. Yeah, I think too, like once you've done everything, it's like, man, you like, there's almost only so much of that shit you could do. I did it all. I was a bartender before any of the shit. I remember that when I was working at the Hempston. I was a bartender at eighteen. You have to understand I did it all. I did it all right. It was amazing. I was young and my hair was slicked

back of the skinny. Was incredible. But I think that settling down leveled up my business, yeah for sure, Like it took me from like hood rich to in a great place straight up. Yeah. I feel like since I got married to my wife, everything is improved. Shout out to our wives. Shout to the wife, because if I wasn't if I wasn't able to go to like when I'm here working or if I'm traveling, if I didn't know that my household was good, and then my daughter

was straight when she's at my house. Because my daughter's been in the household with my wife now for like five days and she hasn't even went back to her mom's house, you know. So it's it's perfect because I know I have a solid household and that ship does numbers for your mentally. Yeah, when you're gone, you know everything's handled. Yeah. Yeah, Now the same thing with my wife. I'm like, yo, I could be in Miami for a whole week and I know I don't got to worry

about it. I get yelled at for not cleaning now and that, you know, here and then, but at the end of the day, settling down made me like a very successful business guy. I see a lot of my friends caught up with hell of girls and shit, that's shit's ass backwards. If you want to get to the bag, have a wife. Hey, that's a bar. If you want to get to the bag, have a wife straight up and happy wife, happy life. Fucking facts, fucking facts. Have

you considered. I know you you mentioned Montana earlier, but if you consider like switching your primary residency out of California, Yeah, but I just don't know where I would go. You know, a lot of people in my position because you have to think, like if I stole my business with the new body and administration's laws, like I probably have to give sixty eight percent. I think it's sixty eight percent

federal something crazy. I don't know. I don't know. I would end up keeping like fifteen percent of my business profits, right like, So, I don't know. I can't do Miami. Miami is too humid humid. Vegas is kind of like too dry for me Vegas though, those are the two like places where you stay. Tax Yeah, you could really save money. And if you really wanted to be a savage, you can go to Puerto Rico. It's no federal tax.

That's fucking wild. So you can get one hundred million dollar check, go to Puerto Rico, lived there for three years, and all that money's yours. I think that's uh, Logan Paul just relocated to Puerto Rico, King did I But the way I look at like this, bro, I just want to be where I want to be. I'm not going to go hide somewhere for my years. I just Vegas bad. You know, I used to live in Vegas. I know this is cool. It's hot, though, bros. Dry I mean you lived in Arizona. I did. I don't

want to go back. Yeah, it's too hot, it is so hot. I'm a cool player, man. Yeah. Yeah. How how many years were you in Easy? I think on and off for like five years. And that was because your mom was out there. Yeah, my dad was supposed to open a restaurant out there, so and there was cheap housing and so we went to a move over there, and then my pops got caught up with some shit, cheating and whatnot. So we stayed in California and my

mom stayed there. And I just bounced back and forth and uh, what part of of asy were you in Chandler or you were in the Chandler. People don't know, man, Chandler ain't none sweet, certain parts of Chandler and none sweet. Man, Come on, Chandler. Arizona is really a wild place. It is. People don't believe me. I'm like, listen, guys, Arizona is different. Everyone has a gun. I mean I was selling acid in the sixth grade in Arizona. Wow, a bitch put a pinky nail out and had me hit crystal meth

in class. In seventh grade in class in Chandler, I thought it was coke. It was fucking crystal. Arizona's turned up. So he was up for two days. So you did math in seventh grade on accident? You did math. She was such a pretty bit. She had long ass curly hair, big ass earrings. Joy. She was a cartail baby for show. She had this long ass nails. Shit, e look at this sh take a little month. I'm like, oh shit, I started felling. I'm like, oh shit, was that this

ship burns? That was math? I'm like, oh fuck, what the fuck? I was on one for two days. I was fucked up, dude, it was fucked up. Did you ever go through it? You know, obviously outside of just experimenting with drugs, you ever go through like a time where you were like doing coke on a regular basis. I was cocing for a while. Yeah, what years? I was bartending bro Yeah, because I'm said I did it all doing eighteen, like eighteen, like twenty twenty one or

twenty three. I was just you were wild. I was doing coke, Molly, now molly, just coke because Friday night was Friday night was hip hop, Saturday night was techno, and then Sunday night was salsa, and all the fucking Cubans and Columbians would come and they all found out I was only eighteen nineteen. I was fucking all the bitches. They kept giving me bumps, key shots, give me like eight balls while I was working. It was just part of the culture. And the bartender lifestyle is very shady,

very dirty lifestyles. Just coke, coke, coke, liquor. And I was finally one day, I was like, I can't do this shit. No mom over this shit, dude. I almost odd at Reggae in the River. That's what it was. Oh shit, that's why I stopped doing coke. Reagaan the River. What is that? It's a festival in northern California where it's on the river. It's hot as hell. I was on coke and gray oos Gray Goose for three days. I turned pale and I dropped and I woke up at the medics and I yo, dude, you gotta you

gotta just chill it out a little bit. And I remember I went home to my chick's house and I did a bump and my heart started doing the same thing it did when I fainted. I was all right, that's it, I'm done. I don't want to die. That was it over. I was about to have a baby, too, So it was a wrap. Yeah. Never, never. And that's why I don't drink to this day though, because and that's why I don't drink, because when I drink, the domination of cocaine and alcohols. Yeah, it's a great one.

I've never done cocaine, but I know that the people who I know, who I'm still close with, that's their thing is they get drunk and they do coke. Yeah, because you could just keep going. Yeah, but I'm glad I stopped that shit. Hell on, it's been what Janelle is fourteen, It's been fifteen years since I touched or alcohol. Wait, so you haven't drink in fifteen years. I've maybe had like a couple of ships or maybe with wiz Ure to like one or two shots. But I don't drink.

Drink now, I hen'll know. Yeah, no, yeah, no, you're right, because I've seen you like at Dre's and like you're just just there I'm smoking. Yeah, yeah, alcohol is like I'm not an alcoholic, but I understand, like I like, I like the social lubricin of like you know, if I go out just having some shots and I never dealt with I never dealt with doing cocaine. I'm never glad. I don't drink. Man like Whiz is the only way that compression me to drink is we laugh hell hard.

But my version of drinking is like two or three shots. That's it. Like you take some of this gin and lemonade, yeah, or just some of this is queen, just take this gin straight. Yeah. I don't understand that about Whiz is that they like Jen is disgusting by itself. He did bombay and lemonade. That's a good mixed drink, but by itself, it's like drinking gasoline. Bro. Fuck that it's it's it's

it's horrible. Was there ever a point in time where you had an opportunity to maybe do something on the major label side where you just kind of kept kept it moving because I know you know you've been you've been doing the distro with Empires, since I really feel like since Empire was ever even a thing. Fuck major labels, Dude, they never understood me. They never wanted to take the time to understand me. It's probably their biggest mistake because I mean they probably would have had a piece of

everything I'm doing now. So I sat down with a couple and they just did not understand me. They never did. How early on were did you link with Ghazi for two thousand and six? Two thousand and five or six? Was that when he was rapping m Now he was at Ingrows Okay, yeah, yeah, so he left INgrooves started Empire, and so from the rip where you just doing distro through his company, now was the Ingrous And one day he told me, Yo, I moved the catalog over to

my new company. I'm like, what the fuck are you talking about? Bro? I would like it. Now you're gonna get the same check. I'm gonna give you a better split, just trust me. And I was one of his first lines. And yeah, and it's you know, I always tell people like Empires the shit check comes every month. First I tell some of these major label artists how much I get for iTunes checks and the like what fuck are you serious? Well, they're idiots. They signed all their leverage away.

They fucking a lot of these major artists they signed too early. I feel bad because when I tell them how much I get from just my empire check alone, you could see their eyes like what well, because most artists aren't getting any money, don't get anything. They're literally they got to make their advance last because they're not going to ever recoup, you know. Uh. We did an interview with YG a couple of years maybe like middle of the pandemic. He was like, I've never seen any

money off my depth. Jam shit. He's one of the dopest guys ever. That's he's the best, terrible and at the time he was like on some fuck death jam shit. But like, it's crazy because that story is happens a lot. If someone didn't give you some money up front, it's probably a bunch of bullshit comes with it a thousand the way I did. Yeah, I always tell everybody, man, don't take the bigger the advance. You better make it the longer. You got to make it last. It kept

a certain hunger inside me too. I like being the underdog. That's what's your favorite Burner album. Like, you just said you're working on your best album yet. I've heard you say that almost every time you put an album out. But what's your favorite ever? Um? Fuck, dude, They're they're like journals, dude, I don't know. I mean, I think the White album. I think Drugstore Cowboy is a good one. I think the White Album was really really good too.

But the reason why I say this is the best album I've done now is because I got Cosmo producing it. It's my best friend. We work great together. You guys just did a collap album. Yeah, And I really leveled them up on the way that we're doing the production

of the project. I gave him free range, like instead of me just being in the studio like send me a beat them out of the rap, Like we're just spending ten days on just producing this thing and then IM gonna take that production come back you know on five days, six days from now, and then really just dive into like recording. So I like this body work as we're actually really doing it, like from scratch, yeah, from the red samples. I'm not getting sued anymore. People

playing guitars, people doing vocals, Like it's really cool. You had like an era with al Chievo where you were diving a lot into collaborating with Latin artists, and I know that you had kind of flirted with the idea of maybe doing an album with Dell Records. Yeah, I mean the record is incredible. Shout out to Chris. I think I think I was DJing one of your shows.

I think it was in Vegas at hard Rock, and Chris came out and saying and yeah, but that was, like, what did you learn from kind of dabbling in that side of the game, because the Latin shit is crazy. I just was in the Latin billboards for a whole week because my artist is Mexicans, so we were out there. I just learned a different world, the world out there.

And I think what we did with Del Chivo Records, we took pop in their traditional like style of making music and combineded it and it was like the first of that kind, Like we flipped the knas beat dude. You, I mean, like we flipped the old NAS record and we did it like that. And so I think that no one's really tried. And I kept to what I do. I wrapped in English, he sang in Spanish and it was a great natural combination of music. And I mean I would love to sit down with them and do

a project with them. I'm down and do an album with him for sure, and produce everything live and documented. Like that's kind of shit. That would be fun because you were like starting to work with a lot of Latin artists, obviously Azuna I tried. I tried it with Laplaza. I tried it, but like it's just it's tough, man, Like, it's just music is tough, like people. People enjoyed it, and music actually was really good, but my core fan base complained a little bit. So it's tough to dill

that in. You know, what was it like working with Nipsey on the wax Room and like best rest and peace of Nipsy. I mean, I made the record. I'm gonna tell this story. I never really told this story either. I made the record, I hit up Nipsey. Me and Nipsey talked a lot and DM and Nipsey's the one rapper, one of the only rappers that respected me as a musician. He respected my music. He gave me my props all the time on the music. I talked a lot with him in the DM and you know, text back and forth,

and so I hit him. I was like, yeah, I got this record. He's like, pull up, shit hopped an uber, pulled up by myself. His studio was Hella Deep, Hello, Hello, Hello homies. They're all so welcomed into me star Blaze. And he won the booth. He did his vocals, killed it, gave me the session. I went right back to my studio, mixed it, and then we came time for the video. I came out to La to do the video and he didn't he. I was blown over he didn't show up. I was like fucking faith on me. I was blowing

him up. I'm like, you know what, fuck it, it's cool. And the next day he hit me like my bad bro, was done with some shit, like some real shit. But I got you. Send the camera guy to me and knocked that out for you. I'll take care of it. I'll pay him too. I got you. I'm like, nah, man, you sure. He's like, yeah, he knocked it out, Bro, he knocked out he scenes for me, send it to me. It was it was perfect. Bro, Like I give that guy so much respect on what kind of person he was,

what kind of business guy? He was, so he showed me a lot of love. Yeah. I think like he also too, like with you know the way you're kind of showing people, there's there's a whole other way you could go with this shit. He did a good job of showing people the same way. You know what I'm saying. Yeah, No, I mean, dude, just fucked. That guy's the best. I think. The last time I talked to him, he told me you did for the word cookies what doctor J did

for the word chronic. I can't even say cookies without people digging its weed. Pops, bro, you really did that shit. That's the last time I talked to him. Yeah, I mean, what was the origin of cookies? Because I always hear different stories, right that, like you were behind that girl the original strain, or your people were behind the original strain, that we were original shit was called girl Scout cookies, but we knew we were gonna get suitics. I just

called the cookies. I think the first time I ever smoked it was with two chains at Molly Mom's house in Vegas in like two thousand and ten or eleven two changes with my boy too. I like two chains, man, It's a cool cat Yeah, yeah, yeah, yeah, I've I don't know if he's doing anything in the weird game, but I feel like he should be. He's a man, bro like I DM with him a lot too, just bullshit and he's cool. I like two chance. Yeah, Chang's a good dude. Who's besides you know? Uh, let's let's

take ross with the immediate guys. We know you to be really close with. Who would you consider to be like a true friend in the rap game that you've encountered because we have a lot of accomposes Mazi. He's a good friend. Bro. We talk about life. We don't we don't really talk about politics that. We talk about life, kids, business, you know, just life, bro. I like, Mazi, would you do a sequel? Hell yeah, I'm working on this ship

right now. That'd be crazy. Yeah, I need that. That first one is gonna be hard to top, man, it's gonna be easy. You guys got you got logic on the song with Mazi? Yeah, exactly. You know what that song is cracking on Spotify right now. It's probably when Mazzi's number one songs on Spotify just found this out out of nowhere. It just happened like no, it is, it's it's it's I just was on Mazzi's profile and it was in the top five. Yeah, it just happened

like a couple of months ago. But yeah, Logic, because like for a while there, you were, you were, you were linking with Logic a lot. I was trying to do some with him. But you know, he's he's a busy guy, man, you know, he's he's I know he started smoking and getting you know, logic smokes man. No, I know, but he used to not Yeah, he used to be a drinker. Yeah, he likes to week So you guys were trying to because I know he pulled

up to the cookies on Melowse Grand opening. Yeah, we're going to do something, man, but I don't think I don't think he had the attention to do it. We're gonna do something together. We're in Stony Bob Ship. Yeah, we're gonna do it. Man. It just never happened. Just didn't end up coming to fruition. Nah. I love Logic. He's only and then, uh, you know you was a Michael Blanco you did the podcast with and the Strain. Yeah Corleon Yeah, yeah, or Michael Corleon. I'm but the

we he's called Blanco right. Yeah. Yeah, so that's but uh, how that relationship start because I listened to that podcast. It was a wild ass podcast, you know. Man. One of our team members did design with his mom on it, and he reached out through a mutual army. It was like, I don't get it fucked up with my mother's son. Dude, Like, you know you're gonna do something higher at me? And I was like, oh shiittud's a boss called him. We

just bonded. Hell it right away. I had a lot of things, a lot of mutual friends, and just just build a friendship from there, did some business and that's my guy. He's a man. Yeah no, that was you got to bring back burners roundtable, bro. I want to bring him back. I'm working on something right now. I'm working on a deal with it. I just my whole thing is it got to be the right platform. They got to be the right production value. Ninety You gotta do video because the first one you guys didn't do

any video, right, it's all audio. Yeah, I want to do I want to do it. I'm talking to someone right now. I just told him, like it got to elevate it got to compliment the level of business I'm doing right now. I don't want to just do it for you know, just to do it. Is it hard? Uh? Because you you know, you hit the road, you do your your yearly shows. Is it hard for you to step out and hit that stage with what's going on

right now? Like as far as you like getting over that mental blockade that like ship, there's a thousand people in front of me. I don't know if they got COVID or not. Well, we just I mean all you can do right now, and yeah, no it is fucking scary. I mean all you can do is keep your immune system strong, you know, keep your backstage clean, test everyone that's coming backstage with you, and roll the dice. Man, if I got a showing Oklahoma coming up, the motherfuckers

told me it was outside indoors. I'm like, God, damn it. You know what I mean? But it is what it is. Man, Like I get high from the crowd. So what's your You have some crazy fans. One in particular I remember was a guy in Tucson, Arizona, had a portrait of you, the fat dude. He had a portrait of you and his fucking belly. I love that guy, you know what I'm talking about? And where's that send? That guy is

roast man. This guy's got a burner portrait on his belly with the Cookies logo underneath of it, like it's Tupac Thug life. Yeah. And I was, I was DJing the show and I look in the crowd. This guy fucking showed me. I was like, oh, this is different. You know what's tired about that ship? Bro? What's tied about is I know deep downside, if you know, God

forbid something happens to me. Broma lived for long time, bro, like, and I did that off like staying true to like what I wanted to do, like dough cookies, dough vibes and music. I got a place here for a while. So it's tight to see that because that she ain't going nowhere. Homi's gonna have that forever. He's a grandpa and she's gonna have that right here. Who's that? Oh? This this guy this is you know, it's a good accomplishment, man, Like, people got that ship tattooed all over the world. My

logo this nation's compliment. You talk about vibes, I know you and the guy from Raw Papers went at it for a while. What happened there. He's a homie now, dude. You and Josh worked it out. Yeah, he's a homie now. So because it was it was pretty contentious for a while. I know, literally I literally kind of stopped following dude. Yeah, you know, at the end of the day, bro, I think that just like business is emotional, that that category, that rolling paper category is very small, bro, and he's

had his, he's had his is very political. Yeah, I think that, Like, I think he expected me to just not go do something in that space, and we just recently we started talking again and I got major. I always say in the interviews too, he is the paper, don He's the one that he's the boss of the paper game. Doesn't mean that I can't do my thing too. So I think we're in a good position now to where he respects what I'm doing and I respect him. I always respect him. Well, you guys had a relationship

prior to you launching Vice. Yeah. Yeah, Yeah, he's cool. He's a business mogul. Bro. At the end of the day, like I look up to the kind of business he's accomplished. So it's like I respect him. Now. We had a falling out and I reacted the way it did, and he reacted the way he did towards me. But I think all that time went past and let bygones be by gone, and it's not like either of you guys lost respect for each other. Nah, Bro, I think he respects. I think that I've leveled up a lot since that

falling out and he respects where I'm at now. Has the paper business been the most challenging thing you've done? Because it feels like, like you said, it's a very like interesting business. I'm sure at first, Yeah, at first it was challenging, Bro, because there was a lot of roadblocks. You know, was it from him or was it from people other competitors. I'm sure it was. But now we got this in chokehold is the wrap? Yeah, because like

I see, I see it myself now. Vibes is like everywhere, bro, like, and we're doing cool products like the Cali Like that's innovative as fuck, Like the first person to launch like a cylinder style you know, product where you could just stuff it and blaze it. Yeah, a cone and cone's cool. The cone don't really hit like that, you know what I mean so, I mean, I'm fired up. We're doing cool things like the Cabano, the Cali. We got a lot of things coming up. Which one is the red? One?

Is that the Cali? Well, the Cali the red? So like, okay, you got hemp is red, rice is blue, and then black is ultra thin and green is organic hemp. So we have just different exkews. What's next, man, besides the movies, besides the TV? Is there anything else? I want to be a I want to be a chef. Bro, you can cook, I can cook good. So you want to open a restaurant or you want to be a chef.

I want to first be a chef's like like an ideal world cook for you after this interview, you know, I mean like do some personal chef ship and then maybe one day open the restaurant. Yeah, what is your if you had to open any kind of restaurant, Latin fusion? Probably Latin fusion. Yeah, I like that. So let's say I'm like, burn, cook me your best dish, come on over for dinner, whip some ship up. What are you making? Ship?

Probably like a like a right now, My best dish right now is the lamb chops of the reduced white wine sauce. Some nice Christy lemon potatoes are nice sold on the side super fire. Maybe put over some yellow saffron rice or something like that. Is your wife a better cook than you? She has more plates than me. She has more plates. What you make, you can you can throw down, but she got it. She's got more. But it's team. We both throwned to cook together. So

you know, so you're getting into food businesses. What's next for the Empire? Probably think so, Hey, man, I could see it, bro Bernie hunting bro. I would see how dope is it? Because you were talking about being on hate street like freestyle and how dope is it to have your own shit on on that street? Now? Do you feel like San Francisco? Because I'm now that I'm

working with Empire. I go to San Francisco often at least once a month I'm there, and you know, I'll talk to guys like like a man or you know, shabbaz, like guys from the Bay and they're like, yo, the energy is kind of out of the city right now. It is like, like, what do you think kind of the Bay is right now? Because I'll go there and I'll be like, man, I remember when I was coming here five or six years ago, Like there was like a it feels like the vibe is kind of missing

right now. The Bear is a tough place. That's the best way I could describe it. It's just tough. Every aspect of life just tough. It's expensive, expensive. Not a lot of people made it from the Bay. People don't trust each other, there's no unity, Like it's just weird. Yeah, it feels like a very like especially now too, Like you can't even go to a fucking restaurant if you're not vaccinated. It's just you can't even go to a

restaurant without getting your windows broken either. So it's like, you know, oh yeah, because it's it's the smashing grab capital. So I'm doing the movie Splash City. It's crazy School New Years You drive? Is that what the movie is kind of? Yeah, it's all based on that. Yeah, because for people who don't know the smash and grab capital of the world, it's crazy. Your window gets smashed out if you got anything in your fucking car, and if you don't just pop windows, they're just gonna see what's

in there. Yeah, that ship is wild, man, That ship is crazy. So the new album that you're working on right now, is it going to be coming up for the end of the year. Yeah, what's it called? Do we know? I'm working on that name right now. It's very. The name is very. It's gonna take some I have to get some permission for the name. But just know it's gonna be mafia. I leave it at that. Some mafia ship, mafia, some movie ship. Nah. But it's tight, bro,

trust me, it's the next level. Dude. It's gonna be sick. I'll tell you off lie. You always are so good at your artwork too. This one's gonna be fucking crazy. Yeah. I feel like you've had the same dude doing your covers from the Jump photo Doctor Kills. It's best. Yeah, yeah, it's it's like, uh, everything's consistent except for I want to say, the one where you had the guy do the weed. Was that the Coscatto? Yeah, yeah, Big Piscatto.

Yeah we know it was that. Yeah. It's so crazy how you don't even know because you have like fifty million albums, I have no clue anymore. Well, listen, man, I can't wait to hear the new music you have. Of course, Bro, when you hit me, I was like, we gotta do it for sure. Yeah, go go get you some cookies. Yeah, man, go gies your lungs. Sorry, man, put your lungs right, get your gear right, Smoke some vibes. Zuomi's the biggest like retailer that holds cookies right now,

probably the biggest chain story. Yeah, it's so crazy, man. I just I got fucking the new ship yard dropping luggage. Fucking I I'm not gonna stop. I bought the cookies slides. My puppy fucked them up. Shout out to my new French bulldog fucked up my red ones. Don't worry, We've got another box. Yeah. Yeah, listen, man, I appreciate you, burn and I am proud of you. Bro. Man, I will go do what I do. I'm gonna go get to work. Man, Let's go, Burner Bootleg cap podcast boom