How do you make your wedding business website a place that not only looks beautiful, but attracts (and closes) the couples you love? You've heard me say so many times that you can't rely on pretty images alone to sell your wedding business - but we all know that visuals ARE super important to today's couples, especially when it comes to attracting the right ones for you. So how do you make sure you're creating a brand that not only looks good, but shows wedding leads why you're the right one for...
Sep 18, 2024•29 min
Is your website doing anything to book weddings for you? If not, it should be - or you could be losing dozens of weddings each year that should have been an easy close. Here are 5 things you need to fix on your website to not only book more weddings, but book more of the couples you love who are excited to work with you. Roll up your sleeves and let's make some changes that will help you make more money in your wedding business! Do you want to book more weddings with your perfect couples? The Gr...
Aug 07, 2024•24 min
Truth time: When was the last time you raised your rates in your wedding business? Has it been years? Have you added in new services, equipment, techniques, etc. - but kept your rates the same? Wedding pro, you are worth so much more than what you're likely charging right now...but how do you know if it's the right time to raise your rates? Listen in for some tips on how to identify barriers that might be holding you back from charging more in your wedding business - and keeping those high-value...
Dec 11, 2023•17 min
Did you know there are actually two kinds of wedding leads you're always working with? These are two very different groups of couples who are looking to book you at any given time...and if you know how to help them both, it could mean doubling or even tripling your revenue. In this episode, I'm sharing the difference between Buy Now and Buy Later couples, what each group needs to know from you, and how to help them both so you can grow your wedding business like crazy in 2024! Find out how to ge...
Nov 28, 2023•16 min
On a scale of "word-of-mouth only" to "paying Meta $2k every month," how serious are you about marketing your wedding business? Every major brand knows the importance of marketing their product/service...so why aren't we taking the same approach in our wedding businesses? One of our clients - a very smart, six-figure multi-op owner - once shared these wise words: "If you build your wedding business on word of mouth, it's going to die." OUCH. Here's the thing: Your wedding business cannot survive...
Oct 02, 2023•18 min
Does it seem like you have waaaaay fewer leads this year than the last couple of years? There's a good reason for it ( cough cough wedding boom cough cough ) - but there's also something you can do about it. Here's how to get more wedding leads to contact you...AND get them to stick around this time! Find out how the Book More Brides Growth Academy helps wedding pros of all kinds book more weddings and stand out from the competition - schedule a call with us here: https://bit.ly/3zEeQUq...
Sep 13, 2023•18 min
Did you know that the highest number of engagements happens in the month of December? Did you also know that you'll see the benefits of what you do for your wedding business in about 90 days (3 months)? That's why NOW is the time to get your wedding business ready for all those new leads about to come your way - and in this episode, I'm sharing the most important thing you can do now to be ready for a booked-out 2024! Find out how to get unstuck in your wedding business and get leads to finally ...
Sep 06, 2023•20 min
Are you seeing slower sales (or inquiries, or responses) this summer? Are you thinking that maybe you need to lower your prices just to bring in some cash? 🛑 STOP!! 🛑 There are some major problems with lowering your rates just to make some sales - in this episode, I'm sharing some of the most-heard reasons for doing this...and what you need to do instead! Have you been seeing a change in the amount of sales / inquiries / leads this summer vs. past summers? Let me know in our Book More Brides F...
Jul 12, 2023•20 min
✨ Hey Wedding Pro! ✨ I know it can be really hard to stand out from your competition...especially when a lot of you are telling us that you're seeing a big drop off in the number of inquiries you're getting. In this episode, I'm sharing the 4 big things that your wedding leads absolutely need to hear and see from you - so that you can not only unplug that blocked up lead flow that you're seeing right now, but also make sure that when they do reach out to you, they are clearly seeing why you are ...
Jun 14, 2023•27 min
There is a whole category of wedding couples just WAITING (literally) to book with you - and if you don't have the right strategy to reach them, you could be leaving dozens of unbooked weddings on the table for your competitors to scoop up. In this episode, I'm sharing the strategy that could triple your wedding business income - this is one you don't want to miss! Want to focus on the few steps needed to get steady bookings and look like the top choice in your market? Schedule a call with us to...
Jun 01, 2023•22 min
Serious question: Why should couples book you? I'm going to go ahead and assume that you are great at what you do, that you have excellent customer service, great equipment, etc. etc. ...but beyond that, what really makes you different so that leads can see why you're the right one for them? In today's episode, I'm talking about 1) Why showing our value begins with knowing it ourselves, and 2) How we can get couples to finally see what sets us apart from everyone else - and why they need to book...
Apr 28, 2023•16 min
What books weddings in 2023? The very first thing you HAVE to get right is your messaging - which means, at a basic level, knowing which words make your leads want to book you. But how do you do this, and how do you make it work for your wedding business? In this episode, let's talk about messaging - and why it will make or break your wedding business in 2023! **Ready to finally know what your leads need to hear from you? Schedule a call with us! We have a plan to fill up your calendar with the ...
Apr 18, 2023•21 min
I finally had a chance to go through the 2023 Real Weddings Report from WeddingPro (homebase for WeddingWire & The Knot) - and MAN, there were some BIG takeaways!! 🤯 Staying on top of wedding industry trends is an important part of being a wedding pro...but I'mn not talking things like what kinds of gowns brides are wearing, or flower styles, or even the size of weddings - I'm talking things like: What couples want to hear (and see) from your wedding business How engaged couples want to be ...
Apr 12, 2023•22 min
There's something killing off sales in your wedding business. 😲 And until you can see it - and fix it - you could be losing up to 75% of the sales you SHOULD be making. In this episode, find out what this dangerous sales killer is, what it looks like in your wedding business - and a plan to fix it! Want help 3x'ing your wedding business this year? Schedule a call with us and we'll help get you on the right path! 💍 Connect with more than 2,000 driven wedding pros in the Book More Brides Communi...
Mar 24, 2023•21 min
We need wedding leads to trust that we're great at what we do...but how do we do that BEFORE they sign with us and become clients? After all, trust is what helps them say "yes" - but we have our work cut out for us when couples come to us already suspicious that we *only* care about making a sale. In today's episode, I've got some actionable wedding business building tips that you can put to work and show your leads that, not only do you actually care about them, but that you are truly the must-...
Mar 01, 2023•22 min
Love 'em or not, WeddingWire and The Knot are huge for our couples as they plan their weddings. We know we need to be where our couples are, and these are the top spots - but I've heard from too many wedding pros that they just can't figure out how to get good leads from these platforms. If this has been your struggle too, listen up - I'm sharing 3 ways you can get high quality wedding leads from WeddingWire and The Knot that you can put to work in your wedding business TODAY! Need more specific...
Feb 13, 2023•21 min
Did you know there is one phrase that could be completely dragging down your wedding business? A phrase that is so powerful that, if we take it out of our vocabulary whenever you're thinking about booking wedding leads, it can triple your business (or more)? This phrase (and what you think about it) really does impact that much of your wedding business - so let's dig into why we say it, how to STOP saying it, and what we need to do instead so that we can skyrocket our income in 2023! **Want a re...
Jan 30, 2023•17 min
If you've been listening to the Book More Brides Podcast, you know that we're here to help you with your wedding business marketing and messaging - but what the heck is messaging, and why does it matter to you? (Or rather, why does it matter to your couples?) In this episode, I'm breaking down what wedding business messaging is, and the 5 questions you can ask yourself today to see if what you're saying to your couples is helping you - or hurting you! Not sure if your wedding business marketing ...
Jan 09, 2023•21 min
Do you want your wedding business BOOMING in 2023? I don't know about you, but I'm tired of feeling like we have to constantly react to whatever is happening in the world and economy around us to make our businesses succeed - so let's take charge with these 3 resolutions for wedding pros in 2023! Focus on just these 3 wedding business marketing tips, and I know this year will be your best one yet. ----------------------- If you want to make some BIG progress, and fast, the Book More Brides Growt...
Jan 02, 2023•25 min
You know you're better than your competitors... so why can't your leads see it? It's SO frustrating to know that you offer a better service than others in your area - but you keep getting wedding leads who can't seem to figure out why you cost "so much" compared to that budget wedding DJ / venue / wedding photographer, etc. Well, I'll tell you one thing: It all comes down to VALUE - and not just how you show it, but when. In this episode, I'm sharing part of what I recently taught in our Booked ...
Dec 13, 2022•21 min
Have you ever looked at your wedding leads and wondered, "Why don't they get it??" You know your wedding business is better than your competitors, and you know you're great at what you do...your leads should be able to easily see this, and you should be booking couples left and right! So why aren't you? Most of your leads just don't seem to understand why you're so good - and that means you have to keep proving your value to them, over and over again. Why? Because you doesn't have the right mess...
Nov 28, 2022•17 min
Wouldn't it be amazing if all it took to book a wedding lead was for them to hear about us, immediately set up a call, and book with little to no questions asked? Many wedding pros expect that this is how it's supposed to go - and if it doesn't, they weren't your ideal client anyways. HOWEVER... While this may be our expectation, the reality is a little different; but that doesn't mean it's a bad thing, or that you're doomed to unpredictable bookings. You just need a different perspective - and ...
Nov 22, 2022•21 min
Did you get a lead on a call with you, but then they didn't respond? That feeling is THE WORST - because they seemed like your ideal couple and all the signs were pointing to them booking with you...then, NOTHING. Is it something we said? Did they not like us? Why is it happening? In today's episode in our series to end the ghosting in your wedding business, I'm sharing some insight on why this is happening, and what to do when it happens...because if you've gotten them this far, there's a reall...
Oct 21, 2022•22 min
Tell me if this sounds familiar... 1) Wedding leads reach out to you and ask you to send them information. 2) You send it over to them. 3) You don't get a response, and after a follow up or two, you figure they must not want to talk to you. BUT WAIT: Is that really why they didn't respond? Or was there another reason - one that can be easily fixed...and turn them into a prospect again? Today, I'm sharing with you the #1 reason why your leads are ghosting you - and what they need to hear to make ...
Oct 19, 2022•17 min
📣 NEW SERIES ALERT!! 📣 It's October, which means it's spooky season...and it's the perfect time to talk about GHOSTING! 👻 As wedding pros, I think we can all agree that ghosting SUCKS. Wedding leads reach out to us, ask us for info, maybe even get on a call with us - and then, nothing. No response to the info we sent, no reply after a sales call...just silence. What went wrong? Well, here's some good news: Ghosting doesn't have to be inevitable, or even a large part of your business. There ar...
Oct 17, 2022•15 min
Experience, training, and equipment - do these things matter when it comes to booking more weddings? Your leads want to know some very specific information about them...but the way you share it makes alllll the difference in making your leads want to book you, or keeping them in the "just looking" zone. Today, I'm sharing a few *maybe controversial* things about what wedding marketing messaging ideas will get you booked! Are you ready for it? If you want to stand out from your competition and sh...
Oct 06, 2022•21 min
Do you struggle to get wedding leads to see your value? Are you wondering how to get couples to see why you're better than your competition - and not only better, but even worth spending more than they planned so they can book YOU? Last week, another one of our Growth Academy students told us how he had booked a couple who said he was more expensive than others - but they wanted HIM, because he had shown them why he was the better choice. If you want this for your wedding business - and you want...
Oct 04, 2022•18 min
It's the business equivalent of the chicken or egg question - which is better to do first: Make your website look good (design), or sound good (writing)? When it comes down to it, what will convince couples that you are the right wedding pro for them and book with you? Yes, you do need a good-looking website that will be attractive to your couples...after all, we only have half a second to make a first impression with them! But if you have to decide where to focus your wedding business marketing...
Sep 19, 2022•22 min
When it comes to selling in your wedding business, have you found yourself saying any of these things?: "The selling process it makes me feel so insecure...I hope this feeling will leave me soon!" "I have no background in selling, so it is SO alien to me." "The struggle is real with sales & networking when you're an introvert with impostor syndrome!" These are real quotes from real wedding pros...and they're more common than you might think. (You're not the only one!) Most of us don't have s...
Sep 15, 2022•27 min
Are you stressed out about how to make your wedding business stand out from your competition? Do you feel like it's nearly impossible to get couples to see your value in a crowded market? Or do you think the only way to get ahead is to offer something (or a style) that is TOTALLY NEW AND UNIQUE from anything anyone has seen before? So many wedding pros struggle with this...and a lot of times, it's what drives them out of business - because they don't know how to get couples to see why they're th...
Sep 13, 2022•28 min
