Using Truth and Transparency to Create Trust in Your Sales

When you are working with a customer, do you focus on making the sale to benefit your needs or are you focusing on how you can best serve the customer’s needs? Troy Wallace talks to us today about how he’s learned from his 23 years in advertising that making that paradigm shift to putting the customer’s needs first changes the entire sales relationship. This episode helps Greg and Dave build their relationship with Troy that started when he attended the Boiling Point Process Live Event in December.  

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