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Nov 21, 20175 min
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Episode description

Bob Lefsetz is the author of “The Lefsetz Letter.” Listen to his new podcast where he'll address the issues that are at the core of the music business, internet, and the world at large. In this teaser, you’ll hear portions of an interview with episode 1 guest John Boyle who is the Chief Growth Officer of Insomniac. Bob and John discuss the origin of the infamous Lefsetz Letter, and why Bob is working with TuneIn to bring his unfiltered brand of music & pop-culture analysis to the world of podcasts.

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Transcript

Speaker 1

Hey, it's Bob Left Sets. I have a new podcast on tune in. The goal is to titilate and inform you simultaneously with topics about the music business, the Internet, in the world at large. I guarantee you it will be intriguing, whether you agree with me or not. Tune in and find out. The first episode involves a conversation with John Boyle, a kingpin and insomniac, the great electronic music promoter. We get into his background and first and for most my background, so you can learn a little

bit about me. John. Hi, Bob, thank you so much for having me. This is the beginning of the of the Left Sets letter. Yes, so I went to see a job counselor. My shrink said to do it. I wrote essays and I got back in touch with the fact I love to write, and I wrote. I said something to magazines. When the rejections came back, said wait a second, Wait a second, this is just like the music business. You have to know these people. And I'm reading all board and I'm ready to go. This is terrible.

I could do a better job than this. I didn't have a computer at the time, and then I went out and charged up five grand worth of computer equipment, and I started this newsletter in the fall of eighty six. I said, three thousand copies three times from a directory. I got the addresses from the Yellow Pages of Rock And I was really doing it just to get into the job in the music business. I didn't think it would be successful. All right, Bob, So why the funk

are you doing this? Lot's an interesting question. Now, this is guy David Dorn, who's a big wig at Apple Music. Now, he tracked me down about doing this podcast for Rhino was two thousand five, and I did it all the way to remember this, all the way to the end of two thousand nine. That podcast was about talking about records. I got emailed for years after it stopped. People would want to hear that again. So I'm gonna give you

the real, real story. Yeah yeah, So in any event, that ended, podcast went and then then what came back up? And everybody has a podcast and Howard Stern is giving them ship, everybody can broadcast, etcetera. And it's like, I don't want to write a novel. That's not what I do. My thing is immediate. People say write a book, say I'm gonna take a year or two to write a book that's gonna reach a tenth of the people that I normally reach. That's not what I'm gonna do in

the full. Two years ago, I lost my two big paying gigs. I had a column and Variety, and I had these Spotify playlists I was doing for Rhino. Rhino totally redid their thing. Variety is a much deeper story. But I lost them both in a week and I'd saved a lot of money. But it's through me. I hate to admit it. It's like a breakup for me. It takes a long time for me to recover from these. It's hard to get over. And I'll also admit since

I turned sixty really fucked me up. You know everybody's saying sixties to do fifty new for you, that's horseship. Sixty is sixty because the first you want to be remembered. Then you realize nobody's gonna be remembered, so it frees you up to do different things. I was on the Recode podcast and I knew I killed some guy tracked me down this craziest really guy had the third biggest YouTube channel if you discount Vivo, and he wanted to do a podcast, and I liked that he was young,

and I said, well, maybe I'll take a flyer. Then Irving as Off said a big radio chain was interested. We were at paper. I was gonna do with the big radio chain, and then the guy who is head of tune in track me down and he said, well, and I said, you literally have to get on it right away. I mean, I'm literally the contracts are going back and forth. I liked once again that he was from the New world. I was brought up in a family where they told me I was a ship head.

My mother would literally say, well, who are you? Why would they listen to you? So I realized, well, if I'm good on these other things, I need to give it a shot. And also I realized there are a lot of people I do want to talk to which has a different flavor from writing right, and you have exactly like I'm going to talk to Nathan Hubbard who ran Ticketmaster and is in the ticketing sphere, and there are a lot of creative people. You're gonna get them all, dude.

But as I say, I like to get someone's story. I don't want to just hear the hype. So I look forward to that the podcast. My goal is to make your life more interesting. That's what I'm trying to do here on my new podcast on tune in. So search left sets on your tune in app and go down the rabbit hole with me. As my father would say, that's l E like Edward F. Like Franks, like Sam E, like Edward T, like tom Z, like Zebra. You can imagine what it's like going through life with a name

like that. I want to give you information and entertain you simultaneously. In a world full of clutter. I hope to rise above h

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