Community Building with Carol Mertz and Elan Lee

Carol Mertz and Elan Lee, from Exploding Kittens, discuss how to build a community. ​​We talk about their record-setting Kickstarter campaign, building relationships with customers, guerrilla marketing techniques, and what it looks like to focus on the “crowd” portion of crowdfunding. And be sure to check out their latest Kickstarter project, Hand to Hand Wombat,...

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