Harnessing Digital Empathy With McKenna Sweazey

McKenna’s global marketing career has spanned the spectrum of start-ups to corporates, exposing her to successful remote, in-person, and mixed teams.  Her own management experience, leading teams around the world, has provided the foundation for her speaking and coaching, but she’s built a structured approach to this new world of remote-first work with deep dives into research and theory from psychologists, great business minds, and the social sciences.  She combines well respected and applicable theories of management and leadership with practical solutions for a new normal of workers out of the office, either some of the time or all of the time.

McKenna’s approach starts with strategic planning and a commitment to frameworks, but cumulates with concrete ideas for more effective virtual leadership, allowing leaders to use their own intuition and judgement more wisely.