How bike launches work

Bike launch season should be well under way, with brands showcasing their latest models to a select group of cycling media. While they may look like a bit of a jolly for the lucky few, there’s serious business going on behind the scenes.

With hundreds of launches between them, our technical editors Warren and Tom have seen it all – from the great to the terrible. Rob Spedding asks the questions you all want to know – how do bike launches work?

Hosted on Acast. See acast.com/privacy for more information.

Learn more about your ad choices. Visit podcastchoices.com/adchoices