Samsung’s Janet Lee on ‘Obsessing over consumer needs is key to success’

As one of the world’s largest producers of electronics, it’s no surprise Samsung’s own mobile marketing is setting the bar. Whether it’s launching its new innovative take on the flip phone with bold new creative, or showcasing its products on reality shows, or digging into data to understand how to best speak to consumers, Samsung’s mobile marketing is on the frontlines of creativity. In this episode, we speak with Janet Lee, VP/CMO, Mobile Experience at Samsung Electronics America, to hear how she’s leading with interesting creative and data-led strategies. As mobile use continues to grow worldwide, we dive deep into how Samsung is building lifelong relationships with its consumers.