Steven Heller on graphic designer Paul Rand

Steven Heller is an eminent American graphic designer, art director, art critic and scholar.​ He ​has authored or​ co-authored ​more than 200 ​books which variously trace​ the history of typography, illustration and other subjects related to graphic design.​ I talk with Steve about Paul Rand an American art director and graphic designer best known for his corporat​e designs which include logos for IBM, UPS, Westinghouse, ​and ​ABC​. ​  

Rand was a professor​ of graphic design at Yale University​ ​from 1956​ to 1985​. He once said that of all of his work, he was proudest of his magazine and book covers. Book covers!