The Better Video Podcast

Video is everywhere. It is the best way to communicate a message and build a following online. Despite runaway success stories all around us it can be harder than it looks to create content which cuts through the noise and reaches your audience. The Better Video Podcast is hosted by communications strategist, filmmaker author Nick Francis – his goal is to make your videos do exactly what you want them to do – build powerful engagement with your audience whoever they are. He does that with the help of some of the most interesting and experienced people in the brand content marketing industry.

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Episodes

Reassessing your approach to content post-corona with Chris Le'cand Harwood

The corona virus crisis has had, and will continue to have, a huge effect on businesses. There is still plenty of uncertainty and hardship to come. Now that politicians are starting to talk about restarting things, we need to start thinking about the content that we should be sharing. Will there be a bounce back to match the significant contraction - as there was after the 1919 flu epidemic or are we in for something rather more protracted? Whatever comes next we will beed to take a moment to re...

May 08, 2020•33 min•Season 1Ep. 11

The importance of creativity in business with artist and executive coach Louis Parsons

Nick is joined by artist, speaker, executive coach and thinker Louis Parsons. Their conversation covers a number of different areas on the theme of creativity and art in business. This might seem like a bit of departure from our usual discussion topics but we wanted to share some of Louis' thoughts on a number of areas that you might find interesting. Including: The value of painting and creativity in generating alignment around shared goals. The value of creativity in finding meaning. The fact ...

Apr 30, 2020•47 min•Season 1Ep. 10

Keeping an open mind when creating content with Hannah Bernard - Global Marketing and Communications Director, Avery Dennison Intelligent Labels

Promoting and displaying some of the world's most high-tech materials available makes for some really interesting video production. In this wide ranging conversation, Nick talks to Avery Dennison Intelligent Labels', Global Marketing and Communications Director, Hannah Bernard about how she gets the most from her communications. They discuss the role of video, how Avery Dennison's futuristic products allow for stunning levels of content personalisation and some of her secrets to producing effect...

Apr 24, 2020•30 min•Season 1Ep. 9

What does Brands as Broadcasters really mean? with Content Strategist Chris Le'cand Harwood

Nick is joined by content marketing strategist Chris Le'cand Harwood to discuss what the idea of brands becoming broadcasters means. How should marketers change their approach to the content they produce. They discuss the importance of treating your content like an additional product that your business produces and how taking a long term, iterative view is the key to success. They also explain YouTube's Hero, Hub Hygiene/Help content model and who has been doing it really well. Volvo Trucks YouT...

Apr 16, 2020•53 min

Introduction to Say it in Sixty Commissioning Platform with Casual COO Adam Ruddick

Casual's Films' Say it in Sixty commissioning platform makes it easier to access high quality, fast turn around video than ever before. By reducing the amount of complexity in the production process it allows Casual Films to deliver video at a budget level that we haven't been able to service before. This is not a template service - you get a crafted film from one of our professional editors. In this Pod, Casual Films Co-Founder Nick Francis talks to company COO Adam Ruddick about where the idea...

Apr 09, 2020•8 min•Season 1Ep. 7

Corona Virus Communications Challenges and How to Overcome Them with Oliver Atkinson

The Corona Virus Crisis has led to some major changes in the ways we are able to conduct business. Business communications are more important than ever but the environment in which we're producing them has never been more challenging. In this Pod, Nick talks to Casual's UK Managing Director Oliver Atkinson shares to understand how we have been working with our clients to overcome some of the major obstacles. Read Olly's Blog here Nick's LinkedIn About Oliver Atkinson Oliver has 18 years experien...

Apr 08, 2020•24 min

How Will Covid-19 Change the Content Production Industry with Angela Law

In this episode, Nick is joined by experienced corporate content industry consultant Angela Law. Together they discuss how the virus will affect the way that businesses will communicate and how it is accelerating changes that were already under way. They also discuss the steps that production businesses can take to survive the current crisis. Get in touch with any questions: Nick's LinkedIn About Angela Law After working in marketing and marketing consultancy for clients including the BBC, Angel...

Mar 20, 2020•44 min•Season 1Ep. 5

The New Fire: Book Introduction with Content Strategist Chris Le'cand Harwood

Content Marketing Strategist Chris Le'cand Harwood joins Nick to discuss Nick's book, The New Fire: Harness the Power of Video for Your Business. Nick explains how he came to write the book, from the early days of Casual Films to how he identified the need for the book. They then discuss some of the key elements of the book and what commissioners and producers can learn from it. Nick is going to be serialising the book over the coming weeks so make sure you subscribe to hear what it's all about....

Mar 17, 2020•50 min•Season 1Ep. 4

Creating an Effective Employer Content Channel with Denise Feldman from Marriott International

Denise Feldman, Director, Content Marketing for Employer Brand at Marriott International joins Nick to discuss: The first steps to build a content channel How constraints lead to creativity Using iteration to find content that works Measuring success How to make content that really works How different types of content complement each other How do you get work seen by the right people The most important lesson Denise has learnt And much much else besides... The Films In the order they're discusse...

Oct 25, 2019•47 min

Bringing your employer brand to life with video with GE Healthcare's Dan Perkins

Daniel Perkins, GE Healthcare's Global Employer Brand Lead joins Nick to discuss: How Dan got to where he is The process of defining the Employer Brand at Rolls-Royce The difference between employer brand and brand Why use video Measuring success How to make content that really works The importance of diversity and inclusion in employer branding How to get great work made How do you get work seen by the right people The most important lesson Dan has learnt Who is doing employer brand video well ...

Sep 30, 2019•46 min

Building coalitions to get great work made with Vodafone's Catalina Schveninger

Catalina Schveninger, Global Head of Learning at Vodafone joins Nick and UK MD Olly Atkinson to discuss: The importance of creative work How to get creative work made within a large corporate Using 'real' employees/people vs actors Why making films that people don't like could be just what you're after The importance of authenticity in employer brand and recruitment film Who is doing it really well The most important element in getting great films made How to make senior staff comfortable on cam...

Sep 12, 2019•36 min

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