#45 Got something serious to say? Make it funny

In our information age full of concepts and stories, how do you make your ideas stick? According to this week's guest, comedy doesn’t just make people laugh. It makes them think. Belinda Raffy works with people with a passion for something – and a need to communicate that passion – to help them be funny. She says people can use comedy or improvisation to circumvent ingrained perspectives and challenge business as usual thinking – and it works.