The Better Business Analysis Institute presence. The Better Business Analysis podcast with Tinsman Walsh. Hi, everybody. It's Ben from the Better Business Analysis Institute. And today we've got our second BA Bytes episode where we talk about the power of Y. Have you ever heard the phrase there's no such thing as a stupid question. It's so important here. OK, it's around the fact that you can ask questions. Sometimes I even phrase it. This might be a stupid question,
but why? In business analysis, the most valuable question might be why. It's also what but what. Always start with the why. By asking why behind a stakeholder's request or a set of requirements, we uncover the true needs and motivations behind the why or the request. This leads to better solutions and avoids building features that no one really wants, including the person who asked for it in the 1st place. When you're gathering requirements, don't be afraid to dig deeper and ask why.
I'll give you an example. There may be a request from a stakeholder that's around they saying I want faster checkout processing. OK, I want a faster checkout process. It's too slow, but by asking why you might uncover A deeper concern, such as a statistic around high car abandonment rates and it could be due to a tenuous check out flow. It's hard for users to use your
check out process. By understanding the why, you understand the root cause by asking the five YS and the two HS, and then not just implementing a faster process, right, Which might not actually solve the problem, You can look at more effective solutions that meet the true needs of that stakeholder by maybe redesigning the process itself. OK, the power of the Y is so important, that's your top tip. See you next week.