The Better Book Launch Podcast

Ready to take your book marketing from mundane to marvelous? The Better Book Launch podcast is the perfect place for authors, looking to maximize the impact of their book. We explore all facets of effective book promotion with plenty of actionable tips as well as interviews with authors and industry professionals who share insider knowledge on how you can level up your marketing! Our podcast covers everything from organic to paid strategies, websites, funnels, book launches and content creation. So whatever stage you're at, join us today and upgrade those promotional powers.

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Episodes

Secrets to Launching a Bestselling Book Through Podcasts

Feeling stuck in a rut with your book promotion? You're not alone! Many authors pour hours into social media marketing only to see minimal book sales. It's a common frustration in today's crowded literary market, where traditional marketing often falls short in reaching and engaging your target audience. This can lead to a disheartening plateau in an author's career. But there's a brighter path forward! Dive into the transformative world of podcasting with our special guest, ...

Jan 10, 2024•27 min•Season 1Ep. 12

From Best-Kept Secret to Book Success: Harnessing the Power of Speaking with Lisa Moser

My guest Lisa Moser is a bestselling author and speaker coach with a passion for helping authors expand their reach through speaking engagements. With a background in pageantry and public speaking, Lisa understands the power of effective communication and connection. Her own journey with public speaking began when she competed in and won Miss Ohio, USA, overcoming her fear of speaking in front of large audiences. Inspired by her own experiences, Lisa wrote a children's book about diabetes aw...

Nov 29, 2023•30 min•Season 1Ep. 11

Mastering the Art of a Successful Book Launch: Insights from Leslie Kuster

Have you heard these myths about book launches? Myth #1: You need a huge following to have a successful book launch. Myth #2: Book launches are only for traditionally published authors. Myth #3: The success of a book launch is determined solely by the number of sales on launch day. Leslie Kuster will join us to debunk these myths and share the truth about successful book launches.

Nov 02, 2023•22 min•Season 1Ep. 9

From Books to Blockchain: Maximizing the Value of Your Intellectual Property

Does this sound familiar? You pour your heart and soul into writing your book, only to have it stolen or plagiarized without consequence. You've been told to simply copyright your work, but the pain of seeing your ideas being exploited without reaping the benefits is still there. It's time to break free from ineffective measures and embrace the power of blockchain technology. Kary Oberbrunner speaks to how leveraging blockchain can not only protect and authenticate your story but also in...

Sep 22, 2023•22 min•Season 1Ep. 8

Transforming Adversity: How Dee Bowden Turned A Negative Experience Into A Book

Join Dee Bowden, author of Collect the Cash, as she shares her inspiring journey of turning negative experiences into opportunities to write a book and launch a successful business.

Sep 07, 2023•26 min•Season 1Ep. 7

Supercharge Your Book Sales: Mastering the Art of Paid Ad Campaigns with Chris Benetti

Chris Benetti, the founder of Smart Author Media shares his expertise on promoting books through paid ad campaigns. He also discusses the use of AI in book marketing, sharing how his team is training Chat GPT to generate personas, and content to maximize book sales. In this episode, you will be able to: Understand the impact of long-term success on an author's career trajectory. Master the technique of amplifying book visibility through paid ad campaigns. Set up a well-designed ad budget tha...

Aug 15, 2023•25 min•Season 1Ep. 6

Strategies for building your brand with your book.

In this episode of The Better Book Launch Podcast, Storybrand Coach and Marketing Strategist Mary Czarnecki reveals strategies for building your brand with your book.

Jul 18, 2023•25 min•Season 1Ep. 5

From Book to Business: Discover Ray Santiago III Book Funnel Strategy for Client Attraction and ROI!

In this captivating episode, Ray Santiago III dives into his book launch marketing strategy for his bestselling book The Pillar B's. Tune in as Ray reveals the secrets behind his success with positioning his book and book funnel to attract new clients into his coaching business. Discover the strategies, insights, and tactics we used to launch his book for long-term success and learn how you can apply these proven methods to monetize your book.

Jun 01, 2023•18 min•Season 1Ep. 4

Get Picked: Insider Tips for Authors Who Want to Speak on Stages

Are you an author who wants to take your message to the next level by speaking on stages? If so, you won't want to miss this episode. My guest expert, Aurora Gregory, is an accomplished author, speaker coach, and business strategist who has helped countless authors land high-profile speaking engagements. In this episode, Aurora shares her insider tips and practical advice for crafting compelling presentations, networking with event organizers, and standing out in a crowded speaking landscape...

Apr 20, 2023•36 min•Season 1Ep. 3

Easy-to-Implement Strategies for a Memorable Book Launch

In this episode, Bestselling Author Andrew Kap shares his (zero to low cost) best-selling book launch marketing tips to sell more books, engage with readers, gather reviews, and so much more! He reveals his shock and awe social media approach, as well as how he delivers book bonuses to keep readers engaged and improve email open rates. Andrew's unique and proven book launch marketing tactics will show you how to surprise and delight your readers while building a relationship with them. Wheth...

Apr 20, 2023•37 min•Season 1Ep. 2

How One Book Purchase Can Lead to Thousands in Sales For Your Business

Have you ever wondered how a single book purchase can lead to your readers spending thousands of dollars with you? In this episode, Renee Hirbar Sales Strategist, TEDx Speaker and Author, shares how 1 book purchase for less than $20 led to her building an online business and oh yea, spending at least $5,000 with the author.

Apr 20, 2023•16 min

Welcome To The Better Book Launch Podcast!

Are you an aspiring author looking to make a big impact with your book? Join us as we dive into the secrets of a successful book launch and receive real-world experiences and practical advice on how to craft a bestselling book launch strategy that drives sales while building your author platform.

Apr 20, 2023•39 sec